A STUDY ON EQUITY SHARE PRICE MOVEMENT OF SUN PHARMACEUTICALS INDUSTRIES LIMITED



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International Research Journal of Engineering and Technology (IRJET) e-issn: 3-006 Volume: 0 Issue: 06 Sep-0 www.irjet.net p-issn: 3-00 A STUDY ON EQUITY SHARE PRICE MOVEMENT OF SUN PHARMACEUTICALS INDUSTRIES LIMITED Hemalatha K, Saravana Kumar S, Ram Kumar S Assistant Professor, MBA, Sri Krishna College of Engineering and Technology, Tamilnadu, India Student, MBA, Sri Krishna College of Engineering and Technology, Tamilnadu, India Student, MBA, Sri Krishna College of Engineering and Technology, Tamilnadu, India ---------------------------------------------------------------------***--------------------------------------------------------------------- Abstract Capital Market plays major role in the growth of economy and meeting country s socio economic goals. Stock market is the backbone of our country and it is essential to analyze the weakness of Indian stock market so as to assess the efficiency of Indian stock market and give suggestions to the investors to make their decisions on their investment. For the purpose of the study of stocks we chose National Stock Exchange. The study has used the monthly closing price of Sun pharmaceuticals industries limited for a period of years from April 0 to March 0. Key Words: Economy, National Stock Exchange, Capital Market INTRODUCTION There are various methods which are available to analyze securities and make a decision about the investment. It is broadly classified into categories. Fundamental Analysis Technical Analysis The method of analyzing the characteristics of the company in order to analyze the value of the company is called as fundamental analysis. But, technical analysis takes a completely different approach; it only takes account of the price movements of the company and the supply and demand for the particular period of time. There are various tools which are available to help technical analysis process which takes account of the demand and supply of the shares and also in what trend the shares may move in the near future and gives an idea to the investors for invest. In other words, technical analysis attempts to understand the emotions in the market by studying the market itself, as opposed to its components. If we understand the benefits and limitations of technical analysis, it will enable us to be a better trader or investor. In this tutorial, we explained about the basics of the technical analysis and basic tools which any analysts primarily uses it to analyze. Technical analysis uses the past prices and volume of the shares for evaluating the securities. Just as there are many investment styles on the fundamental side, there are also many different types of technical traders. Some analysts rely on chart patterns; others use technical indicators and oscillators, and most use some combination of the two. In any case, technical analyst s exclusive use of historical price and volume data is what separates them from their fundamental counterparts. In the fundamental analysis method we don t care about whether the stock is undervalued or overvalued, we take past trading data and where the society might move in the future. The field of technical analysis is based on three assumptions: The market discounts everything. moves in trends. History tends to repeat itself. OBJECTIVES OF THE STUDY To analyze the price movements of Sun pharmaceuticals industries limited and interpret the Corrections and trends by using Technical Analysis tools. To forecast the future trends and provide suitable suggestions to the investors. To identify the inherent technical strength and weakness of the Sun pharmaceuticals industries limited. SCOPE OF THE STUDY The study covers for a period of years from April 0 to March 0 The study helps to find out the future trends in the prices of Sun pharmaceuticals industries limited equity share. Valuable hints can be identified by the investors for their future buying and selling. 0, IRJET ISO 00:00 Certified Journal Page 6

International Research Journal of Engineering and Technology (IRJET) e-issn: 3-006 Volume: 0 Issue: 06 Sep-0 www.irjet.net p-issn: 3-00 RESEARCH METHODOLOGY Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. The various steps that are generally adopted by a researcher in studying research problem along with the logic behind them. It is necessary for the researcher to know not only the research methods/ techniques but also the methodology. Analytical Research Research Design was based on analytical research, on the other hand, the researcher has to use facts or information already available, and analyze these to make these to make a critical evaluation of the material. Sources of Data The main sources of data are collected through website, www.nseindia.com Method of Data Collection Secondary Data We mainly used the secondary data for the purpose of the studying the price movements of the shares. The secondary data are those which have already been collected by someone else and which have already been passed through the statistical process. The secondary data which we used here are collected from the NSE website. The methods of collecting secondary data are published data or unpublished data. It takes short time and relatively low cost. Statistical Tools Applied The analysis of data is carried out for secondary data by the following method. Simple Moving Average. Exponential Moving Average. Relative Strength Index. Chitra (0) observed that investors must also take into account various factors like Union Budget, company performance, political and social events, climatic conditions, etc., before taking a decision of investing in stocks. The scrip should also be fundamentally good. Therefore, it s advisable for a trader or investor to make technical analysis of stocks for better return of investments. RajanSabari and Parimala (0) examined in their research work that the technical analysis helps investors to analyse the financial strength of corporate, growth of earnings and profitability. Investors need to calculate the risk and return ratio before taking any trade. Sowmya (0) stated Technical analysis is a method of predicting future prices of a share based on its past performance. It is the method of evaluating securities by analysing statistics generated through market activity such as past prices and volume. Technical analysts use charts and other tools to identify patterns that can suggest future price movement of the share as they believe that the historical performance of stocks and markets are indications of future performance. ANALYSIS AND INTERPRETATION SIMPLE MOVING AVERAGE (SMA) A simple moving average is formed by computing the average (mean) price of a specified number of periods. While it is possible to create moving averages from the open, the high, and the low data points, most moving averages are created using the closing price. Formula to Calculate SMA SMA = (Total closing prices/ No. of. Days) For example: a -day simple moving average is calculated by adding the closing prices for the last days and dividing the total by. +++++++++= (/) =. REVIEW OF LITERATURE Frankal and froot (0) showed that technical analysis has value in a model in which prices are not fully revealing and traders have rational conjectures about the relation between prices and signals. Cesari and Cremonini (003) make an extensive simulation comparison of popular dynamic strategies of asset allocation and find that technical analysis only performs well in Pacific markets. 0, IRJET ISO 00:00 Certified Journal Page 6

International Research Journal of Engineering and Technology (IRJET) e-issn: 3-006 Volume: 0 Issue: 06 Sep-0 www.irjet.net p-issn: 3-00 TABLE Jun- 6. 6. Dec-.3.3 CALCULATION OF SIMPLE MOVING AVERAGE OF SUN PHARMACEUTICALS INDUSTRIES LIMITED FROM ST APRIL 0 TO ST MARCH 0 ( YEARS) Apr- May- Jun- Jul- Aug- Sep- Oct- Nov- Dec- Jan- Feb- Mar- Apr- May- 0.0 SMA - Oct- 3. - Nov- 60. - Dec-.6 - Jan- 6. - Feb- 0. 030.3 - Mar- - Apr- 0. - May-.6 - Jun-.3. Jul- 33.. Aug- 6..6.3 6. 6.3.3 Sep- Oct- Nov- SMA 63.. 0. 6. 0.0 63.0 3. 63.6. 66.6.3 6..6. 6.0 6..6. 0 6.0 6. 03.. 6. 0. 60.6 6. Jul- Aug- Sep- Oct- Nov- Dec- Jan- Feb- Mar- Apr- May- Jun- Jul- Aug- Sep- Interpretation. Jan- 3. 60. Feb- 0.. 6. 3.6 Mar- Apr- 0.. May-.. Jun-..3 Jul-.6. Aug- 0.3 0. Sep- 3..63 Oct- 6.6. Nov- 6.0 33.0 Dec- 63.. 6. 6. Jan- Feb- 666..3 Mar-.3 6..3 0.3 6. 60.. 6. 6..0.. 6. 606. 6. 6.0.3 6. 60. 6. 3. 0.0 3.6 6.6. 6.3..0.. The above table shows the days simple moving average of the Sun pharmaceuticals industries limited during the period of April 0 to March 0. A sell signal is generated when the closing price falls below its 0, IRJET ISO 00:00 Certified Journal Page 6

International Research Journal of Engineering and Technology (IRJET) e-issn: 3-006 Volume: 0 Issue: 06 Sep-0 www.irjet.net p-issn: 3-00 moving average and a buy signal is generated when the closing price rise above its moving average. In the above table it shows that SMA starts at. and ends with.. The following periods are considered as the selling points Jan - Aug 0, Oct 0, Aug 0 Apr 0 and buying points are Sep 0, Nov 0 July 0, May 0 Mar 0. EXPONENTIAL MOVING AVERAGE (EMA) May- Jun- Jul- Aug- 3. 6. 33 60...6 63. 6. 6. Nov- Dec- Jan- Feb- 0. 6.6 0.0 0.0 3... 3. The shorter the EMA s period, the more weight that will be applied to the most recent price. For example: a - period exponential moving average weighs the most recent price.% while a 0-period EMA weighs the most recent price.%. As we ll see, the calculating and EMA is that the exponential moving average puts more weight on recent prices. As such, it will react quicker to recent price changes than a simple moving average. Sep- Oct- Nov- Dec- 0. 030.3. 00. 0. 0..6. 3 Mar- Apr- May- Jun-.3 3.0.6 0. 6.0 0..6 6. Exponential Moving Average Calculation Exponential Moving Averages can be specified in two ways as a percent based EMA or as a period based EMA. A percent based EMA has a percentage as its single parameter while a period based EMA has a parameter that represents the duration of the EMA. Formula for Exponential Moving Average EMA (current) = (( (current) EMA (prev)) * Multiplier) +EMA (prev) For a percentage based EMA, Multiplier is equal to the EMA S specified percentage. For a period based EMA, Multiplier is equal to / ( + N) Where N is the specified number of period. Jan- Feb- Mar- Apr- May- Jun- Jul- Aug-.3.60 33.. 6. 3..3 6.03 Jul- Aug- Sep- Oct- 6.3. Nov- 6. 66.. 3. 0.3 6 Dec- Jan- Feb- 0.3 3 6. 6.3. 6.0 6 0 3. 60.6.6.3 60.3.3..3 6.30 For example, a - period EMA s Multiplier is calculated like this: (/ (Time periods + )) = (/ (+)) = 0. TABLE Sep- Oct- Nov- 0. 0.0 Mar- 6..03 Apr- 0. 6. May- 6... 6.6 6..0 CALCULATION OF EXPONENTIAL MOVING AVERAGE OF SUN PHARMACEUTICALS INDUSTRIES LIMITED FROM ST APRIL 0 TO ST MARCH 0 ( YEARS) Apr- 0.0 EMA 0.0 Oct- EMA 63. 6. 3 Dec- Jan- Feb- Mar-. 0.6 Jun-.. Jul-.6 0. 0.3.3 Aug- Sep-. 6.3 6. 6.60 6. 6.36.3.03 0, IRJET ISO 00:00 Certified Journal Page 6

International Research Journal of Engineering and Technology (IRJET) e-issn: 3-006 Volume: 0 Issue: 06 Sep-0 www.irjet.net p-issn: 3-00 Apr- May- Jun- Jul- Aug- Sep- Interpretation 3.. 6.6. 6.0.6 63. 0.6 6. 63. 666. 66. Oct- Nov- Dec- Jan- Feb- Mar- 60..6 3.. 3.6 0.0. 33.....3 The above table shows the days Exponential moving average of the Sun Pharmaceuticals Limited during the period of April 0 to March 0. A sell signal is generated when the closing price falls below its moving average and a buy signal is generated when the closing price rise above its moving average. In the above table it shows that EMA starts at 0.0 and ends with.3. The following periods are considered as the selling points May 0, Sep 0, Dec 0, Feb Apr 0, Sep Oct 0, Jan 0, June 0, Feb 0, July Sep 0, Dec 0, Jan 0, April 0, June 0, Nov Dec 0, Jan 0, Mar 0 and Buying Points are June Aug 0, Oct Nov 0, Jan 0, May Aug 0, Nov Dec 0, Feb May 0, July Jan 0, Mar June 0, Oct Nov 0, Feb Mar 0, May 0, July Oct 0, Feb 0. RELATIVE STRENGTH INDEX The Relative Strength Index Technical Indicator (RSI) is a price following oscillator that ranges 0 and 0. When Wilder introduced the Relative Strength Index, he recommended using a -day RSI. Since then, the day and day Relative Strength Index indicators have also gained popularity. A popular method of analyzing the RSI is to look for a divergence in which the security is making a new high, but the RSI is falling to surpass its previous high. This divergence is an indication of an impending reversal. When the Relative Strength Index then turns down and falls below its most recent trough, it was said to have completed a failure swing. The failure swing is considered a confirmation of the impending reversal. Formula for Calculating RSI Average gain = Total Gains / n Average loss = Total Loss / n Average Gain RS = --------------------- Average Loss Average Gain =./ =.06 Average Loss = 03.6/ = 6.63 RS = 0.3 RSI = 0 (0 / + RS) = 0 (0 / + 0.3) RSI =. TABLE 3 CALCULATION OF RSI OF SUN PHARMACEUTICALS INDUSTRIES LIMITED FROM ST APRIL 0 TO ST MARCH 0 ( YEARS) Apr- May- Jun- Jul- Aug- Sep- Oct- Nov- Dec- Jan- Feb- 0.0 RSI - Oct- 3. - Nov- 60. - Dec-.6 - Jan- 6. - Feb- 0. 030.3 - Mar- - Apr- 0. - May-.6 - Jun-.3 - Jul- 33. - Aug- RSI 63..3 0.. 0.0.0 3. 3.0...3. 0.6 6. 36 6.0 0.6 0.6.3 3 0.66 6.. 3 RSI = 0 (0/ + RS) 0, IRJET ISO 00:00 Certified Journal Page 66

International Research Journal of Engineering and Technology (IRJET) e-issn: 3-006 Volume: 0 Issue: 06 Sep-0 www.irjet.net p-issn: 3-00 Mar- Apr- May- Jun- 6. - Sep-.3 - Oct- 6.3. 6..6 6 Nov- Dec-..0 0 6.3 6 60.6 6..3. overbought market. This is considering as a selling point. RSI values 30 and below indicate an oversold market. This is considering as a buying point. The following dates are considered as a selling point Apr May 0, July 0 July 0 and Oct 0 - March 0. The following dates are considered as a buying/holding point May 0- Mar 0, June 0 and Aug 0 Sep 0. SUGGESTIONS Jul- Aug- Sep- Oct- Nov- Dec- Jan- Feb- Mar- Apr- May- Jun- Jul- Aug- Sep-.0 3. 6.3 0..3 6. 3. 6 0.. 0....0.6 6. 6 0.3. 3.. 3 6.6. 6.0 6.3 6 63..06 6..6 0 666..0 Jan- Feb- Mar- Apr- May- Jun- Jul- Aug- Sep- Oct- Nov- Dec- Jan- Feb- Mar-.3 3.6 6.3. 6..0 0..6 6..3. 3.3 6. 3.0 0 6. 3.0 6.3.0 60.. 3..0 3.6 3.6. 0.66. 6... The investors should be trained to use the technical analysis tools. Since it will help them in their day to day investments to get more returns. The company should orient the investors to mainly watch the business, economic, social and Political factors that affect the supply and demand for securities. The investors can also use more number of charts which will depict a true picture on the movement of the securities. The investors should analyze market data in real time; plan your own market timing strategy to make money, regardless of upwards and downwards trending markets. Minute by Minute trading volume shows the reversal points of the market, and therefore when to buy and sell can be identified. The trend is your Friend is the motto of technical analysis. So the investor has to monitor the trend of stocks before investment. CONCLUSION Buying and selling of stock is not an easy task if you want to make money do it. Millions of investors have lost the money in past trying guessing stock price movements. In order to consistently make money in the stock market, investors have to be right over 0% of the time. So, this study on technical analysis in Sun pharmaceuticals industries limited will help the investors in analyzing the scripts based on the technical tools and oscillators to earn fruitful investment. Technical analysis is the art and science of chart patterns in order to better analyze and predict prices of a given security. It is also becoming popular with the younger generation. Interpretation REFERENCES The above table shows the Month RSI value of Sun pharmaceuticals industries limited price during the period of April 0 March 0. In this table the RSI values are shown the ranges from 0 to 0.The 0% and 30% used as a warning signal. In this period the high value of RSI is.33 on June 0 and low value is.0 on Jan 0. RSI values 0 and above indicate an Frankel, Jeffrey a., and Kenneth a. Froot, 0 Chartists, Fundamentalists and Trading in the Foreign Exchange Market. The American Economic Review, 0(),. Cesari, R., and D. Cremonini, 003 Benchmarking, Portfolio Insurance and Technical Analysis: A Monte Carlo Comparison of Dynamic Strategies of Asset Allocation. 0, IRJET ISO 00:00 Certified Journal Page 6

International Research Journal of Engineering and Technology (IRJET) e-issn: 3-006 Volume: 0 Issue: 06 Sep-0 www.irjet.net p-issn: 3-00 Journal of Economic Dynamics and Control, (6),. Chithra.R 006 effectiveness of technical analysis using candlestick chart for selection of equity in Indian capital market, international journal of management &business studies, vol.,no.,pp.-. Rajan Sabari, B.G. and Parimala, S. 0. Stock price movement through technical analysis: Empirical Evidence from the fast moving consumer goods (FMCG) sector. Ind. J. Res. (): 3-. Sowmya, K. 0. Technical tools used to predict stock market trends. Retrieved on April, 0. WEBSITES www.nseindia.com www.bseindia.com www.technicaltrends.com www.moneycontrol.com BIOGRAPHIES I had completed my Bachelor s Degree in Commerce with Computer Application and Master in Business Administration with specialization in Finance & HR, Currently pursuing my Doctoral Degree in the area of Finance at Bharathiar University. I had completed my Bachelor s Degree in Computer Science Engineering and currently pursuing my Master in Business Administration with specialization in Finance & Production at Sri Krishna College of Engineering & Technology. I had completed my Bachelor s Degree in Mechanical Engineering and currently pursuing my Master in Business Administration with specialization in Finance & Production at Sri Krishna College of Engineering & Technology. 0, IRJET ISO 00:00 Certified Journal Page 6