ECONOMICS OF DATA CENTER OPTICS SPIE PHOTONICS WEST INVITED PAPER (9775-2) FEBRUARY 16, 2016



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ECONOMICS OF DATA CENTER OPTICS SPIE PHOTONICS WEST INVITED PAPER (9775-2) FEBRUARY 16, 2016 Lisa Huff, CDCM Principal Analyst, Discerning Analytics lisa.huff@discerninganalytics.com

AGENDA Discerning Analytics, LLC Data Center Optics Fiber versus Copper in the Data Center 2

DISCERNING ANALYTICS Discerning Analytics is an independent data center market research and site selection firm. We produce custom studies and training to help clients distill complex data center concepts into actionable business strategies. General Market Research Reports Inside Data Center Optics (Published Oct. 2014) Custom Consulting & Assessments Data Center Technology Strategy / Growth Strategy Market & Site Selection Advisory Services Certified Data Center Manager on staff Staff with direct data center and LAN experience 3

DISCERNING ANALYTICS Common Requests: Site Selection Buy versus build Market analysis - evaluating the entire value chain Market forecasts Connectivity and equipment market research Optical components market research Competitive analysis Technical writing Product and design recommendations Best practices Training 4

AGENDA Discerning Analytics, LLC Data Center Optics Fiber versus Copper in the Data Center 5

DATA CENTERS DEFINED Facility Purpose Typical Data Rates TR Cross-Connections & Switches 100 Mbps 1Gbps Typical # of Racks Typical Business < 5 All Small DC (Reduced) Medium DC (Basic) Servers, CPU, UPS, Switches Servers, CPU, UPS, POE, Local SAN, Switches 1 Gbps 5-20 Small Financial Hospitals 1-10 Gbps 20-100 Banks Drug Co. Universities Large DC (Distributed) Servers, CPU, UPS, POE, Local & Remote SANs, Switches, Asset Management 1-100Gbps > 100 Large Financial Retail Insurance Large Research Labs Co-location Facilities TR: Telecommunications Room 6

DATA CENTER NETWORK ARCHITECTURE 2007 2012 2016 10G 40G 100G Multiple 1G 10G 40G 100M/1G 1G 10G/25G Source: Cisco, Discerning Analytics, LLC 7

TIA-942 BASIC DATA CENTER TOPOLOGY 8

DATA CENTER OPTICAL TRANSCEIVERS SFP+ QSFP+ 9

AGENDA Discerning Analytics, LLC Data Center Optics Fiber versus Copper in the Data Center 10

DATA CENTER OPTICS COST MODEL Cost Model Details Two Cisco Nexus 7010 10-slot chassis with the following: Non-blocking equal bandwidth up and down 1.92 Tb/s Per chassis: Four 12-port 40G module for uplinks (N7K-C7010) with 40G QSFP + SR and LR4 transceivers for LOMF and SM respectively [for uplink to the core] Four 48-port 10G (N7K-F248XT-25E) copper module for copper [for downlink to the access] OR Four 48-port fiber module (N7K-F348XP-25) with SFP+ SR and LR transceivers for LOMF and SM respectively [for downlink to the access] Distribution prices Patch cords are 2m CAT6A, OM3 LOMF or SMF Labor rate of $60/hour Port cost computed by total cost of switch blade and transceivers/number of ports 11

DATA CENTER CABLING FIBER VERSUS COPPER COST COMPARISON SUMMARY Connection Type Port Cost Patch Cords Horizontal Cable and Connectivity Installation Labor/ Channel Total per Channel Cost Fiber SM FT $1,137.48 $19.58 $87.42 $43.67 $1,288.15 Fiber LOMF FT $839.48 $21.58 $102.46 $34.67 $998.19 Fiber LOMF PT $839.48 $21.58 $168.41 $6.25 $1,035.72 Copper UTP $591.23 $9.30 $88.00 $81.34 $769.87 Copper F/UTP $591.23 $20.98 $164.69 $132.78 $909.68 FT: Field Terminated PT: Pre-terminated UTP: Unshielded Twisted Pair F/UTP: Foiled UTP Cisco Nexus 7010 12

FIBER VERSUS COPPER COST COMPARISON WITH POWER CONSUMPTION 12-port 40G Blade Blade Watts # Blades/ Chassis 48-port 10G Blade Blade Watts # Blades/ Chassis W/port N7K-F312FQ-25 (QSFP+ ports) 310 4 Copper N7K-F348XP-25 420 4 36.92 SR Optical N7K-F348XP-25 320 4 35.96 Optical solution saves 460W/rack 1W power savings yields 2.84W total Total possible savings = 1.3kW/rack 13

FIBER VERSUS COPPER THE CASCADE EFFECT Source: DVL 14

DATA CENTER OPTICS COPPER VERSUS FIBER COST DIFFERENTIAL $3,500.00 $3,000.00 $2,500.00 $2,000.00 $1,500.00 $1,000.00 $500.00 $- 2011 2013 2015 2016 15

OTHER COMPELLING REASONS TO INSTALL FIBER Latency nanoseconds versus microseconds Lower power consumption at higher data rates Smaller will allow better airflow Higher density and bandwidth Longer reach Less weight in cable trays Not susceptible to EMI 16

DATA CENTER DATA RATE PROGRESSION PORT VOLUME 250.00 200.00 Millions of Ports 150.00 100.00 50.00 0.00 2014 2015 2016 2017 2018 2019 2020 1G 10G 25G 40G 100G Includes copper ports, DACs, AOCs and optical modules from data center servers, switches and routers Does not include cable except that used in DACs and AOCs Source: Discerning Analytics, LLC 17

DATA CENTER DATA RATE PROGRESSION REVENUE $12.00 $10.00 Billions of Dollars $8.00 $6.00 $4.00 $2.00 $0.00 2014 2015 2016 2017 2018 2019 2020 1G 10G 25G 40G 100G Includes copper ports, DACs, AOCs and optical modules from data center servers, switches and routers Does not include cable except that used in DACs and AOCs Source: Discerning Analytics, LLC 18

2015 DATA CENTER CABLING MIX 41% By Volume By Revenue 25% 59% 75% Copper Fiber Source: Discerning Analytics 2015 Research 19

2020 DATA CENTER CABLING MIX By Volume By Revenue 48% 52% 17% 83% Copper Fiber Source: Discerning Analytics 2015 Research 20

DATA CENTER FIBER CABLING TYPES PROGRESSION 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2014 2015 2016 2017 2018 2019 2020 OM2 OM3 OM4 OS2 Source: Discerning Analytics 2015 Research 21