Partners in Public Health: Data as a Partnership Tool
Presentation Roadmap How we use data to recruit and motivate partners The Healthy Communities movement in San Bernardino County
What is the real problem? Epidemic of: Poor nutrition Physical inactivity
We ve engineered the physical activity out of our everyday lives.
Unhealthy food is ubiquitous and cheap.
http://www.cdc.gov/obesity/data/adult.html US CDC Obesity Maps
U.S. diabetes risk Source: United States Centers for Disease Control and Prevention, Preventing Diabetes and its Complications, www.cdc.gov/nccdphp/publications/factsheets/prevention/pdf/diabetes.pdf.
Life expectancy decrease The youth of today may, on average, live less healthy and possibly even shorter lives than their parents Source: New England Journal of Medicine, Volume 352:1138-1145 March 17, 2005 Number 11 A Potential Decline in Life Expectancy in the United States in the 21st Century S. Jay Olshansky, Ph.D. et al
6 leading causes of death San Bernardino County residents, 2009 Source: California Department of Health Services, death files, analyzed by San Bernardino County Department of Public Health.
Adult Overweight/Obesity San Bernardino County and California, 2009 Source: 2009 California Health Interview Survey, AskCHIS, www.chis.ucla.edu.
School Fitness Testing San Bernardino County, 2010-11 Source: California Department of Education, http://dq.cde.ca.gov/dataquest/
San Bernardino County has worst retail food environment in California 6 times more unhealthy food retail outlets as healthy Source: Searching for Healthy Food: The Food Landscape in California Cities and Counties, California Center for Public Health Advocacy, January 2007.
The Riverside-San Bernardino metropolitan area is 4 th most obese in US #1 most sprawling in US
How do we reverse this health crisis?
It is unreasonable to expect that people will change their behavior so easily when so many forces in the social, cultural, and physical environment conspire against change. - Institute of Medicine of the National Academies
Surgeon General s Call to Action Principles (2 of 5) Encourage environmental changes Public-private partnerships
A Healthy Community An environment where making the healthy choice is the easy choice A Process
Healthy Community Culture shift Community mentality Partnerships ~ POLICY ~ ENVIRONMENT ~ SYSTEMS ~
San Bernardino County s Healthy Communities
Countywide effort since 2006 Create healthy environments Promote healthful lifestyles IN PARTNERSHIP WITH MANY
County Public Health Role Sponsorships: seed money Healthy City start-up assistance Technical assistance Local statistics Weekly e-mail digest Quarterly convening, training Best and promising practices recommendations Partner network, referrals Maintain a learning community
Healthy City Partners 2010 Population San Bernardino County 2,052,397 Healthy City Partners 1,679,821 82% of County population Adelanto 31,671 Muscoy 10,644 Apple Valley 69,668 Needles 4,874 Barstow 22,839 Ontario 165,392 Big Bear Lake 5,051 Rancho Cucam onga 168,181 Chino 78,537 Redlands 69,231 Chino Hills 75,345 Rialto 100,021 Colton 52,498 Rim Mountain Com m unities 24,757 Fontana 198,456 San Bernardino 211,076 Grand Terrace 12,109 Tw entynine Palms 24,646 Hesperia 90,726 Upland 74,207 Highland 53,444 Victorville 117,219 Loma Linda 23,395 Yucaipa 51,717 Montclair 37,031 Yucca Valley 20,834
Healthy City Start-Up Partners Vision Inventory Prioritize, plan
Healthy Cities: Focus Areas Focus Areas Nutrition Health care Active transportation (walk, bike) Safety Facilities, parks, & open space Healthy Mind, Body, Earth Mental Health Education & lifelong learning
Healthy Cities: Policy Work Activities General plan update Healthy vending policies Joint use agreements Safe Routes to School Gardens policies Non-motorized transportation plans Farmers markets policies
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In Summary Data is very effective for recruiting and motivating partners in public health Data can be used to create political will to make changes towards healthier environments and policies
Contact San Bernardino County Department of Public Health Healthy Communities Program (909) 387-4370 Mailing Address: 351 N. Mountain View Ave. San Bernardino, CA 92415-0010 Evelyn Evy Trevino, Program Coordinator etrevino@dph.sbcounty.gov