GUIDE TO UNDERSTANDING AND APPLYING THE DON DIFFERENCE TEMPLATES AND DIGITAL ASSETS

GUIDE TO UNDERSTANDING AND APPLYING THE DON DIFFERENCE TEMPLATES AND DIGITAL ASSETS 15-05-1670-d v.01 August 11, 2015

Purpose of this Manual The guidelines in this manual are designed to create a flexible and cohesive identity for IPFW and The Don Difference that: t Reinforces the university and The Don Difference identity t Helps create a consistent experience across all communications t Creates a consistent look for viewers to identify IPFW and The Don Difference These guidelines apply to all of IPFW s communications and marketing materials. This guide may not address every possible future need. Guidelines are always a work in process. Please make sure you are using the most recent version. If you have further questions, please reference the IPFW identity system at identity.ipfw.edu or contact: Marketing Communications Support Services Building 2101 East Coliseum Boulevard Fort Wayne, Indiana 46805-1499 260-481-6428 ipfw.edu/mc 2 The Don Difference STYLE GUIDE

Contents GUIDELINES AND CONTACT INFORMATION Please review these guidelines for communicating and implementing The Don Difference series. For further assistance, contact: IPFW Marketing Communications 260-481-6428, marketing@ipfw.edu. Jack Patton, Executive Director of Marketing 260-481-6710, jack.patton@ipfw.edu Lea Ann Powers, Creative Director 260-481-6163, leaann.powers@ipfw.edu The IPFW Don Difference Guide to Templates and Marks explains how to use The Don Difference marks and IPFW marks and signatures correctly. This guide can be accessed at: ipfw.edu/dd-templates The Don Difference Templates and Digital Assets...2 IPFW Signatures (Logos) and The Don Difference...3 HOW DO I Use this in my newsletter?...4 HOW DO I Put this in a brochure?...5 HOW DO I Feature this in a magazine or publication?...6 HOW DO I Print this on a poster?...7 HOW DO I Use this on a postcard?...8 HOW DO I Use this on my website?...9 HOW DO I Use this on Facebook?...10 HOW DO I Use this on Twitter?...11 HOW DO I Use this in a PowerPoint presentation?...12 HOW DO I Use this in an electronic newsletter?...13 IPFW LOGO USAGE GUIDELINES, explaining the APPROPRIATE USE of IPFW trademarked assets, can be found at: identity.ipfw.edu. WE WANT YOUR FEEDBACK TO OFFER SUGGESTIONS FOR FUTURE DON DIFFERENCE SUBJECTS, FACULTY, AND/OR RESEARCH Please send suggestions to: dondifference.ipfw.edu/submit TO PROVIDE FEEDBACK Please provide feedback at: dondifference@ipfw.edu INDIANA UNIVERSITY PURDUE UNIVERSITY FORT WAYNE 1

The Don Difference Templates and Digital Assets The following pages explain how to use The Don Difference assets (graphics, photos, videos, and messaging) when creating your own Don Difference marketing materials. Templates have been created for The Don Difference print materials and can be accessed through the Marketing Communications website. Marketing Communications is excited to empower the campus community to take part in the creation of marketing materials for internal (on-campus) audiences through the use of IPFW Don Difference templates. Using these templates gives you a starting point for creating print material that: t Reinforces and supports the IPFW Identity System and The Don Difference t Extends the IPFW identity across campus through The Don Difference t Meets IPFW information architecture standards t Presents a new opportunity for the campus community to participate in building and strengthening the image of our university through the use of editorial, visual, and photographic standards. These standards create a clean and consistent look and feel for posters, fliers, invitations, brochures, and more. For instructions on how to work withn various software applications (Adobe InDesign, Word, PowerPoint)) please contact IPFW IT Services. They are equipped to instruct users in learning more about software applications. Download templates at: ipfw.edu/dd-templates QUESTIONS: Software: Contact IPFW IT Services Software programs/applications: Lynda.com for tutorial videos and online training Identity Standards: Learn more at identity.ipfw.edu Photographs: IPFW Vault (digital asset catalog) Signatures: IPFW Vault (digital asset catalog) Editorial Resources: The IPFW Identity System found at identity.ipfw.edu The IPFW Editorial Style Guide [PDF] found at ipfw.edu/style-guide The IPFW Designations List [PDF] found at ipfw.edu/designations Note: This list is managed by the Office of the Vice Chancellor for Financial and Administrative Affairs. Call 260-481-6804 or email shilling@ipfw.edu with questions or updates. Printing: IPFW Printing Services General Template Questions: Marketing Communications 2 THE DON DIFFERENCE STYLE GUIDE and TOOL KIT

IPFW Signatures (Logos) and The Don Difference The Don Difference has its own set of graphic identifier marks and guidelines. Please refer to these when placing The Don Difference marks (logos) in templates. t An IPFW signature (university or departmental) must appear on all Don Difference materials t The Don Difference graphic identifier (logo) may not appear without an IPFW signature (logo) accompanying it LEFT-ALIGNED LOCK-UP RIGHT-ALIGNED LOCK-UP INDIANA UNIVERSITY PURDUE UNIVERSITY FORT WAYNE 3

HOW DO I Use this in my newsletter? When featuring or using The Don Difference assets in departmental newsletters, consider: t Using The Don Difference graphic identifier within the story and the departmental signature in the appropriate (upper-left or lower-right corner of the layout) t Using language that supports The Don Difference messaging t Using available Don Difference photos and assets which can be found at: dondifference.ipfw.edu/blog t Making The Don Difference a feature story on page one of the newsletter DEPARTMENTAL NEWSLETTER THE DON DIFFERENCE, FEATURING PROFESSOR XXXX PROFESSOR NAME Character count for this story 1478... omnihiciaut apelige n debitibus moditinvelit untureicil is sint quunt rerspelitis dundem faci ratibus volesto blandi tendis as eumquunt quis ditat ressect orepelest, optat explandus nissimo llandan tur senti bere sedit lit labo. Itat lit fuga Tium, occum enias am, adis e dundem faci ratibus volesto blandi tendis as eumquunt quis ditat ressect orepelest,optat explandus nissimo SEASON YEAR A Don Difference branded newsletter template can be downloaded at: ipfw.edu/dd-templates The Don Difference photos and graphic identifiers can be found at: dondifference.ipfw.edu t Referencing other research in your department or college that complements or augments The Don Difference story tur senti bere sedit lit labo. Itat lit fuga Tium, occum enias am, adis e eumquunt quis ditat ressect orepelest, optat explandus nissimo llandantur senti bere sedit lit labo. Itat lit fuga Tium, occum enias am, adis e Pictured above left to right...captions w/ relevant, succinct information BREAK UP LONG ARTI- CLES WITH SUBHEADS Character count for this story 1478... omnihiciaut apelige n debitibus moditinvelit untureicil is sint quunt rerspelitis dundem faci ratibus volesto blandi tendis as eumquunt quis ditat ressect orepelest, optat explandus nissimo llandan tur senti bere sedit lit labo. Itat lit fuga Tium, occum enias am, adis quis ditat ressect orepelest, optat explandus nissimo llandan tur senti bere sedit lit labo. Itat lit fuga Tium, occum enias am, adis e dundem faci ratibus volesto blandi tendis as eumquunt quis ditat ressect orepelest,optat explandus nissimo tur senti bere sedit lit labo. Itat lit fuga Tium, occum enias am, adis e eumquunt quis ditat ressect ipfw.edu/deptxxxx 4 THE DON DIFFERENCE STYLE GUIDE and TOOL KIT

HOW DO I Put this in a brochure? When featuring or using The Don Difference assets in departmental brochures, consider: cil epelest, n ige cil aci ratibusvolesige cil t Using The Don Difference graphic identifier as well as the departmental signature in the appropriate (upper-left or lower-right corner of the layout) t Using language throughout the brochure that supports The Don Difference messaging Subhead Tur senti bere sedit lit labo. Itat lit fuga Tium, occum enias am, adis e dundem faci ratibus tur senti bere sedit lit labo. Itat lit fuga Tium, occum enias am, adis enti bere sedit lit labo. Itat lit fuga Tium, t Using available Don Difference photos and assets, which can be found at: dondifference.ipfw.edu/blog nti bere sedit lit labo. Itat lit fuga Tium, nti bere sedit lit labo. Itat lit fuga Tium. t Referencing other research in your department or college that complements CONTACT INFORMATION or augments The Don Difference story VISUAL AND PERFORMING ARTS ANDRES MONTENEGRO Sub- INTRODUCING RESEARCH, SCHOLARSHIP, THE DON AND DIFFERENCE CREATIVE WORKS A Don Difference branded brochure template can be downloaded at: ipfw.edu/dd-templates The Don Difference photos and graphic identifiers can be found at: dondifference.ipfw.edu ANDRES MONTENEGRO RESEARCH, SCHOLARSHIP, AND CREATIVE WORKS Department Name Building, Room # Indiana University Purdue University Fort Wayne 2101 East Coliseum Boulevard Fort Wayne, IN 46805-1499 Phone # Fax Email Subhead Charabitibus moditinelige ndebitibus moditinvelit untureicil is sint quunt rerspelitis dunde faci ratibus volesto blandi tendis as eumquunt quis ditat ressect orepelest, optat explandus nissimo llandan eumquunt quis ditat ressect orepelest, optat explandus nissimo llandan eumquunt quis ditat ressect orepelest, Subhead Character cobitibus moditint veni debit omnihiciaut apelige n debitibus moditinvelit untureicil is sint quunt rerspelitis dundem faci ratibus volesto blandi tendis as eumquunt quis ditat ressect orepelest, optat explandus nissimo llandan tur senti bere sedit lit labo. Itat lit fuga Tium, occum enias am, adis Subhead Character coubitibus moditin veni debit omnihiciaut apelige ndebitibus moditinvelit untureicil i s sint quunt rerspelitis dundem faci ratibus volesto blandi tendis as eumquunt quis ditat ressect orepelest, optat explandus nissimo llandantur senti bere sedit lit labo. Itat lit fuga Tium, occum enias am, adis e eumquunt quis ditat ressect orepelest, optat explandus nissimo llandantur senti bere sedit lit labo. Itat lit fuga Tium, occum enias am, adis e optat explandus nissimo llandantur senti bere sedit lit labo. Itat lit fuga Tium, occum enias am, adis e Subhead Character bitibus moditinelige ndebitibus moditinvelit untureicil is sint quunt rerspelitis dunde faci ratibus volesto blandi tendis as eumquunt quis ditat ressect orepelest, optat explandus nissimo llandan eumquunt quis ditat ressect orepelest, optat explandus nissimo llandan eumquunt quis ditat ressect orepelest, cess University. INDIANA UNIVERSITY PURDUE UNIVERSITY FORT WAYNE 5

IPFW is an Equal Opportunity/Equal Access University. HOW DO I Feature this in a magazine or publication? When featuring or using The Don Difference assets in magazines or publications, consider: t Using The Don Difference graphic identifier within the story and the departmental signature in the appropriate (upper-left or lower-right corner of the layout) DATE, YEAR VOLUME IPFW SOCIOLOGICAL REVIEW SUBHEAD HERE FEATURING THE ALL NEW Charaicae platem oloratur sum que DON DIFFERENCE consedici dolut officae platem More Information suntor adi bl Charaicae platem tur Story Title Story Title sum que consedici dolut officae platem More Information suntor adi bl Charaicae Story Title platem oloratur sum que consedici dolut officae platem More Information t Using language that supports The Don Difference messaging MAGAZINE COVER AND INSIDE SPREAD t The wealth of Don Difference photos, messaging assets, and accompanying video and scripts allows for longer, more detailed stories. Access Don Difference photos and assets at dondifference.ipfw.edu/blog IPFW_URC_3(V.2)_T IPFW: THE DON DIFFERENCE Featuring the research endeavors of Professor Michelle Drouin RESEARCH, SCHOLARSHIP, AND CREATIVE WORKS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam vel ultrices t Making The Don Difference a feature story purus. Sed est turpis, consectetur et finibus eget, scelerisque ac augue. Nullam consequat egestas nisl, vel rutrum odio iaculis vitae. Aenean ef- on page one of the newsletter ficitur facilisis nulla interdum euismod. Duis consectetur nec nisl a maximus. Sed risus odio, posuere quis dictum sed, iaculis sit amet nisi. Nam nec lectus ac orci posuere volutpat id eu leo. Vivamus elementum iaculis t Referencing other research in your odio eu faucibus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla ut lacinia lorem. Suspendisse department or college that complements or augments The Don Difference story lacinia ultricies nisi.pien, aliquet lobortis posuere id, gravida quis nisl. Ut sagittis felis accumsan, tincidunt velit nec, tincidunt tortor. Etiam fermentum, neque quis sodales scelerisque, ex ligula suscipit risus, vitae usus mollis risus. Etiam porta, metus a pulvinar sodales, lorem felis tempus Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam vel ultrices purus. adipiscing elit. Nam vel ultrices purus. adipiscing elit. Nam vel ultrices purus. adipiscing elit. Nam vel ultrices purus. adipiscing elit. Nam vel ultrices purus. Sed est turpis, consectetur et finibus eget, Sed est turpis, consectetur et finibus eget, Sed est turpis, consectetur et finibus eget, Sed est turpis, consectetur et finibus eget, Sed est turpis, consectetur et finibus eget, scelerisque ac augue. Nullam consequat scelerisque ac augue. Nullam consequat scelerisque ac augue. Nullam consequat scelerisque ac augue. Nullam consequat scelerisque ac augue. Nullam consequat egestas nisl, vel rutrum odio iaculis vitae. egestas nisl, vel rutrum odio iaculis vitae. egestas nisl, vel rutrum odio iaculis vitae. egestas nisl, vel rutrum odio iaculis vitae. egestas nisl, vel rutrum odio iaculis vitae. Aenean efficitur facilisis nulla interdum Aenean efficitur facilisis nulla interdum Aenean efficitur facilisis nulla interdum Aenean efficitur facilisis nulla interdum Aenean efficitur facilisis nulla interdum euismod. Duis consectetur nec nisl euismod. Duis consectetur nec nisl euismod. Duis consectetur nec nisl euismod. Duis consectetur nec nisl euismod. Duis consectetur nec nisl a maximus. Sed risus odio, posuere a maximus. Sed risus odio, posuere a maximus. Sed risus odio, posuere a maximus. Sed risus odio, posuere a maximus. Sed risus odio, posuere 6 THE DON DIFFERENCE STYLE GUIDE and TOOL KIT

HOW DO I Print this on a poster? When featuring or using The Don Difference assets in departmental posters or fliers, consider: t Using The Don Difference graphic identifier as well as the departmental signature in the appropriate (upper-left or lower-right cornerof the layout) ANDRES MONTENEGRO RESEARCH, SCHOLARSHIP, AND CREATIVE WORKS t Using short, concise language that supports The Don Difference messaging t Using available Don Difference photos and assets which can be found at: dondifference.ipfw.edu/blog A Don Difference branded poster/flier template can be downloaded at: ipfw.edu/dd-templates The Don Difference photos and graphic identifiers can be found at: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse quis tempor nisi. Ut ut ipsum quis enim malesuada porttitor. Nulla porttitor eu justo nec auctor. Vivamus non facilisis lectus, vitae tristique lectus. Nunc mollis dui vitae orci posuere pharetra. Pellentesque sodales sed risus eu aliquet. Sed hendrerit, dui a porta tincidunt, ante enim bibendum elit, a faucibus nibh risus et massa. Aliquam pretium lorem non ullamcorper faucibus. Phasellus et arcu vitae ligula luctus lobortis. Phasellus viverra dondifference.ipfw.edu INDIANA UNIVERSITY PURDUE UNIVERSITY FORT WAYNE 7

HOW DO I Use this on a postcard? When featuring or using The Don Difference assets on a postcard, consider: t Using The Don Difference graphic identifier within the story and the departmental signature in the appropriate (upper-left or lower-right corner of the layout) t Using short, concise language that supports The Don Difference messaging t Accessing Don Difference photos and assets at dondifference.ipfw.edu/blog t Explaining clearly what you want the reader to do next (call to action/expected next steps) ANDRES MONTENEGRO RESEARCH, SCHOLARSHIP, AND CREATIVE WORKS STANDARD POSTCARD FRONT AND BACK A Don Difference branded poster/flier template can be downloaded at: ipfw.edu/dd-templates The Don Difference photos and graphic identifiers can be found at: dondifference.ipfw.edu PLEASE ATTEND MONTH AND DATE Time a.m. Time p.m. Building and Room # on the IPFW campus Join us for... (description of event) Motivate your audience to attend R.S.V.P. to Phone # or Email@ipfw.edu by Date IPFW SIGNATURE AND RETURN ADDRESS 2101 East Coliseum Boulevard Fort Wayne, IN 46805-1499 IPFW_MCS_15(v1)_T IPFW is an Equal Opportunity/Equal Access University. 8 THE DON DIFFERENCE STYLE GUIDE and TOOL KIT

HOW DO I Use this on my website? When featuring or using The Don Difference on your website, consider: t Featuring the story prominently on your WEBSITE/DIGITAL APPLICATION PUBLISHING A VIDEO ON YOUR DOTCMS WEB PAGE homepage, potentially as a callout or by linking to the desired Don Difference feature story from a banner image t Using concise and descriptive language Publishers can embed a Don Difference YouTube video by following these steps. (Please note that you must publish these videos on two-column pages.) you can also briefly describe the content of the story you want to feature and then link to it directly ANDRES MONTENEGRO RESEARCH, SCHOLARSHIP, AND CREATIVE WORKS LEARN MORE 1. On the YouTube page, find your video then select Share then Embed at bottom left of the video: t Including a link back to the official Don Difference website so readers can explore more stories t Embedding the video on your site using the video information document included with each story s download bundle To access The Don Difference feature story download bundles: t Visit dondifference.ipfw.edu/blog and click on the Don Difference story you want to feature t Below the video on the page, click Download this Content to download that story s bundle (The bundle includes story copy, images, and video information from the story you ve selected) Web assistance for The Don Difference can be found through IPFW IT Services at: ipfw.edu/its 2. Select Share with playlist starting from current video. 3. Copy the embed iframe code. 4. In dotcms, create a new piece of content, provide a title, and select the folder location. 5. Change the Body field from WYSIWYG to Code view and paste the iframe code. 6. Select Save / Publish. 7. Preview the page before publishing. INDIANA UNIVERSITY PURDUE UNIVERSITY FORT WAYNE 9

HOW DO I Use this on Facebook? When featuring or using The Don Difference on your Facebook page or group, consider: t Featuring The Don Difference by uploading a custom Facebook cover image to the page To create a Facebook cover image: t Visit dondifference.ipfw.edu/blog and click on The Don Difference story you want to feature t Below the video on the page, click Download this Content to download the images from the story directly to your device t Visit ipfw.edu/templates to download The Don Difference Facebook cover image to your device t Follow the instructions for the template, and use the image you downloaded to create the Facebook cover image FACEBOOK PAGE ANDRES MONTENEGRO RESEARCH, SCHOLARSHIP, AND CREATIVE WORKS Indiana University Purdue University Fort Wayne (IPFW) College & University Contact Us Liked Message... To upload a cover image to Facebook: t Make sure you are using Facebook as your page, rather than your personal profile t Go to your Facebook page and hover your mouse over the top, left-hand corner of the current cover image t Click Change Cover t From the drop-down menu, select Upload Photo and select the cover image you ve created from your device t Drag the image to reposition the cover image, if needed t Once you are happy with the position, click Save Changes 10 THE DON DIFFERENCE STYLE GUIDE and TOOL KIT

HOW DO I Use this on Twitter? When featuring or using The Don Difference on your Twitter profile, consider: t Featuring The Don Difference by uploading a custom Twitter cover image to the page To create a Twitter cover image: t Visit dondifference.ipfw.edu/blog and click on The Don Difference story you want to feature t Below the video on the page, click Download this Content to download the images from the story directly to your device t Visit ipfw.edu/templates to download The Don Difference Twitter cover image template to your device t Follow the instructions for the template, and use the image you downloaded to create the Twitter cover image TWITTER ACCOUNT ANDRES MONTENEGRO RESEARCH, SCHOLARSHIP, AND CREATIVE WORKS To upload a cover image to Twitter: t Login to Twitter and go to your profile page t Click Edit Profile t Click Change Your Header Photo t Click Upload Photo and select the cover image you ve created from your device t Scale and reposition the image as needed t When you are happy with it, click Apply INDIANA UNIVERSITY PURDUE UNIVERSITY FORT WAYNE 11

HOW DO I Use this in a PowerPoint presentation? PowerPoint Templates are available for use and can be found at: ipfw.edu/templates t Using available templates will provide a consistent presentation for Don Difference materials t Use the templates in conjunction with The Don Difference messaging and with available Don Difference photo assets PLACE PRESENTATION TEXT HERE SUBJECT SUBJECT SUBJECT PLACE PRESENTATION TEXT HERE SUBJECT SUBJECT SUBJECT INDIANA UNIVERSITY PURDUE UNIVERSITY FORT WAYNE INDIANA UNIVERSITY PURDUE UNIVERSITY FORT WAYNE 12 THE DON DIFFERENCE STYLE GUIDE and TOOL KIT

HOW DO I Use this in an electronic newsletter? When featuring or using The Don Difference in your e-newsletter: When featuring or using The Don Difference in your e-newsletter, consider: t Adding an image and logo to your e-newsletter in addition to your story To add a Don Difference image to your e-newsletter: t Visit dondifference.ipfw.edu/blog and click on story you want to feature t Below the video on the page, click Download this Content to download the images from the story directly to your device. Photos are already 72 dpi t Open your newsletter software and upload the photos as you normally would t Resize as needed using the newsletter s built-in photo editor, or if you prefer, re-size in Photoshop before uploading the photo Professor Elizabeth Thompson making a DON DIFFERENCE To upload a Don Difference logo to your e-newsletter:: t Visit dondifference.ipfw.edu/blog and click on the story you want to feature t Click on the Media navigation link at the top t Scroll to the bottom and click Download Logos to download the logos directly to your device t Open your newsletter software and upload the logos as you would for a photo t Resize as needed using the newsletter s built-in photo editor, or if you prefer, re-size in Photoshop before uploading the logo Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc iaculis sollicitudin velit, ac finibus arcu elementum id. Sed orci elit, euismod eget urna quis, maximus feugiat leo. Nam fringilla, arcu sit amet facilisis posuere, sem tortor condimentum mi, ac aliquet turpis neque sit amet felis. Maecenas eu ullamcorper enim, ut placerat eros. Aliquam rutrum lorem magna, eu ullamcorper erat dapibus quis. Aenean scelerisque, tellus ac volutpat blandit, ligula felis aliquam nisi, non finibus mauris lacus vel lacus. Integer aliquet ornare condimentum. Integer pretium suscipit rutrum. Morbi elementum tellus ac elit scelerisque vehicula. Cras et tincidunt lorem, in scelerisque orci. Suspendisse porttitor lobortis rutrum. INDIANA UNIVERSITY PURDUE UNIVERSITY FORT WAYNE 13

Support Services Building 2101 East Coliseum Boulevard Fort Wayne, Indiana 46805-1499 260-481-6428 OFFICE: ipfw.edu/mc IDENTITY SYSTEM: identity.ipfw.edu IPFW is an Equal Opportunity/Equal Access University. 14 THE DON DIFFERENCE STYLE GUIDE and TOOL KIT