BAUONLINE Executive Programs //BROCHURE 2014-2015 BAU ONLINE Brochure 2014 1
This Brochure provides information regarding all of the executive programs offered by BAU R&D through BAU Online during the 2014-2015 academic year. The statements made in this brochure are for informational purposes only and should not be construed as the basis of a contract between a student and BAU. Although BAU has made every reasonable effort to present the information contained in this brochure with factual accuracy, no responsibility is assumed by BAU for editorial or clerical errors. At the time of production and posting to the website, the text of this brochure most accurately described the program offerings, faculty listings, policies, procedures, regulations, and requirements of BAU. While the provisions of this brochure will ordinarily be applied as stated, BAU reserves the right to change any provision listed in this catalog, including but not limited to academic requirements for graduation, without actual notice to individual students. Every effort will be made to keep students advised of any such changes. Information on changes will be available online in Addendums. It is the student s individual responsibility to be aware of current graduation requirements for his or her particular executive program. BAU ONLINE Brochure 2014 2
TABLE OF CONTENTS ABOUT BAU Online -------------------------------------------------- 4 BAU Online FAQ ----------------------------------------------------- 5 Programs ---------------------------------------------------------- 7 Corporate Diplomacy: External and Internal ---------------------- 8 Digital Journalism ------------------------------------------- 11 Entrepreneurship and Innovation ------------------------------ 15 Global Marketing ------------------------------------------- 18 Leadership and Management ---------------------------------21 Supporting BAU ----------------------------------------------------- 24 Contact US --------------------------------------------------------- 25 BAU ONLINE Brochure 2014 3
ABOUT BAU Online BAU Online is a project of BAU Research and Development. Our Online Programs are specifically designed for those who wish to build their professional portfolios but are constrained by time, location and the demands of their on going jobs. BAU is revolutionizing Education in Africa by implementing a unique Integrative Model of learning to maximize the potential of online and mobile learning. BAU Online partners with leading global institutions to create flexible curriculums designed for the African market, thereby providing quality content and high end experience. Our Entrepreneurship and Innovation program coupled with other programs, provide students with the skills to build teams, build ideas and incubate them into businesses. Our Senior Executive programs help leaders in organizations hone their management skills and adjust to the growing market in emerging economies. BAU R&D is reinventing learning in Sub-Saharan Africa through its leading projects - Proposed Beni American University, BAU Online and Students Circle Network by introducing new learning models geared towards entrepreneurial development and employability BAU ONLINE Brochure 2014 4
BAU Online FAQ Entry Requirements: As professional programs, our courses are targeted at Professionals Students may apply for the Junior and Mid-Level Programs. Senior Level Programs are designed for Senior Company Executives Only. There is a need for a reliable internet access either on desktop or mobile. The student needs to be 17 years old and above. Costs: The Tuition for each program is shown in eachprograms Page Application fees are waived Fees can be paid online or via bank transfer. See for more information. Location: As an Online program, Students are required to use the BAU Online platform The instructor of your program may decide to fix physical meetings for at most, once through a program. Examinations may be conducted Online or at a designated center. BAU ONLINE Brochure 2014 5
Mode of Study / Duration: 3hr Classes Once a week. Online / Hybrid. All Programmes at BAU Online run for a 12 Week Period. Students are expected to complete a minimum of a 36 Course Hours. Scheduled Seminars or Workshops will be set up as part of the Program Assessment: Students get one Assignment every week, of which the best 10 will be used for grading. There will be 4 Quizzes and One Final Examination. The instructor for each program may decide to add additional coursework, depending on the requirements of the program. Students require a 65% Pass Mark to graduate from a Program Semester: Fall Semester starts October Spring Semester starts in March Summer Semester starts June BAU ONLINE Brochure 2014 6
// PROGRAMS BAU ONLINE Brochure 2014 7
// Corporate Diplomacy: External And Internal Program Program Overview This Program provides a consolidated insight on how to manage external and internal risks and corporate relationships. It reinforces the need to create a lasting relationship with the external community and stakeholders to protect the long-term success of an organization. It also teaches corporate leaders how to create a bilateral relationship with internal stakeholders such as the board of directors and the senior management. It teaches corporate leaders how to diffuse external and internal tensions and solidify the organizations stronghold in an emerging market. Companies in Emerging Markets are continuously faced with a unprecedented risks and competitive threats, the external image of an organization is important to maintain and in order to do so, organizations have to develop a integrative work relationship with its community through engaging partnerships with community leaders, governments, other businesses, NGO's and other stakeholders that will enable them avoid these risks and if they occur, implement an affirmative action that will resolve such crisis adequately. It is also important for an organization to keep its internal stakeholders such as its board of directors in a streamlined corporate governance where the roles of they key players are clearly defined and conflicts are resolved adequately. Companies need to ensure that the internal image of the business is maintained in the presence of any internal crisis that may arise. BAU ONLINE Brochure 2014 8
Program Outline Session 1: Corporate Diplomacy Introduction to how you will build the capabilities that can help you safeguard your firm s reputation and value, making the development of stakeholder relationships a key strategic endeavor throughout the organization. Session 2: Global Leadership Focuses on how a senior executive can strengthen their team s abilities to collaborate and communicate across organizational silos and cultural and geographical borders Session 3: Crisis Communication Students will learn techniques on how to influence public perception and effectively communicate during a business crisis. Know who should be at the podium when time is of the essence and your corporate reputation is on the line. Session 4: Stakeholder Mapping and Analysis Students will be lead to visualize the often-complex networks of partners, competitors, clients and government agencies, and use that information for competitive advantage. Session 5: Emotional Intelligence Students will discover why this type of intelligence is often more important than technical and cognitive ability, and how it relates to improving outcomes in stakeholder relations. BAU ONLINE Brochure 2014 9
Who Should Attend? This program is designed for senior corporate leaders of firms who: Encounter political, diplomatic and social challenged when carrying out their operations. Work in the operations, strategy, R&D, sales, supply chains, government affairs, and/or sustainability programs. Engage in a collaborative approach torisks and competitive threats rather than a closed-door approach in their operations The program is also suitable for consultants whose firms are focused on international investments, government affairs, corporate (crisis) communications and sustainability who want to broaden or integrate their service offerings. More Information... Level: Senior Management Tuition: N45,000 ($300) Apply: Click Here BAU ONLINE Brochure 2014 10
// Digital Journalism Program Program Overview This provides a professional level of study and practical tools for beginner and experienced editors, writers, journalists, print and broadcast publishers looking to take the next step into merging traditional journalistic skills with the speedy content management and mastery of the everincreasing variety of digital media outlets available on the Internet. Today s 24-hour news cycles, blogs, wikis, and social media outlets have fundamentally transformed how news content is reported, produced and distributed. This cultural shift toward the immediacy of online news has contracted the journalism field, displacing many traditional journalists and opening up new professional pathways. Program Benefits Learn to utilize new media/technology tools for gathering, writing and disseminating news and information across multiple multimedia platforms. Be able to balance objectivity, accuracy and immediacy with speedy content delivery. Determine the best way to tell a story while engaging readers with social media content Determine the appropriate use of mobile technology for journalistic social interaction Learn to market your personal brand, and decide how it relates to institutional brands BAU ONLINE Brochure 2014 11
Program Outline Week 1/2: Journalism Entrepreneurship This module will teach students how to explore creative and commercial possibilities which are endless online. Students will learn to create and manage their own innovative projects online, or brand themselves online as professional journalists who can work with traditional media companies. Week 3/4: Reporting Beats in the Digital Age This course focuses on the advent of digital journalism, and on new opportunities for journalists to become more than reporters, but also to serve as subject matter experts and how to develop a beat, court sources, deepen your knowledge, build your platform, and ultimately, how to get your online content seen by the widest audience possible. Week 5/6: Transmedia Storytelling: Engaging your Audience in the Digital Age This course will lead students to examine the role and structure of narrative in audience engagement, and how this dynamic new trend in media content development impacts consumers. You will use case studies and, upon completion of this course, evaluate and develop a transmedia story-strategy for a product, company or campaign. BAU ONLINE Brochure 2014 12
Program Outline Week 7/8: Social Media for Public Relations This course includes 5 practical modules of study that will empower PR professionals at all levels in their career to implement social media in their work, and be innovation leaders in their organization, Designed to address the specific needs of today s public relations professional in a new media environment. Week 9/10: Personal Branding for Journalism This course teach students how to set themselves apart in the crowded space of online and digital journalism. Students will learn how to create unique personal brands that will appeal to employers, contractors and businesses wishing to take on independent campaigns and promotions. Week 11: Blogging for Business This hands-on course will teach you why blogging is important, how to navigate around WordPress, how to create and maintain a successful business blogging campaign, how to choose and write the material that will best suit your client or business, how to manage workflow, how to post efficiently and effectively, why you should respond to comments, and why it s necessary to incorporate social media posting into your blogging strategy. BAU ONLINE Brochure 2014 13
Who Should Attend? This program is intended for beginner and experienced editors, writers, journalists and reporters seeking career enhancement and advancement in new media careers. In particular, the program will appeal to: Professional journalists wanting to take advantage of new media opportunities. Mid-career professionals who need an introduction to the critical technologies necessary in the diverse news marketplace. Recent journalism graduates who are not yet prepared for the challenges of online journalism. Public relations and social media professionals working on newspapers, magazines, blogs, and investigative or narrative journalism. More Information... Level: Junior Management Tuition: N15,000 ($100) Apply: Click Here BAU ONLINE Brochure 2014 14
// Entrepreneurship and Innovation Program Program Overview This program is designed for the study of all aspects of starting a business venture. The students will recognize and find their potential for creating a business venture or marketable product/ idea. Our students will be required to examine the planning, organizing, directing and controlling functions of operating a business as the entrepreneur assuming all the responsibilities and risks involved. The students will use their creativity in corporate development and markets analysis to prepare financials and develop a business plan as the end product of this course. Program Benefits A greater understanding of the tools that every innovative organization needs to succeed A wider set of innovation skills, modeledto fit both your needs and your career goals A greater understanding of most current research on innovation and entrepreneurship Deeper insights into the people you are serving - a powerful tool for innovation Personal feedback and advice from industry leaders. A greater capacity to keep honing your innovation skills long after completed the program BAU ONLINE Brochure 2014 15
Program Outline Week 1 -Venture Design Introduction The Opportunity Legal Issues Business Cases Week 3 -Role of Technology E-Business Management Strategy Week 5 - Entrepreneurial Finance Financing Revenue Model Accounting Taxation Week 7 -The Human Factor Human Resource Management Team Building Leadership Week 9 -In-depth Studies Business Model Negotiation Pricing Marketing Week 11 - Business Review Business Plan Submission Project Submission BAU ONLINE Brochure 2014 16
Who Should Attend? Leaders of innovative teams, or teams that wish to be innovative Young students who wish to transform their ideas into businesses Professionals from startups, Fortune 500 companies, non-profits and the public sector Marketing, sales, finance, and project management teams Engineers and project team leads who want to be more creative Entrepreneurs and aspiring entrepreneurs More Information... Level: Junior Management Tuition: N15,000 ($100) Apply: Click Here BAU ONLINE Brochure 2014 17
// Global Marketing Program Program Overview This program covers the systematic approach companies need to put in place to grow into a global market by understanding marketing plans, qualitative and quantitative research, consumer psychology, product positioning and strategy, pricing, packaging, brand equity, advertising, the marketing mix, customer value, and business-to-business that will better position them in the global market. Through it all, students will learn what makes customers in new markets buy what you re selling with very little brand presence and perhaps, an existing competition. The course will cover the role and importance of global marketing to an organization; analysis of the global marketing environment; the principles of global marketing management, including policy setting, planning, strategy formulation, and the international marketing mix. The course will consider issues and concepts which may impact on globalisation, and is designed to enable you to apply your academic learning to a contemporary workplace situation. The integration of workbased learning and academic learning will allow you to solve authentic business problems or address real issues faced in organisations BAU ONLINE Brochure 2014 18
Program Outline Session 1: Introduction, Overview of Course Session 2: Cultural, Political and Legal Systems Session 3: Global Marketing Research Session 4: Global Products and Brands Session 5: Financial Issues, Pricing in Global Markets Session 6: Global Product Roundtable Session 7: Communications and Advertising in Global Markets Session 8: Personal Selling and Retailing in Global Markets Session 9: Retailing and E-Commerce in Global Markets Session 10: Personal Projects Session 11: Seminars and Workshops BAU ONLINE Brochure 2014 19
Program Benefits Upon successful completion of this course, students will be able to: Research and critically evaluate the international environment/s in which a company operates and identify marketing implications of each of these factors. Construct appropriate marketing plans for international or global products/services based on extensive research Recommend changes to the marketing mix required by companies when they enter a different country Explain the difference between domestic and global marketing Critically assess the risks involved in international marketing decision making Develop an understanding of the issues relevant to collaboration in global organizations More Information... Level: Mid-Level Management Tuition: N25,000 ($150) Apply: Click Here BAU ONLINE Brochure 2014 20
// Leadership and Management Program Program Overview This program explores the concepts, tools facing, and skills leaders need today. It combines theory and practice to examine such topics as strengthening emotional intelligence, motivating people to achieve strong results, managing conflict, leading change, aligning teams, and eliciting support from colleagues and bosses. Leadership is different from management. Managers get predictable things done predictably. Leaders inspire action and adaptability in an unpredictable world. This course aims to maximize the leadership potential of the individual in their professional environment. Through a series of leadership based modules, it discusses key leadership and management theories in the context of the practical skills required to succeed in today's performance-driven job market. Program Benefits Develop an effective set of leadership skills necessary to influence others. Connect with professionals who are improving their leadership qualities. Learn from top professionals through interactive presentations, case studies, evaluations and group mentoring. Make assessments about your personal leadership style. Contribute to your organization s competitive capabilities with adept skills at crafting effective policies and practices to streamline business. BAU ONLINE Brochure 2014 21
Program Outline Lecture 1: Introduction to Management Lecture 2: Design of Organization Structures. Lecture 3: Design and Implementation of Organizational Structures. Lecture 4: Leadership Skills, Theories and Models. Lecture 5: Developing and Creating Change Programmes Lecture 6: Team Management and Conflict Resolutions Lecture 7: Project Design, Implementation and Management Lecture 8: Stress Management and Business Networks. Lecture 9: Ethical Issues in Leadership Practices. Lecture 10: Student Projects. Lecture 11: Leadership Workshops and Seminars Lecture 12: Final Examination BAU ONLINE Brochure 2014 22
Who Should Attend? Managers who want to expand their knowledge by focusing on today s higher-level strategic leadership and management issues, build on their expertise, acquire new skills. Participants who plan to move into management and leadership positions, Managers seeking to bring new dimensions of leadership to their organizations, programs and portfolios as well as enhance their organization s leadership and management practices Executives looking to leverage their organization s technical and managerial expertise through a strong leadership and management capability More Information... Level: Mid-Level Management Tuition: N25,000 ($150) Apply: Click Here BAU ONLINE Brochure 2014 23
SUPPORT ING BAU Help grow the leaders of tomorrow by supporting us in Educating the Brightest Minds in our Community. See them reach their full potential by supporting us in Implementing Solutions, Developing Infrastructure and Creating Learning Models to give them the best education possible. We work with different partners to create opportunities for these bright minds in and out the classroom. Learn More ASpecialThankYouto OurPatriots We want to thank Our Patriots for their generosity and thoughtfulness. They believe in our vision, goals and objectives, and have given selflessly unrestricted gifts as well as targeted donations towards specific focus areas in our projects. Learn More BAU ONLINE Brochure 2014 24
CONTACT US BAU ONLINE BAU Research and Development CapitalSquare, The Garnet KM 14, Lekki-Epe Expressway Lekki, Lagos +234 816 865 7514 +234 818 240 8170 - info@beniamerican.org TW: @BAUOnlinex FB: Beni American BAU ONLINE Brochure 2014 25