1 Eksamensopgivelser til sommereksamen 2008 Studium: ED 2 Fag: Erhvervsøkonomisk sprog Semester: 2 Undervisers navn: Mariette Ulbæk Bog (titel, forfatter, år, forlag ect.) Kapitel Emne Sider Kompendium Study unit 1 Macroeconomics/Microeconomics Kompendium Study unit 2 Business organisations/entrepreneurship, the small business and growth/business objectives/external influences Kompendium Study unit 3 Marketing/International marketing/globalisation Kompendium, Study unit 4 An introduction to basic accounting For kompendier skal en kopi af indholdsfortegnelsen vedlægges Study Unit 1 Table of Contents 1. The Business Cycle 1-3 a) Historical cycles 3-5 b) The Great Depression 5 c) World War II 5-6 d) Recent Recessions 6 Comprehension test 1 Unemployment 6-7 a) The Labor Force 7-9 b) The Full Employment Goal 9 i) Seasonal Unemployment 9-10 ii) Frictional Unemployment 10 iii) Structural Unemployment 11 iv) Cyclical Unemployment 11 v) The Policy Goal 11
2 Comprehension test 2 Translation Drill 1. Crackdown on benefit claimants who... Inflation 14-15 a) Relative vs. Average Prices 15 b) Redistributions 15-16 i) Price Effects 16-18 ii) Income Effects 18-19 iii) Wealth Effects 19-21 iv) Robin Hood? 21-22 c) Uncertainty 22 d) Measuring Inflation 22 e) The Price Stability Goal 23-24 f) Summary 24-25 g) Anticipated and unanticipated inflation 26-27 h) Theories of the Causes of Inflation 27-29 i) Inflation as a self-perpetuating Process 29-30 j) Creeping Inflation and Hyperinflation 30-31 Comprehension test 3 Translation drill 2. Inflationen er under kontrol 2. Fiscal Policy 32-33 a) Deficits, Surpluses, and Balanced Budgets 33-34 b) The Automatic Stabilizers 34-35 c) Discretionary Fiscal Policy 36-37 d) The National Debt 37-38 Articles: Danmarks gæld afvikles i lyntempo. JP. Staten har regnet 26 mia. kr. forkert. JP. Thor P. har aldrig haft flere penge. JP. Comprehension test 4. 3. Economic Growth 39 The Nature of Growth 40 a) Short-Run Changes in Capacity Use 40 b) Long-Run Changes in Capacity 40-41 c) Nominal vs. Real GDP 41-42 d) Growth Indexes 42-43 i)the Exponential Process 43 e) GDP per Capita 43-45 f) GDP per Worker 45-46 Sources of Productivity Growth 46 g) Labor Quality 46
3 h) Capital Investment 46-48 i) Management 48 j) Research and Development 48-49 Policy Levers 49 k) Education and Training 49 l) Immigration Policy 49-50 m) Investment Incentives 50-51 n) Savings Incentives 51 o) Budget Deficits 51-52 p) Deregulation 52-54 Policy Perspectives 54-55 q) Is More Growth Desirable 54-55 r) Summary 55-57 Comprehension test 5. 4. Supply Decisions 58-59 a) Capacity Constraints 59-61 b) Efficiency 61 c) Capacity 61-62 d) Marginal Physical Product 62 e) Law of Diminishing Returns 63-64 Costs of Production 64 f) Total Cost 64-66 g) Which Costs Matter? 66 h) Average Cost 67-68 i) Marginal Cost 68-70 j) The Relationship of MC to ATC 70-71 Economic vs. Accounting Costs 71-72 k) Economic Cost 72 Supply Horizons 73 l) The Production Decision 73 m) The Investment Decision 73-74 Policy Perspectives 74 n) Invest in Labor or Capital? 74-75 n) Summary 76
4 Study unit 2 Table of Contents 1. Sectors of the UK economy 1-2 2. Structure of the UK economy 3 3. Main features of the private sector 4-6 4. Organisations in the private sector 7-11 5. Business organisations 12-14 Articles: Mergers and acquisitions. The Economist, 10-01, 2008 Whither the great wave. The Economist, 03-01-2008 Topnordic i rekord efter fusioner, Borsen online, 01-02-2007 Novozymes tilfreds med fusioner i USA, Borsen online 04-12-2007 Etik på verdensplan, JP, 30-12-04 God skik for selskabsledelse. JP, 09-01-02 Comprehension test 1 6. The small firm 15-16 7. Multinationals 17-19 8. Stakeholders 20 9. Strategic planning 21-24 10. Size and growth 25-28 11. Economies of scale 29-30 Articles: Det svære valg af selskabsform. JP, 15-10-1007 Entrepreneurship, The Economist, 22-11-2007 Suck it and see. The Economist, 01-02-2007 Vækstentrepreneur uden en langsigtet vækststrategi, Erhvervsbladet, Dec. 07 Kvinder har svært ved at komme med. Erhvervsbladet, Nov. 2007 Ikke nok bare at hæve sin løn. Erhvervsbladet, Sep. 2007 Modgang er hudplejestjernens drivkraft.erhvervsbladet, Sep. 2007 Dræber du din egen virksomhed. Erhvervsbladet, Sep. 2007 Letters to the editor. FT 09.01.07 Bankruptcy badge of honour is still a black mark in UK. FT 09.01.07 Overworked and underpaid. FT 09.01.07 This page if for your information only They re behind you. The Economist. 06-12-2007 The Challengers. The Economist. 10-01-2008 Comprehension test 2 12. Government support 31-33 13. The European Union 34
5 14. Legal regulation 35-37 15. Other influences 38-39 16. The Public sector 40 Articles: Public Sector. Statistics government Guide to Public Sector Statistics The National Accounts Offentlig sektor. Wikipedia Bilag om fakta om den offentlige sektor. 25-01-2006 The state is looking after you. The Economist. 8 April 2006 The avuncular state. The Economist. 8 April 2006 Comprehension test 3 17. OFFSHORING/OUTSOURCING. Extract from Offshoring and employment: Trends and impacts External affairs. The Economist. 02-07-2007 Outsourcing sikrer danske arbejdspladser. Borsen online. 20-02-2006 Industriens optimisme kræver kraftig outsourcing. Borsen online. 09-01-2007 Study unit 3 Table of Contents MARKETING 1. Markets and market-led firms 1-3 2. Market research 4-5 3. The marketing mix 6-12 Articles: Kotler s feast of ideas, FT 29.03.03 Coke: Wooing the TiVo Generation. BusinessWeek. 01.03.04 Brands in an Age of Anti-Americanism, BusinessWeek 04.08.03 Selling the flag. The Economist. 28.02.04 Comprehension test 1 INTERNATIONAL MARKETING/EXPORT 6. Prelude case 13 7. Introduction 14 8. Global marketing in the 21 st century 14-16 9. Looking at the global marketing environment 16-25 10. Deciding whether to go international 25 11. Deciding which market to enter 25-26 12. Marketing insights: Emerging markets going east 27-28
6 13. Deciding how to enter the market 29 14. Exporting 29-30 15. Joint venturing 30 16. Direct investment 31 Articles: Free trade s best friend, The Economist, 20.01.05 The real world economic forum. TheEconomist 27.01.07 Comprehension test 2 17. Deciding on the global marketing programme 32-34 18. McDonald s French-style 35-36 19. Product 36-39 20. Promotion 39-41 21. Price 41 22. Distribution channels 42 23. Deciding on the global marketing organisation 42-43 24. Summary 44 Comprehension test 3 Article: Happy meal. The Economist 27.01.07 The car company in front. An example of a truly global company. GLOBALISATION Text 1: Globaliseringen viste tænder i Danmark. JP, 30.12.04 Text 2: Det globale minefelt. JP 26.02.06 Text 3: Vækst gennem globalisering. Handlingsplan og baggrundsanalyse. http://www.oem.dk/publikationer/html/global/index.htm fra Økonomi- og Erhvervsministeriet (for your information only) Text 4: Tired of globalisation. The Economist. 05.11.05 Text 5: Rich man, poor man. The Economist. 20.01.07 Text 6: In the shadow of prosperity. The Economist. 20.01.07 Text 7: Economics focus. The great unbundling. The Economist. 20.01.07 Text 8: You ve never had it so good.the Economist. 03.02.07 Text 9: A special report on European business. Who are the champions? Tomorrow the world.
7 Home and abroad. Driving east. Buy, buy, buy. In the steps of Adidas The chic and the cheerless. Not what is was. Funny business Study unit IV an introduction to basic accounting Table of contents: The nature and purpose of accounting 1 Financial accounting 2 5 Sources of finance 6 7 Financial information 8 Accounting concepts 9 Key features of final accounts 10 11 Interpreting final accounts 12 20 Information material FLS orientering. This material in Danish explains everything to you in Danish. 1. Hvad kan man bruge et årsregnskab til? 2. Årsregnskabet 2. Hvad er det hele værd og hvem har krav på det? 3. Årsregnskabet 3. 4. Årsregnskabet 4.