0-1 Miles Top Tapestry Segments Percent Demographic Summary 2010 2015 Milk and Cookies 53.0% Population 2,655 3,247 Up and Coming Families 42.7% Households 887 1,086 Boomburbs 4.3% Families 731 886 Top Rung 0.0% Median Age 33.9 33.8 Suburban Splendor 0.0% Median Household Income $78,605 $84,515 Apparel and Services 90 $2,163.45 $1,918,982 Men's 84 $387.42 $343,642 Women's 79 $657.40 $583,110 Children's 102 $409.98 $363,651 Footwear 64 $264.80 $234,880 Watches & Jewelry 129 $250.85 $222,503 Apparel Products and Services (1) 206 $193.01 $171,197 Computer Computers and Hardware for Home Use 134 $255.82 $226,916 Software and Accessories for Home Use 133 $38.02 $33,725 Entertainment & Recreation 133 $4,271.67 $3,788,963 Fees and Admissions 136 $843.66 $748,325 Membership Fees for Clubs (2) 129 $211.41 $187,521 Fees for Participant Sports, excl. Trips 140 $149.48 $132,590 Admission to Movie/Theatre/Opera/Ballet 133 $202.30 $179,440 Admission to Sporting Events, excl. Trips 146 $86.79 $76,986 Fees for Recreational Lessons 141 $192.95 $171,148 Dating Services 94 $0.72 $640 TV/Video/Audio 128 $1,584.68 $1,405,608 Community Antenna or Cable TV 122 $881.06 $781,496 Televisions 142 $275.01 $243,934 VCRs, Video Cameras, and DVD Players 132 $26.86 $23,828 Video Cassettes and DVDs 131 $69.15 $61,339 Video and Computer Game Hardware and Software 140 $78.30 $69,456 Satellite Dishes 154 $1.94 $1,722 Rental of Video Cassettes and DVDs 136 $56.18 $49,835 Streaming/Downloaded Video 130 $1.82 $1,611 Audio (3) 126 $184.69 $163,817 Rental and Repair of TV/Radio/Sound Equipment 127 $9.66 $8,570 Pets 162 $696.04 $617,385 Toys and Games (4) 133 $194.13 $172,192 Recreational Vehicles and Fees (5) 125 $403.44 $357,855 Sports/Recreation/Exercise Equipment (6) 107 $193.35 $171,499 Photo Equipment and Supplies (7) 134 $138.86 $123,169 Reading (8) 119 $183.86 $163,085 Catered Affairs (9) 137 $33.65 $29,845 Food 127 $9,766.57 $8,662,940 Food at Home 124 $5,559.93 $4,931,652 Bakery and Cereal Products 123 $733.05 $650,219 Meats, Poultry, Fish, and Eggs 124 $1,285.57 $1,140,296 Dairy Products 123 $611.57 $542,465 Fruits and Vegetables 124 $971.78 $861,967 Snacks and Other Food at Home (10) 126 $1,957.96 $1,736,705 Food Away from Home 131 $4,206.64 $3,731,288 Alcoholic Beverages 125 $714.43 $633,696 Nonalcoholic Beverages at Home 125 $548.24 $486,284 2010 Esri Made with ESRI Business Analyst Page 1 of 9
0-1 Miles Financial Investments 107 $1,858.80 $1,648,756 Vehicle Loans 139 $6,836.06 $6,063,582 Health Nonprescription Drugs 125 $128.87 $114,307 Prescription Drugs 114 $567.53 $503,399 Eyeglasses and Contact Lenses 126 $96.92 $85,968 Home Mortgage Payment and Basics (11) 151 $14,134.29 $12,537,100 Maintenance and Remodeling Services 138 $2,745.66 $2,435,400 Maintenance and Remodeling Materials (12) 136 $504.10 $447,140 Utilities, Fuel, and Public Services 124 $5,633.60 $4,996,998 Household Furnishings and Equipment Household Textiles (13) 131 $173.79 $154,149 Furniture 136 $817.88 $725,461 Floor Coverings 122 $91.49 $81,151 Major Appliances (14) 131 $397.68 $352,742 Housewares (15) 115 $99.04 $87,847 Small Appliances 122 $39.85 $35,347 Luggage 135 $12.50 $11,088 Telephones and Accessories 93 $39.54 $35,074 Household Operations Child Care 159 $736.34 $653,131 Lawn and Garden (16) 129 $540.91 $479,785 Moving/Storage/Freight Express 126 $76.48 $67,838 Housekeeping Supplies (17) 128 $899.32 $797,697 Insurance Owners and Renters Insurance 140 $647.39 $574,233 Vehicle Insurance 129 $1,499.27 $1,329,847 Life/Other Insurance 127 $528.90 $469,136 Health Insurance 119 $2,290.75 $2,031,890 Personal Care Products (18) 134 $534.97 $474,520 School Books and Supplies (19) 126 $134.06 $118,913 Smoking Products 106 $454.67 $403,295 Transportation Vehicle Purchases (Net Outlay) (20) 136 $5,990.11 $5,313,218 Gasoline and Motor Oil 129 $3,711.61 $3,292,195 Vehicle Maintenance and Repairs 130 $1,222.85 $1,084,664 Travel Airline Fares 135 $619.02 $549,072 Lodging on Trips 131 $569.62 $505,252 Auto/Truck/Van Rental on Trips 141 $51.95 $46,084 Food and Drink on Trips 130 $567.46 $503,333 2010 Esri Made with ESRI Business Analyst Page 2 of 9
0-1 Miles (1) Apparel Products and Services includes material for making clothes, sewing patterns and notions, shoe repair and other shoe services, apparel laundry and dry cleaning, alteration, repair and tailoring of apparel, clothing rental and storage, and watch and jewelry repair. (2) Membership Fees for Clubs includes membership fees for social, recreational, and civic clubs. (3) Audio includes satellite radio service, sound components and systems, digital audio players, records, CDs, audio tapes, streaming/downloaded audio, tape recorders, radios, musical instruments and accessories, and rental and repair of musical instruments. (4) Toys and Games includes toys, games, arts and crafts, tricycles, playground equipment, arcade games, and online entertainment and games. (5) Recreational Vehicles & Fees includes docking and landing fees for boats and planes, purchase and rental of RVs or boats, and camp fees. (6) Sports/Recreation/Exercise Equipment includes exercise equipment and gear, game tables, bicycles, camping equipment, hunting and fishing equipment, winter sports equipment, water sports equipment, other sports equipment, and rental/repair of sports/recreation/exercise equipment. (7) Photo Equipment and Supplies includes film, film processing, photographic equipment, rental and repair of photo equipment, and photographer fees. (8) Reading includes magazine and newspaper subscriptions, single copies of magazines and newspapers, and books. (9) Catered Affairs includes expenses associated with live entertainment and rental of party supplies. (10) Snacks and Other Food at Home includes candy, chewing gum, sugar, artificial sweeteners, jam, jelly, preserves, margarine, fat, oil, salad dressing, nondairy cream and milk, peanut butter, frozen prepared food, potato chips, nuts, salt, spices, seasonings, olives, pickles, relishes, sauces, gravy, other condiments, soup, prepared salad, prepared dessert, baby food, miscellaneous prepared food, and nonalcoholic beverages. (11) Mortgage Payment and Basics includes mortgage interest, mortgage principal, property taxes, homeowners insurance, and ground rent. (12) Maintenance and Remodeling Materials includes supplies/tools/equipment for painting and wallpapering, plumbing supplies and equipment, electrical/heating/ac supplies, materials for hard surface flooring, materials for roofing/gutters, materials for plaster/panel/siding, materials for patio/fence/brick work, landscaping materials, and insulation materials for owned homes. (13) Household Textiles includes bathroom linens, bedroom linens, kitchen linens, dining room linens, other linens, curtains, draperies, slipcovers, decorative pillows, and materials for slipcovers and curtains. (14) Major Appliances includes dishwashers, disposals, refrigerators, freezers, washers, dryers, stoves, ovens, microwaves, window air conditioners, electric floor cleaning equipment, sewing machines, and miscellaneous appliances. (15) Housewares includes plastic dinnerware, china, flatware, glassware, serving pieces, nonelectric cookware, and tableware. (16) Lawn and Garden includes lawn and garden supplies, equipment and care service, indoor plants, fresh flowers, and repair/rental of lawn and garden equipment. (17) Housekeeping Supplies includes soaps and laundry detergents, cleaning products, toilet tissue, paper towels, napkins, paper/plastic/foil products, stationery, giftwrap supplies, postage, and delivery services. (18) Personal Care Products includes hair care products, nonelectric articles for hair, wigs, hairpieces, oral hygiene products, shaving needs, perfume, cosmetics, skincare, bath products, nail products, deodorant, feminine hygiene products, and personal care appliances. (19) School Books and Supplies includes school books and supplies for college, elementary school, high school, and preschool. (20) Vehicle Purchases (Net Outlay) includes net outlay for new and used cars, trucks, vans, motorcycles, and motor scooters. 2010 Esri Made with ESRI Business Analyst Page 3 of 9
0-3 Miles Top Tapestry Segments Percent Demographic Summary 2010 2015 Up and Coming Families 39.8% Population 30,685 37,199 Milk and Cookies 34.5% Households 10,116 12,269 Boomburbs 14.9% Families 8,223 9,854 Sophisticated Squires 9.4% Median Age 34.4 34.5 Enterprising Professionals 1.2% Median Household Income $78,336 $84,171 Apparel and Services 89 $2,136.23 $21,610,602 Men's 83 $383.26 $3,877,197 Women's 78 $649.78 $6,573,385 Children's 100 $402.03 $4,067,021 Footwear 62 $259.42 $2,624,360 Watches & Jewelry 130 $252.03 $2,549,565 Apparel Products and Services (1) 203 $189.70 $1,919,073 Computer Computers and Hardware for Home Use 132 $252.44 $2,553,716 Software and Accessories for Home Use 132 $37.56 $379,993 Entertainment & Recreation 131 $4,228.87 $42,780,374 Fees and Admissions 138 $851.87 $8,617,779 Membership Fees for Clubs (2) 131 $214.87 $2,173,701 Fees for Participant Sports, excl. Trips 139 $148.76 $1,504,900 Admission to Movie/Theatre/Opera/Ballet 133 $201.32 $2,036,589 Admission to Sporting Events, excl. Trips 147 $87.25 $882,649 Fees for Recreational Lessons 146 $198.95 $2,012,617 Dating Services 94 $0.72 $7,322 TV/Video/Audio 125 $1,547.57 $15,655,639 Community Antenna or Cable TV 119 $854.98 $8,649,196 Televisions 140 $270.90 $2,740,449 VCRs, Video Cameras, and DVD Players 130 $26.44 $267,443 Video Cassettes and DVDs 128 $67.27 $680,547 Video and Computer Game Hardware and Software 139 $77.42 $783,241 Satellite Dishes 150 $1.89 $19,154 Rental of Video Cassettes and DVDs 133 $54.91 $555,442 Streaming/Downloaded Video 129 $1.81 $18,318 Audio (3) 124 $182.44 $1,845,620 Rental and Repair of TV/Radio/Sound Equipment 125 $9.51 $96,230 Pets 159 $683.08 $6,910,226 Toys and Games (4) 131 $190.79 $1,930,086 Recreational Vehicles and Fees (5) 126 $406.93 $4,116,621 Sports/Recreation/Exercise Equipment (6) 107 $193.07 $1,953,148 Photo Equipment and Supplies (7) 134 $138.54 $1,401,525 Reading (8) 119 $183.68 $1,858,156 Catered Affairs (9) 135 $33.33 $337,195 Food 124 $9,544.69 $96,556,496 Food at Home 121 $5,426.18 $54,892,595 Bakery and Cereal Products 120 $716.62 $7,249,505 Meats, Poultry, Fish, and Eggs 121 $1,252.09 $12,666,461 Dairy Products 120 $597.47 $6,044,128 Fruits and Vegetables 121 $950.88 $9,619,347 Snacks and Other Food at Home (10) 122 $1,909.12 $19,313,154 Food Away from Home 128 $4,118.51 $41,663,901 Alcoholic Beverages 124 $705.89 $7,140,934 Nonalcoholic Beverages at Home 122 $533.09 $5,392,846 2010 Esri Made with ESRI Business Analyst Page 4 of 9
0-3 Miles Financial Investments 109 $1,898.20 $19,202,699 Vehicle Loans 135 $6,619.63 $66,965,885 Health Nonprescription Drugs 120 $124.16 $1,256,041 Prescription Drugs 110 $547.64 $5,540,026 Eyeglasses and Contact Lenses 125 $95.79 $969,075 Home Mortgage Payment and Basics (11) 150 $14,088.23 $142,520,193 Maintenance and Remodeling Services 139 $2,765.64 $27,977,952 Maintenance and Remodeling Materials (12) 135 $500.37 $5,061,867 Utilities, Fuel, and Public Services 121 $5,478.19 $55,418,790 Household Furnishings and Equipment Household Textiles (13) 129 $172.18 $1,741,788 Furniture 135 $813.16 $8,226,176 Floor Coverings 124 $92.86 $939,426 Major Appliances (14) 129 $391.89 $3,964,494 Housewares (15) 113 $97.43 $985,644 Small Appliances 120 $39.20 $396,541 Luggage 136 $12.61 $127,520 Telephones and Accessories 91 $38.73 $391,798 Household Operations Child Care 159 $733.12 $7,416,452 Lawn and Garden (16) 128 $537.93 $5,441,857 Moving/Storage/Freight Express 124 $75.38 $762,528 Housekeeping Supplies (17) 125 $875.57 $8,857,462 Insurance Owners and Renters Insurance 136 $630.51 $6,378,416 Vehicle Insurance 125 $1,461.71 $14,787,029 Life/Other Insurance 126 $526.24 $5,323,629 Health Insurance 115 $2,228.83 $22,547,395 Personal Care Products (18) 131 $520.65 $5,267,036 School Books and Supplies (19) 123 $130.76 $1,322,780 Smoking Products 102 $436.60 $4,416,735 Transportation Vehicle Purchases (Net Outlay) (20) 133 $5,850.06 $59,180,678 Gasoline and Motor Oil 125 $3,593.27 $36,350,490 Vehicle Maintenance and Repairs 127 $1,195.51 $12,094,037 Travel Airline Fares 136 $622.96 $6,302,064 Lodging on Trips 132 $575.14 $5,818,273 Auto/Truck/Van Rental on Trips 142 $52.51 $531,157 Food and Drink on Trips 130 $567.86 $5,744,610 2010 Esri Made with ESRI Business Analyst Page 5 of 9
0-3 Miles (1) Apparel Products and Services includes material for making clothes, sewing patterns and notions, shoe repair and other shoe services, apparel laundry and dry cleaning, alteration, repair and tailoring of apparel, clothing rental and storage, and watch and jewelry repair. (2) Membership Fees for Clubs includes membership fees for social, recreational, and civic clubs. (3) Audio includes satellite radio service, sound components and systems, digital audio players, records, CDs, audio tapes, streaming/downloaded audio, tape recorders, radios, musical instruments and accessories, and rental and repair of musical instruments. (4) Toys and Games includes toys, games, arts and crafts, tricycles, playground equipment, arcade games, and online entertainment and games. (5) Recreational Vehicles & Fees includes docking and landing fees for boats and planes, purchase and rental of RVs or boats, and camp fees. (6) Sports/Recreation/Exercise Equipment includes exercise equipment and gear, game tables, bicycles, camping equipment, hunting and fishing equipment, winter sports equipment, water sports equipment, other sports equipment, and rental/repair of sports/recreation/exercise equipment. (7) Photo Equipment and Supplies includes film, film processing, photographic equipment, rental and repair of photo equipment, and photographer fees. (8) Reading includes magazine and newspaper subscriptions, single copies of magazines and newspapers, and books. (9) Catered Affairs includes expenses associated with live entertainment and rental of party supplies. (10) Snacks and Other Food at Home includes candy, chewing gum, sugar, artificial sweeteners, jam, jelly, preserves, margarine, fat, oil, salad dressing, nondairy cream and milk, peanut butter, frozen prepared food, potato chips, nuts, salt, spices, seasonings, olives, pickles, relishes, sauces, gravy, other condiments, soup, prepared salad, prepared dessert, baby food, miscellaneous prepared food, and nonalcoholic beverages. (11) Mortgage Payment and Basics includes mortgage interest, mortgage principal, property taxes, homeowners insurance, and ground rent. (12) Maintenance and Remodeling Materials includes supplies/tools/equipment for painting and wallpapering, plumbing supplies and equipment, electrical/heating/ac supplies, materials for hard surface flooring, materials for roofing/gutters, materials for plaster/panel/siding, materials for patio/fence/brick work, landscaping materials, and insulation materials for owned homes. (13) Household Textiles includes bathroom linens, bedroom linens, kitchen linens, dining room linens, other linens, curtains, draperies, slipcovers, decorative pillows, and materials for slipcovers and curtains. (14) Major Appliances includes dishwashers, disposals, refrigerators, freezers, washers, dryers, stoves, ovens, microwaves, window air conditioners, electric floor cleaning equipment, sewing machines, and miscellaneous appliances. (15) Housewares includes plastic dinnerware, china, flatware, glassware, serving pieces, nonelectric cookware, and tableware. (16) Lawn and Garden includes lawn and garden supplies, equipment and care service, indoor plants, fresh flowers, and repair/rental of lawn and garden equipment. (17) Housekeeping Supplies includes soaps and laundry detergents, cleaning products, toilet tissue, paper towels, napkins, paper/plastic/foil products, stationery, giftwrap supplies, postage, and delivery services. (18) Personal Care Products includes hair care products, nonelectric articles for hair, wigs, hairpieces, oral hygiene products, shaving needs, perfume, cosmetics, skincare, bath products, nail products, deodorant, feminine hygiene products, and personal care appliances. (19) School Books and Supplies includes school books and supplies for college, elementary school, high school, and preschool. (20) Vehicle Purchases (Net Outlay) includes net outlay for new and used cars, trucks, vans, motorcycles, and motor scooters. 2010 Esri Made with ESRI Business Analyst Page 6 of 9
0-5 Miles Top Tapestry Segments Percent Demographic Summary 2010 2015 Milk and Cookies 39.0% Population 74,052 86,417 Up and Coming Families 20.1% Households 25,305 29,563 Boomburbs 6.0% Families 19,411 22,441 Cozy and Comfortable 5.6% Median Age 34.9 35.0 Sophisticated Squires 5.3% Median Household Income $68,993 $76,600 Apparel and Services 78 $1,860.12 $47,070,697 Men's 73 $333.85 $8,448,043 Women's 68 $568.36 $14,382,504 Children's 86 $346.11 $8,758,417 Footwear 55 $227.50 $5,757,022 Watches & Jewelry 111 $215.28 $5,447,622 Apparel Products and Services (1) 181 $169.02 $4,277,089 Computer Computers and Hardware for Home Use 114 $217.75 $5,510,196 Software and Accessories for Home Use 114 $32.39 $819,651 Entertainment & Recreation 113 $3,648.88 $92,335,585 Fees and Admissions 116 $715.06 $18,094,695 Membership Fees for Clubs (2) 111 $182.29 $4,612,945 Fees for Participant Sports, excl. Trips 118 $125.37 $3,172,402 Admission to Movie/Theatre/Opera/Ballet 114 $172.41 $4,362,798 Admission to Sporting Events, excl. Trips 122 $72.53 $1,835,405 Fees for Recreational Lessons 119 $161.77 $4,093,743 Dating Services 89 $0.69 $17,401 TV/Video/Audio 110 $1,364.19 $34,521,147 Community Antenna or Cable TV 107 $769.85 $19,481,183 Televisions 119 $229.53 $5,808,223 VCRs, Video Cameras, and DVD Players 113 $22.93 $580,340 Video Cassettes and DVDs 113 $59.26 $1,499,701 Video and Computer Game Hardware and Software 119 $66.54 $1,683,733 Satellite Dishes 124 $1.57 $39,619 Rental of Video Cassettes and DVDs 116 $47.72 $1,207,609 Streaming/Downloaded Video 111 $1.56 $39,427 Audio (3) 107 $157.03 $3,973,727 Rental and Repair of TV/Radio/Sound Equipment 108 $8.20 $207,585 Pets 137 $591.61 $14,970,781 Toys and Games (4) 114 $165.48 $4,187,508 Recreational Vehicles and Fees (5) 105 $339.05 $8,579,613 Sports/Recreation/Exercise Equipment (6) 90 $163.47 $4,136,559 Photo Equipment and Supplies (7) 114 $118.09 $2,988,363 Reading (8) 105 $162.42 $4,109,956 Catered Affairs (9) 120 $29.52 $746,963 Food 110 $8,425.57 $213,210,814 Food at Home 108 $4,820.76 $121,990,254 Bakery and Cereal Products 107 $638.10 $16,147,219 Meats, Poultry, Fish, and Eggs 108 $1,115.92 $28,238,715 Dairy Products 107 $531.55 $13,450,912 Fruits and Vegetables 107 $841.76 $21,300,900 Snacks and Other Food at Home (10) 109 $1,693.43 $42,852,509 Food Away from Home 112 $3,604.81 $91,220,561 Alcoholic Beverages 110 $626.35 $15,849,893 Nonalcoholic Beverages at Home 108 $474.46 $12,006,328 2010 Esri Made with ESRI Business Analyst Page 7 of 9
0-5 Miles Financial Investments 95 $1,660.19 $42,011,391 Vehicle Loans 116 $5,719.59 $144,735,492 Health Nonprescription Drugs 107 $110.50 $2,796,125 Prescription Drugs 101 $504.86 $12,775,486 Eyeglasses and Contact Lenses 109 $84.19 $2,130,537 Home Mortgage Payment and Basics (11) 124 $11,574.25 $292,888,827 Maintenance and Remodeling Services 116 $2,303.22 $58,283,354 Maintenance and Remodeling Materials (12) 113 $420.16 $10,632,292 Utilities, Fuel, and Public Services 108 $4,901.31 $124,028,674 Household Furnishings and Equipment Household Textiles (13) 111 $148.09 $3,747,490 Furniture 115 $689.53 $17,448,762 Floor Coverings 108 $80.82 $2,045,059 Major Appliances (14) 111 $337.40 $8,538,031 Housewares (15) 98 $84.64 $2,141,846 Small Appliances 106 $34.84 $881,737 Luggage 115 $10.61 $268,547 Telephones and Accessories 78 $33.43 $846,077 Household Operations Child Care 129 $596.23 $15,087,740 Lawn and Garden (16) 110 $460.41 $11,650,747 Moving/Storage/Freight Express 107 $64.88 $1,641,710 Housekeeping Supplies (17) 110 $772.70 $19,553,269 Insurance Owners and Renters Insurance 117 $541.27 $13,696,888 Vehicle Insurance 111 $1,288.91 $32,616,089 Life/Other Insurance 110 $457.33 $11,572,860 Health Insurance 104 $2,014.37 $50,974,030 Personal Care Products (18) 114 $453.37 $11,472,538 School Books and Supplies (19) 111 $118.47 $2,997,910 Smoking Products 98 $418.54 $10,591,188 Transportation Vehicle Purchases (Net Outlay) (20) 115 $5,044.32 $127,647,524 Gasoline and Motor Oil 111 $3,184.04 $80,572,884 Vehicle Maintenance and Repairs 111 $1,046.73 $26,487,618 Travel Airline Fares 114 $523.72 $13,252,888 Lodging on Trips 112 $486.29 $12,305,769 Auto/Truck/Van Rental on Trips 118 $43.58 $1,102,796 Food and Drink on Trips 111 $483.94 $12,246,122 2010 Esri Made with ESRI Business Analyst Page 8 of 9
0-5 Miles (1) Apparel Products and Services includes material for making clothes, sewing patterns and notions, shoe repair and other shoe services, apparel laundry and dry cleaning, alteration, repair and tailoring of apparel, clothing rental and storage, and watch and jewelry repair. (2) Membership Fees for Clubs includes membership fees for social, recreational, and civic clubs. (3) Audio includes satellite radio service, sound components and systems, digital audio players, records, CDs, audio tapes, streaming/downloaded audio, tape recorders, radios, musical instruments and accessories, and rental and repair of musical instruments. (4) Toys and Games includes toys, games, arts and crafts, tricycles, playground equipment, arcade games, and online entertainment and games. (5) Recreational Vehicles & Fees includes docking and landing fees for boats and planes, purchase and rental of RVs or boats, and camp fees. (6) Sports/Recreation/Exercise Equipment includes exercise equipment and gear, game tables, bicycles, camping equipment, hunting and fishing equipment, winter sports equipment, water sports equipment, other sports equipment, and rental/repair of sports/recreation/exercise equipment. (7) Photo Equipment and Supplies includes film, film processing, photographic equipment, rental and repair of photo equipment, and photographer fees. (8) Reading includes magazine and newspaper subscriptions, single copies of magazines and newspapers, and books. (9) Catered Affairs includes expenses associated with live entertainment and rental of party supplies. (10) Snacks and Other Food at Home includes candy, chewing gum, sugar, artificial sweeteners, jam, jelly, preserves, margarine, fat, oil, salad dressing, nondairy cream and milk, peanut butter, frozen prepared food, potato chips, nuts, salt, spices, seasonings, olives, pickles, relishes, sauces, gravy, other condiments, soup, prepared salad, prepared dessert, baby food, miscellaneous prepared food, and nonalcoholic beverages. (11) Mortgage Payment and Basics includes mortgage interest, mortgage principal, property taxes, homeowners insurance, and ground rent. (12) Maintenance and Remodeling Materials includes supplies/tools/equipment for painting and wallpapering, plumbing supplies and equipment, electrical/heating/ac supplies, materials for hard surface flooring, materials for roofing/gutters, materials for plaster/panel/siding, materials for patio/fence/brick work, landscaping materials, and insulation materials for owned homes. (13) Household Textiles includes bathroom linens, bedroom linens, kitchen linens, dining room linens, other linens, curtains, draperies, slipcovers, decorative pillows, and materials for slipcovers and curtains. (14) Major Appliances includes dishwashers, disposals, refrigerators, freezers, washers, dryers, stoves, ovens, microwaves, window air conditioners, electric floor cleaning equipment, sewing machines, and miscellaneous appliances. (15) Housewares includes plastic dinnerware, china, flatware, glassware, serving pieces, nonelectric cookware, and tableware. (16) Lawn and Garden includes lawn and garden supplies, equipment and care service, indoor plants, fresh flowers, and repair/rental of lawn and garden equipment. (17) Housekeeping Supplies includes soaps and laundry detergents, cleaning products, toilet tissue, paper towels, napkins, paper/plastic/foil products, stationery, giftwrap supplies, postage, and delivery services. (18) Personal Care Products includes hair care products, nonelectric articles for hair, wigs, hairpieces, oral hygiene products, shaving needs, perfume, cosmetics, skincare, bath products, nail products, deodorant, feminine hygiene products, and personal care appliances. (19) School Books and Supplies includes school books and supplies for college, elementary school, high school, and preschool. (20) Vehicle Purchases (Net Outlay) includes net outlay for new and used cars, trucks, vans, motorcycles, and motor scooters. 2010 Esri Made with ESRI Business Analyst Page 9 of 9