Soft Drinks Market in Italy - Product Launch Almanac 2010



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/wepdwukltuyot Soft Drinks Market in Italy - Product Launch Almanac 2010 联 系 购 买 电 话 :010-82863480 公 司 名 称 : 佐 思 信 息 公 司 地 址 : 北 京 市 海 淀 区 苏 州 街 18 号 院 长 远 天 地 大 厦 A2 座 1008-1 室 (100080) 发 布 日 期 :2011-1-31 摘 要 Introduction Datamonitor s Soft Drinks market in Italy Product Launch Almanac 2010 provides a complete guide to new product launches in Italian soft drinks market since January 2010, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the soft drinks market in Italy, with data from 2004 to 2009 and forecasts to 2014. Scope Soft Drinks market in Italy - New product SKUs by category Soft Drinks market in Italy - New product SKUs by manufacturer Soft Drinks market in Italy - New product by pack type and materials Soft Drinks market in Italy New Product descriptions Highlights 314 product SKUs launched in the Italian soft drinks market Juices is the leading category in Italian soft drinks market Spumador S.p.A. is the leading manufacturer in terms of new soft drinks products in Italy Reasons to Purchase

Tracking your competitors latest innovations (and trends) Determine product innovation patterns by studying the characteristics of innovation activity in Italian Soft Drinks market Analyze trends in product development over time 目 录 TABLE OF CONTENTS Overview 1 Catalyst 1 Summary 1 Executive Summary 2 314 product SKUs launched in the Italian soft drinks market 2 Juices is the leading category in Italian soft drinks market 2 Spumador S.p.A. is the leading manufacturer in terms of new soft drinks products in Italy 2 Bottles was the dominant packing type in the new products launched in Italian soft drinks market 2 Majority of the products launched in the soft drinks market used plastic as the package material 2 Introduction 3 How to use this report 3 Disclaimer 3 Market definition 4 Soft Drinks Market Overview 14 Market value, 2004 09 14 Market value forecast to 2014 15 Soft Drinks Product Analysis 16 New product SKUs by category 16 New product SKUs by manufacturer 17 New products by package type 19 New product by package material 20 Detailed Product Descriptions 21 Appendix 139 Further reading 139 Datamonitor consulting 139 How to contact experts in your industry 139 LIST OF FIGURES Figure 1: Italy, soft drinks market value by category ($m), 2004 09 14 Figure 2: Italy, soft drinks market value by category ($m), 2009 14 15 Figure 3: Italy, soft drinks market, new product SKUs by category, Jan 2010 Dec 2010 16

Figure 4: Italy, soft drinks market, new product SKUs by manufacturer, Jan 2010 Dec 2010 17 Figure 5: Italy, soft drinks market, new product by package type, Jan 2010 Dec 2010 19 Figure 6: Italy, soft drinks market, new product by package material, Jan 2010 Dec 2010 20 LIST OF TABLES Table 1: Soft drinks category definitions 4 Table 2: Italy, soft drinks market value by category ($m), 2004 09 14 Table 3: Italy, soft drinks market value by category ($m), 2009 14 15 Table 4: Italy, soft drinks market, new product SKUs by category, Jan 2010 Dec 2010 16 Table 5: Italy, soft drinks market, new product SKUs by manufacturer, Jan 2010 Dec 2010 18 Table 6: Italy, soft drinks market, new product by package type, Jan 2010 Dec 2010 19 Table 7: Italy, soft drinks market, new product by package material, Jan 2010 Dec 2010 20 Table 8: Frutta Milano - Frullato - Fragola & Banana; Frutti di Bosco; Tropical 21 Table 9: BioChampion Restart - Natural Energy Drink - Lemon; Orange 22 Table 10: Altromercato Tererito - Bevanda Gassata - all Erva Mate 23 Table 11: Derby Blue Zero Zuccheri Aggiunti - Succo di Frutta - Albicocca; Pera; Pesca 24 Table 12: Polenghi - Jus de Citron Bio 25 Table 13: Powerade - Active Drink - Gusto Arancia; Gusto Limone 26 Table 14: Pure Nature - Frullato Fresco - Fragola & Banana 27 Table 15: Santal i 5 Colori della Salute - Frullato - Frutta Bianca; Frutta Blu; Frutta Gialla; Frutta Rossa; Frutta Verde 28 Table 16: Conad - Succo di Frutta - Arancia Rossa 29 Table 17: Conad - Spremuta - Arancia Bionda; Arancia Rossa; Pompelmo 30 Table 18: Santal i 5 Colori della Salute - Succo di Frutta - Frutta Bianca; Frutta Blu; Frutta Gialla; Frutta Rossa; Frutta Verde 31 Table 19: La Madre Terra Piccoli Frutti - Succo di Frutta - Bacche di Sambuco; Infuso di Fiori di Sambuco; Lampone; Mirtillo; More; Ribes; Sciroppo di Fragola 32 Table 20: Aureli Vero Succo - Succo - di Carota 33 Table 21: Pukka - Organic Aloe Vera Juice 34 Table 22: Salomoni - Bevanda - alla Cicoria 35

Table 23: Sacla Evita - Bevi Frutta - Albicocca; Arancia; Mirtillo; Pera; Pesca 36 Table 24: La Casetta Prodotti Naturali - Mangiabevi - Mela; Pera; Pesca 37 Table 25: Maison Meneau - Sirop de The Vert - Bio Equitable 38 Table 26: Baule Volante - Succo Puro Biologico - di Mirtilli Selvatici 39 Table 27: Auchan - Succo e Polpa - di Mela; di Pesca 40 Table 28: Auchan - Bevanda alla Frutta - Ace 41 Table 29: Bioitalia - Succo di Verdure Organico - Carote; Mix; Pomodoro 42 Table 30: Caffe Corsini - Super Energy Coffee Drink 43 Table 31: La Casetta Prodotti Naturali - Sciroppo all Frutta - Fiori di Sambuco; Ribes Rosso; Sambuco 44 Table 32: Solte - The - Limone; Pesca 45 Table 33: Biologicus Imunity - Bebida Fermentada Probiotica - Iogurte; Leite; Limao e Ameixa; Soja; Tangerina; Uva 46 Table 34: LD - Nettare - Albicocca; Pera; Pesca 47 Table 35: Nestle LC1 Protection - Yoghurt Drink - Ananas & Fragola 48 Table 36: Pataya - Te Freddo - Limone; Pesca 49 Table 37: Vitafit - Succo di Frutta - Mela 50 Table 38: Biotrend - Succo di Frutta - Mela 51 Table 39: Plein Sud - Succo di Frutta - Arancia Rossa 52 Table 40: Solevita - Nectar - Apple 53 Table 41: Tomarchio Zero - Aranciata 54 Table 42: Tomarchio Zero - Cola 55 Table 43: Valfrutta il Frullato - Succo di Frutta - Pera; Pesca 56 Table 44: Sanattiva - Ready to Drink Tea - Bianco; Verde 57 Table 45: Altromercato Agua De Fruta - Bevanda a base di Frutta - Gialla; Rossa 58 Table 46: Yoga 100% - Succo di Frutta - Ananas & Fibra; Arancia & Fibra 59 Table 47: Batida Colada - Flavored Drink - Coconut & Pineapple 60 Table 48: Conad Kids - Polvere al Cacao 61 Table 49: Zuegg - Nettare - Albicocca; Pera; Pesca 62 Table 50: Plein Sud - Succo di Frutta - Albicocca; Pera; Pesca 63 Table 51: Chiquita - Frullato - Mango & Passion; Mirtillo & Cranberry 64 Table 52: Altromercato - Te - Rooibos al Gusto Arancia; Verde e Menta 65 Table 53: Esselunga - Sciroppio - di Amarena; di Granatina; di Limone; di Menta; di Orzata 66 Table 54: Batik Succoso - Succo di Frutta - Albicocca, Pesca, Uva, Limone con Estratto di Ginseng; Pesca, Limone con Estratto di Ginseng;

Pesca, Uva, Limone con Estratto di Ginseng 67 Table 55: Conad Vit - Succo di Frutta - Ace; Ananas; Arancia 68 Table 56: Sanattiva Il Frutteto Mediterraneo - Succo di Frutta - Ace & Melissa; Ananas & Passiflora; Arancia Rossa & Biancospino; Pescalime & Ginseng; Pompelmo Rosa & Fiori d Arancio 69 Table 57: Sma - Orzo Solubile 70 Table 58: Stuffer Latte & Frutta - Fruit Flavored Drink - Fragola & Lampone; Mela & Banana; Pesca & Albicocca 71 Table 59: Latte Tigullio - Frullato - Fragola & Banana; Pera, Pesca & Albicocca; Pesca, Mango & Maracuja 72 Table 60: Crai - Succo di Frutta - ACE; Arance Rosse; Multivitaminico 73 Table 61: Crai - Nettare - Arancia 74 Table 62: Sanattiva - Succo di Frutta - Blu; Giallo 75 Table 63: Sanattiva Natura - Succo di Frutta - Pompelmo Rosa 76 Table 64: Dimmidisi - Spremuta Fresca - Arancia Bionda; Arancia Rossa 77 Table 65: Sanattiva - Te Rosso 78 Table 66: Altromercato - Sciroppo alla Menta 79 Table 67: Dooly - Nettare - di Albicocca; di Pera; di Pesca 80 Table 68: Levissima Levissimamente Frizzante - Acqua Frizzante 81 Table 69: Obsthof Retter - Reiner Fruchtsaft - Granatapfel Pur 82 Table 70: Pago Specialita - Smoothie - Amarena con Mandorle e Marzapane; Cocktail Rosso Multivitaminico; Lemon Lime; Mela Pressata 100% 83 Table 71: Mojito Soda - Soft Drink Analcolico 84 Table 72: Lemon Soda - Soft Drink - Zero 85 Table 73: Dimmidisi - Frullato Fresco - Mix Verdura e Frutta 86 Table 74: Nestea - Tea - Mango e Ananas; Pesca Gialla e Pesca Bianca 87 Table 75: MG.K VIS - Bevanda Idrosalino-Energetico 88 Table 76: Auchan - Succo di Frutta Organico - Mela 89 Table 77: Frulla - Purea di Frutta - Banana-Pera; Fragola-Mirtillo; Mela-Pera 90 Table 78: Yoga Yotea - Te Freddo - Verde 91 Table 79: Yoga - Frullato - Ananas, Pera e Banana; Fragola e Mirtillo 92 Table 80: Yoga AQ Antiossidante Quotidiano - Succo di Frutta - Giallo 93 Table 81: Derby Blue - Succo di Frutta - Frutta e Fibre; Pera e Limone; Pesca e Arancia 94 Table 82: Nestle - LC1 Protection Yoghurt Drink - Frutti Rossi e Mirtilli 95 Table 83: Mace - Spremuta Fresca - Ananas; Arancia; Mela; Mela-Kiwi

96 Table 84: Twinings - Te Freddo - Green Tea 97 Table 85: Equosolidale - Nettare - Ananas; Four Seasons; Guava; Mango; Mango & Guarana 98 Table 86: Despar Vital - Frutta Drink - Blu; Giallo; Rosso 99 Table 87: Santal Smoothie - Frullato di Frutta - Frutta Bianca; Pesca & Lampone; Tropicali 100 Table 88: Santal Premium - Succo di Frutta - di Arancia 100% a Bassa Acidita 101 Table 89: Santal I 5 Colori della Salute - Bevanda di Frutta Mista - Bianco; Blu; Giallo; Rosso; Verde 102 Table 90: Succo & Polpa - Succo di Frutta - di Frutti di Bosco; di Lampone; di Mela; di Mirtillo 103 Table 91: Ecor - Succo di Frutta Biologico - al Mirtillo; alla Mela 104 Table 92: Zuegg Frutta Viva - Succo di Frutta - al Melograno; al Mirtillo Selvatico 105 Table 93: Coca Cola - Soft Drink 106 Table 94: Brio Blu Rocchetta Frizzantissima - Acqua Minerale ad Elevata Effervescenza 107 Table 95: Santal - Spremuta d'arancia - Bassa Acidita 108 Table 96: Sma - Succo di Pomodoro 109 Table 97: Isola Bio - Vegetable Drink - Farro; Mais; Orzo 110 Table 98: Schweppes - Soft Drink - Acqua Tonica 111 Table 99: Plasmon Happy Milk - Preparato Solubile - al Cacao 112 Table 100: Solfarm - Frullato - Ananas, Mela e Fragola; Arancia, Carota e Limone; Banana e Mela; Papaya, Mango e Ananas 113 Table 101: Sonnentor - Eistee Sirup - Rooibos Granatapfel; Schwarztee Pfirsich 114 Table 102: Pureland - Functional Juice Drink - Bianco; Blu; Giallo; Rosso; Verde 115 Table 103: Te Arizona - Te - al Limone; alla Pesca; Bianco al Mirtillo; Verde al Ginseng e Miele; Verde al Melograno; Verde al Miele 116 Table 104: Cocowell - Kokos Wasser 117 Table 105: Benefibra Fiber Drink - Integratore Alimentare a base di Fibra - Te Verde e Aloe; Te Verde e Pera 118 Table 106: Sierra Cazorla - Agua Mineral Natural 119 Table 107: Oksi - Agua Enriquecida con Oxigeno - Limon; Manzana; Original 120 Table 108: Hollinger Bio - Soda - Blackcurrant 121 Table 109: Nattura - Bevanda di Riso 122 Table 110: Schweppes - Soft Drink - Agrumi; Limone; Pompelmo Rosa 123 Table 111: Pago - Smoothie - Cranberry; Melograno; Mirtillo; Prugna,

Carota, and Lime 124 Table 112: Twinings - The Freddo - Limone; Pesca 125 Table 113: San Attiva - Succo di Frutta - Blu; Giallo 126 Table 114: Schweppes - Soft Drink - Ginger Ale; Limone 127 Table 115: Gatorade Xplore - Sport Drink - Arctic Cool Blue; Rio Citrus Explosion; Sidney Fresh Melon 128 Table 116: Gatorade No Artificial - Sport Drink - Arancia; Arancia Rossa; Lemon Ice; Limone; Pesca 129 Table 117: Sila Drink - Moka Drink 130 Table 118: Coop - Smoothie - Ananas Banana; Frutti di Bosco; Mango Passion Fruit 131 Table 119: Conad Kids - Nettari - Pera; Pesca 132 Table 120: Conad Kids - The Deteinato - Limone; Pesca 133 Table 121: San Pellegrino Zero - Bevande - Aranciata; Chino 134 Table 122: Capri Sonne - Fruchtsaft 30% Weniger Zucker - Apple 135 Table 123: Mulino Bianco Storie di Frutta - Frullato - Lampone & Mirtillo; Mela, Banana & Pera; Pesca, Uva & Albicocca 136 Table 124: SanAttiva Frutta e Fiori - Succo di Frutta - Ace e Melissa; Ananas e Passiflora; Arancia Rossa e Biancospino; Pesca, Lime e Ginseng; Pompelmo Rosa e Fiori d'arancio 137 Table 125: Swoop - Bevanda a Base di Frutta - Bianco; Blu; Giallo; Rosso; Verde 138 PDF