zenterprise Economics David Rhoderick IBM SWG



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zenterprise Economics David Rhoderick IBM SWG April 2011

Agenda I. Mainframe TCO Characteristics II. zenterprise Economics Cost Per Workload Examples Why zbx is better than do-it-yourself zenterprise Economics April 2011 2

I. MAINFRAME TCO CHARACTERISTICS zenterprise Economics April 2011 3

Mainframe Economics Mainframe Cost Per Unit of Work Goes Down as Workload Increases Accruing benefits of workload consolidation Cost per unit of work Mainframe Distributed scale out ~ 200 MIPS Data Center Workload zenterprise Economics April 2011 4

TCO Top Down Methodology 1. Establish Equivalent Configurations Processor = Processor Processor Processor Processor 2. Price out Total Cost of Acquisition 3. Add cost of labor and environmentals zenterprise Economics April 2011 5

1. Banking Benchmark Comparison Kookmin Bank IBM System z9 and DB2 TCS BaNCS 15,353 Transactions/second 50 Million Accounts IBM benchmark for customer Bank of China ** IBM System z9 and DB2 TCS BaNCS 9,445*** Transactions/second 380 Million Accounts IBM benchmark for customer State Bank of India* HP Itanium Superdome TCS BaNCS 10,716 Transactions/second 500 Million Accounts Largest banking benchmark performance claimed by HP transactions per second (tps) System z can process over 55M transactions/hour, and 380M accounts 16,000 12,000 8,000 4,000 0 System z and BaNCS Online Banking Benchmarks HP maximum benchmark 10,716 3,120 5,723 4,665 1,589 2,603 8,024 4,360 9,445 7,443 6,622 8,983 15,353 0 10,000 20,000 30,000 40,000 50,000 MIPS * SOURCE: Clement Report; http://h20195.www2.hp.com/v2/getpdf.aspx/4aa1-4027enw.pdf Feb 2010 ** SOURCE:http://www.enterprisenetworksandservers.com/monthly/art.php?2976 Source: InfoSizing FNS BANCS Scalability on IBM System z Report Date: September 20, 2006 *** Standard benchmark configuration reached 8024 tps, a modified prototype reached 9445 tps zenterprise Economics April 2011 6

Compare The Processors Needed To Achieve 10,716 Transactions Per Second (with System z196) BaNCS Application Servers: 8x HP Superdome (16ch/32co) 42 processors (31,675 MIPS) TCS BaNCS 1x z196-742 BaNCS Database Servers: 4x HP Superdome (24ch/48co) 448 processors (1,834,300 RPEs) 57.6 RPEs per MIPS Note: Both platforms scaled to the same performance rating (10,716 tps) zenterprise Economics April 2011 7

Compare The Processors Needed To Achieve 10,716 Transactions Per Second (with System z196) with Dev/QA BaNCS Application Servers: 16x HP Superdome (16ch/32co) 56 processors (40,313 MIPS) TCS BaNCS 1x z196-756 BaNCS Database Servers: 8x HP Superdome (24ch/48co) 996 processors (3,143,360 RPEs) 92.2 RPEs per MIPS NOTE: Double Distributed Servers, add 1,000 MIPS to System z for Dev/QA Note: Both platforms scaled to the same performance rating (10,716 tps) zenterprise Economics April 2011 8

Lesson Learned It takes far more processor cores to deploy on an HP distributed platform Performance Units per MIP have ranged from 87 to 670 A typical number is 122 Performance Unit Capacity for various distributed servers can be found in the Server Consolidation Analysis Report from Ideas International zenterprise Economics April 2011 9

US Bank Study Shows WebSphere Process Server On Sun Costs 5.8X More Than System z Currently 3 distributed Sun servers running WebSphere workload Compare running same workload on IBM System z10 using zlinux or z/os Scope 1. Cost HW, SW, Power, and Floor Space, but NOT labor 2. Discipline Production, QA, Development/Test, and DR 3. Five Year TCO including HW acquisition in 1 st and 4 th year 4. 3033 MIPS of workload on z/os 5. 3791 MIPS of workload on Linux for System z Distributed TCO is $21,214,907 (3.8X) more expensive than z/os over 5 years Distributed TCO is $23,802,441 (5.8X) more expensive than Linux for System z over 5 years Cost (USD$M) $35.0 $30.0 $25.0 $20.0 $15.0 $10.0 $5.0 Accumulated Cost z/os solution SUN M8000 solution Linux on system z $0.0 Year 1 Year 2 Year 3 Year 4 Year 5 zenterprise Economics April 2011 10

Case Studies Demonstrate Consistent TCO Advantage Scenarios Cost of Distributed vs. z Distributed Cost Ratio Cores vs. Paid z Processors Core Ratio Deploy New Applications on Mainframe Database Server WebSphere Application Data Warehouse Data Warehouse w Analytics Communications Backbone SOA Solution SOA Solution vs Sun Spatial Database Server Major Retailer $6.4M $7.4M $8.4M $13.4M $5.5M $17.2M $34.2M $6.9M $8.3M vs vs vs vs vs vs vs vs vs $5.0M $3.0M $4.7M $8.4M $4.2M $3.5M $3.5M $5.0M $7.0M 1.3x 2.4x 1.8x 1.6x 1.3x 4.9x 9.8x 1.4x 1.2x 60 132 120 160 64 132 252 120 22 vs vs vs vs vs vs vs vs vs 4 4 6 8 4 4 4 6 5 15 : 1 33 : 1 20 : 1 20 : 1 16 : 1 33 : 1 63 : 1 20 : 1 4.4 : 1 2.9x Rule of Three: The cost of deploying a new application will usually be less on a mainframe if: 1. It is an incremental workload on an existing mainframe 2. It can make use of a specialty processor 3. Disaster recovery is required 25 : 1 zenterprise Economics April 2011 11

What % Of The Average IT Bill Does The Mainframe Comprise? Mainframe Cost as a % of IT Cost Source: Gartner IT Metrics Data (December 2010) zenterprise Economics April 2011 12

And How Much Does 1 MIPS Cost? zenterprise Economics April 2011 13

In 2007, 1 MIPS Costs $3K Upwards Cost Item Low Range High Range Explanation Hardware $344 $800 Use of specialty processors Software - IBM $744 $2,500 Volume discounts, specialty processors Software - ISV $1,500 $2,500 Percentage of ISV software Networking $8 $125 Site Dependent Labor $320 $2,560 Economy of Scale, Degree of Automation Power $5 $75 Large vs Small, Variations in Power costs Space $64 $168 Large vs Small, Site Dependent Total for 1 MIPS $2,985 $8,728 Utilization 95% 75% Site Dependent Cost per CPU Sec $.06 $.21 Since Then Costs Have Decreased Source: IBM Study, 2007 zenterprise Economics April 2011 14

IBM Eagle Studies Demonstrate Most Mainframe Workloads Are Already Best Fit On z/os Customer has $/MIPS costs >> $8K Eagle Study A Total Cost of Ownership analysis study for customers Cost and risk analysis of mainframe vs alternative Tailored to individual customer needs Cost factors unique to each enterprise Costs evaluated over five-year period 48 out of 50 IBM Eagle studies concluded that System z offered better TCO than a distributed alternative Average cost of growing on System z was 41% less than the distributed alternative Results may vary zenterprise Economics April 2011 15

Summary of 50+ Customers Offload New Workload Consolidation Cost Ratios (z vs Distributed) z Distributed z vs distributed (%) 5-Year TCO $15,887,900 $29,722,129 53.45% Annual Operating Cost 3,077,367 3,279,856 93.83% Software 11,890,104 13,195,104 90.11% Hardware 4,764,944 6,634,717 71.82% System Support Labor 2,919,475 4,782,074 61.05% Electricity 37,891 301,037 12.59% Space 58,678 192,260 30.52% Migration 299,217 5,319,530 5.62% DR 810,202 3,839,836 21.10% Average MIPS 3,536 Average Perf Unit 1 710,575 Average Perf Unit 2 158,491 5-Year TCO $20,445,706 $30,538,414 66.95% Annual Operating Cost 1,691,004 2,836,208 59.62% Software 5,139,694 21,660,900 23.73% Hardware 12,112,243 4,116,146 294.26% System Support Labor 8,549,789 2,494,671 342.72% Electricity 18,167 216,998 8.37% Space 3,996 240,972 1.66% Migration 0 0 DR 49,293 33,945 145.21% Average MIPS 6,623 Average Perf Unit 1 461,745 Average Perf Unit 2 85,260 5-Year TCO $7,985,234 $19,608,108 40.72% Annual Operating Cost 499,990 1,220,597 40.96% Software 2,229,249 10,376,382 21.48% Hardware 4,709,050 5,088,461 92.54% System Support Labor 1,193,340 4,465,305 26.72% Electricity 28,264 186,200 15.18% Space 39,825 248,231 16.04% Migration 283,966 0 DR 493,901 603,079 81.90% Average MIPS 3,662 Average Perf Unit 1 596,991 Average Perf Unit 2 156,531 zenterprise Economics April 2011 Reference Only 16

Transportation Company Inefficient Data Access Customer concerns High MLC cost and 30%+ annual growth rate of MIPS Wanted to move applications off mainframe to reduce MIPS Lesson Learned Many applications access VSAM data on z Some CICS logic moved down to WebLogic (1,000 MIPS), Some CICS logic moved to DB2 store procedure Inefficiency of data access from distributed servers actually increased MIPS DB2 webslogic CICS webslogic DB2 Open Read Read Read VSAM zenterprise Economics April 2011 Open Read Close Open Read Close VSAM 17

Government Agency Data Expansion Customer concerns Mainframe too expensive Wanted to move applications from mainframe to Bull (p5 based) servers Lesson Learned Most data in IMS and DB2 on z Unfeasible to move IMS on z to Oracle on UNIX Database expansion from IMS hierarchical to Oracle RDB 2x-3x expansion of database additional 2x-3x CPU for data processing Scalability limitation of Oracle RAC Need to partition large database Round-robin fail-over arrangement of Oracle RAC servers would crippled performance zenterprise Economics April 2011 18

Food Retail Systems Management Costs Customer concerns Mainframe too expensive Approached by Oracle to move Peoplesoft applications to UNIX $14,000,000 $12,000,000 $10,000,000 $8,000,000 $6,000,000 $4,000,000 $2,000,000 Distributed Mainframe Lesson Learned Moving system management tools to distributed servers increases software costs Tools pricing based on the # of cores to be managed For 2 UNIX servers (32 cores), these tools alone would require $8.4M OTC purchase plus $1.8M annual subscription fees $0 OTC Year 1 Year 2 Year 3 Year 4 Year 5 zenterprise Economics April 2011 19

Insurance Overlapped Costs for Hardware Refresh Customer concerns TCO Lesson Learned Overlapped distributed server deployment resulted in over 20% overhead Distributed servers are typically leased in 36-month cycle 6 or more months are needed to prepare and deploy new servers, which require a 6-month overlap for each 30-month period, or a 20% overhead Installing and removing distributed servers requires significant resource as well 15 FTE zenterprise Economics April 2011 20

Observed At A Large Financial Services Customer Hardware Generation Lifecycle of Unix Servers Initial Distributed System 6 months provisioning 1 st Technology Refresh 30 months 24 months production 2nd Technology Refresh 3rd Technology Refresh In each 30 month lease there are only 24 months production use. Setup and tear-down time costs 25% more. Plus... 41 hours of FTE setup and tear down labor per server = $3075 Lifecycle of Mainframe Generations Hardware Generation 30 months Initial Mainframe System 30 months 1 st Technology Refresh 30 months 2 nd Technology Refresh Weekend upgrades performed by IBM capacity on demand pricing. 1 Weekend upgrading to new hardware and software levels Time 30 months production No need to retire the server, upgrade in place. zenterprise Economics April 2011 21

Automotive Manufacturing Unutilized MIPS Customer concerns Need to deploy a sales incentive application mainframe too expensive Lesson Learned Client does not use VWLC Pricing, existing white space capacity can support the new application, only $0.8M of application tools will be needed In comparison, the distributed solution would cost over $18M zenterprise Economics April 2011 22

Financial Institution No more power Customer concerns The customer needed to add new distributed servers for Oracle applications The local utility company prohibits adding more cables in the metropolitan area Lesson Learned Consolidate 56 HP servers into 4 IFL avoid the power constraint Fewer cores also reduce software license cost zenterprise Economics April 2011 23

Distributed Server Sprawl To Minimize Manufacturing Site Impact with Server Downtime Manufacturing Sites Application: Runs on 80 HP DL360 Servers Communications controllers for 45 manufacturing sites Must operate 24 x 7 Interfaces with Production Mainframe and sends vital data over network If server goes down, manufacturing site is down Customer decided not consolidate to minimize number of sites impacted due to server downtime 80 HP DL360 2 core Servers 3 to 5% Utilization Solution: System z10 Linux Only two IFLs required Lower HW maintenance, software, labor, networking, floor space and power costs Higher reliability, flexibility zenterprise Economics April 2011 24

Why So Many Distributed Servers? De-multiplexing of applications to dedicated servers One application workload per server group Low utilization due to peak-to-average and growth provisioning Batch workload may stress I/O capabilities Separate servers for production, failover, development/test, disaster recovery Processing comparisons Language expansion (CICS/COBOL path lengths are highly optimized) Conversion factor (MIPS to RPE) worsens as I/O rates increase Oracle RAC inefficiencies compared to DB2 This affects Total Cost of Ownership Also 3 to 5 year lifetime for distributed servers requires repurchase And dual environments during migration zenterprise Economics April 2011 25

Why Do People Think Distributed Computing Is Cheaper? Inaccurate charge back! Charge Back Practices Were Improved Over Time at a Large Financial Institution More Accurate Charge Back Can Correct Perceptions of Relative Costs zenterprise Economics April 2011 26

II. ZENTERPRISE ECONOMICS zenterprise Economics April 2011 27

New metric for the age of Smarter Computing COST PER WORKLOAD Accurately allocating cost in a virtualized environment zenterprise Economics April 2011 28

Smarter Computing With zenterprise Platforms Optimized For Different Workloads Consistent Structured Management z/os z/vm AIX Linux Best fit for workload Consistent structured practices Lowest Cost Of Acquisition Per Workload Lowest Cost Of Operation Per Workload Lowest Cost Per Workload zenterprise Economics April 2011 29

Agenda Platforms Optimized For Different Workloads Consistent Structured Management z/os z/vm AIX Linux Right fit for workload Lowest cost per workload Consistent structured practices Lowest labor costs Cost Per Workload Examples Consolidate standalone workloads Claims processing Consolidate hybrid front ends Why zbx is better than do-it-yourself zmanager labor savings Benefits of workload management zenterprise Economics April 2011 30

Consolidating Workloads With Heavy I/O Requirements Benchmark to determine which platform provides the lowest TCA over 3 years 10 workloads per Intel blade Virtualized on Intel 8 core Blade $21,413 per workload Workloads 15 workloads per POWER7 blade PowerVM on PS701 8 core Blade $14,325 per workload IBM WebSphere ND Monitoring software On 4 core Older Intel Online banking workloads, each driving 22 transactions per second, with 1 MB I/O per transaction Consolidation ratios derived from IBM internal studies. z196 32-way performance projected from z196 8-way and z10 32-way measurements. zbx with x blades is a statement of direction only. Results may vary based on customer workload profiles/characteristics. Prices will vary by country. 240 workloads per 32- way z/vm I/O bandwidth large scale pool z/vm on zenterprise CPF 32 IFLs $14,052 per workload zenterprise Economics April 2011 31

Consolidating Heavy Workloads Benchmark to determine which platform provides the lowest TCA over 3 years 1 workload per Intel blade Virtualized on Intel 8 core Blade $214,133 per workload Workloads IBM WebSphere ND Monitoring software On 8 core Nehalem servers 2 workloads per POWER7 blade more parallel threads PowerVM on PS701 8 core Blade $107,437 per workload Online banking workloads, each driving 460 transactions per second with light I/O 23 workloads per 32-way z/vm z/vm on zenterprise CEC 32 IFLs $146,631 per workload Consolidation ratios derived from IBM internal studies. z196 32-way performance projected from z196 8-way and z10 32-way measurements. zbx with x blades is a statement of direction only. Results may vary based on customer workload profiles/characteristics. Prices will vary by country. zenterprise Economics April 2011 32

Consolidating Light Workloads Benchmark to determine which platform provides the lowest TCA over 3 years 36 workloads per Intel blade Fast low cost threads Virtualized on Intel 8 core Blade $5,948 per workload Workloads 34 workloads per POWER7 blade PowerVM on PS701 8 core Blade $6,320 per workload IBM WebSphere ND Monitoring software On 4 core Older Intel Online banking workloads, each driving 22 transactions per second with light I/O 270 workloads per 32- way z/vm z/vm on zenterprise CEC 32 IFLs $12,491 per workload Consolidation ratios derived from IBM internal studies. z196 32-way performance projected from z196 8-way and z10 32-way measurements. zbx with x blades is a statement of direction only. Results may vary based on customer workload profiles/characteristics. Prices will vary by country. zenterprise Economics April 2011 33

Cost Per Workload Reveals True Value 25 heavy 240 heavy workloads I/O Workloads 235 light workloads True Value: Cost Per Workload Cost Of Hardware Is Misleading Run 500 workloads 56 Intel Blades (8 cores per blade) 448 cores total 1 zenterprise Best fit 32 IFL, 13 Power, 7 Intel 192 cores total Cost of Hardware Cost of Software Cost per Workload $1.7M $9.8M $23.0K $2.7M $4.7M $15.0K Note: 3yr TCA. CPO benchmarks. Equal mix of WAS ND and DB2 workloads. List prices. zenterprise Economics April 2011 34

Agenda Platforms Optimized For Different Workloads Consistent Structured Management z/os z/vm AIX Linux Right fit for workload Lowest cost per workload Consistent structured practices Lowest labor costs Cost Per Workload Examples Consolidate standalone workloads Claims processing Consolidate hybrid front ends Why zbx is better than do-it-yourself zmanager labor savings Benefits of workload management zenterprise Economics April 2011 35

Customer Case Study Insurance Claim Processing Company Primary Stable Business Government Insurance Claims Processing Medicare/Medicaid/Defense/State Growth Business Commercial Claims Processing Two Existing Commercial Claims Processing Systems Homegrown CICS/DB2 Application on Mainframe ISV 3 rd -party Package running on HPUX Which platform is the low-cost option for future growth in commercial claims? 36 zenterprise Economics April 2011 36

Two Commercial Claims Processing Systems HP Servers + ISV IBM System z CICS/DB2 Production Servers HP 9000 Superdome rp4440 HP Integrity rx6600 Which system costs less for future growth? Total MIPS 11,302 Dev/Test Servers HP 9000 Superdome rp5470 HP Integrity rx6600 MIPS Used for commercial claims processing production/dev/test 2418 Claims per year 327,652 Claims per year 4,056,000 Buy Calculate cost per workload Build zenterprise Economics April 2011 37

Allocated Annual Costs For Two Systems Mainframe Distributed Hardware 1,302,205 87,806 Hardware Maint 315,548 Software IBM MLC 4,842,384 Software Non IBM OTC 647,843 196,468 Software Non IBM MLC 5,027,936 Storage 877,158 Network 418,755 Support Staff 2,324,623 257,289 Platform + Staff Total 15,756,452 541,563 Provided by customer finance department Platform + Staff Claims Allocation 3,371,880 541,563 Billing Center 1,611,650 Call Center 2,920,090 Development 1,907,382 Total 9,811,002 541,563 Claims Processed 4,056,000 327,652 $ Per Claim 2.42 0.87 zenterprise Economics April 2011 38

Allocated Annual Costs For Two Systems Mainframe Distributed Hardware 1,302,205 87,806 Hardware Maint 315,548 Software IBM MLC 4,842,384 Software Non IBM OTC 647,843 196,468 Software Non IBM MLC 5,027,936 Storage 877,158 Network 418,755 Support Staff 2,324,623 257,289 Platform + Staff Total 15,756,452 541,563 Provided by customer finance department Mainframe costs easily identified, distributed costs difficult to identify Platform + Staff Claims Allocation 3,371,880 541,563 Billing Center 1,611,650 Call Center 2,920,090 Development 1,907,382 Total 9,811,002 541,563 Claims Processed 4,056,000 327,652 $ Per Claim 2.42 0.87 zenterprise Economics April 2011 39

Allocated Annual Costs For Two Systems Mainframe Distributed Hardware 1,302,205 87,806 Hardware Maint 315,548 Software IBM MLC 4,842,384 Software Non IBM OTC 647,843 196,468 Software Non IBM MLC 5,027,936 Storage 877,158 Network 418,755 Support Staff 2,324,623 257,289 Platform + Staff Total 15,756,452 541,563 Provided by customer finance department Mainframe costs easily identified, distributed costs difficult to identify Billing and Call center costs allocated to mainframe, but would be the same for either option Platform + Staff Claims Allocation 3,371,880 541,563 Billing Center 1,611,650 Call Center 2,920,090 Development 1,907,382 Total 9,811,002 541,563 Claims Processed 4,056,000 327,652 $ Per Claim 2.42 0.87 zenterprise Economics April 2011 40

Allocated Annual Costs For Two Systems Mainframe Distributed Hardware 1,302,205 87,806 Hardware Maint 315,548 Software IBM MLC 4,842,384 Software Non IBM OTC 647,843 196,468 Software Non IBM MLC 5,027,936 Storage 877,158 Network 418,755 Support Staff 2,324,623 257,289 Platform + Staff Total 15,756,452 541,563 Provided by customer finance department Mainframe costs easily identified, distributed costs difficult to identify Billing and Call center costs allocated to mainframe, but would be the same for either option Platform + Staff Claims Allocation 3,371,880 541,563 Billing Center 1,611,650 Call Center 2,920,090 Development 1,907,382 Total 9,811,002 541,563 Claims Processed 4,056,000 327,652 $ Per Claim 2.42 0.87 Development still required to customize packaged software for each new contract zenterprise Economics April 2011 41

True Costs Per Workload Mainframe Distributed Hardware 1,302,205 87,806 Hardware Maint 315,548 Software IBM MLC 4,842,384 Software Non IBM OTC 647,843 196,468 Software Non IBM MLC 5,027,936 Storage 877,158? Network 418,755? Support Staff 2,324,623 257,289 Platform + Staff Total 15,756,452 541,563 Platform + Staff Claims Allocation 3,371,880 541,563 Billing Center same same Call Center same same Development 1,907,382 123,031 Total 5,279,262 664,594 Claims Processed 4,056,000 327,652 $ Per Claim 1.30 2.03 Mainframe has lower cost per workload zenterprise Economics April 2011 42

A Note On Support Staff Annual Costs HP Servers + ISV $0.79 per claim IBM System z CICS/DB2 Production Servers HP 9000 Superdome rp4440 HP Integrity rx6600 $0.12 per claim Total MIPS 11,302 Dev/Test Servers HP 9000 Superdome rp5470 HP Integrity rx6600 Mainframe support staff has 6.6x better productivity MIPS Used for commercial claims processing production/dev/test 2418 Claims per year 327,652 Claims per year 4,056,000 zenterprise Economics April 2011 43

A Note On Processing Equivalence Current Computing Capacity Allocated For Distributed is 38,918 RPEs Using the Scaling Factor (Claims/Sec Distributed / Claims/Sec Mainframe) we calculate that processing the equivalent Claims volume on the mainframe would require only 195.5 MIPS This gives us an RPE/MIPS factor of 199.1 (Distributed capacity to Mainframe capacity ratio) 44 We have studied Offloads that range from 122 RPE/MIPS to 670 RPE/MIPS zenterprise Economics April 2011 44

Agenda Platforms Optimized For Different Workloads Consistent Structured Management z/os z/vm AIX Linux Right fit for workload Lowest cost per workload Consistent structured practices Lowest labor costs Cost Per Workload Examples Consolidate standalone workloads Claims processing Consolidate hybrid front ends Why zbx is better than do-it-yourself zmanager labor savings Benefits of workload management zenterprise Economics April 2011 45

Collapse Web Front End Workloads Into zenterprise Platform Web facing front-end Message hub CICS/DB2 core system Run as ensemble of virtual servers Unified management of virtual machines AIX on Power Blade DataPower XI50z z/os Manage ensemble as a single workload with service goals WAS AIX ESB zenterprise BladeCenter Extension (xbx) CICS/DB2 z/os zenterprise z196 Assign best fit to Power blade and XI50z for lowest cost per workload Embedded pre-configured data network zenterprise Economics April 2011 46

DataPower XI50z Built For Purpose Appliance Enterprise Service Bus benchmark comparison BizTalk Server Microsoft BizTalk Server Windows on Intel Server 4 sockets, 32 cores 128 GB 492 messages per sec $764 per mps Windows OSB Linux Oracle Service Bus Oracle Linux on HP DL380 2 sockets, 12 cores 128 GB 5,839 messages per sec $120 per mps messages messages DataPower XI50z Tests consists of measuring maximum throughput of ESB while performing a variety of message mediation workloads: pass-through, routing, transformation, and schema validation DataPower XI50z in zbx HS 22, 8 cores 5,117 messages per sec $33 per mps zenterprise Economics April 2011 47

Web Front Ends Cost 58% Less On zenterprise 28 front end applications on older SPARC T2+ servers Web Facing 28 workloads each driving 1975 tps Competitive App Server 57 SPARC T3-1B blades in SUN racks 2 HP DL380 servers (for ESB) 936 cores total Upgrade to new SPARC T3 hardware $11.7M 3yr TCA HW+SW SPARC T5440 32 core servers HP DL380 servers (for ESB) WebSphere App Server 28 POWER7 blades 2 DataPower XI50z in zbx 224 cores total Power Blades $4.9M in zbx 3yr TCA HW+SW zenterprise Economics April 2011 48

Web Front Ends Cost 58% Less On zenterprise Competitive App Server 57 SPARC T3-1B blades in SUN racks 2 HP DL380 servers (for ESB) 936 cores total WebSphere App Server 28 POWER7 blades 2 DataPower XI50z in zbx 224 cores total Upgrade to new SPARC T3 hardware Power Blades in zbx $11.7M 3yr TCA HW+SW Why? WAS on PS701 delivers 1.84x processing capacity Competitive Application Server cannot effectively utilize the threads available in T3 blade Fewer cores for SW DataPower better price/performance Need to over provision SPARC T3 since no $4.9M 3yr TCA HW+SW zmanager zenterprise Economics April 2011 49

SAP Applications Cost 20% Less On zenterprise 20 front end SAP applications on older SPARC T2+ servers 38 SPARC T3-1B blades in SUN rack 608 cores total SAP 20 workloads T3-1B Upgrade to new SPARC T3 hardware z196 $1.2M 3yr TCA HW+SW 20 SPARC T5440 32 core servers 538,120 total SAPs 640 cores total 23 POWER7 blades in zbx 184 cores total zbx z196 Power Blades $0.97M in zbx 3yr TCA zenterprise Economics April 2011 HW+SW 50

Agenda Platforms Optimized For Different Workloads Consistent Structured Management z/os z/vm AIX Linux Right fit for workload Lowest cost per workload Consistent structured practices Lowest labor costs Cost Per Workload Examples Claims processing Consolidate standalone workloads Consolidate hybrid front ends Why zbx is better than do-it-yourself zmanager labor savings Benefits of workload management zenterprise Economics April 2011 51

Compare The Costs For 92 Hybrid Workloads I see how fit for purpose can cut costs, but why do I need zbx racks? POWER7 blades in BladeCenter chassis Can t I just use BladeCenters to do it myself? Web Facing 72 workloads Do-It-Yourself SAP 20 workloads POWER7 blades in zbx racks with zmanager (Manage+Automate) zenterprise zenterprise Economics April 2011 52

Labor Cost Trends Favor A Centralized Structured Approach To Management 500 450 400 350 300 250 200 150 100 50 0 Intel - Virtual Servers/FTE 18x Improvement 2000/01 2007/08 Year z/os - MIPS/FTE 3.9x Improvement Large scale consolidation and consistent structured management practices drive increases in labor productivity Small scale consolidation with ad hoc management achieves lesser gains The more workloads you consolidate and manage with consistent structured practices the lower the management labor cost Source: IBM Scorpion Studies and IDC Three Data Centers One Vision.PDF (IDC, 2010) zenterprise Economics April 2011 53

zmanager Provides Structured Management For zenterprise Virtual Environments Process Asset Management Deployment Management Security Management Change Management Capacity and Performance Management Typical Distributed Management Practices Discover assets with ad hoc methods Manual entitlement management Manually configure hypervisor and build networks Different ways to manage administrator access No visibility into impact of changes No end-to-end transaction monitoring Manually adjust CPU resources to meet changing workload demands zmanager Automated discovery and management of entitlement assets Automated deployment of hypervisor and attachment to integrated networks Centralized, fine-grained administrator access management Track dependencies for change impact End-to-end transaction monitoring to isolate issues Automatic CPU resource adjustments to meet changing workload demands zenterprise Economics April 2011 54

Hypervisor Setup And Configuration Lab Test Do-It-Yourself vs. zmanager DIY Tasks (per Blade) Elapsed Time Labor Time Initial communication setup & education Boot VIOS disc & install (creates LPAR for VIOS automatically) Configure VIOS networking Create new storage pool for LPARs Install VIOS service fix packs 6 min 26 sec 37 min 59 sec 2 min 49 sec 35 sec 61 min 5 sec 6 min 26 sec 36 min 2 min 49 sec 35 sec 20 sec TOTAL TIME 1 hr 48 min 52 sec 46 min 10 sec zmanager Tasks (per Blade) Elapsed Time Labor Time Add entitlement for a blade 90 min 92 sec TOTAL TIME 1 hr 30 min 1 min 32 sec 97% reduction in labor time Source: IBM CPO Internal Study zenterprise Economics April 2011 55

Network Setup And Configuration Lab Test Do-It-Yourself vs. zmanager Do-It-Yourself Tasks (for 28 blades) Elapsed/Labor Time Planning (includes time to go over docs, etc) Cabling AMM Configuration Logical Configuration (L2) Blades network configuration Testing Documenting the configuration TOTAL TIME 5 hrs 2 hrs 2 hrs 8 hrs 4 hrs 2 hrs 3 hrs 26 hrs zmanager Tasks (for 28 blades) Planning Cabling (pre-cabled in zbx) AMM Configuration (done in zbx) Logical configuration (L2) Blades network configuration Testing (pre-tested) Documenting the configuration (all part of zmanager) TOTAL TIME Elapsed/Labor Time 3 hrs 0 hrs 0 hrs 30 mins 1 hr 30 mins 0 hrs 0 hrs 5 hrs 81% reduction in labor time Source: IBM CPO Internal Study zenterprise Economics April 2011 56

Performance Manager Lab Test Automatic Allocation Of CPU Resource Goal Time Workload 2 (W2) 15 minutes zmanager monitors virtual machine performance and automatically adjusts CPU resources as needed Workload 1 (W1) Considers priority and performance relative to service level agreement goals 1. No performance management. W1 is underperforming, and W2 is overperforming. 2. Performance Manager is turned on. zmanager detects W1 is underperforming. 3. Over time, zmanager adjusts CPU resources, taking from W2 and giving to W1. 4. W1 reaches performance goal. Reduces the need to over-provision CPU resources Source: IBM CPO Internal Study zenterprise Economics April 2011 57

zmanager Performance Management Reduces Need To Overprovision CPU Resource Without zmanager With zmanager Total CPU Resource Needed Average utilization 100% 11% 11% Unexpected 20% spike in average demand 110% 10% more CPU resources needed 13.2% Average utilization Total CPU Resource Needed 100% Unexpected 20% spike in average demand, Performance Manager increases entitlement by 20% 13.2% No additional CPU resources needed Workload 1 Workload 1 11% Performance manager reduces entitlement by Workload 2 20% 11% Workload 2 8.8% Must overprovision CPU resource for both workloads by 10% to handle unexpected spike in demand Performance manager enables trading off resource from lower priority workload, avoiding the need to overprovision zenterprise Economics April 2011 58

Case Study: Compare The Costs For 92 Hybrid Workloads 62 POWER7 blades in 5 BladeCenter chassis Blades Cost of Acquisition $7,325K Labor $ 987K Total (3yr) $8,312K Web Facing 72 workloads Data Processing Do-It-Yourself $30.1K per workload per year 20 workloads 72 Web facing hybrid applications, 2 per POWER7 blades 20 SAP hybrid applications, 1 per POWER7 blade. DIY blades over provisioned by 10% because no zmanager performance manager Cost of CICS/DB2 and SAP components of workloads not included Labor costs are for blade management only Labor rate $159,600 per year Results may vary based on customer workload profiles/characteristics. Prices will vary by country. 56 POWER7 blades in two zbx racks with zmanager (Manage+Automate) zenterprise zbx Cost of Acquisition $6,994K Labor $ 714K Total (3yr) $7,708K $27.9K per workload per year 28% less labor cost and 7% less cost per workload zenterprise Economics April 2011 59

zmanager Labor Reduction Benefits 4289 total hours per year reduced by 28% to 3104 hours per year Change Management Standardization of images and firmware, visibility into relationships among resources Reduced by 33% Deployment Management Automatic setup and configuration of the hypervisor and out-of-the-box networks Reduced by 41% Reduced by 52% Reduced by 9% Capacity/Performance Management Automation to isolate and fix issues Security Management Centralized fine-grain administrator access control Reduced by 20% Asset Management Automated discovery, entitlement management zenterprise Economics April 2011 60

Summary Cost per workload is the key metric for the new IT economics Fit for purpose reduces cost of acquisition per workload zenterprise integrated management reduces cost of labor per workload zenterprise Economics April 2011 61

Smarter Computing: System z Analyst Summit Trademarks and disclaimers Intel, Intel logo, Intel Inside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries./ Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both. IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce. ITIL is a registered trademark, and a registered community trademark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office. UNIX is a registered trademark of The Open Group in the United States and other countries. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates. Other company, product, or service names may be trademarks or service marks of others. Information is provided "AS IS" without warranty of any kind. The customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. Information concerning non-ibm products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute an endorsement of such products by IBM. Sources for non-ibm list prices and performance numbers are taken from publicly available information, including vendor announcements and vendor worldwide homepages. IBM has not tested these products and cannot confirm the accuracy of performance, capability, or any other claims related to non-ibm products. Questions on the capability of non-ibm products should be addressed to the supplier of those products. All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only. Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance, function or delivery schedules with respect to any future products. Such commitments are only made in IBM product announcements. The information is presented here to communicate IBM's current investment and development activities as a good faith effort to help with our customers' future planning. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput or performance improvements equivalent to the ratios stated here. Prices are suggested U.S. list prices and are subject to change without notice. Starting price may not include a hard drive, operating system or other features. Contact your IBM representative or Business Partner for the most current pricing in your geography. Photographs shown may be engineering prototypes. Changes may be incorporated in production models. IBM Corporation 2011. All rights reserved. References in this document to IBM products or services do not imply that IBM intends to make them available in every country. Trademarks of International Business Machines Corporation in the United States, other countries, or both can be found on the World Wide Web at http://www.ibm.com/legal/copytrade.shtml. 62 62 2011 International Business Machines Corporation

Thank you! ibm.com/smartercomputing zenterprise Economics April 2011 63

Backup zenterprise Economics April 2011 64

System z Improves IT Efficiency Across Industries* 44% lower cost per credit card transaction 31% lower IT spend per consumer loan 25% lower cost per mega watt hour produced 24% lower cost per hospital bed 20% lower cost per airline passenger 26% lower cost per new vehicle 25% lower cost per retail store 23% lower cost per barrel of oil in the long run, the marketplace rewards those that make the optimum use of the right computing resources in the right way as evidenced by business performance. -- * Dr. Howard Rubin, CEO and Founder Rubin Worldwide * Based on an analysis of actual IT spend and business performance, comparing companies with greater than average mainframe mix vs. less than average mainframe mix zenterprise Economics April 2011 65

Case Study: zenterprise Reduces Infrastructure Labor Hours 5000 Yearly Labor Hours 4500 4000 3500 3000 2500 2000 1500 28% fewer labor hours Change Mgmt Security Mgmt Asset Mgmt Capacity/Perf Mgmt Deployment Mgmt 1000 500 0 Do-It-Yourself zenterprise zenterprise Economics April 2011 66