ibm.com/developerworks/ An Introduction to Cloud Computing Dan O'Riordan IDR, La Gaude Cloud Computing 2009 IBM Corporation
Agenda Presented by IBM developerworks Introduction Cloud computing services Principles of openness Where we go from here 2 An Introduction to Cloud Computing 2009 IBM Corporation
Before the Web Presented by IBM developerworks If you wanted to sell things to the public, you needed a storefront Massive cost in real estate, fixtures, maintenance, shrinkage Prohibitive cost to entry 3 An Introduction to Cloud Computing 2009 IBM Corporation
What if Presented by IBM developerworks You could have hundreds of millions of storefronts worldwide? Without real estate Without fixtures Without maintenance Without shrinkage With [relatively] zero cost to entry The Web changed everything 4 An Introduction to Cloud Computing 2009 IBM Corporation
Before the cloud If you wanted to start an enterprise, you needed an IT shop Massive costs in hardware, software, power, administrative staff Prohibitive cost to entry 5 An Introduction to Cloud Computing 2009 IBM Corporation
What if Presented by IBM developerworks You could have unlimited computing resources? All the processing power you want All the data storage you want Data mining whenever you want Cloud computing will be the biggest change to our industry since the rise of the Internet 6 An Introduction to Cloud Computing 2009 IBM Corporation
Cloud characteristics Rapid elasticity You can go from 5 servers to 50 or from 50 servers to 5 Measured service You pay for what you use On-demand self-service You get elasticity automatically Ubiquitous network access You can access the cloud from anywhere Location-independent resource pooling You work with virtual machines that could be hosted anywhere Source: NIST Working Definition of Cloud Computing 7 An Introduction to Cloud Computing 2009 IBM Corporation
You re on the cloud already If you use Flickr or Facebook or LinkedIn or Twitter or Backpack or [insert hundreds of other sites here], you re using the cloud Cloud is a metaphor for the internet 8 An Introduction to Cloud Computing 2009 IBM Corporation
A selection of cloud components Software as a Service Utility Computing Web Services Platform as a Service Managed Service Providers Service Commerce Platforms Internet Integration Source: InfoWorld 9 An Introduction to Cloud Computing 2009 IBM Corporation
Comparing cloud to other computing types Grid computing Utility computing Autonomic computing Source: What s In A Name? Utility vs. Cloud vs. Grid 10 An Introduction to Cloud Computing 2009 IBM Corporation
The evolution to cloud computing 11 An Introduction to Cloud Computing 2009 IBM Corporation
The emergence of cloud computing differing points of view IT Customers Ability to elastically scale resources and maintain high quality of service IT Analysts Ability to elastically scale resources at significantly lower incremental management cost End Users Anywhere access to applications through a simplified user interface Common Attributes of Clouds Enhanced user experience Elastic scaling Automated provisioning Highly virtualized Financial Analysts Rapid time to market for new services. Anywhere access to applications through a simplified user interface Source: IBM Corporate Strategy analysis of MI, PR, AR and VCG compilations 12 An Introduction to Cloud Computing 2009 IBM Corporation
Alternate Client Devices Presented by IBM developerworks Evolving technologies help businesses continue to innovate Infrastructure Technologies Industrialization of IT Data Center Pressures Web Platforms and Applications Internet Information and E-Commerce Connectivity 1980 1990 2000 2010 2020 Business Model Web Cloud Elastic Services Data-Intensive Applications Application Technologies Networking 13 An Introduction to Cloud Computing 2009 IBM Corporation
Alternate Client Devices: Explosion of form factors, mobility, connectedness Presented by IBM developerworks Evolving technologies help businesses continue to innovate Web Platforms and Applications: Elastically scalable global class infrastructure and mashable services built on WOA (e.g., REST, RSS/Atom) Infrastructure Technologies: Virtualization and automation Web Business Model: Advertising subsidized, venture funding for service model Industrialization of IT: Standardization and commoditization (e.g., e- mail), open source Cloud Elastic Services Internet Information and E-Commerce Connectivity 1980 1990 2000 2010 2020 Data-Intensive Applications: From massively parallel (e.g., Google) to large data files (e.g., YouTube) Data Center Pressures: Growing costs of power and space, server sprawl Application Technologies: From parallel processing (grid, MapReduce, Hadoop) to Web 2.0, SOA Networking: Growth in connectivity and bandwidth through the Internet 14 An Introduction to Cloud Computing 2009 IBM Corporation
Agenda Presented by IBM developerworks Introduction Cloud computing services Principles of openness Where we go from here Resources 15 An Introduction to Cloud Computing 2009 IBM Corporation
Cloud services Presented by IBM developerworks There are four basic things people are doing in the cloud: Machines in the cloud Storage in the cloud Databases in the cloud Applications in the cloud In addition to these four basics, cloud providers offer other services such as message queues and data mining All of these things are lumped into the generic term cloud computing 16 An Introduction to Cloud Computing 2009 IBM Corporation
Machines in the cloud Many cloud providers allow you to create a Virtual Machine (VM) and deploy it in the cloud Your VM images are stored in cloud storage You can create as many images as you need You can automatically start and stop running instances of those images as needed This is the simplest way to get started in the cloud, particularly if you ve been using virtualization already 17 An Introduction to Cloud Computing 2009 IBM Corporation
Storage in the cloud Most cloud storage systems are designed as distributed, redundant systems Your data are stored on more than one disk in more than one place If one part of the system goes down, the rest of the system keeps going There should never be a single point of failure is a stated design goal But you can t think of cloud storage as just another hard drive 18 An Introduction to Cloud Computing 2009 IBM Corporation
Databases in the cloud Cloud databases have similar design points Datasets are distributed for reliability Some cloud databases support schemas, some don t Some cloud databases support joins, most don t Some cloud databases are relational, almost all aren t Some cloud databases are transactional, some aren t 19 An Introduction to Cloud Computing 2009 IBM Corporation
Other services in the cloud A number of vendors provide message queuing services in the cloud Some queuing services don t let you peek a message, for example Cloud data mining services use techniques such as Hadoop / MapReduce to analyze massive data sets Techniques that required supercomputers, large data centers and significant funds a few years ago can now be done for a few hundred pounds New businesses and business models will emerge based on the cost of data mining being reduced by several orders of magnitude 20 An Introduction to Cloud Computing 2009 IBM Corporation
Amazon Elastic Compute Cloud What is Amazon EC2? Popular Uses for Amazon EC2 aws.amazon.com/ec2 21 An Introduction to Cloud Computing 2009 IBM Corporation
Amazon Elastic Compute Cloud running IBM Run many of the proven IBM platform technologies by the hour as Amazon Machine Images (AMIs) IBM DB2 IBM Informix IBM Lotus Content Management IBM Mashup Center IBM WebSphere Application Server IBM WebSphere smash aws.amazon.com/ibm 22 An Introduction to Cloud Computing 2009 IBM Corporation
Cloud implementation types 23 An Introduction to Cloud Computing 2009 IBM Corporation
Cloud computing Private Cloud Client owned and managed. Access limited to client and its partner network. Drives efficiency, standardization and best practices while retaining greater customization and control. Public Cloud Service provider owned and managed. Access by subscription. Delivers select set of standardized business process, application and/or infrastructure services on a flexible pay per use basis. Customization Efficiency Security and Privacy Availability Standardization Capital preservation Flexibility Time to deploy 24 An Introduction to Cloud Computing 2009 IBM Corporation
Cloud Computing Center at Wuxi The municipality of Wuxi, was working to accelerate China s transformation to a service economy IBM engaged the municipal government to develop a virtual data center linking several companies in a software park The public cloud implementation, China's first commercial cloud, enabled by IBM technology and services will: Promote growth of software start-ups across China Accelerate development and test cycles Offer secure, network-isolated environments Deliver Backup and Restore asset protection capabilities 25 An Introduction to Cloud Computing 2009 IBM Corporation
Cloud Computing in Agriculture Example from University of Melbourne Experimental farm using irrigation automation Irrigating short-term (minutes to hours) Predict micro-climate for coming week Predict market in coming months Interconnection of real-data with climate prediction Results are promising Orchid saw 300% increase in profitability Dairy farm saw 70% increase in profitability Local commercial dairy farm saw 70% increase in profitability 26 An Introduction to Cloud Computing 2009 IBM Corporation
Agenda Presented by IBM developerworks Introduction Cloud computing services Principles of openness Where we go from here Resources 27 An Introduction to Cloud Computing 2009 IBM Corporation
Cloud services Presented by IBM developerworks Machines in the cloud Can I move my VM elsewhere? Storage in the cloud Can I move my data elsewhere? Databases in the cloud Can I move my data elsewhere? Applications in the cloud Can I run my application elsewhere? 28 An Introduction to Cloud Computing 2009 IBM Corporation
Vendor lock-in Presented by IBM developerworks If there s a new technology, any talented programmer will want to use it Maybe the shiny new thing is appropriate for what we re doing Maybe not We re probably going to use it anyway The challenge is to walk the line between using the newest, coolest thing and avoiding vendor lock-in 29 An Introduction to Cloud Computing 2009 IBM Corporation
The Open Cloud Manifesto A statement of principles for openness in cloud computing More than 300 supporters and growing Join the Open Cloud Manifesto group Visit opencloudmanifesto.org 30 An Introduction to Cloud Computing 2009 IBM Corporation
The principles in action The Cloud Computing Use Cases Google group has a white paper of common use cases Join us at groups.google.com/ group/cloud-computing-usecases Version 2 of the paper is available at bit.ly/1fxrah 31 An Introduction to Cloud Computing 2009 IBM Corporation
Agenda Presented by IBM developerworks Introduction Cloud computing services Principles of openness Where we go from here Resources 32 An Introduction to Cloud Computing 2009 IBM Corporation
Issues with the Internet It s not secure. I don t want to lose control of my infrastructure. I don t know how reliable it is. I don t know if my partners are going to use it. All of these were important, legitimate issues With VPNs and other technology, the industry solved these problems 33 An Introduction to Cloud Computing 2009 IBM Corporation
Issues with the cloud It s not secure. I don t want to lose control of my infrastructure. I don t know how reliable it is. I don t know if my partners are going to use it. All of these are important, legitimate issues We ve got some work to do, but the massive economic incentives mean someone will find a way to solve these problems 34 An Introduction to Cloud Computing 2009 IBM Corporation
Key questions to ask Will cloud computing help create and deliver innovative business and consumer services to achieve greater competitive differentiation? Can cloud computing help to quickly achieve goals for IT optimization, cost savings and faster time to market? Is competitive advantage gained by using cloud computing? 35 An Introduction to Cloud Computing 2009 IBM Corporation
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