Telemarketing Selling Script for Mobile Websites INTRODUCTION - - - - - - - To person who answers phone - - - - - - - Record name of company, phone Good Morning (or Good Afternoon) I would like to speak to (Mr. Jones, if you know the name) or to the owner (or manager..... marketing director...... director of sales). What is his (her) name? Partner Write name down here, title Am I lucky enough to find with his/her partner in? Okay. A.) He/She doesn t have a partner. B.) No, she is out till 1pm. Let s set up an appointment with both of you for 1:30. Will that work? Fine. I ll see you then. (.and leave) Thank you. - To Decision Maker - (Decision Maker comes on phone) Good Morning (or Good Afternoon) - Thank you for taking my call. My name is (say your first and last name) I am with a company that is doing business with (type of business you are in) throughout the West Coast, and, as a result of our ideas, these (type of business you are in) owners are making TONS OF EXTRA DOLLARS. Youra Mobile! Page 1
All of the (type of business you are in) owners we have talked to have been SUPER EXCITED about our ideas and I think that you will be too. It will take just 5 minutes to find out I know that (your company name) has a website. It s a beautiful website. I am going to show you have to get your web presence active on smart phones, tablets and mobile devices, even those on dashboards of cars. Do you have a moment for me to show you how we can drive mobile traffic to your cash registers? Youra Mobile is an expert in the new media that cell phone customers are using to do business these days. We have launched a new marketing program that gives you the best image, content and distribution to attract more visitors to your business. This new, pro-active program is an up-grade to all other programs previously offered to members because it now offers travelers valuable information they need to travel in your area. (If the listener asks "What new valuable Information", respond with: Your Own Mobile Website... which I will cover in just a moment.) Do you get many visitors from the Internet from your current website? You are not getting traffic from mobile users, because you website is not compatible with smart phones, tablets or mobile devices. We can put you on an Interactive mobile platform that will drive mobile customers directly to your front door. Can visitors find you on a good, easy to read map? Good! We locate you business on a Google Map, with directions how to get here. 2. PRODUCT INTRODUCTION Go to back of store. Fred, let s go back to your office, where we won t bother your customers. Thank you for taking this time with me RELAXING COMMENT That is some moose head you have hanging there, Fred. Where did you bag that one?. Or Is that a picture of your son in the Marines? (Any small talk about the owner to break the ice.) (Let owner talk.) CREATE URGENCY My company is Youra Mobile. And, I am a dealer for the company. We have representatives, who sell our products throughout the county. But, every now and then, when the company Youra Mobile! Page 2
comes out with a new product, they send us dealers out, to introduce it, and make special offers to business owners, like yourself. Now, unlike the sales reps, I am not allowed to badger a customer, calling back on him (or her) over and over to make a sale. The best I can do is show you what we have and, if you like it, we can get together on it today, Fair enough? These days people judge the inside of your store by how you look on your website, right? On the web, your business is located on the banks of a money stream. Our product is designed to increase to get them to spend more of that money with you. A picture is worth a thousand words. What I am going to show you here is really great, and it applies to your business 1000 percent. If you like it, I ll make you a fantastic offer and we ll get together on it today. (Pause) And, if you don t, I ll take the fastest No in town 3. CONSTRUCTION On the web, your website looks something like this, right? Well, on cell phones it looks like this. Building a website is easy. But very costly, right. I ll be that you have sunk a lot of money into your website, am I right? All that money you invested in displaying your business on people s computers doesn t help you get onto their smart phones. You notice the small screen. Your big website can t fit in the tiny screen (Turn on Youra mobilized website) 4. MEDIA COMPARISON Advertising on smart phones, tablets and other mobile devices is more cost saving and more effective than advertising on television, radio, in newspapers and even on your regular web site. Cell phones and mobile devices are the only media, which your customers and your prospects carry around 24 hours a day. Your customers are never more than a few feet away from wireless device. Why would you want to be advertising on TV, radio, newspapers and even the web, where your message goes unheard, unseen and unread. Communicating to consumers wireless phones is the MOST TARGETING ADVERTISING you can buy. 5. LIGHT UP (Show regular website on web and on phone) Youra Mobile! Page 3
On the web, your website looks something like this, right? And, on the mobile web your website looks even worse. It is too large for small screens. It is too overloaded with videos, flash and slide shows to load fast on wireless devices. (Show mobilized website) Now, look at the difference, when you have your website mobilized. It is sized perfectly for any and every phone, tablet and automobile dash board. Isn t this beautiful? Customers can now call you with a click of a button. No more dialing your number. Your customers will appreciate that you want their business. 6. FINE COPY Let s take a look at how your new mobile website will look. Just give me a few minutes to draw up some copy and I ll get right back to you. Go ahead and take care of that customer and we ll get back together in a few minutes. (Draw up your proposed mobile sized page with your prospect s logo, tabs and text from his/her website.) (Invite prospect back and look at generic web page) (prospect), look at all the businesses around you who have website like this one. These businesses are in direct competition with you for the dollar bill in the pockets of those consumers. Youra Mobile will place your business head-and-shoulders above your competition who haven t gone mobile, insuring that those customers find you first. Your business will be in the pockets, purses and in the hands of consumers, who are looking for you products and services. (prospect), the best mobile website in the world won t help you one bit, until you get it activated, right? I suggest you create one compatible with you current design and colors. 7. PRICE COMPARISON I am sure that you have already spent thousands of dollars on your current website! Am I right? You have learned that buying a standard website is like buying a used car. Your maintenance and upkeep problems have just begun. Everything in the world today is mass produced, our homes, our cars, the clothes we wear. Why? To keep the price down, so that we can afford it. It is the same with Youra Mobile. We have perfected the work of mobilizing your current website, so that fast, efficient, effective, and, important to you, we do this at a very low price. Youra Mobile! Page 4
(Show the prospect the 1-10 slide pages) 8. BROCHURE The greatest sales companies in the world today are selling on mobile phones, from smart phones to auto dashboards. Amazon built a $100,000 mobile website to sell $1.99 ebooks and $1.99 songs. Yet they have sold millions, haven t they? Mobile sales work. Now, let s get it working for you! 1. (Qualify for today) Do you like it? 9. TRIAL CLOSE Then there wouldn t be anything, other than the money, that would keep us apart today. 2. (Price on Artwork - trail close) The price is beautiful and I know you ll agree. For the entire mobile website $1,495. And the way we handle it is a 50% deposit and the balance on delivery. The beautiful part of that is you choose the delivery. We have a RUSH, which is 5 days, or, NORMAL, which is 2 weeks. I need your approval here to show that the copy is correct. And, which would you prefer, a RUSH or a NORMAL? (Get the Agreement and place it in front of the prospect.) (Get Experts Quote ) 10. CLOSES Your mobile website is going to be a Digital Salesman, who shows up on the smart phones of consumers whenever they search on their phones for the products and services you sell. Your salesman in ready to get selling for you 24 hours a day. Let s put him to work. Your mobile website is a tax right off, a business expense. What better way to invest money than to invest it in a money making website that the government helps you to purchase. Uncle Sam is ready to invest in you. He s waiting for you to invest in yourself. A mobile website won t work until you get it out there on people s smart phone, tablets and mobile devices. Let s get it working for you. Youra Mobile! Page 5
You simply pay for your mobile website and keep all the money you make from new customers. We don t take a percentage. You keep it all. And, remember, the mobile website will go on bringing in the money for months ad years to come. Don t fight success. Amazon makes it work and you can too. This is Peak Season, the best time of the year to benefit from this up-graded, mobile web program. You want to make sure that all the mobile customer will see you first by using your mobile site. Think of all the automobiles with mobile devices built right into the dashboard. The factory installed mobile phones call you with one command from the driver. Call (prospect s business name). Let s get this working for you. Drivers of new cars can find you right on their dashboards. Can you even think of better advertising than that? No. There isn t anything better than that. How many cars passing your front door right now have a built in mobile calling system? Most cars since 2008. Studies show that there about 40% of all vehicles in that category. (prospect) don t wait any longer, let s get all those cars calling you. I ve approved it here. I just need your approval here. Youra Mobile! Page 6