Health system analytics The missing key to unlock value-based care



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Health system analytics The missing key to unlock value-based care Findings from the Deloitte Center for Health Solutions 2015 US Hospital and Health System Analytics Survey Executive summary Talk of analytics and big data is everywhere in the health care industry these days. Many stakeholders agree that analytics provide insights that can enable organizations to improve quality and reduce costs, a combination that is essential to implementing effective value-based care (VBC) programs. As health systems continue to face shrinking margins, tightening budgets, and evolving payment models, analytics are being touted as the missing key to unlock new sources of value. But, do adoption and investment match the hype? Results from the Deloitte Center for Health Solutions 2015 US Hospital and Health System Analytics Survey indicate mixed results. The survey shows that health system spending on analytics aligns with reported success in analytics and respondents agree that analytics investment is essential for VBC. However, many organizations still lack a clear strategy, an effective data governance model, and effective budgeting models. Conducted in 2015, the survey targeted Chief Information Officers (CIOs), Chief Medical Informatics Officers (CMIOs) and senior technology leaders in health systems, academic medical centers (AMCs), and large (revenue greater than $500 million) individual hospitals.i The 50 survey respondents represent nearly 15 percent of health systems of this size. The survey s intent was to understand these institutions analytics investments and priorities. From this point forward, the paper will use the term health systems to reference health systems, academic medical centers, and large hospitals. i As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Health systems analytics adoption and investment is projected to grow, though perhaps not as dramatically or rapidly as some in the industry predict. Only five organizations reported that they expect their analytics spending to grow significantly in the next three years. Also, respondents at several organizations indicated they lack clarity on their current analytics spending, so it is difficult to determine their future spending. Explanations for this pattern may lie in challenges such as culture, operating models, and fragmented oversight. More than half of the respondents mentioned these factors as top barriers for analytics adoption. Other exacerbating factors may include lack of access to funding; numerous vendor product offerings, which may be confusing; and inconsistent industry definitions of analytics.

Survey says... While health systems acknowledge the importance of analytics and are investing in them, their approach appears to be fragmented, with limited coordination at the enterprise level Fewer than half reported to have a clear, integrated analytics strategy About 1 in 4 reported they do not have a data governance model in place About 1 in 3 reported they do not know their organization s total spending on analytics More than1 in 5 reported a decentralized model for analytics oversight Health systems agree that effective analytics programs are essential for success in VBC arrangements More than 4 in 5 identified VBC as a key analytics driver More than half identified population health analytics as the top investment focus More than 3 in 5 reported they will invest in advanced analytics capabilities for clinical and population health functions As the shift from fee-for-service (FFS) payment models to VBC continues including Medicare s plans for increased value-based payments by 2018 organizations will need to blend financial, operational, clinical, and other data to achieve their goals of improving quality, providing access, controlling cost, and managing provider networks. A fragmented analytics strategy will not support effective integration of such data. While some leading organizations recognize the importance of committing to a coordinated business model and sufficient analytics investment, others are still figuring out their path. Analytics is quickly becoming viewed as a competitive differentiator for VBC and can add value to a variety of other organizational goals, including consumer experience, growth initiatives, and cost reduction. Organizations with a centralized strategy and governance structure will likely be best positioned to move from the promise of analytics to superior performance. Analytics refers to the systematic use of technologies, methods, and data to derive insights and to enable fact-based decision-making for planning, management, operations, measurement, and learning. Health system analytics The missing key to unlock value-based care 2

The impetus for analytics Health care analytics is growing in importance, fueled by industry stakeholders thirst for information; the need to manage large, diverse data sets; increased competition; growing regulatory complexity; and innovations ranging from precision medicine to VBC to population health management. It is understandable that many look at health care analytics as the next big thing health systems are undergoing a major transformation in how they are paid and how they are expected to deliver care, and analytics can assist with the transition. Also, as more data becomes available from sources like electronic health records (EHRs), claims, medical devices, and patients, analytics can help detect hidden patterns in information, delivering actionable insights and enabling self-learning systems to sense, predict, infer, and conceive alternatives that might not otherwise be obvious. In the future, such insights are likely to play a major role in helping health systems improve costs and quality, identify at-risk populations, connect with consumers, and better understand performance. Analysts estimates vary, but widely publicized numbers for today s global health care analytics market range between $4 billion and $5 billion, with the US accounting for about half. 1 At a projected eight-to-eleven percent annual growth rate through 2020, analysts expect analytics to be one of the highest areas of spending growth for US health systems. 2 Venture funding for health care analytics reached $393 million in 2014, the biggest of all digital health funding categories. 3 But do health systems investments in analytics match analysts expectations? Based upon survey responses, investments are getting there but not as soon as anticipated. To better understand how analytics is moving from buzzword to actual investment, the Deloitte Center for Health Solutions conducted a survey of health systems to understand current capabilities, investment priorities, and analytics approach. Survey methodology The Deloitte Center for Health Solutions conducted an online survey in early 2015 to understand health systems analytics investments and priorities. The survey targeted health systems with revenue of $500 million or above. 50 respondents (about 15 percent of institutions of this size) completed the survey, and their findings are analyzed for this report. (See Appendix for further methodology details.) Health system analytics The missing key to unlock value-based care 3

Key survey findings The survey found that, despite the proliferation of analytics offerings and many discussions about the need for analytics to support VBC payment and delivery models, health systems are still defi ning their enterprise-level analytics strategies and investments. Investment drivers: VBC is a major driver and investment focus for analytics. According to more than 75 percent of survey respondents, clinical outcomes, population health, and 50cost effi ciencies are top drivers of analytics investments today (Figure 1). Respondents expect this trend to continue over the next Figure 1. Improving clinical outcomes and enabling VBC are reported top current and future analytics drivers Drivers infl uencing analytics investments Number of respondents giving 4 or 5 on a 5-point scale In 3 years 30 Pursue revenue Enable VBC/ Improve growth opportunites population Drive health innovation andclinical outcomes support research Reduce operating three years. Respondents expect future drivers 40 of analytics 20 costs/inefficiencies Support new investment to include 50 supporting new payment Increase models, consumer experience Enable VBC/ payment Improve models pursuing revenue growth, driving innovation, and improving population health clinical outcomes 30 Pursue 10 revenue the consumer experience. growth Reduce opportunites operating 40 Drive innovation and costs/inefficiencies Support new Analytics investment priorities Increase refl ect consumer the same experience support research VBC-focus, payment models Emerging drivers 20 with clinical and population health analytics as top 0 10 20 30 40 50 30 Pursue revenue investment areas (Figure 2). While fi nancial management growth opportunites Number of respondents giving 4 or 5 on a 5-point scale Current Drive innovation and analytics have been a priority for health systems 10 in the past, support research respondents indicate that 20 population health and clinical Emerging drivers Top current and future drivers analytics will become higher priorities in the next year. Number of respondents giving 4 or 5 on a 5-point scale In 3 years 10 Number of respondents giving 4 or 5 on a 5-point scale In 3 years 0 50 40 Increase consumer experience Enable VBC/ population health Improve clinical outcomes Reduce operating costs/inefficiencies Support new payment models 10 20 30 40 50 Number of respondents giving 4 or 5 on a 5-point scale Top current Current and future drivers Emerging drivers Top current and future drivers 0 10 20 30 Figure 2. 40Investing in 50population health and clinical analytics are reported priorities in the next year Number of respondents giving 4 or 5 on a 5-point scale Current Analytics investment priorities within the next year, by number of respondents 27 28 Population health Clinical management 15 15 16 Financial management Enterprise performance Research 12 14 Workforce management Supply chain 9 Market intelligence Health system analytics The missing key to unlock value-based care 4

Advanced analytics Forecasting 6 7 19 Priority in 3 years Current capability Capabilities: Analytics capabilities are currently limited, but achieving advanced analytics for VBC is a priority. Organizations were asked how sophisticated their current analytics capabilities are and what their future priorities are for building capabilities. Note that analytics capabilities range from business intelligence (e.g., reporting, dashboards, ad hoc queries) and relational data warehousing functions to forecasting and advanced analytics features (e.g., data mining, self-service analytics, statistical analysis, predictive modeling, natural language processing, machine learning, big data, and cognitive computing). Many surveyed organizations already have reporting capabilities in multiple business functions. Top capabilities that organizations plan to add in the coming three years and that they are targeting for additional investments include business intelligence and advanced analytics (Figure 3). AMCs, and separately health systems with revenues above $2 billion, reported that they are more likely to have advanced analytics capabilities today, although AMCs, based on survey results, appear weaker in forecasting capabilities and market intelligence areas (data not shown). Business 22 intelligence Figure 3. Reporting capabilities are most common; adding business intelligence and advanced analytics capabilities are reported as priorities in coming years Advanced 19 Data Advanced 19 analytics Medians warehousing of current and targeted 7 analytics capabilities across functional 7 areas* Priority in Priority in Advanced 19 3 years 3 years analytics 7 Forecasting Forecasting Current Priority in Current Reporting 6 capability 31 6 3 years capability Forecasting Current 22 capability Business Business 6 Advanced 22 19 Advanced 19 intelligence intelligence analytics analytics 7 Business 22 intelligence Data Data Forecasting warehousing warehousing Forecasting 6 Data warehousing * Functional areas include clinical, population health, Business 22 Reporting fi nancial management, enterprise performance, 22 Reporting Business intelligence workforce, supply chain, market intelligence, and research 31 intelligence 31 Source: Deloitte Center for Health Solutions 2015 US Hospitals and Health Systems Analytics Survey Reporting Data 31 Data warehousing Figure 4. Advanced analytics capabilities for clinical and warehousing population health functions are priorities in the next three years Functional areas where organizations reported targeting adoption of advanced analytics Reporting Reporting capabilities in the next three years, by number of respondents Priority Priority 3 years years Current Current capabili capabil 31 31 VBC support appears to be a priority, based upon the top business functions (clinical, population health, and fi nancial management) to which respondents plan to add advanced analytics capabilities in the next three years (Figure 4). 16 15 40 Clinical management 36 Population health 28 Financial management Enterprise performance Research Market intelligence 13 Workforce management 6 Supply chain University of Michigan Health System s (UMHS) success with analytics for clinical and population health management 4 Analytics changes the way data and technology are viewed. It breaks down traditional barriers that have limited IT and addresses the movement and use of data. Dr. Andrew Rosenberg, Chief Medical Information Offi cer, UMHS Michigan-based health system UMHS includes three hospitals, 40 outpatient locations, extensive home care services, research, and education centers. UMHS was one of only two ACOs in the Medicare ACO Pioneer program which improved both outcomes and margins. One of the cited contributors to this success was UMHS s consistent use of analytics to drive clinical decision-making and population health management. UMHS created comprehensive registries for population health and used them to generate predictive analytics that focused predominantly on chronic diseases. Through enterprise-level data governance and information management, UMHS aims to leverage analytic insights to improve the effectiveness of existing programs and enable new innovations such as public health genomics, pathology informatics, cancer research, and perioperative analytics all of which may help to improve quality processes and, ultimately, outcomes for additional populations. These initiatives will support innovations in care delivery, research, medical education, and administrative functions. Health system analytics The missing key to unlock value-based care 5

Spending: It is difficult for many organizations to determine total analytics spending; some indications of spending growth exist. Fifteen of 50 surveyed organizations report they do not track their overall spending on analytics, indicating potentially fragmented coordination of analytics capabilities (Figure 5). Seven organizations state that their analytics budget is currently zero percent of the enterprise operating budget; this could be due, in part, to a broad range of analytics definitions. There are some indications of spending growth: five surveyed organizations with analytics budgets of one-to-five percent of the enterprise operating budget expect their analytics budgets to increase to six-to-ten percent in the next three years. Figure 5. Respondents at several organizations indicated their spending on analytics is unknown; few anticipate an increase Current spending on analytics as a percentage of the enterprise operating budget and anticipated spending in three years 15 15 In 3 years 2 Current year 7 AMCs, and separately health systems with over $2 billion in revenue, are more likely to have a larger analytics budget compared to non-amcs and health systems having revenue below $2 billion (data not shown). 5 28 28 0% 1-5% 6-10% Unsure Importantly, spending in analytics appears to align with reported success in analytics. Those organizations which spent one-to-five percent of their enterprise budget on analytics report success in certain functions (Figure 6); this may be partially attributed to analytics program maturity and spending levels. For example, in the past few years, numerous organizations have made investments in Electronic Medical Records (EMR), Revenue Cycle Management (RCM), and Enterprise Resource Planning (ERP) solutions, which are often accompanied by investments in business intelligence and basic analytics functionalities. These organizations report success in financial management, clinical management, and enterprise performance management compared to other functional areas. A limited number of respondents also report improvements in population health management, but this is more likely due to early VBC adoption. Figure 6. Respondents with more analytics spending report success for financial and clinical management Percentage of respondents spending 1-5 percent of their operating budget on analytics and report success with analytics (4 or 5 rating) Financial management Clinical management Population health Enterprise performance Research Supply chain Market intelligence Workforce management 57% 50% 32% 25% % % 18% 14% n=28 Health system analytics The missing key to unlock value-based care 6

Success: Health systems with more mature analytics capabilities report greater success with analytics for their business functions. Health systems using analytics for more mature applications (i.e., advance analytics and forecasting) report greater success with analytics for their business functions (Figure 7). Like a virtuous cycle, the more success organizations achieve, the more likely they are to invest in additional advanced analytics solutions and benefit further. Figure 7. Organizations with advanced analytics and forecasting capabilities report success with analytics for their business functions Median percentage of respondents for whom analytics adoption has been successful (4 or 5 rating) based on their current capabilities in the functional areas 79% Forecasting 70% Advanced analytics 46% Business intelligence 41% Data warehousing 31% Reporting Health system analytics The missing key to unlock value-based care 7

Data governance models: Analytics governance models are fragmented, inconsistent, and varied. A strong governance model can help health systems focus priorities and efforts on driving value from analyticsenabled insights. While surveyed organizations report some elements of strong data governance strategies, many lack a centralized governance model (Figure 8). Only 20 organizations have a clear, integrated strategy for analytics deployment across various business functions, although organizations with revenues above $2 billion are more likely to report that they have an integrated strategy (data not shown). Figure 8. Fewer than half of health systems have an enterprise strategy and vision for analytics Responses to the statement: Our health care organization has a clear, integrated strategy and vision for analytics deployment across hospital functions. 30 20 Disagree, strongly disagree, or neither agree nor disagree Agree or strongly agree Twenty-one of 50 respondents report that they do not have a formal enterprise-level data governance process and only six have a Chief Analytics Officer (data not shown). However, three out of four organizations have a department dedicated to delivering analytics to the enterprise (data not shown). Figure 9. Few health systems have centralized oversight for analytics tasks: IT drives architecture and business functions drive budgeting and governance Respondent preferences on analytics-related tasks and functions Nearly half of respondent organizations lack centralized oversight of analytics tasks and functions (Figure 9). Centralized or not, these functions may be owned by either IT or business. Management of the analytics architecture tends to be driven by the IT organization while other functional analytics applications, such as staffing utilization, budgeting, and planning, are more likely to be directed by the functional business unit. Analytics support services and staff budgeting Analytics architecture Analytics budgeting 15 12 4 16 3 28 6 10 2 4 16 13 5 9 7 Centralized IT driven Centralized business driven Decentralized IT driven Decentralized business driven Function not in place Data governance 12 15 6 5 12 Analytics governance at Beth Israel Deaconess Medical Center (BIDMC) 5 At Beth Israel Deaconess, we have engaged governance. Dr. John Halamka, Chief Information Officer, Beth Israel Deaconess Medical Center BIDMC is an AMC for the Harvard Medical School, in Boston, MA. BIDC recognized that, as the health care environment continues to change, it should build and invest in information technology (IT) for the future. In regards to analytics, Dr. Halamka noted that, An EHR is fine for a single doctor to do analytics, but it is not enough for population health or care management. Through its centralized analytics governance model, BIDMC provides layers of decision support and analytics for its numerous physicians. The health system s goal is to create a continuous care management system for population health and analytics that will help BIDMC understand variations in cost and care and maximize quality, safety, and efficiency. BIDMC has regular board committee meetings where it discusses analytics strategy. In addition, the analytics strategy is communicated to every manager and every supervisor during leadership meetings. While governance is a challenge, it helps the institution s stakeholders understand why and where it plans to invest. Health system analytics The missing key to unlock value-based care 8

Barriers to adoption: Culture and fragmented ownership are the top challenges to analytics adoption. Culture, fragmented ownership, and access to skilled resources are the top challenges health systems face with analytics adoption (Figure 10). Access to data is the least-influential barrier, although data quality is a barrier reported by almost half of the survey respondents. For smaller organizations (those with revenues of $500 million to $1 billion), access to skilled resources and access to funding for enterprise analytics continue to be significant barriers (data not shown). Figure 10. Culture and politics, fragmented ownership, and access to skilled resources are the biggest barriers to analytics adoption and investment Respondents ranking barriers to analytics investments and implementation efforts on a 1 to 5 scale (1 = no influence; 5 = high influence) Culture and politics Fragmented ownership Access to skilled resources Funding process Data quality 31 11 8 29 12 9 27 6 26 15 9 23 18 9 Respondents giving a 4 or 5 rating Respondents giving a 3 rating Respondents giving a 1 or 2 rating Sponsorship Tools and technology Data access 20 18 12 18 18 14 15 16 19 Health system analytics The missing key to unlock value-based care 9

Implications Surveyed organizations agree that analytics-driven insights will play a significant role in the implementation of their VBC programs. Analytics can add value to organizational initiatives by delivering actionable insights for improving the consumer experience, identifying inefficiencies to reduce costs, or enabling new value-creation opportunities. Based on the survey results, it appears that there is a relationship between the maturity of health system analytics programs and success with analytics. Conversely, organizations that do not have an enterprise-level analytics strategy, structured data governance model, and coordinated analytics investments are less likely to achieve the same level of success with analytics. Many health systems have yet to take advantage of the capabilities that analytics can bring to meet their enterprise objectives. The need for mature analytics capabilities is expected to grow as the health care industry moves to increased digitization, and health systems participate in VBC arrangements that require insights to support more effective decision-making. Organizations will need more sophisticated tools and capabilities to be able to integrate, analyze, and leverage their data. Based on Deloitte s work with clients and these survey results, health systems should consider the following as a framework for analytics adoption: Engage and develop committed leaders across the enterprise who are committed to understanding and leveraging analytics to deliver superior results. Implement a structured data governance model and enterprise-wide analytics strategy. Manage analytics capabilities and investments to drive innovation and tangible value for functional business units and programs. Emphasize data and technology standards to promote interoperability and more efficient use of analytics resources. Recognize the cultural aspects of leveraging analytics to accelerate insight-driven results. In the coming years, the vast majority of health systems will need to respond to industry issues such as VBC, consumerism, and increased regulation. Enterprise analytics, if proactively managed with a focus on results, can help organizations address these and other operational challenges. Health system analytics The missing key to unlock value-based care 10

Appendix Survey methodology Deloitte conducted an online survey of 50 health systems in early 2015. Respondents were from organizations with annual revenues of $500 million or more. Respondents included Chief Information Officers, Chief Medical Informatics Officers, and technology senior-management-level professionals (Figure 11). Figure 11. Breakout of survey respondents The survey consisted of questions regarding governance models, investment drivers, investment focus, analytics capabilities, success in and barriers to adoption. Respondents by respondent title Respondents by organization type Respondents by revenue size Senior-mgmt/ technology 6 Staff-level/ technology 2 CMIO 7 Other 5 Middle mgmt/ technology 9 CIO AMCs 15 Other large hospitals and health systems 35 More than $2B Not sure 4 $1B $2B 14 $500M $1B 15 Definitions Reporting: Ad-hoc data reporting Data warehousing: Data warehousing and data integration Business intelligence: Static and interactive dashboards Forecasting: Root cause, descriptive, correlation, and regression analysis Advanced analytics: Predictive, optimizing, and real-time analytics Clinical analytics: Clinical effectiveness, quality reporting, safety, research, patient readmissions, provider network management, medical cost management Population health analytics: Wellness program effectiveness, immunization programs management, disease management Financial management analytics: Revenue cycle management, reimbursement modeling, revenue recognition, cost reduction, forecasting Enterprise performance management: KPIs, performance measures, service level agreements, alerts, and dashboards Market intelligence analytics: Clinical program performance, competitive analysis, demand forecasting, advocacy Workforce analytics: Talent management, workforce effectiveness, capacity planning, staffing and scheduling optimization Supply chain analytics: Spending analysis, contracting effectiveness, vendor compliance management Research analytics: Approval management, collaboration, secondary use of medical information Health system analytics The missing key to unlock value-based care 11

Endnotes 1. Healthcare Analytics global market, IQ4I, September 22, 2014, http://iq4i.com/ www/home/news, accessed July 6, 2015; Healthcare Analytics/Medical Analytics Market by Application, marketsandmarkets.com, December 2013, http://www. marketsandmarkets.com/market-reports/healthcare-data-analytics-market-905.html, accessed July 6, 2015; Healthcare analytics market outlook, ResearchFox, February 2015, https://researchfox.com/reports/healthcare-analytics&market-report, accessed July 6, 2015 2. IDC MarketScape Evaluates Clinical and Financial Analytics Platform Vendors, IDC, April 14, 2015, http://www.idc.com/getdoc.jsp?containerid=prus25561815, accessed May 27, 2015. 3. Rock Health, Digital Health Funding Tops $4.1B: 2014 Year in Review, http:// rockhealth.com/2015/01/digital-health-funding-tops-4-1b-2014-year-review/, accessed May 14, 2015. 4. Deloitte Center for Health Solutions interview with Dr. Andrew Rosenberg, March 19, 2015. 5. Gerald C. Kane, How Digital Transformation Is Making Health Care Safer, Faster and Cheaper, MIT Sloan Management Review, July 15, 2015, http://sloanreview.mit.edu/ article/how-digital-transformation-is-making-health-care-safer-faster-and-cheaper/?use_ credit=c0732202ac6bc89333d0aba5ab2399a1, accessed July 15, 2015. Health system analytics The missing key to unlock value-based care 12

Authors Mitch Morris, MD Vice Chairman and Global Leader, Health Care Principal Deloitte Consulting LLP mitchmorris@deloitte.com Nitin Mittal Principal Deloitte Consulting LLP nmittal@deloitte.com Christine Chang Research Manager Deloitte Center for Health Solutions Deloitte Services LP chrchang@deloitte.com Maulesh Shukla Senior Analyst Deloitte Center for Health Solutions Deloitte Services LP mshukla@deloitte.com Acknowledgements We wish to extend a special thank you to Michael Brooks, who worked closely with the team to design the survey instrument and develop the results and implications; to Abhijit Khuperkar for his contributions to the survey design and analysis; and to Wendy Gerhardt for her many contributions to the paper. We also wish to thank Larisa Layug, Harry Greenspun, Chris Macmanus, Samantha Marks Gordon, Kathryn Robinson, Natasha Buckley, Anh Phillips, Ryan Carter, Kiran Jyothi Vipparthi, and the many others who contributed their ideas and insights to this project. Follow @DeloitteHealth on Twitter To download a copy of this report, please visit www.deloitte.com/us/health-system-analytics Deloitte Center for Health Solutions To learn more about the Deloitte Center for Health Solutions, its projects, and events, please visit www.deloitte.com/centerforhealthsolutions. Harry Greenspun, MD Director Deloitte Services LP hgreenspun@deloitte.com Sarah Thomas, MS Research Director Deloitte Services LP sarthomas@deloitte.com Deloitte Center for Health Solutions 555 12th St. NW Washington, DC 20004 Phone: 202-220-27 Fax: 202-220-28 Email: healthsolutions@deloitte.com Web: www.deloitte.com/centerforhealthsolutions Health system analytics The missing key to unlock value-based care 13

About the Deloitte Center for Health Solutions The source for health care insights: The Deloitte Center for Health Solutions (DCHS) is the research division of Deloitte LLP s Life Sciences and Health Care practice. The goal of DCHS is to inform stakeholders across the health care system about emerging trends, challenges, and opportunities. Using primary research and rigorous analysis, and providing unique perspectives, DCHS seeks to be a trusted source for relevant, timely, and reliable insights. This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication. Copyright 2015 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited