August 2012. Kemper Senior Solutions

August 2012 Kemper Senior Solutions

Kemper Senior Solutions Guaranteed Issue Whole Life Insurance Policy Completely Guaranteed Issue Absolutely No Underwriting Up to $25,000 Coverage Available Telesales Approved (up to $10,000) Issue Ages 40-80 A Rated Carrier Available in Most States Simple Sales Presentation First Time Available to Independent Agents 2

Kemper Senior Solutions Guaranteed Issue Whole Life Insurance Policy 3

August 2012 Kemper Senior Solutions

Kemper Corporation

Kemper Corporation Multi-line insurance holding company incorporated in 1990 and based in Chicago, IL (Ticker NYSE:KMPR) Flagship operating companies have been conducting business for more than 80 years Over 6 million policyholders 6,500 associates/employees Over $8 billion in assets Licensed in 42 states Underwriting companies are rated A - (Excellent) by A.M. Best Company, the leading insurance industry rating authority 7

The Kemper Brand A unifying approach for the company & its businesses to leverage a well-recognized name, build on the best aspects of our heritage & grow our businesses Bought Kemper Personal Lines in 2002 Acquired rights to Kemper name June 2010 Partnered with global brand consultant Lippincott Changed name August 25, 2011 Defining brand for each customer touchpoint Our Brand Attributes define the nature of the Kemper brand: Personal, Straightforward, Trusted, Attuned The Kemper brand essence With you in mind captures the heart & soul of the feeling we want customers to have as a result of an experience with us Rolling out the visual identity system across the enterprise to fulfill our brand promise 8

Reserve National Insurance

Reserve National Insurance Right Products, Right Approach, Right Value TM Thousands of rural Americans have trusted Reserve National Insurance Company for over 55 years Reserve National stands for integrity, fairness and financial stability Our team is a family, from the support staff in the Oklahoma City home office to the agents across the nation Reserve National strives to meet the insurance needs of our policyholders We continue to develop new and innovative solutions for our clients needs Reserve National s experience will boost Kemper Senior Solutions in developing the tools necessary to distribute senior marketing plans Rated A - (Excellent) by A.M. Best Company, the leading insurance industry rating authority 10

Kemper Senior Solutions

Kemper Senior Solutions Opportunity Growing uncertainty in the government s Medicare system is causing more seniors to look for solutions to subsidize their Medicare plans The Baby Boomer generation will increase the percentage of Americans that are age 65 and older from 13% to 18% of the population by 2030 10,000 people will turn 65 each day for the next 18 years Demand for increased insurance coverage will continue to rise as the large numbers of baby-boomers become eligible for Medicare As the percentage of the over 65 population increases, we will see a growth in the per capita disposable income further developing this market Other than death, the most important concern to senior citizens is being able to keep their independence as long as possible 12

Kemper Senior Solutions Target Market Individuals who are turning 65 years of age, as well as those who are older than 65 Medicare Supplement Policyholders Medicare Advantage Policyholders Final Expense Policyholders Long-Term Care Policyholders Individuals with children & grandchildren Rural clients who desire access to big city healthcare providers Health Insurance Policyholders ages 55 65 Individuals who do not qualify for Long Term Care Insurance TRI-CARE enrollees Households with incomes of $20,000 and greater Individuals who do not qualify for underwritten Life Insurance 13

Home Health Care

Home Health Care Why Sell Home Health Care Insurance? Blue Ocean Home Health Care is expensive and a burden for most families Home Health Care Insurance is affordable When given a choice, a majority of consumers choose to recover at home versus in a nursing home, hospital or an assisted living facility Medicare will NOT pay all, or even very much, of home health care expenses Helps pay the bills even when Medicare stops Not affected by HealthCare Reform Long Term Care has become unaffordable Nearly 80% of Long Term Care claims are for home health care, which can be less expensive than nursing home care We are issuing 97% of the Home Health Care applications submitted to the company After 7 years, we still have approximately 85% of policies renewing Guaranteed renewable and lifetime renewals Accept or decline underwriting with no rate ups and can issue up to age 85 The policy can be used every year because of the Rx Drug Benefit 15

Home Health Care Paying the Bills when Medicare Stops Medicare's Prospective Payment System* DRGs Implemented in 1983, drove the huge increase of sales in the Nursing Home market, later to become LTC Reimburses hospitals on a predetermined, fixed amount This provides incentives for hospitals to serve patients as efficiently as possible This reduces the length of the hospital stay and increases the use of home health care and skilled nursing facilities *http://aspe.hhs.gov/daltcp/reports/pps.htm 16

Home Health Care Paying the Bills when Medicare Stops The Role of Medicare Today To receive home care: You must be homebound This means that leaving home takes considerable and taxing effort Medicare does not pay for personal care given by home health aides like bathing, dressing, and using the bathroom when this is the only care you need* *https://questions.medicare.gov/app/answers/detail/a_id/1347/~/ who-can-get-medicare-covered-home-health-care,-and-whatservices-does-medicare 17

Home Health Care Paying the Bills when Medicare Stops How Will You Pay for Home Care? Private Pay -100% of your dollars Medicare - Medicare generally doesn t pay for this type of care Medicare Supplement/MA - Your plan only pays for care that is approved by Medicare Family Members - Home Care is expensive and is a burden for most families Private Insurance - Todays policies are affordable and can be tailored to fit most budgets, even when you re on a fixed income 18

Home Health Care Why Sell Home Health Care Insurance? Home Health Care Benefit $150 maximum benefit per day equivalent to $54,750 maximum benefit per year Rx Drug Benefit $250 maximum benefit per year Will pay 80% of prescription expenses less a $50 deductible (requires expense of $363 for max benefit) Ages 65-70 Basic Plan $434.00 Yearly Premium $250.00 Rx Drug Benefit $184.00 Effective Yearly Expense $3.54 Effective Weekly Expense 19

Sales Tools

Implementation Kemper Senior Solutions will differentiate by providing superior products which individuals need and user-friendly tools that brokers desire Ultimate ease of use for the broker Easy application process Simplified underwriting Rapid policy issue Quick commission turnaround Exceptional customer service A strong web portal for brokers Easy to use Home Health Care and Whole Life Combination Application Raise your hand if you have heard of Kemper Future product development and sales 21

Home Health Care Brochure 22

Home Health Care Application 28

Home Health Care and Whole Life Combination Application 29

Home Health Care Outline of Coverage 30

Home Health Care Medicare Notice 31

Home Health Care Buyer s Guide 32

Guaranteed Issue Whole Life Brochure 33

Guaranteed Issue Whole Life Application 38

Guaranteed Issue Whole Life Anti-Money Laundering 39

Guaranteed Issue Whole Life Customer Identification Form 40

Contracting with Kemper Senior Solutions

nomoreforms The Company Nomoreforms offers a truly automated paperless workflow solution that interacts with state departments of insurance to ensure compliance Benefits include: Improved speed to market Reduced compliance exposure Reduced expense Nomoreforms provides an automated contract, licensing and appointment system to get brokers licensed faster Ensures all forms are completed Provides online access to forms and contracts On-line requests for back ground checks Completed forms are easy to read (no handwriting) Process is fast and accurate 42

nomoreforms How It Works Web-based - brokers complete forms from anywhere with internet access 24/7 Forms automation all contracts and forms can be completed by applicants via the Internet Repetitive questions are automatically populated into all forms (name, address, etc.) Digital signature provides submission 24/7 from any location with internet access Robust and powerful reporting and tracking tool 43

nomoreforms Process The broker will login using a URL link provided by their up-line manager. After entering their name, Social Security #, package code (also provided by their up-line manager) and creating a password, the broker will enter the contracting process 44

nomoreforms Process After login, the broker is provided with the set of forms to be completed and submitted The forms may be required or optional 45

nomoreforms Process Attachments can then be uploaded but are not mandatory Examples of attachments include: Errors and Omissions Coverage Resumes Insurance License Any supporting documents to facilitate the on-boarding of a broker/producer 46

Thank you! Kemp J. Cole Agency Senior Vice President & Agency Director Reserve National Insurance Company 601 East Britton Road, Oklahoma City, OK 73114-7710 405.848.7931 405.254.2124 Fax kjcole@kemper.com kemper.com