PROPOSAL FOR ENTERPRISE LEADERSHIP BA

PROPOSAL FOR ENTERPRISE LEADERSHIP BA Helena Dettmer, Associate Dean for Undergraduate Programs and Curriculum, CLAS David Hensley, Executive Director, Pappajohn Center for Entrepreneurial Management Overview of the Proposal This proposal, offered jointly by the College of Liberal Arts and Sciences and the Pappajohn Center for Entrepreneurial Management, requests the approval of a new major titled Enterprise Leadership (BA). The concept for the major springs from the currently existing business studies track within the CLAS Interdepartmental Studies major (BA). The track was originally developed in 2006 for students declaring pre-business upon entry to UI and who were planning on being admitted to the College of Business. If not admitted to Tippie, those students often drifted from major to major, using valuable resources but without graduating. This issue still exists today. Currently, around 1,900 undergraduates admitted to UI have declared the pre-business option. Another 1,200 have declared the open advising code (see Profile of Students, Fall 2013, Registrar), with many from the open group declaring pre-business at some point during their studies at Iowa. The proposed Enterprise Leadership major (BA) will offer students another route to the study of business and a pathway for a timely graduation. This proposal thus represents a key partnership between the Pappajohn Center for Entrepreneurial Management and CLAS to enhance the educational experience and outcomes for these students. Original Rationale for the Business Studies Track In the spring of 2006, the CLAS Educational Policy Committee (EPC) approved the concept of the business studies track as part of a three-year pilot within the CLAS Interdepartmental Studies major. This decision was based primary on the understanding that since UI is a public institution, CLAS has an obligation to serve those admitted to the College under the Regents admissions guidelines. (For additional information on requirements for the track in the Interdepartmental Studies major, see the UI General Catalog.) Assessment of the track shows it has been successful. Graduation rates for students in the track have been stronger than the College s overall graduation rates of 49.3% for graduation by the fourth year and 64.8% by the sixth year, as the chart below shows. Percent of Time for Business Studies Emphasis Graduates 100 % of time 1-4 Years 56% 150 % of time 5-6 Year 39% Greater than 150 % of time > 6 Years 5% 1 P a g e

Employment data collected by the Pomerantz Career Center six months after a student s graduation shows that a large percent of students were employed or in graduate school. A total of 264 students in the business studies track responded to the Center s survey in May 2011 and of those, 70% were employed (173 students) and 20% (50 students) were pursuing further education. Continuing Student Need When the Interdepartmental Studies major was reviewed in the fall of 2012, the faculty committee summed up the importance of the tracks in major and the reasons to continue this program of study: Without the CLAS Interdepartmental Studies major, many of its students would leave The University of Iowa without a degree and many might never achieve this milestone. This program is essential for the continued success of this population. Some of these students are clearly underprepared and without a clear understanding of the relation between their actions in college and their future goals. Some seem to lack any basic knowledge about the institution of higher education, its purposes, or standards. The reasons for these deficiencies appear to be complex and sometimes beyond the student s control. Some of the reasons that were discussed during the interviews with faculty, advisors, staff, and with students include being a first-generation college student, choosing a major inappropriate to one s abilities, and the economic inability to stay longer in school. Most of the students in the program have been guided to it by advisors when the student s GPA has fallen below a 2.00 in the chosen major or when the student fails to meet entrance requirements for a selective program (or has little statistical chance of meeting these in the future). At the same time, advisors encourage students to explore traditional CLAS majors before guiding students in real need to this program. Recommendations from the Review Committee While acknowledging these strengths of the tracks within the Interdepartmental Studies major, the committee also recommended that the following enhancements be made to help students in the program: Additional common courses shared by students A capstone experience Additional extra-curricular activities and support Faculty dedicated to the program and staff resources An academic community Finally, the reviewers suggested that the College consider turning the tracks of the Interdepartmental Studies major into separate majors so that students would have a degree clearly stating their area of study. The proposed new major in Enterprise Leadership (BA) allows CLAS to implement these recommendations. 2 P a g e

Partnership with the John Pappajohn Entrepreneurial Management Center The John Pappajohn Entrepreneurial Management Center recently approached the College of Liberal Arts and Sciences about helping to support the business studies students in the Interdepartmental Studies major. CLAS and the Center agreed to create a new major named Enterprise Leadership based on the business studies track. This partnership would function like the Economics degree, which is awarded by CLAS but administered by the College of Business. All economics majors remain in the College of Liberal Arts and Sciences and are not admitted to Tippie even though the program is administered by Business. The College has similar partnerships with Education and Medicine. The new BA program in Enterprise Leadership, if approved, would be structured in a similar fashion. Students within the new program will remain CLAS students, with the BA degree awarded by CLAS. The program will be housed in the Pappajohn Entrepreneurial Management Center (JPEC). An advisory committee of CLAS and Center faculty as well as the associate dean of CLAS and the executive director of the Center will administer the major s curriculum and oversee related details. Advising will continue to be offered by the Academic Advising Center and its professional advisors, as is now the case for the business studies track. Students will take core courses and a capstone course offered by instructors in JPEC. CLAS courses will be taught by CLAS instructors in CLAS departments. Students will be invited to extra-curricular events offered by JPEC and will treated as part of the JPEC community. The major will not be restricted and any student will be able to declare this program of study. (Note: Students not in CLAS will need to apply for admission to CLAS through the UI Office of Admissions before declaring the major.) Policies and procedures regarding the curriculum and student requests, such as the second-grade-only option, will follow those of CLAS since students will be CLAS students. Students will complete the CLAS General Education requirements and any other requirements for a CLAS degree. This partnership will provide future students with many of the enhancements recommended by the Interdepartmental Studies Review Committee, such as a sense of community, shared courses, a capstone experience, and an opportunity to meet and work with instructors with experience in the field. Contact with faculty will thus supplement the professional advising offered by the Academic Advising Center. Other Details The major will not be on the four-year plan since many students will come to the major as a discovery major after not being accepted into the College of Business. 3 P a g e

Honors in the major will not be available since the major is designed for students seeking an alternative path for the completion of a major in the area of business studies. During a transitional period and until the curriculum has been stabilized in the new major, both the business studies track in the CLAS Interdepartmental Studies major and the Enterprise Leadership major will continue to coexist, with the track being closed as soon as feasible. Students will not be allowed to earn both credentials or earn both the Certificate in Entrepreneurial Management and the Enterprise Leadership major. Departments with courses in the proposed major have been consulted and have agreed to participate in its curriculum. Assessment Plan for the Major Assessment will include students time to graduation and students employment or entry rates into professional educational programs after graduation. Longitudinal information on students and their pathway into the major will also be studied as well as the overall profile of students in the program (see Appendix). Requirements for the Major in Enterprise Leadership Below is a summary of the requirements for the Enterprise Leadership major, if approved. The BA in Enterprise Leadership requires a minimum of 120 semester hours, including 44 s.h. in the major. All students must complete the CLAS General Education Program requirements and all other CLAS requirements for earning a CLAS degree, such as the UI and CLAS residence requirements and the g.p.a. requirements (minimum average g.p.a. of 2.00 in all college work attempted; in all UI coursework; in all work in the major; and in all UI work in the major). The Enterprise Leadership major presents a unique blend of skills, theory, and content, encouraging students to apply their knowledge and skills in a real world capstone experience. FOUNDATION These courses introduce students to the basic skills, tools, and concepts needed for the major. A minimum of 15 semester hours 22M:013 (MATH:1340) Mathematics for Business 4 s.h. OR 22M:017 (MATH:1380) Calculus and Matrix Algebra for Business 4 s.h. 06E:001 (ECON:1100) Principles of Microeconomics 4 s.h. OR 06E:002 (ECON:1200) Principles of Macroeconomics 4 s.h. 22S:008 (STAT:1030) Statistics for Business 4 s.h. 4 P a g e

OR 22S:025 (STAT:1020) Elementary Statistics and Inference 3 s.h. AND 034:001 (SOC:1010) Introduction to Sociology Principles 3 s.h. [Note: This a prerequisite course for the sociology choices below.] CORE These courses enable students to understand the essence and operation of entrepreneurial enterprise. A minimum of 14 semester hours 06T:050 (ENTR:1000) Foundations in Entrepreneurship 2 s.h. 06T:120 (ENTR:2000) Entrepreneurship and Innovation 3 s.h. 06T:133 (ENTR:3100) Entrepreneurial Finance 3 s.h. 06T:134 (ENTR:3200) Entrepreneurial Marketing 3 s.h. AND 06J:048 (MGMT:2100) Introduction to Management 3 s.h. OR 06T:150 (ENTR:4400) Managing the Growth Business 3 s.h. LEADERSHIP In these courses, students reflect on the importance of leadership while acquiring their own leadership style and skills. Personal Leadership SELECT ONE 413:050 (STS:1050) Introduction to Leadership 3 s.h. 421:020 (LS:1020) Introduction to Leadership 3 s.h. 421:024 (LS:1024) Alternative Break Service Learning 1 s.h. 421:071 (LS:1001) Global Leadership Initiative 3 s.h. 421:072 (LS:1002) Perspectives on Leadership 3 s.h. 5 P a g e

421:076 (LS:2002) Career Leadership Academy Phase 1 and 2 3 s.h. 421:106 (LS:2000) Career Leadership Academy--Phase 1 2 s.h. 421:109 (LS:4001) Career Leadership Academy--Phase 4 1 s.h. The Social Context of Leadership Students are introduced to the impact of social constructs, such as economic class and cultural and social differences, on leadership and organizational effectiveness. SELECT ONE 034:123 (SOC: 4225) The Social Psychology of Leadership 3 s.h. 034.124 (SOC: 4230) Sociology of Self Improvement 3 s.h. Prerequisite: 034:001 (SOC: 1010) or 034:020 (SOC: 3210) 034.125 (SOC: 4210) Small Groups Analysis 3 s.h. Prerequisite: 034:001 (SOC: 1010) or 034:020 (SOC: 3210) 034.164 (SOC: 3610) Organizations in Modern Society 3 s.h. Prerequisite: 034:001 (SOC: 1010) or 034:020 (SOC: 3210) 034:170 (SOC: 3880) Social Networks 3 s.h. Prerequisite: 034:001 (SOC: 1010) or 034:020 (SOC: 3210) U.S. CULTURAL DIVERSITY This requirement allows students to gain an overview of the complexity of diversity in the United States today, focusing on a comprehensive introduction to related issues. 016:015 (HIST:1010) Issues: Gender in Historical Perspective 3 s.h. 016:040 (HIST:1040) Perspectives: Diversity in American History 3 s.h. 028:074 (SPST:1074) Inequality in American Sport 3 s.h. 034:066 (SOC:2810) Social Inequality 3 s.h. 045:025 (AMST:2025) Diversity and American Identities 3 s.h. 113:110 (ANTH:2165) Native Peoples of North America 129:060 (AFAM:1030) Introduction to African American Society 3 s.h. 6 P a g e

129:061 (AFAM:1020) Introduction to African American Culture 3 s.h. 129:065 (AFAM:2265) Introduction to African American History 3 s.h. 129:079 (AFAM:2079) Race and Ethnicity in Sport 3 s.h. 129:108 (AFAM:3500) Malcolm X, King & Human Rights 3 s.h. 131:010 (GWSS:1001) Introduction to Gender, Women's, and Sexuality Std 3 s.h. 131:055 (GWSS:1002) Gender, Race and Class in the US 3 s.h. COMMUNICATION THEORY Contemporary communication theory and its application is enhanced through the student s completion of this requirement. SELECT ONE 019:050 (JMC:1500) Social Media Today 3 s.h. 019:090 (JMC:1100) Media Uses and Effects 3 s.h. 019:091 (JMC:1200) Media History and Culture 3 s.h. 019:150 (JMC: 4850) Visual Communication 3 s.h. 019:161 (JMC:4815) Law Media and Current Issues 3 s.h. 036:012 (COMM:1112) Interpersonal Communication 3 s.h. 036:017 COMM:1117 Theory and Practice of Argument 4 s.h. 036:030 (COMM:1130) The Art of Persuading Others 3 s.h. 036:070 (COMM:1170) Communication Theory in Everyday Life 3 s.h. 036:074 (COMM:1174) Media and Society 3 s.h. APPLIED COMMUNICATION Students practice writing and speaking skills, particularly as they relate to persuasion and argumentation. SELECT ONE 010:055 (RHET:2055) Practices of Rhetoric and Persuasion 3 s.h. 010:065 (RHET:2065) Persuading Different Audiences 3 s.h. 010:085 (RHET:2085) Speaking Skills 3 s.h. 7 P a g e

010:090 (RHET:2990) The Art of Marketing Ideas Online 3 s.h. 08C:101 (CW:3001) Creative Writing for Business 3 s.h. 08C:108 (CW:3218) Creative Writing for New Media 3 s.h. 08N:113 (CNW:3640) Writing for Business and Industry 3 s.h. 08N:133 (CNW:4642) Team Writing for Business 3 s.h. 06B:140 (BUS:3800) Business Writing 3 s.h. CAPSTONE EXPERIENCE Student engage in a real life entrepreneurial experience and apply their knowledge and skills by planning a business, working for a business, or by consultation with a business. 06T:192 (ENTR:4200 ) Entrepreneurship: Business Consulting 3 s.h. 06T:194 (ENTR:4300) Entrepreneurship: Advanced Business Planning 3 s.h. 06T:199 (ENTR:4900) Academic Internship 1-3 s.h. Students may also choose an approved experiential learning course from a CLAS major (i.e. such as an internship in another major area). 8 P a g e

APPENDIX 1. Graduation Rates The Blue Set - describes those students who started in CLAS and graduated with a Bachelor s degree, regardless of where they ended up in the University. The Green Set describes those students that started in CLAS and then graduated with a Bachelor s degree from CLAS Fall Cohort Year Entering CLAS First- Time Full- Time Cohort 4 Yr. Grad Started in CLAS 6 Yr. Grad Started in CLAS 4 Yr. Rate Started in CLAS 6 Yr. Rate Started in CLAS 4 Yr. Grad Within CLAS 6 Yr. Grad Within CLAS 4 Yr. Rate Within CLAS 6 Yr. Rate Within CLAS 1988 3363 1036 2044 30.8% 60.8% 705 1633 21.0% 48.6% 1989 3100 967 1867 31.2% 60.2% 682 1490 22.0% 48.1% 1990 2502 824 1542 32.9% 61.6% 602 1270 24.1% 50.8% 1991 2506 839 1571 33.5% 62.7% 600 1265 23.9% 50.5% 1992 2858 954 1806 33.4% 63.2% 733 1501 25.6% 52.5% 1993 2893 1018 1803 35.2% 62.3% 770 1483 26.6% 51.3% 1994 2985 1040 1887 34.8% 63.2% 803 1574 26.9% 52.7% 1995 3241 1154 2093 35.6% 64.6% 847 1672 26.1% 51.6% 1996 3169 1228 2025 38.8% 63.9% 858 1568 27.1% 49.5% 1997 3318 1266 2115 38.2% 63.7% 927 1688 27.9% 50.9% 1998 3596 1304 2358 36.3% 65.6% 966 1849 26.9% 51.4% 1999 3476 1323 2263 38.1% 65.1% 959 1769 27.6% 50.9% 2000 3347 1321 2165 39.5% 64.7% 993 1695 29.7% 50.6% 2001 3620 1427 2350 39.4% 64.9% 1091 1859 30.1% 51.4% 2002 3789 1532 2463 40.4% 65.0% 1192 1973 31.5% 52.1% 2003 3668 1533 2484 41.8% 67.7% 1157 1902 31.5% 51.9% 9 P a g e

2004 3665 1609 2515 43.9% 68.6% 1228 1912 33.5% 52.2% 2005 3491 1625 2452 46.5% 70.2% 1253 1870 35.9% 53.6% 2006 3837 1768 2627 46.1% 68.5% 1328 2006 34.6% 52.3% 2007 3843 1795 2578 46.7% 67.1% 1386 2005 36.1% 52.2% 2008 3672 1749 2378 47.6% 64.8% 1322 1836 36.0% 50.0% 2009 3504 1727 49.3% 1376 39.3% 2010 3813 63 1.7% 50 1.3% 2011 3795 1 0.0% 1 0.0% 2012 3644 2. Counts of first-time freshmen who declared pre-business (as either a first or second declared major) Pre-business first-time freshmen by declared major Fall 1st 2nd Total Cohort Major Major FA 08 704 50 754 FA 09 594 38 632 FA 10 591 41 632 FA 11 619 42 661 FA 12 598 32 630 Total 3106 203 3309 3. GPA and ACT scores of entering first-time freshmen declaring pre-business who were later not accepted into the Tippie College of Business (by gender and ethnicity) GPA and ACT scores of entering freshmen declaring pre-business who later were not accepted into the Tippie College of Business Pre-Collegiate Average HS GPA 3.52 Average ACT Comp 24.45 Gender Female 693 95 788 10 P a g e

Ethnicity Male 1315 92 1407 Not Reported 47 3 50 Native American 10 1 11 African American 73 13 86 Latino(a) 71 7 78 Asian 43 10 53 White 1405 126 1531 International 354 27 381 Native Hawaiian or Other Pacific Islander 5 0 5 4. Top majors business studies graduates declare when entering UI Top 15 majors that Business Studies graduates declare when they enter UI OPEN MAJOR 194 INTERDEPART STUDIES 22 PREMEDICINE 19 BIOLOGY 16 UNDECLARED ENGINEERING 16 PREPHYSICAL THERAPY 13 PSYCHOLOGY 12 PHARMACY INTEREST 12 PRELAW 11 COMPUTER SCIENCE 10 INTEREST/PHARMACY 10 NURSING INTEREST 8 INTEREST/NURSING 6 MATHEMATICS 5 11 P a g e