Do I have to bash heads together? How to get the best out of your ticketing and website integration.
Software integration: Software system integration refers to the practice of combining individually tested software components into a integrated whole. Software is integrated when components are combined into subsystems or when subsystems are combined into products. Software Engineering Institute, Carnegie Mellon In information technology, systems integration is the process of linking together different computing systems and software applications physically or functionally, to act as a coordinated whole. Wikipedia
How well did your recent online ticketing integration project go? 21% said Never make me do that again!
5 Things You Can do to Make Your Online Ticketing Awesome!
1. Focus on your users Who are the users of the systems and the data they hold? Internal Users: Box office Marketing Fundraising/development Events/hospitality Shop External Users: Customers Partners
Was anyone from the marketing team involved in the procurement of your Ticketing Supplier? Yes = 63% No = 21% Don t know = 16%
And was anyone from the sales, box office or ticketing team involved in the website agency procurement process? Yes = 41% No = 35% Don t know = 16% It s all one system = 8%
Intro to User Experience (UX) What do you want your users to do? What do your users need to be able to do? What works nicely at the moment? What s stopping them at the moment?
They are a bear but you have to do it to keep up with your patrons and what they want/need.
2. Project Management Identify who your client-side project manager is Make sure everyone knows who they are Build a project team around them - knowledgable staff from other teams Their responsibilities: Lead the project Manage suppliers Decision maker
I would have hired a true project manager Get some expert advice in.
I wish I had known to tell the web company to develop what we needed earlier Project Management is your most important role to fill.
3. Budget and resource the project Cost of installation Cost of website build Cost of project management Contingency Ongoing costs Time!
It would have been better to take the opportunity to do a whole website overhaul, rather than having to make the ticketing system functionality be limited by the existing website functionality/style
You get what you pay for - it's worth it to spend a little more on a more robust ticketing system"
4. Test and measure This is something you can start today! Map out and test some User Journeys Set up Analytics - more than just the code Listen to your customers Allow sufficient testing time during the project Repeat that list of tasks on your testing set up Keep an eye on your analytics an ongoing basis
How to continually integrate all the google analytics and tracking Integration with CRM, access control and sales reporting tools"
5. Write a Brief
What to include: The name of your ticketing supplier Links to examples of other online ticketing that best represents what you want to achieve The full range of what you want to integrate What you want to achieve for your users Budget
5 Things You Can do to Make Your Online Ticketing Awesome! 1. Focus on your users 2. Manage your project 3. Allocate budget 4. Test and measure 5. Write a brief Good luck!
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