Cloud Pervasive Computing Driver No.1 An The Overview digital world of is becoming German a reality, and Swiss and more Cloud so each Computing day. E-commerce, Market online advertising, mobile applications and social media are transforming business models and processes in practically all industries, also changing requirements for IT infrastructures and services that form backbone of In new wake digital of increasing economy. connectedness Cloud computing and digitalization, is evolving to not become only "net foundation economy" for is successful relying on elastic back-ends. Cloud computing is evolving into foundation of IT and all successful companies business transformation. have cloud components within ir IT, although sometimes bases on private cloud deployment model. With this This sixth development edition of is its reflected Cloud Vendor in rapidly Benchmark, increasing Experton share of Group cloud will spending, support which CIOs is and nearly IT ten decision-makers percent of overall to help ICT m expenditures. evaluate, The select traditional and implement ICT market is offerings more and of more suitable moving vendors into and services providers sector, and and cloud will considerations provide insights are on not future so much market limited trends. to test The and Cloud development Vendor Benchmark scenarios any 2015 more, provides but also IT decision-makers include productive use following cases. Cloud support: computing is glue of world of tomorrow and basis for ubiquitous structures and smart value chain networks. Unified market overview on cloud services technologies, consulting and integration; With Highly sixth transparent edition comparison of its Cloud of Vendor strengths Benchmark, and weaknesses Experton Group of individual will support providers; CIOs and IT decision-makers to help m evaluate, select and implement offerings of suitable vendors and Differentiated positioning of vendors by segments and deployment models; service providers and will provide insights on future market trends. For second time, this Cloud Clear criteria for short lists and investment planning initiatives; Vendor Benchmark does not only analyze German, but also Swiss cloud vendor landscape to provide IT decision-makers following information: Unified market overview on cloud services, technologies, consulting and integration; Transparent presentation of vendors' strengths and weaknesses; Differentiated positioning of vendors by segments and deployment models; Clear criteria for short lists and investment planning initiatives;
Independent Research as Foundation for Successful Marketing IT decision-makers are challenged to keep track of current market environment. CIOs receive planning and sourcing decision-making support through independent research, evaluating performance of individual vendors, services and technologies. Users' trust regarding integrity and independence of Cloud Vendor Benchmark is foundation for successful marketing on vendor side. Focus of Research The market for cloud computing is experiencing a dynamic development. Based on Experton Group's forecasts, user organizations in Germany and Switzerland will spend nearly ten percent of ir overall ICT expenditure within B2B sector for cloud services, technologies and integration and consulting services by 2015. Increasingly, companies are leveraging hybrid deployment scenarios that are managed through intelligent management software, which, however, rarely provides sophisticated identity access management functionality to ensure end-to-end compliance. On hardware side, integrated technology stacks and appliances are always included in cloud scenarios and are often used as new recovery solution and door opener to public clouds. In 2015, cloud security, in particular encryption, remains a key issue for CIOs who want to deploy remote resource pools. Cloud malls and marketplaces are being established and help companies to continue with ir cloud transformation process. Or developments include end-user brokers that are increasingly used to reach new levels of infrastructure sourcing. This Cloud Vendor Benchmark 2015 has a focus on following core topics: Cloud infrastructure & technologies (with a focus on platforms); Cloud transformation services (with a focus on integration/consulting); Cloud services (with a focus on IAMaaS, brokerage & start-up services); Cloud security (with a focus on encryption as a service). Copyright Experton Group AG 2
Methodology and Approach Cloud Vendor Benchmark 2015 Research for project will be conducted from January to March 2015 and includes a standardized vendor survey as well as product tests, demos, expert interviews and a review of existing documentation and customer references. Vendors offerings are analyzed in great detail and compared by segments. Key content and evaluation criteria include following: Strategy / roadmap; Product and services portfolio; Technology & ecosystem; Innovative strength; Service quality & SLAs; Pricing & terms of use; Financial stability. The benchmark results will be documented within a report; an event will be held where leading vendors and service providers will receive an exclusive award. Participation in benchmark is free of charge. Commercial usage of results (quadrants, analyst quotes) is possible through purchasing second-window rights for study for marketing, press and sales purposes after evaluation has been completed. Schedule In January 2015, project will start with research phase, which will continue until March 2015, followed by analysis, evaluation and report generation phases. Selected results will be presented to media in May 2015 for Germany, followed by results for Switzerland in June 2015. In June, "Cloud Leader Ceremony" will be held by Experton Group to award leading vendors. Germany Switzerland Start of project: Jan. 15, 2015 Jan. 15, 2015 Briefing / analyst interviews: Jan. 22, 2015 - March 6, 2015 Jan. 29, 2015 - March 27, 2015 Start of vendor survey: Jan. 15, 2015 Jan. 15, 2015 End of vendor survey: Feb. 13, 2015 Feb. 13, 2015 Publication of results: May 2015 June 2015 Cloud Leader Awards event: June 2015 June 2015 Copyright Experton Group AG 3
Contacts Heiko Henkes (Project Manager) Manager Advisor heiko.henkes@experton-group.com Frank Heuer Senior Advisor frank.heuer@experton-group.com Arnold Vogt Senior Advisor arnold.vogt@experton-group.com Oliver Schonschek Research Fellow / Security Lead oliver.schonschek@experton-group.com Oliver Giering Junior Advisor oliver.giering@experton-group.com Copyright Experton Group AG 4
About Experton Group Experton Group is leading fully integrated research, advisory and consulting company for midsized and large organizations, maximizing business value of ir ICT investments through innovative, neutral and independent expert advice. Experton Group offers consulting services, market surveys, conferences, seminars and publications related to information and communications technology issues. Our consulting portfolio includes technology, business processes, management and business co operations, investments and mergers. Experton Group associations employ more than 80 experienced advisors with knowledge from IDC, Input, techconsult, Forrester, Gartner and META Group. Experton Group has offices in Germany and Middle East. Research partners of Experton Group are Experture (USA), Everest Group (USA) and Evalueserve (Indien). More information on our cloud computing research can be found under: http://www.experton-group.de/consulting/cloud-computing.html http://blog.experton-group.de https://twitter.com/expertongroup Copyright Experton Group AG 5