Wendy Manning, Directrice i Logistique Clients Grande-Bretagne Mathias Lenas, Directeur Logistique Clients France
Le partenariat made in 6 à 8 jours de couverture de stocks, 98% taux de disponibilité linéaire 2 ans d accélération 10 ans de partenariat
The Collaboration Journey
The next 30 Minutes. The GB Story CCE Activities to maximise collaboration A customer perspective The real benefits
The UK grocery market 2008 2009 2010 30.7% 30.5% 30.5% 17.2% 16.9% 16.9% 16.2% 16.3% 16.6% 11.9% 12.5% 12.5% 7.6% 7.3% 6.7% 3.7% 4.1% 4.2% 3.0% 2.9% 3.1% 2.3% 2.2% 2.4% 2.0% 2.0% 1.9% 0.7% 0.7% 0.6% Independents 2.4% 2.2% 2.1% Other 2.2% 2.5% 2.6% Source: IGD Retail Analysis Kantar World panel 12 week market shares
A Robust CCE GB Network
A bit about Wendy - 20+years in FMCG Procter and Gamble - Sales and marketing RHM Sales - Tesco Implant Coca-Cola Cola Enterprises - Supply Chain Central Warehousing ECR Launch No. 1 2011 ECR still relevant
ECR Finding the Sweet Spot Cost to serve retailer Cost to serve supplier Availability
Something is working 98.5 98 97.5 97 96.5 96 95.5 95 Overall Result = 97.7% Positive availability two year trend 94.5 94 C1 2008 C2 2008 C3 2008 C4 2008 C5 2008 C6 2008 C1 2009 C2 2009 C3 2009 C4 2009 C5 2009 C6 2009 C1 2010 C2 2010 C3 2010 C4 2010 Source: IGD On Shelf Availability Study
The Retailer Journey 1995 2000 2005 2010 Supply Chain Activities post warehouse centralisation Significant Investment in new systems Intranet (EPOS) data ECR Embraced VMI with suppliers Supply chain strategies communicated 7 Day Deliveries i 6 Day Ordering Depot Redesign Merchandisable Units (MUs) Gap Scan Greater supplier data Depot Redesign Promotions Instore Mapping Depot Redesign 7 Day Ordering Retail Ready Packaging Primary Management Primary Management Inbound Automated Scheduling Primary Management TECHNOLOGY / INVESTMENT CULTURAL CHANGE
Our customers invest - so we invest CAPACITY 40 35 30 25 20 15 NETWORK 2006 2007 2008 2009 2010 TECHNOLOGY RESOURCE 45 HEADS 58 HEADS 4 x ECR 10 x ECR 7 day / 364 operation 2002 2011
Key Customers Impact Our Network So We want to Collaborate With Them 440 Stores 872 Stores 374 Stores 2153 Stores (537 Main Estate / 335 Convenience) 682 Extra & Superstores 1471 Metro & Express stores +521 One Stop
The importance of knowing our customers supply chains and how to collaborate effectively with them Manufacturer Depot Retailer / Wholesaler Depot Retailer / Wholesaler Stockroom Retailer / Wholesaler Shelf Retailer A 98.5% 99.5% 97 99% Retailer B 97.9% 86.0% 96 98%
The benefits to us from receiving real time retailer data? Demand Phasing Availability Promotions Evaluations Smoothed Demand Forecast Accuracy Forecasting Order and Stock Management Line Efficiency Reduction in Residual and Material Waste Clarity of Information Emergency Loads Reduction Informed Production Changes
Relationship Commitments Retailers & CCE working together Contact Plans Network Head Office Business Planning Initiatives Primary Team Network Planning team Store Ordering Central Promotional team Procurement team Retail Ready Packaging team Promotions Managers Annual: Joint Business Planning /Top to top Quarterly: Service / Performance reviews Seasonal Reviews Bi-monthly: Demand Planning / Review Best Practise sharing Supplier Forum RSE Planning Retail Ready Packaging Periodically: KBI Review
Avec le TÉMOIGNAGE vidéo de TESCO Barry DAVIES, Operations Manager, Supply Chain Alimentaire GB & IRLANDE
Is the Journey Worth It? Measures 2005 to 2010 Service to Store +3.5% OSA Stock Holding Back hauling +4% -0.62wks Vehicle Utilisation 99% Category Delivery Refusals -25% AG N o. 1
The Aspiration Broad Contact Strategy Board Account Mgr DAILY Agreed Business Plan includes Supply Chain Dedicated VMI resource full Systems access Forecasting resource major promotions Category lead in Supplier Forums Strong links to Field Sales teams 7 day Ordering, 7 day/24 hr Delivery, Full Vehicles Transport Fixed/Preferred Bookings Significant Backhaul Short leadtimes 40% D1 for D2 Merchandisable Units, daily EPOS replenishment
The sweet spot is found when retailers and suppliers invest in the right way. NETWORK TECHNOLOGY Retailers Suppliers COLLABORATION TOOLS RIGHT CULTURE Customer / consumer focussed Strategic Collaboration competency VMI, Forecasting & Seasonal Planning
Back to Le modèle britannique. Notre référence en l adaptant à la France. Industriels et distributeurs. te rs Co-responsables de la collaboration à haute valeur ajoutée. Industriels et distributeurs. Droits et devoirs pour une approche partagée et pérenne.
CCE, Fournisseur préféré de nos clients Thank You