Curriculum Vitae Anna Torres i Lacomba Departament d Economia i Empresa Universitat Pompeu Fabra C/Ramon Trias Fargas, 25 27. E mail: anna.torres@upf.edu Ph.: +34 935422901, Fax: +34 935421746. EDUCATION Ph.D., Business December 2001, Universitat Pompeu Fabra, Barcelona, Spain. Cum Laude Dissertation: "The Relationship between Correspondence Analysis and other Multivariate Methods used in Marketing Research Supervisor: Prof. Michael Greenacre Master s, Economics and Business July 1997, Universitat Pompeu Fabra, Barcelona, Spain. Graduated with Honors. Bachelor s, Business Administration July 1996, Universitat Autònoma de Barcelona, Spain. Five year degree, or "licenciatura." Premio Extraordinario, Promotion 1996. Diploma, Business Administration June 1994, Universitat de Girona, Spain Three year degree, or "diplomatura." ACADEMIC EXPERIENCE Associate professor, Economics and Business Department, Universitat Pompeu Fabra, from 2009. Assistant professor, Economics and Business Department, Universitat Pompeu Fabra. 2005 2008. Assistant professor, Business Department, Universidad Carlos III de Madrid. 2002 2005. PROFESSIONAL EXPERIENCE Collaboration with ESADE Brand Institute. RESEARCH INTERESTS Branding, international marketing, ethics in marketing, preferences representation. PUBLISHED PAPERS Melnyk, V., Giarratana, M. and Torres, A. Marking your trade: Cultural factors in the prolongation of trademarks, forthcoming Journal of Business Research. Torres, A., Bijmolt, T.H.A.,Tribó, J.A., and Verhoef, P. (2012). Generating global brand equity through corporate social responsibility to key stakeholders. International Journal of Research in Marketing, 29(1), 13 24. Torres, A. and J. A. Tribó (2011). Customer satisfaction and brand equity, Journal of Business Research, 64(10), 1089 1096. Broekhuizen, T. L. J., Delre, S. A. and A. Torres (2011). Simulating the cinema: How cultural differences affect the distribution of market shares, Journal of Product Innovation Management, 28(2), 204 217. Kim, M., Lado, N. and A. Torres (2009). Evolutionary changes in service attribute importance in a crisis scenario: The Uruguayan financial crisis, Journal of Service Research, 11 (4), 429 440.
Torres, A. and T. H. A. Bijmolt (2009). Assessing brand image through communalities and asymmetries in brand attribute and attribute brand associations, European Journal of Operational Research, 195 (2), 628 640. Torres, A. and M. van de Velden (2007). Perceptual mapping of multiple variable batteries by plotting supplementary variables in correspondence analysis of rating data, Food Quality and Preference, 18 (1), pp.121 129. Torres, A. and M. Greenacre (2002). Dual scaling and correspondence analysis of preferences, paired comparisons and ratings, International Journal of Research in Marketing, 19, pp. 401 05. BOOK CHAPTERS Torres, A. Correspondence analysis and categorical conjoint measurement, in Multiple Correspondence Analysis and Related Methods, by M. Greenacre & J. Blasius. Chapman & Hall/CRC Press, 2006. RESEARCH PROJECTS Decision making in markets: The lens of competition, ECO2012 35545, 2013 15, Spanish Ministry of Science and Education. Main researcher: Robin Hogarth. The role of time in decision making: learning and expectations, ECO2010 17145, 2011 2014, Spanish Ministry of Science and Education. Main researcher: Manel Baucells. Nuevos paradigmas en la toma de decisiones, ECO2009 09834, 2009, Spanish Ministry of Science and Education. Main researcher: Robin Hogarth. Medición de la eficiencia de las prácticas de marketing en la creación de valor de marca y de mercado, SEJ2007 65897, 2008, Spanish Ministry of Science and Education. Main researcher: Nora Lado. Satisfacción y Variedad: Número óptimo de alternativas en la elección, SEJ2006 14098, 2006, Spanish Ministry of Science and Education. Main researcher: Robin Hogarth. Efectos de los distintos tipos de relaciones entre las empresas y sus mercados. Prácticas de marketing, orientación al mercado y resultados empresariales, SEJ2004 00672/ECON, 2004 2007, Spanish Ministry of Science and Education. Main researcher: Nora Lado. "Sector Financiero: Los retos de la Nueva Economía," SEC2001 1169, 2002 2003, Spanish Ministry of Science and Education. Main researcher: Clara Cardone Riportella. Metavisualización de Grandes Bases de Datos Continuación, BMF2003 03897, 2003. Main researcher: Michael Greenacre. GRANTS 2011 Research grant from the AGAUR for academic visits abroad (BE DGR2010). 1999 2002 Spanish Ministry of Science and Education Pre doctoral Fellowship. SEMINARS AND CONFERENCES 2013, June 42 nd EMAC Conference. Paper: Brand logo design: Examining consumers responses to figurativeness (joint with J. César Machado, L., Vacas de Carvalho & P. Costa). Istanbul, Turkey. 2013, April 8 th Global Brand Conference: Brand, Corporate Identity and Reputation, and Sustainability. Paper: Brand logo design: Examining Consumers Affective Responses to Figutativeness (joint with J. Cesar Machado, L. Vacas de Carbalho & P. Costa). Universidad Católica de Porto. 2010, April
6 th International Conference of the AM s Brand, Identity and Corporate Reputation SIG. Paper presented: Uncertainty avoidance and branding performance: Evidence from Trademarks in the Security Software Industry (joint with M. Giarratana). ESADE Business School, Barcelona. 2009, December 6 th International Conference The Time of Iberoamerica. Paper presented: Corporate Social Responsibility Practices along the Value Chain: Perceptual Mapping with Sector Index (joint with Josep A. Tribó, M. Kim & A. Ladrón). Buenos Aires. 2009, April Thought Leaders International Conference on Brand Management. Paper presented: The effects of uncertainty avoidance on branding performance: Creativity and the trademark duration (joint with M. Giarratana). Athens. 2008, May 37 th EMAC Conference. Poster: Stakeholder Relationship Management: Social Dimensions in the Creation of Brand Equity (joint with T. Bijmolt and J.A. Tribó). University of Brighton, Brighton, UK. 2008, April Thought Leaders International Conference on Brand Management. Paper presented: Stakeholder Relationship Management: Social Dimensions in the Creation of Brand Equity (joint with T.B. Bijmolt and J.A. Tribó). Birmingham Business School, Birmingham, UK. 2007 Informs, Marketing Science Conference. Paper presented: Stakeholder Relationship Management: Social Dimensions in the Creation of Brand Equity (joint with T. Bijmolt and J.A. Tribó). Singapore Management University, Signapore. 2007, May 36 th EMAC Conference. Paper presented: The effects of uncertainty avoidance on branding performance: Creativity and the trademark duration (joint with M. Giarratana). Reykjavík University, Reykjavik, Iceland. 2007, April Thought Leaders International Conference on Brand Management. Paper presented: The interaction of ownership structure and customer satisfaction as determinants of brand equity (joint with J.A. Tribó). Birmingham Business School, Birmingham, UK. 2006, May 35 th EMAC Conference. Papers presented: Changes in attribute importance provoked by a financial crisis: A dynamic analysis of the Uruguayan case (joint with N. Lado & O. Licandro) and Perceptual mapping of practical ethics along the value chain: A multiple correspondence analysis with industry and cultural indices as supplementary variables (joint with A. Ladrón de Guevara & J.A. Tribó). Athens University, Athens, Greece. 2006, May 14 th International Symposium on Ethics, Business and Society: Towards a Comprehensive Integration of Ethics into Management: Problems and Prospects. Paper presented: Perceptual mapping of practical ethics along the value chain: A multiple correspondence analysis with industry and cultural indices as supplementary variables (joint with A. Ladrón de Guevara & J.A. Tribó). IESE Business School, Barcelona, Spain. 2006, March Thought Leaders International Conference on Brand Management. Paper presented: Assessing brand image through communalities and asymmetries in brand to attribute and attribute to brand associations (joint with T. Bijmolt). Birmingham Business School, Birmingham, UK. 2006, January 5 th International Congress Marketing Trends. Paper presented: The impact of a financial crisis on the perceived importance of bank attributes: a dynamic analysis (joint with N. Lado & O. Licandro). Venice, Italy. 2005, July Annual Meeting of the Psychometric Society, IMPS2005. Paper presented: Plotting Supplementary Variables in Correspondence Analysis of Rating Data (joint with M. van de Velden). Tilburg University, Tilburg, The Netherlands. 2005, May European Marketing Academy Conference, 2005 (EMAC). Paper presented: Assessing brand image through communalitites and asymmetries in brand attribute and attribute brand associations (joint with T. Bijmolt). Bocconi University, Milan, Italy. 2005, February Seminar in the Economic and Business Department of Universitat Pompeu Fabra, Barcelona, Spain, paper presented: Assessing brand image through communalitites and asymmetries in brand attribute and attribute brand associations (joint with T. Bijmolt). 2004, October
Seminar, Marketing Department, Groningen University, the Netherlands: Assessing brand image through communalitites and asymmetries in brand attribute and attribute brand associations (joint with T. Bijmolt). 2004, September XVI Encuentro de Profesores Universitarios de Marketing. Paper presented: Correspondence analysis and categorical conjoint measurement. Universidad de Alicante, Alicante, Spain. 2004, August Sixth International Conference on Logic and Methodology. Paper presented: Assessing communalitites and asymmetries in the attribute by brand and the brand by attribute associations (joint with T. Bijmolt). Amsterdam University, Amsterdam, The Netherlands. 2004, June Marketing Science Conferences. Paper presented: Assessing communalitites and asymmetries in the attribute by brand and the brand by attribute associations (joint with T. Bijmolt). Erasmus Rotterdam University, Rotterdam, The Netherlands. 2003, October Seminar, Marketing Department, Tilburg University, the Netherlands: Correspondence Analysis: A better tool to describe preferences with respect to categorical conjoint measurement. 2003, July International Conference on Correspondence Analysis and Related Methods. Paper presented: Correspondence Analysis: A better tool to describe preferences with respect to categorical conjoint measurement. Universitat Pompeu Fabra, Barcelona, Spain. 2002, September XII National Conference of ACEDE, paper presented: Correspondence Analysis and Categorical Conjoint Measurement. Universidad de Palma de Mallorca, Mallorca, Spain. 2002, September International Conference on Methodology and Statistics. Paper presented: Correspondence Analysis and Categorical Conjoint Measurement. Ljubljana University, Ljubljana, Slovenia. 2001, March Business Seminar, Universidad Carlos III (Madrid): "A note on dual scaling of dominance data and its relationship to 2001, February Economic and Business Seminar, Universitat de Girona (Girona): "A note on dual scaling of dominance data and its relationship to 2001, February Economic and Business Seminar, Universidad Nova Lisboa (Lisboa): "A note on dual scaling of dominance data and its relationship to correspondence analysis. 2001, January Business Seminar, Universidad Pablo Olavide (Sevilla): "A note on dual scaling of dominance data and its relationship to 2000, December Business Seminar, Universidad de Navarra (Pamplona): "A note on dual scaling of dominance data and its relationship to 2000, December Business Seminar, Universitat Autònoma de Barcelona: "A note on dual scaling of dominance data and its relationship to 2000, October Fifth International Conference on Logic and Methodology. Paper presented: "A note on dual scaling of dominance data and its relationship to correspondence analysis" (joint with M. Greenacre). Central Archive for Empirical Research (ZA), Cologne, Germany 2000, May International Conference on Measurement and Multivariate Analysis. Paper presented: "A note on dual scaling of dominance data and its relationship to correspondence analysis" (joint with M. Greenacre). University of Toronto, Ontario, Canada. WORKSHOP 2012, May Consumer goods brands and service sector brands. Sharing experience and lessons learnt. Key service brand indicators. Esade, Barcelona.
ADMINISTRATIVE WORK September 2011 present Co Director of the Master of Science in Management, UPF. September 2011 2013 TA assignment July 2009 present Secretary of the Economics and Business Department June July 2009 Director of the USQUID 2007 2010 Member of the recruiting committee in Business (Marketing). Universitat Pompeu Fabra. 2006 2010 Coordinator of interchange students programs (ERASMUS, the Netherlands), Universitat Pompeu Fabra. 2004 2005 Coordinator of the interchange students programs (ERASMUS and American universities), Universidad Carlos III de Madrid. Coordinator of Investigación de Mercados Turísticos in the Diplomatura de Turismo, Universidad Carlos III de Madrid and Marketing in the Licenciatura en Sociología, Universidad Carlos III de Madrid. Ph.D. students committee member, library evaluation board, Universitat Pompeu Fabra. 2004 2005 Member of the Junta de la Facultad de Ciencias Sociales y Jurídicas, in order to represent the personal docente e investigador, sectores profesores colaboradores, contratados doctores, asociados, eméritos y visitantes.