Results of EKOS-CBC MARKETPLACE SURVEY February 9
Methodology This survey was conducted February 12-16, 9 using EKOS unique hybrid internettelephone research panel, Probit. This panel is randomly recruited from the general population, meaning that, the only way to be included in Probit is through random selection. Unlike opt-in internet-only research panels, Probit supports confidence intervals and error testing. In total, a random sample of 1,36 Canadians aged 18 and over responded to the survey. A sample of this size provides a margin of error of +/- 3. percentage points, 19 times out of. The margin of error increases when the results are sub-divided (i.e., error margins for sub-groups such as regions). All the data were statistically weighted to ensure the samples composition reflects that of the actual population of Canada according to Census data.
Canadians Assessment of the Economy
Can our Federal Politicians lead us out of the recession? Q. [Confidence or no confidence] How much confidence do you have that our federal politicians will be able to lead Canada out of the recession? Would you say you have... 32 49 7 No confidence Little confidence Some confidence Complete confidence 1 BASE: Canadians; Feb. 9 n=136
Will the federal budget stimulate the economy? Q. [Effective or ineffective] As you may be aware, the federal government recently brought down a budget that aims to stimulate the economy through a mix of government spending and tax cuts. From what you have heard, how effective will the federal government budget measures be in stimulating the economy? Would you say... 53 3 8 4 5 Very ineffective Somewhat ineffective Somewhat effective Very effective DK/NR BASE: Canadians; Feb. 9 n=136
Confidence in the Bank of Canada economic forecast Q. [Confidence or no confidence] You also may have heard that the Bank of Canada has produced its own, independent forecast for the Canadian economy, which foresees an economic turnaround later this year, followed by strong growth next year. How much confidence do you have in the accuracy of this forecast? Would you say you have... 55 26 8 7 3 No confidence Little confidence Some confidence Complete confidence DK/NR BASE: Canadians; Feb. 9 n=136
Canadians weigh in on Credit Card Usage and Awareness
Improvement to Marketing and Sale of Credit Cards Q. Thinking about the way in which credit cards are marketed and sold, which of the following do you believe needs the most improvement? Interest rates 46 Fraud and Security Protection 23 The clarity of terms and conditions 14 Government regulations 9 None of the above 5 DK/NR 3 1 3 5 BASE: Canadians; Feb. 9 n=136
Support for a Credit Card Bill of Rights Q. Would you support a credit card bill of rights that would provide legal protections for consumers in their dealings with companies that issue credit cards? 82 7 11 Yes No DK/NR BASE: Canadians; Feb. 9 n=136
Awareness Credit Card Insurance Q. Now, we want to ask about Credit Card Insurance. This is a type of insurance that is designed to cover a portion of your credit card repayments should you find yourself unable to earn an income due to unemployment, illness or death. It s often called Payment Protection or Balance Protection on your statement. Have you ever heard of Credit Card Insurance? 7 29 Yes No DK/NR 1 BASE: Canadians; Feb. 9 n=136
Credit Card Penetration Rate Q. Do you personally have any credit cards in your name, including both general credit cards and those issued by individual stores? 89 Yes 11 No BASE: Canadians; Feb. 9 n=136
Credit Card Insurance Penetration Rate Q. Do you have credit card insurance on any credit card you currently hold? 67 25 8 Yes No DK/NR BASE: Canadians; Feb. 9 n=888
Reasons for acquiring Credit Card Insurance Q. Which of the following reasons describes why you have credit card insurance. You may choose more than one reason? I wanted to be insured in case something happened to me 66 I thought it was a condition of my credit card deal 16 I didn t know I had Credit Card Insurance I thought my credit card application was more likely to be accepted if I took it Included in card agreement/insurance package Other None of the above DK/NR 6 3 3 6 6 2 1 3 5 7 BASE: Canadians; Feb. 9 n=216
Net three Key Misconceptions 1 about Credit Card Insurance Q. Which of the following reasons describes why you have credit card insurance. You may choose more than one reason? 77 23 Key Misconception Other 1: Collapsed: I thought my credit card application was more likely to be accepted if I took it ; I thought it was a condition of my credit card deal ; and I didn t know I had Credit Card Insurance BASE: Canadians; Feb. 9 n=216
How informed were Credit Card Insurance Applicants? Q. Was that the policy was an option and you did not have to take it explained to you when you signed up for credit card insurance? 61 22 15 2 Yes No Cannot remember No response BASE: Canadians; Feb. 9 n=216
How informed were Credit Card Insurance Applicants? Q. Was that the policy would not cover you for pre-existing medical problems explained to you when you signed up for credit card insurance? 56 22 3 Yes No Cannot remember No response BASE: Canadians; Feb. 9 n=216
How informed were Credit Card Insurance Applicants? Q. Was that the policy would not pay your entire balance if you lost your job or became ill explained to you when you signed up for credit card insurance? 51 26 18 5 Yes No Cannot remember No response BASE: Canadians; Feb. 9 n=216
For more information: PAUL ADAMS EKOS RESEARCH ASSOCIATES t: 613.235.7215 e: padams@ekos.com