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Page 1 SAMPLE SEO Analysis Report October 3, 2009

Page 2 SAMPLE Keywor Phrase Analysis: Tier #3 Hello Via Net Marketing, Below is the list of keywors that represents the market research that has been performe by Fulchra Solutions. This keywor list is representation of the monthly searches that are being performe on the Google network Keywor Phrase Research Keywor Stickers 29000 bumper stickers 15000 custom stickers 1000 custom bumper stickers 2534 sticker manufacturing 1784 vinyl stickers 258 winow stickers 589 garfiel stickers 25 Total 50190 The chart above represents the primary focus for the onsite Search Engine Optimization program. Fulcra Solutions oes not guarantee any specific keywor on anyspecific engine. This ocument just serves as an analysis of the client s site in perspective with their online market.

Page 3 Optimization Avice an Avance Analysis Fulchra Solutions Search Engine Optimization SEO an Internet Marketing are eicate to increasing your Return on Investment (ROI). Our Internet strategists an Search Engine Optimizers use the latest in internet marketing strategy an search engine optimization algorithms to place your site above your competition in rankings an in sales. Search engine: General optimization Keywor: sample keywor Jump to keywors: sample keywor Features: 1. Optimization avice 2. Avance analysis A. General page properties B. On-the-page factors influencing your ranking C. Off-the-page factors influencing your ranking 1. Optimization avice A. General page properties Page URL 1. keywor isn't present in the URL! Our research of many hunres of Search Engines toplists shows that keywor presence in URL is crucial for achieving high rankings in search engine's result list. With keywors in your omain name, you gain a serious avantage with Search Engines. If your URL points to an alreay establishe an high-ranke web page, we o not recommen altering it. However, this factor is worth consiering when you create new pages / sites. Search Engines are favorable towars keywors in URL, however remember to use them sensibly an not to abuse them. When optimizing a page for a key phrase, separate the keywors in URL with a hyphen (omain/website.html) or an unerscore (omain/web_site.html), but on't write them in one wor. Otherwise, the

Page 4 search engines will unerstan it as a single wor (even if the search engine result highlights this keywor in bol), an your work on URL optimization will be waste. B. Main on-the-page factors influencing your ranking 1. <HEAD> area: <TITLE> tag 1. keywor is not present in the Title tag! It shoul appear at least once while it oesn't appear at all. Put the keywor into your Title tag or you'll have a frail chance to rank high. META Keywors 1. keywor is not present in the Meta Keywors tag! It shoul appear at least 1 time in this tag while it oesn't appear at all. 2. keywor is not so close to the beginning of the Meta Keywors tag as it shoul be! Its prominence is only 0.0% while it shoul be at least 75%. Move your keywor closer to the beginning of Meta Keywors to emphasize its importance. 3. keywor weight in the META Keywors is too low! When it comes to this tag, the higher the keywor weight, the better. Meanwhile, on your page keywor weight oesn't make more than 0.0%. Try to remove the least informative an the least relevant keywors, thus increasing keywors weight. 2. <BODY> area: Visible text 1. None of your keywors is in bol. The fact you put a certain keywor or phrase in bol tells the search engine that you place an emphasis on them. Naturally it consiers these wors or phrases to be more important than those in regular font. We recommen that you put your key phrase in bol one or several times. 2. keywor is too far away from the beginning of this page! Its prominence is only 0.0% while it shoul be at least 57%. If possible, move your keywor closer to the beginning of your page as it greatly improves overall prominence. 3. keywor oesn't have enough weight on your page! It must constitute at least 2 percent, while with your page it is only 0.0%. Try to increase the keywor weight so its value ranges within the bounaries of 2-10 percents. Try to keep in min the possibility to use ifferent wor forms of your keywors. While ranking, the search engines consier not only the irect match of the keywor, but

Page 5 also its various alterations. For instance, for the query like "web hosting" the search engine will take into account the occurrences of such wors as "host", "hosting", "webhosts" etc on your pages. In aition, the moification of your keywor makes the content more user-frienly, so your page oesn't look like a reaability puzzle stuffe with one an the same keyphrase. An remember: a goo technique for writing on page copy is to write naturally. 4. keywor is not present at the beginning of this page! Early appearance of your keywor shows its importance in the context of the entire page because it is mentione at the very beginning. Try to put your keywor in 25 first wors in the visible text of this page. 5. keywor is not present at the en of your page! page will be more relevant if your keywor appears at the en of the visible text. Try to put it in the last paragraph of your copy. Text in links incluing ALTs 1. keywor rarely appears in the ALT / TITLE attributes of text an graphical links on this page! It shoul appear at least once in text links while it oesn't appear at all. We recommen that it shoul arise up to 6 times. You can easily ajust the count to this number with your favorite HTML eitor. ALT image attributes 1. keywor is not present in the first 3 ALT image attributes on your page (or there are no ALT attributes at all)! If you have images on your page, put the keywor in one of these ALTs as they are consiere more important than the rest of ALTs on your page. Even though ALT tags haven't gaine much importance with Google, the Yahoo an MSN seems to pay much more attention to them. 2. keywor frequency in ALT image attributes is too low! keywor shoul appear 1 to 3 times in ALTs on this page while it is foun 0 time(s). You can easily ajust the count to this number with your favorite HTML eitor. C. Main off-the-page factors influencing your ranking Link popularity 1. Constantly improve link popularity of your page! It shows how many other Web pages consier your page to be worth linking to. When it comes to link popularity, it is very important to have highquality sites similar in theme link to your pages. It gives a goo relevance boost an helps your page rank higher. Sometimes when your keywors are too competitve, you have no chance to achieve top- 10 positions without goo link popularity. Important: ask other webmasters to put your keywors into text links to this page. Search Engines earnestly recommens incluing valuable content that other sites will want to link to as one of the best ways to get quickly foun an inexe by their spier.

Page 6 Theme 1. keywor is poorly present throughout Titles of Web pages across your site! We have foun it in 0.0%% Titles. The theme of your site is an important factor influencing your rankings. We recommen that you put your keywor into at least 27% page Titles on your site. 2. Avance analysis A. General page properties Page: / HTML size (Kb) 8.5 Last moifie 2005-12-01 17:07:28 Has same color text an backgroun Has tiny text Has immeiate keywor repeats Uses controls Uses frames Uses external JavaScript Uses internal JavaScript Uses external VBScript No No No No No No Yes No Uses internal VBScript File robots.txt isallows spiering No No Page URL Keywor as a part of URL (omain, foler an page name) Keywor as a separate part of URL (omain, foler an page name) No No B. Main on-the-page factors influencing your ranking 1. <HEAD> area: <TITLE> tag...

Page 7 Number of Titles 1 First tag in the <HEAD> tag Yes Characters in Title 21 Wors in Title 3 Stop wors in Title No Keywor frequency in Title 0 Keywor prominence in Title - Keywor weight in Title 0.0% META Description... Number of META Description tags 1 Characters in META Description 0 Wors in META Description 0 Stop wors in META Description No Keywor frequency in META Description 0 Keywor prominence in META Description 0.0% Keywor weight in META Description 0.0% META Keywors... Characters in META Keywors tag 0 Number of META Keywors tags 1 Wors in META Keywors tag 0 Keywor frequency in META Keywors 0 Keywor prominence in META Keywors 0.0% Keywor weight in META Keywors 0.0% META Refresh not present Refresh time - Reirect No META Robots not present

Page 8 None No inex No follow No archive No No No No 2. <BODY> area: Visible text Wors in Boy 363 Bol keywors in Boy 0 Unerline keywors in Boy 0 Keywor frequency in Boy 0 Keywor prominence in Boy 0.0% Keywor weight in Boy 0.0% Keywor at the beginning of Boy Keywor at the en of Boy No No First heaing on the page (H1-H6)... Keywor frequency 0 Keywor prominence 0.0% Keywor weight 0.0% All heaings Heaings on the page 5 Heaings with the keywor 0.0% Keywor frequency in all heaings 0 Keywor weight in all heaings 0.0% Links Total links on the page 25 Links to the external pages 4

Page 9 Text in links incluing ALTs Links with keywor in the text an ALT 0 Keywor frequency in links (text an ALT) 0 Keywor weight in links (text an ALT) 0.0% ALT image attributes ALT attributes on the page 4 ALT attributes with the keywor 0 Keywor matches in the first 3 ALT attributes 0 Keywor frequency in ALT attributes 0 Keywor weight in ALT attributes 0.0% Comments... Wors in comments 20 Keywor frequency in comments 0 Keywor weight in comments 0.0% C. Main off-the-page factors influencing your ranking Link popularity Number of linking pages Not applicable. Theme Keywor presence throughout the Web site (any part of pages) 0.0% Keywor presence throughout the Web site Titles 0.0% Keywor presence throughout the Web site META Description 0.0% Keywor presence throughout the Web site BODY 0.0% Open Directory Project listing (moz.org) Web site presence No

Page 10 Keywor presence in the ODP Web site escription - Keywor presence in the ODP category name - Yahoo! Directory listing Web site presence No Keywor presence in the Yahoo! Web site escription - Keywor presence in the Yahoo! category name -

Page 11 Search Engine Spier 12/5/2005 SAMPLE Top 10 SEO Analysis Date: Monay, October 03, 2009 Recipient: THIS IS A SAMPLE REPORT This report is an analysis of your site compare to the TOP 10 ranke web sites an uner the keywor phrase "sample keywor".

Page 12 Search Engine Spier 12/5/2005 Report Overview This report helps you to optimize the web page "http://www.vianetmarketing.com/" for a high ranking on Google.com for the search term "sample keywor". Web Page http://www.vianetmarketing.com/ Analyze Web Pages 1. http://www.controllevocabulary.com/imageatabases/iitkeywors.html 2. http://instruct.uwo.ca/gplis/677/metakeyw.htm 3. https://www.fboaily.com/subscription/sample.html ("https://www.fboaily.com/subscription/sample.html" coul not be accesse.) 4. http://antivirus.knowlegestorm.com/ksantivirus/search/keywor/sample%20keywor%20filtering%20in/direct%20relat e%20searches/sample%20keywor%20filtering%20in 5. http://www.plattecanyon.com/ocuments/msagentrequest.pf (" www.plattecanyon.com/ocuments/msagentrequest.pf" has not been because it oes not contain the search term. It may have receive the high ranking through many incoming links, or it uses cloaking, or the web page was change after the search engine ha inexe it.) 6. http://retailers.overcoffee.com/services/search_engine/key_wor_analysis.php 7. http://www.netmechanic.com/powerpack/keywor.htm 8. http://www.ibiblio.org/slanews/archiving/ve98/keywors.htm 9. http://www.keywor.com/buy_internet_keywors.htm 10. http://www.minpalette.com/scripts/keywor_nav/example2/ Analyze Search Terms 1. sample keywor 2. sample 3. keywor

Page 13 Search Engine Spier 12/5/2005 Document Title The ocument title is the text within the <title>...</title> tags in the HTML coe of your web page. This chapter tries to fin out how to use the search term "sample keywor" in the ocument title an if it's important for Google.com. Example: <title> web page title</title> Their Contents No. Document Title 1. A sample keywor catalog file to test out the Image Info Toolkit use to escribe images in an image atabase 2. LIS 677 - Sample Keywor Meta Tag Values 3. [Web page was not. Reason: see at the top of the report.] 4. Sample Keywor Filtering In - KnowlegeStorm Anti Virus Results for Sample Keywor Filtering In 5. [Web page was not. Reason: see at the top of the report.] 6. OverCoffee Prouctions - Free Sample Keywor Analysis Report 7. Keywor Popularity Selection tool, web site promotion meta tag tool - NetMechanic 8. Sample Keywor Terms. Inexing Photographs. SLA News Division Web. 9. Buy an Internet keywor that is guarantee to work for marketing, promotion an avertising. 10. Sample Keywor Navigation Form Contents Search Engine Ranking Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" > Quantity: You coul use the search term "sample keywor" at least once in the ocument title but this is optional. > Density: You coul increase the keywor ensity for the search term "sample keywor" in the ocument title but this is optional. > Position: You coul use the search term "sample keywor" at least once in the ocument title but this is optional. > Quantity: You coul use the search term "sample" at least once in the ocument title but this is optional. > Density: You coul increase the keywor ensity for the search term "sample" in the ocument title but this is optional. > Position: You coul use the search term "sample" at least once in the ocument title but this is optional. >> Quantity: You shoul use the search term "keywor" at least once in the ocument title. >> Density: You on't use the search term "keywor" in the ocument title but you shoul try to achieve a keywor ensity of at least 5.0% in the ocument title. >> Position: You shoul use the search term "keywor" at least once in the ocument title. >> Number of wors: You use 3 wors in the ocument title but you shoul use more wors. Use at least 4 wors.

Page 14 Search Engine Spier 12/5/2005 Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" >> Number of characters: You use 21 characters in the ocument title but you shoul use more characters. Use at least 30 characters. Detaile Analysis of "Document Title" Analysis of "sample keywor": Quantity 0 1 1 not Density 0.0% 5.0% 14.3% not Position n/a 3 11 not 2 not 15.4% not 1 not 1 0 1 0 1 0 to 2 14.3% 0.0% 10.0% 0.0% 25.0% 0.0% to 25.0% 31 n/a 1 n/a 1 n/a to 31 Analysis of "sample": Quantity 0 1 1 not Density 0.0% 5.0% 14.3% not Position n/a 3 11 not 2 not 15.4% not 1 not 1 0 1 0 1 0 to 2 14.3% 0.0% 10.0% 0.0% 25.0% 0.0% to 25.0% 31 n/a 1 n/a 1 n/a to 31 Analysis of "keywor": Quantity 0 1 1 not Density 0.0% 5.0% 14.3% not Position n/a 10 18 not 2 not 15.4% not 8 not 1 1 1 1 1 1 to 2 14.3% 9.1% 10.0% 7.1% 25.0% 5.0% to 25.0% 38 1 8 17 8 1 to 38

Page 15 Search Engine Spier 12/5/2005 Meta Keywors The Meta Keywors tag allows you to efine which search terms are important to your web page accoring to your opinion. It shoul be place between the <hea>...</hea> tags in the HTML coe of your web page. This chapter tries to fin out if Google.com gives relevance to search terms in the Meta Keywors tag. Example: <meta name="keywors" content="keywor, another keywor"> Their Contents No. Meta Keywors 1. controlle vocabulary, language for online atabases, knowlege management, Knowlege Retrieval, atabase vocabulary, Classification, Cataloging, Knowlege Representation 2. metatags, terms 3. [Web page was not. Reason: see at the top of the report.] 4. [not use] 5. [Web page was not. Reason: see at the top of the report.] 6. [not use] 7. keywor popularity selection meta tag, web site promotion, search engine ranking 8. [not use] 9. internet keywor, Internet Keywor, internet keywors, search engine, search engines, superkeywor, Search Engine, SuperKeywor, site promotion, promote prouct, business promotion, avertising, barcoe, bar coe, coe, bar, keywor, internet, upc, upc bar coe, retail bar coe, keywor com, com, page, web, site, free, keywor.com, superkeywor, superkeywors, upc bar, retail, prouct 10. [not use] Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" >> You on't use the Meta Keywors tag. Although more an more search engine ignore this tag, you might want to a it for the search engines that still use it. > Quantity: You on't use the search term "sample keywor" in the Meta Keywors tag. Although none of the other pages uses this search term in the Meta Keywors tag, it's usually avisable to a it to the Meta Keywors tag. > Quantity: You on't use the search term "sample" in the Meta Keywors tag. Although none of the other pages uses this search term in the Meta Keywors tag, it's usually avisable to a it to the Meta Keywors tag. > Quantity: You coul use the search term "keywor" at least once in the Meta Keywors tag but this is optional. > Density: You coul increase the keywor ensity for the search term "keywor" in the Meta Keywors tag but this is optional. > Position: You coul use the search term "keywor" at least once in the Meta Keywors tag but this is optional. Number of wors: You on't use a Meta Keywors tag. This complies with the requirements. Number of characters: You on't use a Meta Keywors tag. This meets the requirements.

Page 16 Search Engine Spier 12/5/2005 Detaile Analysis of "Meta Keywors" Analysis of "sample keywor": Quantity 0 0 Density 0.0% 0.0% Position n/a n/a n/a not n/a not 0 0 0 0 0 all 0 0.0% 0.0% 0.0% 0.0% 0.0% all 0.0% n/a n/a n/a n/a n/a n/a Analysis of "sample": Quantity 0 0 Density 0.0% 0.0% Position n/a n/a n/a not Analysis of "keywor": Quantity 0 0 Density 0.0% 0.0% Position n/a n/a n/a not n/a not 0 0 0 0 0 all 0 0.0% 0.0% 0.0% 0.0% 0.0% all 0.0% n/a n/a n/a n/a n/a n/a n/a not 0 1 0 5 0 0 to 5 0.0% 9.1% 0.0% 10.2% 0.0% 0.0% to 10.2% n/a 1 n/a 10 n/a n/a to 10

Page 17 Search Engine Spier 12/5/2005 Meta Description The Meta escription tag allows you to escribe your web page. This chapter tries to fin out if Google.com takes the Meta Description tag into account. Some search engines isplay the text to the user in the search results. Example: <meta name="escription" content="this sentence escribes the contents of your web site."> Their Contents No. Meta Description 1. A controlle vocabulary can be useful in escribing images an information when organizing an classifying content for image atabases. 2. [not use] 3. [Web page was not. Reason: see at the top of the report.] 4. [not use] 5. [Web page was not. Reason: see at the top of the report.] 6. [not use] 7. Keywor popularity tool selects keywors that bring traffic. 8. [not use] 9. Buy an Internet keywor that is guarantee to work for your marketing, avertising an promotion. keywor com keywor, phone or upc internet bar coe keywor goes irect to web site page. 10. [not use] Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" >> You on't use the Meta Description tag. Some search engine use it to isplay a escription of your web site in the search results, so you coul a this tag to your web page. > Quantity: You on't use the search term "sample keywor" in the Meta Description tag. Although none of the other pages uses this search term in the Meta Description tag, it's usually avisable to a it to the Meta Description tag. > Quantity: You on't use the search term "sample" in the Meta Description tag. Although none of the other pages uses this search term in the Meta Description tag, it's usually avisable to a it to the Meta Description tag. > Quantity: You coul use the search term "keywor" at least once in the Meta Description tag but this is optional. > Density: You coul increase the keywor ensity for the search term "keywor" in the Meta Description tag but this is optional. > Position: You coul use the search term "keywor" at least once in the Meta Description tag but this is optional. Number of wors: You on't use a Meta Description tag. This complies with the requirements. Number of characters: You on't use a Meta Description tag. This meets the requirements.

Page 18 Search Engine Spier 12/5/2005 Detaile Analysis of "Meta Description" Analysis of "sample keywor": Quantity 0 0 Density 0.0% 0.0% Position n/a n/a n/a not n/a not 0 0 0 0 0 all 0 0.0% 0.0% 0.0% 0.0% 0.0% all 0.0% n/a n/a n/a n/a n/a n/a Analysis of "sample": Quantity 0 0 Density 0.0% 0.0% Position n/a n/a n/a not Analysis of "keywor": Quantity 0 0 Density 0.0% 0.0% Position n/a n/a n/a not n/a not 0 0 0 0 0 all 0 0.0% 0.0% 0.0% 0.0% 0.0% all 0.0% n/a n/a n/a n/a n/a n/a n/a not 0 1 0 4 0 0 to 4 0.0% 12.5% 0.0% 12.9% 0.0% 0.0% to 12.9% n/a 1 n/a 17 n/a n/a to 17

Page 19 Search Engine Spier 12/5/2005 Boy Text The boy text is the text on your web page that can be seen by people in their web browsers. It oes not inclue HTML commans, comments, etc. The more visible text there is on a web page, the more a search engine can inex. The statistics inclue spaces an punctuation marks. Contents Home map Contact Professional Search Engine Optimization About Us What Is Professional SEO? Optimization Services Free SEO Analysis Professional SEO Quote Professional Search Engine Optimization Company Via Net Marketing professional search engine optimization company is here to achieve the highest rankings possible for your company web site. We use all the tricks of the trae combine with our expertise in search engine optimization marketing. There are many aspects to having your web site optimize. We work close with you, so you know exactly what we are going to o, an oing every step of your professional search engine optimization process. Professional Search Engine Optimization Marketing There many offsite aspects to optimization. We concentrate on irectory an relevant keywor linking to promote search engine ranking. Acquiring relevant links with your keywor phrase enables search engine to view how relevant your page is to a keywor phrase, an increase your search engine ranking. Professional SEO Many people think that professional search engine optimization is simply getting your web page ranke uner keywors in search engines. That is essentially it except for one major part; SEO is all about keywor relevancy. If your web site has relevant content for a certain keywor, you will be ranke on it. The more relevant the page is to a keywor, the higher the ranking. Visit our what is professional seo page for more information on professional search engine optimization. Professional Search Engine Optimization Services Via Net Marketing SEO have services that are esigne for what keywors our clients want to be ranke on. Our services are ivie by the competitiveness of a keywor. If the client s keywor choice is very competitive base on competitor s being optimize alreay for the term, or if they have strong linking analysis, then more will be require to achieve the optimal ranking. We will work with you so the price will reflect the keywor competition. View our professional search engine optimization service s page for more information. Professional Search Engine Optimization Company About Us Professional SEO Link To Us Professional Optimization Services Free SEO Analysis Professional Search Engine Optimization Quote All rights reserve. Copyright 2005, Via Net Marketing & Professional Search Engine Optimization Privacy Statement Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" > Quantity: You coul use the search term "sample keywor" at least once in the boy text but this is optional. > Density: You coul increase the keywor ensity for the search term "sample keywor" in the boy text but this is optional. > Position: You coul use the search term "sample keywor" at least once in the boy text but this is optional. > Quantity: You coul use the search term "sample" at least once in the boy text but this is optional. > Density: You coul increase the keywor ensity for the search term "sample" in the boy text but this is optional. > Position: You coul use the search term "sample" at least once in the boy text but this is optional. Quantity: You use the search term "keywor" 9 times in the boy text. This meets the requirements. Density: The keywor ensity for the search term "keywor" is 2.4%. This meets the requirements in the boy text. >> Position: You've place the search term "keywor" at character position 809 of the boy text. You shoul move it more to the top. Move it at most to character position 183.

Page 20 Search Engine Spier 12/5/2005 Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" Number of wors: You use 374 wors in the boy text. This meets the requirements. Number of characters: You use 2,468 characters in the boy text. This meets the requirements. Detaile Analysis of "Boy Text" Analysis of "sample keywor": Quantity 0 0 1 not Density 0.0% 0.0% 0.2% not Position n/a n/a 11 not 1 0.5% not 15 2 1 0 1 0 0 to 10 1.3% 0.2% 0.0% 0.3% 0.0% 0.0% to 1.3% 39 1,918 n/a 590 n/a n/a to 1,918 Analysis of "sample": Quantity 0 5 1 not Density 0.0% 0.4% 0.2% not Position n/a 1,149 11 not 11 not 0.5% not 15 2 3 2 3 0 0 to 11 1.3% 0.5% 0.4% 1.0% 0.0% 0.0% to 1.3% 39 701 1 143 n/a n/a to 1,149 Analysis of "keywor": Quantity 9 21 1 not Density 2.4% 1.5% 0.2% not Position 809 152 18 not 13 not 0.6% not 32 not 4 12 2 21 2 1 to 21 2.5% 2.2% 0.4% 7.3% 8.7% 0.2% to 8.7% 46 147 14 183 14 14 to 183

Page 21 Search Engine Spier 12/5/2005 First Sentence of the Boy Text The first sentence of the boy text is the first sentence after the <boy> tag in the HTML coe of your web page. Some search engines give more relevance to search terms when they appear in the first sentence. Some will use your first sentence as the escription of your page on the search result page. Example: <boy>here goes the first sentence. This text is not the first sentence. Their Contents No. First Sentence of the Boy Text 1. Controlle Vocabulary.com imageatabases programs IPTC stanar ownsampling filenaming 2. LIS 677 - Sample Keywor Meta Tag Values Here are some ranom examples of sets of keywors assigne to Web pages by their authors. 3. [Web page was not. Reason: see at the top of the report.] 4. Anti Virus 5. [Web page was not. Reason: see at the top of the report.] 6. Serving Web sites since 1994 7. LOGIN HELP ABOUT US PRODUCTS SITE MAP 8. Sample Photo Keywor Terms to accompany Inexing Photographs presentation an examples 9. Internet keywors 10. Example 2 Contents Home map Contact Professional Search Engine Optimization About Us What Is Professional SEO? Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" > Quantity: You coul use the search term "sample keywor" at least once in the first sentence of the boy text but this is optional. > Density: You coul increase the keywor ensity for the search term "sample keywor" in the first sentence of the boy text but this is optional. > Position: You coul use the search term "sample keywor" at least once in the first sentence of the boy text but this is optional. > Quantity: You coul use the search term "sample" at least once in the first sentence of the boy text but this is optional. > Density: You coul increase the keywor ensity for the search term "sample" in the first sentence of the boy text but this is optional. > Position: You coul use the search term "sample" at least once in the first sentence of the boy text but this is optional. > Quantity: You coul use the search term "keywor" at least once in the first sentence of the boy text but this is optional.

Page 22 Search Engine Spier 12/5/2005 Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" > Density: You coul increase the keywor ensity for the search term "keywor" in the first sentence of the boy text but this is optional. > Position: You coul use the search term "keywor" at least once in the first sentence of the boy text but this is optional. Number of wors: You use 14 wors in the first sentence of the boy text. This meets the requirements. Number of characters: You use 96 characters in the first sentence of the boy text. This meets the requirements. Detaile Analysis of "First Sentence of the Boy Text" Analysis of "sample keywor": Quantity 0 0 1 not Density 0.0% 0.0% 4.3% not Position n/a n/a 11 not Analysis of "sample": Quantity 0 0 1 not Density 0.0% 0.0% 4.3% not Position n/a n/a 11 not n/a not 0 0 0 0 0 0 to 1 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% to 4.3% n/a n/a n/a n/a n/a n/a to 11 n/a not 0 0 1 0 0 0 to 1 0.0% 0.0% 9.1% 0.0% 0.0% 0.0% to 9.1% n/a n/a 1 n/a n/a n/a to 11

Page 23 Search Engine Spier 12/5/2005 Analysis of "keywor": Quantity 0 0 1 not Density 0.0% 0.0% 4.3% not Position n/a n/a 18 not n/a not 0 0 1 0 0 0 to 1 0.0% 0.0% 9.1% 0.0% 0.0% 0.0% to 9.1% n/a n/a 14 n/a n/a n/a to 18 First Sentence of the Boy Text Contents Wors 14 12 23 not Characters 96 95 13 2 not 1 5 11 11 2 2 2 to 23 28 45 86 17 9 9 to 130

Page 24 Search Engine Spier 12/5/2005 Link Popularity Link popularity is the total number of web pages that link to your site. However, the "popularity" is only part of the link analysis. All major search engines also take the quality an the context of the links into account. The iea behin evaluating the link popularity is that your web page must offer goo content when many quality sites link to it. Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" >> No web page from a ifferent omain has been foun that links to your web site "http://www.vianetmarketing.com/". Try to get at least one web page from a ifferent omain to link to your web page. >> Open Directory Project (moz.org) oes not link to your web page "http://www.vianetmarketing.com/" although it coul be important for a top ranking on Google.com for the search term "sample keywor". You shoul try to get a link from Open Directory Project (moz.org). >> Yahoo.com irectory oes not link to your web page "http://www.vianetmarketing.com/" although it coul be important for a top ranking on Google.com for the search term "sample keywor". You shoul try to get a link from Yahoo.com irectory. Link Popularity Analysis Number of Inboun Links Linke from Dmoz.org Linke from the Yahoo.com irectory 0 1 0 0 0 2 0 15 0 2 1 0 to 15 no yes yes no yes no no yes yes yes no 6 linke, 4 not linke no no yes no yes no no yes yes yes no 5 linke, 5 not linke

Page 25 Search Engine Spier 12/5/2005 URL The URL is the aress of a web page, for example "www.omain.com/inex.htm". This chapter tries to fin out if Google.com gives extra relevance to search terms within the URL. When you create web pages with search terms in the URL, separate them with ashes. Example: http://www.your-keywor.com/your-keywor/your-keywor.htm Their Contents No. URL 1. www controllevocabulary imageatabases iitkeywors ( http://www.controllevocabulary.com/imageatabases/iitkeywors.html) 2. instruct uwo gplis 677 metakeyw (http://instruct.uwo.ca/gplis/677/metakeyw.htm) 3. www fboaily subscription sample (https://www.fboaily.com/subscription/sample.html) 4. antivirus knowlegestorm ksantivirus search keywor Sample 20Keywor 20Filtering 20In Direct 20Relate 20Searches Sample 20Keywor 20Filtering 20In (http://antivirus.knowlegestorm.com/ksantivirus/search/keywor /Sample%20Keywor%20Filtering%20In/Direct%20Relate%20Searches/Sample%20Keywor%20Filtering%20In) 5. www plattecanyon ocuments msagentrequest (http://www.plattecanyon.com/ocuments/msagentrequest.pf) 6. retailers overcoffee services search engine key wor analysis ( http://retailers.overcoffee.com/services/search_engine/key_wor_analysis.php) 7. www netmechanic powerpack keywor (http://www.netmechanic.com/powerpack/keywor.htm) 8. www ibiblio slanews archiving VE98 keywors (http://www.ibiblio.org/slanews/archiving/ve98/keywors.htm) 9. www keywor buy Internet keywors (http://www.keywor.com/buy_internet_keywors.htm) 10. www minpalette scripts keywor nav example2 (http://www.minpalette.com/scripts/keywor_nav/example2/) Contents www vianetmarketing [http://www.vianetmarketing.com/] Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" Quantity: You on't use the search term "sample keywor" in the URL. This meets the requirements. > Quantity: You coul use the search term "sample" at least once in the URL but this is optional. > Density: You coul increase the keywor ensity for the search term "sample" in the URL but this is optional. > Position: You coul use the search term "sample" at least once in the URL but this is optional. > Quantity: You coul use the search term "keywor" at least once in the URL but this is optional. > Density: You coul increase the keywor ensity for the search term "keywor" in the URL but this is optional. > Position: You coul use the search term "keywor" at least once in the URL but this is optional. >> Number of wors: You use 2 wors in the URL but you shoul use more wors. Use at least 4 wors. >> Number of characters: You use 19 characters in the URL but you shoul use more characters. Use at least 31 characters.

Page 26 Search Engine Spier 12/5/2005 Detaile Analysis of "URL" Analysis of "sample keywor": Quantity 0 0 0 0 0 0 0 0 0 0 0 all 0 Density 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% all 0.0% Position n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Analysis of "sample": Quantity 0 0 0 1 2 0 0 0 0 0 0 0 to 2 Density 0.0% 0.0% 0.0% 25.0% 12.5% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% to 25.0% Position n/a n/a n/a 27 53 n/a n/a n/a n/a n/a n/a n/a to 53 Analysis of "keywor": Quantity 0 0 0 0 1 0 0 1 0 1 1 0 to 1 Density 0.0% 0.0% 0.0% 0.0% 6.3% 0.0% 0.0% 25.0% 0.0% 20.0% 16.7% 0.0% to 25.0% Position n/a n/a n/a n/a 45 n/a n/a 27 n/a 5 25 n/a to 45 URL Contents Wors 2 4 5 4 16 4 8 4 6 5 6 4 to 16 Characters 19 51 31 32 147 41 61 33 43 33 44 31 to 147

Page 27 Search Engine Spier 12/5/2005 H1 Healine Texts H1 healine texts are the texts that are written between the <h1>...</h1> tags in the HTML coe of a web page. Some search engines give extra relevance to search terms that appear in the healine texts. This chapter examines if this applies to Google.com, too. Example: <h1>your very big healine text</h1> Contents No. H1 Heaing Text 1. Professional Search Engine Optimization 2. Professional Search Engine Optimization Company Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" > Quantity: You coul use the search term "sample keywor" at least once in the H1 healine texts but this is optional. > Density: You coul increase the keywor ensity for the search term "sample keywor" in the H1 healine texts but this is optional. > Quantity: You coul use the search term "sample" at least once in the H1 healine texts but this is optional. > Density: You coul increase the keywor ensity for the search term "sample" in the H1 healine texts but this is optional. > Quantity: You coul use the search term "keywor" at least once in the H1 healine texts but this is optional. > Density: You coul increase the keywor ensity for the search term "keywor" in the H1 healine texts but this is optional. >> Number of wors: You use 9 wors in the H1 healine texts but you shoul use less wors. Use at most 7 wors. >> Number of characters: You use 88 characters in the H1 healine texts but you shoul use less characters. Use at most 40 characters. Detaile Analysis of "H1 Healine Texts" Analysis of "sample keywor": Quantity 0 0 1 not Density 0.0% 0.0% 14.3% not 0 0 0 0 0 0 to 1 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% to 14.3%

Page 28 Search Engine Spier 12/5/2005 Analysis of "sample": Quantity 0 0 1 not Density 0.0% 0.0% 14.3% not 0 0 1 0 0 0 to 1 0.0% 0.0% 25.0% 0.0% 0.0% 0.0% to 25.0% Analysis of "keywor": Quantity 0 0 1 not Density 0.0% 0.0% 14.3% not H1 Healine Texts Contents Wors 9 0 7 not Characters 88 0 4 0 0 1 0 0 0 to 1 0.0% 0.0% 25.0% 0.0% 0.0% 0.0% to 25.0% 0 0 4 0 2 0 to 7 0 0 26 0 9 0 to 40

Page 29 Search Engine Spier 12/5/2005 H2 Healine Texts H2 healine texts are the texts that are written between the <h2>...</h2> tags in the HTML coe of a web page. Some search engines give extra relevance to search terms that appear in the healine texts. This chapter examines if this applies to Google.com, too. Example: <h2>your big healine text</h2> Contents No. H2 Heaing Text 1. Professional Search Engine Optimization Marketing 2. Professional SEO 3. Professional Search Engine Optimization Services Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" Quantity: You on't use the search term "sample keywor" in the H2 healine texts. This meets the requirements. Quantity: You on't use the search term "sample" in the H2 healine texts. This meets the requirements. Quantity: You on't use the search term "keywor" in the H2 healine texts. This meets the requirements. >> Number of wors: You use 12 wors in the H2 healine texts but you shoul use less wors. Use at most 6 wors. >> Number of characters: You use 115 characters in the H2 healine texts but you shoul use less characters. Use at most 41 characters. Detaile Analysis of "H2 Healine Texts" Analysis of "sample keywor": Quantity 0 0 Density 0.0% 0.0% 0 0 0 0 0 all 0 0.0% 0.0% 0.0% 0.0% 0.0% all 0.0%

Page 30 Search Engine Spier 12/5/2005 Analysis of "sample": Quantity 0 0 Density 0.0% 0.0% 0 0 0 0 0 all 0 0.0% 0.0% 0.0% 0.0% 0.0% all 0.0% Analysis of "keywor": Quantity 0 0 Density 0.0% 0.0% H2 Healine Texts Contents Wors 12 0 Characters 115 0 0 0 0 0 0 all 0 0.0% 0.0% 0.0% 0.0% 0.0% all 0.0% 0 0 6 0 0 0 to 6 0 0 41 0 0 0 to 41

Page 31 Search Engine Spier 12/5/2005 Same Link Texts Link texts are wors an sentences that are use as links. Same site link texts are the link texts of the links that point to a web page on the same omain. This chapter examines if Google.com takes search terms in same site link texts into account. Example: The HTML tag <a href="contact.htm">contact information</a> contains the same site link text "Contact information". Contents No. Same Link Text Link URL 1. Home /inex.html 2. map /site_map.html 3. Contact /contact_us.asp 4. About Us /about_us.html 5. What Is Professional SEO? /what_is_seo.html 6. Optimization Services /search_engine_optimization_services.html 7. Free SEO Analysis /seo_analysis.asp 8. Professional SEO Quote /contact_us.asp 9. professional search engine optimization company /about_us.html 10. search engine ranking /search_engine_optimization_services.html 11. what is professional seo /what_is_seo.html 12. professional search engine optimization service /search_engine_optimization_services.html 13. s /search_engine_optimization_services.html 14. Professional Search Engine Optimization Company /inex.html 15. About Us /about_us.html 16. Professional SEO /what_is_seo.html 17. Link To Us /link_to_us.html 18. Professional Optimization Services /search_engine_optimization_services.html 19. Free SEO Analysis /seo_analysis.asp 20. Professional Search Engine Optimization Quote /contact_us.asp 21. Privacy Statement /privacy_statement.html Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" > Quantity: You coul use the search term "sample keywor" at least once in the same site link texts but this is optional. > Density: You coul increase the keywor ensity for the search term "sample keywor" in the same site link texts but this is optional.

Page 32 Search Engine Spier 12/5/2005 Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" > Quantity: You coul use the search term "sample" at least once in the same site link texts but this is optional. > Density: You coul increase the keywor ensity for the search term "sample" in the same site link texts but this is optional. > Quantity: You coul use the search term "keywor" at least once in the same site link texts but this is optional. > Density: You coul increase the keywor ensity for the search term "keywor" in the same site link texts but this is optional. Number of wors: You use 61 wors in the same site link texts. This meets the requirements. Number of characters: You use 447 characters in the same site link texts. This meets the requirements. Detaile Analysis of "Same Link Texts" Analysis of "sample keywor": Quantity 0 0 Density 0.0% 0.0% Analysis of "sample": Quantity 0 0 Density 0.0% 0.0% 9 not 2.6% not 0 0 0 0 0 0 to 9 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% to 2.6% 1 2.9% not 0 1 0 0 0 0 to 10 0.0% 0.9% 0.0% 0.0% 0.0% 0.0% to 2.9% Analysis of "keywor": Quantity 0 1 Density 0.0% 2.0% 9 not 2.6% not 0 3 0 3 0 0 to 9 0.0% 2.7% 0.0% 8.1% 0.0% 0.0% to 8.1%

Page 33 Search Engine Spier 12/5/2005 Same Link Texts Contents Wors 61 50 5 not Characters 447 396 34 not 345 not 2,286 not 21 112 50 37 4 4 to 345 118 748 394 208 17 17 to 2,286

Page 34 Search Engine Spier 12/5/2005 Outboun Link Texts Link texts are wors an sentences that are use as links. Outboun link texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a ifferent omain. This chapter examines if Google.com gives relevance to search terms in outboun link texts. Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">about the company</a> contains the outboun link text "About the company". Contents No. Outboun Link Text Link URL 1. [empty] http://www.web-stat.com 2. [empty] http://www.web-stat.com Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" Quantity: You on't use the search term "sample keywor" in the outboun link texts. This meets the requirements. Quantity: You on't use the search term "sample" in the outboun link texts. This meets the requirements. Quantity: You on't use the search term "keywor" in the outboun link texts. This meets the requirements. Number of wors: You on't use outboun link texts. This complies with the requirements. Number of characters: You on't use outboun link texts. This meets the requirements. Detaile Analysis of "Outboun Link Texts" Analysis of "sample keywor": Quantity 0 0 Density 0.0% 0.0% 0 0 0 0 0 all 0 0.0% 0.0% 0.0% 0.0% 0.0% all 0.0%

Page 35 Search Engine Spier 12/5/2005 Analysis of "sample": Quantity 0 0 Density 0.0% 0.0% 0 0 0 0 0 all 0 0.0% 0.0% 0.0% 0.0% 0.0% all 0.0% Analysis of "keywor": Quantity 0 0 Density 0.0% 0.0% Outboun Link Texts Contents Wors 0 10 8 not Characters 0 82 5 0 0 0 0 0 all 0 0.0% 0.0% 0.0% 0.0% 0.0% all 0.0% 0 3 5 2 0 0 to 10 0 28 66 15 0 0 to 82

Page 36 Search Engine Spier 12/5/2005 Inboun Links "Inboun links" are links on other web pages that point to your web page. Many search engines take the woring an the exact aress of the inboun links into account when etermining the ranking of your web site. Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" General avice about inboun links: Many search engines think that your web page must be relevant for the search term "sample keywor" if other web pages link to your page with "sample keywor" in the link text. If many web pages link to your page with the link text "sample keywor", then it's more likely that your web page will obtain a goo ranking for the search term "sample keywor". How inboun links to your site shoul look like: When you exchange links with other web sites, make sure that your important keywors are in the link texts. For example, if 20 other web sites link to your page with the HTML source 'Click here for <a href="http://www.vianetmarketing.com/">sample keywor</a>', then it's much more likely that you'll obtain a goo ranking for the search term "sample keywor" than if 100 web sites link to your page with '<a href="http://www.vianetmarketing.com/">click here for more information</a>.'

Page 37 Search Engine Spier 12/5/2005 Same Link URLs Links connect one web page to another. Same site links are the links in <a href> attributes that point to other pages on the same omain. This chapter examines if search terms in same site link URLs are relevant to Google.com. Example: The HTML tag <a href="contact.htm">contact information</a> contains the same site link URL "contact.htm". Contents No. Same Link URL Link Text 1. inex [/inex.html] Home 2. site map [/site_map.html] map 3. contact us [/contact_us.asp] Contact 4. about us [/about_us.html] About Us 5. what is seo [/what_is_seo.html] What Is Professional SEO? 6. search engine optimization services [/search_engine_optimization_services.html] Optimization Services 7. seo analysis [/seo_analysis.asp] Free SEO Analysis 8. contact us [/contact_us.asp] Professional SEO Quote 9. about us [/about_us.html] professional search engine optimization company 10. search engine optimization services [/search_engine_optimization_services.html] search engine ranking 11. what is seo [/what_is_seo.html] what is professional seo 12. search engine optimization services [/search_engine_optimization_services.html] 13. search engine optimization services [/search_engine_optimization_services.html] professional search engine optimization service 14. inex [/inex.html] Professional Search Engine Optimization Company 15. about us [/about_us.html] About Us 16. what is seo [/what_is_seo.html] Professional SEO 17. link to us [/link_to_us.html] Link To Us 18. search engine optimization services [/search_engine_optimization_services.html] s Professional Optimization Services 19. seo analysis [/seo_analysis.asp] Free SEO Analysis 20. contact us [/contact_us.asp] Professional Search Engine Optimization Quote 21. privacy statement [/privacy_statement.html] Privacy Statement Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" > Quantity: You coul use the search term "sample keywor" at least once in the same site link URLs but this is optional.

Page 38 Search Engine Spier 12/5/2005 Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" > Density: You coul increase the keywor ensity for the search term "sample keywor" in the same site link URLs but this is optional. > Quantity: You coul use the search term "sample" at least once in the same site link URLs but this is optional. > Density: You coul increase the keywor ensity for the search term "sample" in the same site link URLs but this is optional. > Quantity: You coul use the search term "keywor" at least once in the same site link URLs but this is optional. > Density: You coul increase the keywor ensity for the search term "keywor" in the same site link URLs but this is optional. Number of wors: You use 54 wors in the same site link URLs. This meets the requirements. Number of characters: You use 331 characters in the same site link URLs. This meets the requirements. Detaile Analysis of "Same Link URLs" Analysis of "sample keywor": Quantity 0 0 Density 0.0% 0.0% Analysis of "sample": Quantity 0 0 Density 0.0% 0.0% 18 not 2.6% not 0 0 0 0 0 0 to 18 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% to 2.6% 26 not 3.8% not 0 0 0 0 0 0 to 26 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% to 3.8%

Page 39 Search Engine Spier 12/5/2005 Analysis of "keywor": Quantity 0 0 Density 0.0% 0.0% 28 not 4.0% not 0 2 0 9 0 0 to 28 0.0% 2.2% 0.0% 14.3% 0.0% 0.0% to 14.3% Same Link URLs Contents Wors 54 49 1 not Characters 331 394 5 not 693 not 5,801 not 21 90 16 63 2 1 to 693 144 640 153 398 14 5 to 5,801

Page 40 Search Engine Spier 12/5/2005 Outboun Link URLs Links connect one web page to another. Outboun links are the links on a web page that point to web pages on other web sites, i.e. links to other omains. This chapter examines if Google.com gives relevance to search terms in outboun links Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">click here</a> contains the outboun link URL "www.not-your-site.com/info.htm". Contents No. Outboun Link URL Link Text 1. www web stat [http://www.web-stat.com] [empty] 2. www web stat [http://www.web-stat.com] [empty] Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" Quantity: You on't use the search term "sample keywor" in the outboun link URLs. This meets the requirements. Quantity: You on't use the search term "sample" in the outboun link URLs. This meets the requirements. Quantity: You on't use the search term "keywor" in the outboun link URLs. This meets the requirements. Number of wors: You use 6 wors in the outboun link URLs. This meets the requirements. Number of characters: You use 24 characters in the outboun link URLs. This meets the requirements. Detaile Analysis of "Outboun Link URLs" Analysis of "sample keywor": Quantity 0 0 Density 0.0% 0.0% 0 0 0 0 0 all 0 0.0% 0.0% 0.0% 0.0% 0.0% all 0.0%

Page 41 Search Engine Spier 12/5/2005 Analysis of "sample": Quantity 0 0 Density 0.0% 0.0% 0 0 0 0 0 all 0 0.0% 0.0% 0.0% 0.0% 0.0% all 0.0% Analysis of "keywor": Quantity 0 0 Density 0.0% 0.0% Outboun Link URLs Contents Wors 6 39 6 not Characters 24 311 3 0 0 0 0 0 all 0 0.0% 0.0% 0.0% 0.0% 0.0% all 0.0% 12 not 158 not 0 21 10 2 0 0 to 39 0 131 46 18 0 0 to 311

Page 42 Search Engine Spier 12/5/2005 IMG ALT Attributes The <img alt> attribute efines an alternative text for an image when the user uses a text browser or when the user has turne off the isplay of images in the web browser application. Microsoft's Internet Explorer isplays the alternative text if the user puts the cursor over the graphic. This chapter tries to fin out if it makes sense to inclue the search term in the <img alt> attributes to improve your rankings. Example: <img src="logo.gif" with="200" height="75" alt="picture escription with keywor"> Contents No. Image Alt Attribute Text Image File Name 1. [empty] images/logo1.jpg 2. [empty] images/logo3.jpg 3. [empty] images/bg2.jpg 4. [empty] images/bg7.jpg 5. hit counter script http://server4.web-stat.com/3/vianet.gif 6. hit counter script http://server4.web-stat.com/3/vianet.gif Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" Quantity: You on't use the search term "sample keywor" in the IMG ALT attributes. This meets the requirements. > Quantity: You coul use the search term "sample" at least once in the IMG ALT attributes but this is optional. > Density: You coul increase the keywor ensity for the search term "sample" in the IMG ALT attributes but this is optional. > Quantity: You coul use the search term "keywor" at least once in the IMG ALT attributes but this is optional. > Density: You coul increase the keywor ensity for the search term "keywor" in the IMG ALT attributes but this is optional. Number of wors: You use 6 wors in the IMG ALT attributes. This meets the requirements. Number of characters: You use 36 characters in the IMG ALT attributes. This meets the requirements. Detaile Analysis of "IMG ALT Attributes" Analysis of "sample keywor": Quantity 0 0 Density 0.0% 0.0% 0 0 0 0 0 all 0 0.0% 0.0% 0.0% 0.0% 0.0% all 0.0%

Page 43 Search Engine Spier 12/5/2005 Analysis of "sample": Quantity 0 0 Density 0.0% 0.0% 0 1 0 0 0 0 to 1 0.0% 4.2% 0.0% 0.0% 0.0% 0.0% to 4.2% Analysis of "keywor": Quantity 0 0 Density 0.0% 0.0% IMG ALT Attributes Contents Wors 6 6 Characters 36 40 0 0 0 2 0 0 to 2 0.0% 0.0% 0.0% 25.0% 0.0% 0.0% to 25.0% 16 24 0 8 0 0 to 24 98 152 0 47 0 0 to 152

Page 44 Search Engine Spier 12/5/2005 HTML Comment Tags HTML comment tags are "hien comments" in the HTML coe of your web page. They are not visible to the user. This chapter tries to fin out if search terms in the HTML comment tags are relevant for a goo ranking in Google.com. Example: <!-- comments with keywors --> Contents No. HTML Comment Text 1. Begin Web-Stat hit counter coe 2. En Web-Stat hit counter coe 3. Begin Web-Stat hit counter coe 4. En Web-Stat hit counter coe Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" > Quantity: You coul use the search term "sample keywor" at least once in the HTML comment tags but this is optional. > Density: You coul increase the keywor ensity for the search term "sample keywor" in the HTML comment tags but this is optional. > Quantity: You coul use the search term "sample" at least once in the HTML comment tags but this is optional. > Density: You coul increase the keywor ensity for the search term "sample" in the HTML comment tags but this is optional. > Quantity: You coul use the search term "keywor" at least once in the HTML comment tags but this is optional. > Density: You coul increase the keywor ensity for the search term "keywor" in the HTML comment tags but this is optional. Number of wors: You use 24 wors in the HTML comment tags. This meets the requirements. Number of characters: You use 120 characters in the HTML comment tags. This meets the requirements. Detaile Analysis of "HTML Comment Tags" Analysis of "sample keywor": Quantity 0 1 Density 0.0% 3.6% 0 0 0 0 0 0 to 1 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% to 3.6%

Page 45 Search Engine Spier 12/5/2005 Analysis of "sample": Quantity 0 1 Density 0.0% 3.6% 0 2 0 0 0 0 to 2 0.0% 1.7% 0.0% 0.0% 0.0% 0.0% to 3.6% Analysis of "keywor": Quantity 0 1 Density 0.0% 3.6% HTML Comment Tags Contents Wors 24 28 Characters 120 286 0 0 0 0 0 0 to 1 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% to 3.6% 413 not 2,662 not 0 116 4 6 0 0 to 413 0 1,780 84 64 0 0 to 2,662

Page 46 Search Engine Spier 12/5/2005 General Avice This chapter examines the general search engine compatibility of your web page. Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" Search engines nee text to inex your web pages, to etermine the theme of your web site an to prouce a site summary. They cannot rea what is written on your graphical images or in a Flash movie. Google recommens to create a useful, information-rich site. Fresh, continuously upate content is one of the best ways to ensure that search engines return to your web site (an your visitors, too). web page "http://www.vianetmarketing.com/" contains 373 wors which shoul be enough for the search engines. Some search engines penalize web sites if the search terms of the Meta Keywors tag on't appear in the boy text of the web page. You on't use the Meta Keywors tag so there won't be any problems with the search engines in this aspect. web page oesn't use the Meta Refresh tag so there won't be any problems with the search engines in this aspect. web page oesn't use the Meta Robots tag so there won't be any problems with the search engines in this aspect. web page oesn't use the Meta Title tag so there won't be any problems with the search engines in this aspect. web page oesn't use any Dublin Core meta tags so there won't be any problems with the search engines in this aspect. web page oesn't use any Meta tags twice so there won't be any problems with the search engines in this aspect. web page oesn't use the <title> tag twice so there won't be any problems with search engines in this aspect. Some search engines an irectories on't accept submissions with capitalize letters in the ocument title or in the meta tags. web page oesn't use all capitalize letters in those web page elements so there won't be any problems with the search engines in this aspect. >> web page uses 1,044 bytes of script coe which makes it harer for search engines to inex your page. Consier putting the script coe in an external file with the <script src="myscripts.js"></script> commans. The file "myscripts.js" shoul be a simple text file that contains only the script coe without any HTML markup. The next time your page is spiere by the search engine robots, the important content on your page will be closer to the top of the page, an you might have a better keywor ensity. web page uses style sheet coe in an external file so you've alreay minimize the problems with style sheets an the search engines. web page oesn't use frames so there won't be any problems with the search engines in this aspect. >> Some search engines consier tiny text (i.e. font size 1) as an attempt to fool the search engines. Some webmasters have abuse tiny text in the past to hie ozens of keywors on a web page that human web surfers cannot see. web page seems to use 120 letters in a very small font size ("About Us What Is Professional SEO? Optimization Services Free SEO Analysis Profe..."). Consier removing as much of the tiny text as possible to prevent penalizing from some search engines. web page URL "http://www.vianetmarketing.com/" oesn't inicate a ynamically serve web page so there shouln't be any problems with the search engines in this aspect.

Page 47 Search Engine Spier 12/5/2005 Do the following to improve the ranking for your web site on Google.com for the search term "sample keywor" web page URL "http://www.vianetmarketing.com/" oesn't contain any of the special characters "&", "$", "%", "?" or "=" in it so there shouln't be any problems with the search engines in this aspect. Some search engines an irectories rank web sites lower that are hoste at free web space proviers, or if web sites on't have their own omain name. Some search engines also limit the number of web pages they'll inex from a single omain. web site oesn't seem to be hoste at a free web space provier. If it oes, consier getting your own omain name.