Getting Started with Oracle Data Miner 11g R2 Brendan Tierney
Scene Setting This is not about DB log mining This is an introduction to ODM And how ODM can be included in OBIEE (next presentation) Domain = University in UK Problem = Student Retention
My Background Currently Lecturer DBA Consultant BI Architect Trainer Working with Oracle products since 1992/1993 Oracle version 5 up to 11g Oracle Reports (RPT), ReportWriter 1. Forms 2.3. Oracle Data Miner since 2005 Data Warehousing since 1997 Data Mining since 1998
My Background Deputy Editor of Oracle Scene magazine Deputy Chair of the Irish BI SIG Oracle related article published in First Irish User Group Newsletter SELECTions- 1993 Oracle Scene (UKOUG) Summer 2011 Spring 2012 SELECT Journal (IOUG) Q1 2012
My Background Previous Presentations UKOUG COLLABORATE VirtaThon OUG Ireland Conference 08
This image cannot currently be displayed. This image cannot currently be displayed. Oracle In-Database Advanced Analytics Comprehensive Advanced Analytics Platform Oracle R Enterprise Popular open source statistical programming language & environment Integrated with database for scalability Wide range of statistical and advanced analytical functions R embedded in enterprise appls & OBIEE Exploratory data analysis Extensive graphics Open source R (CRAN) packages Integrated with Hadoop for HPC R Open Source Oracle Data Mining Automated knowledge discovery inside the Database 12 in-database data mining algorithms Text mining Predictive analytics applications development environment Star schema and transactional data mining Exadata "scoring" of ODM models SQL Developer/Oracle Data Miner GUI Statistics Advanced Analytics Data & Text Mining Predictive Analytics 6 Copyright 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
Oracle Hardware and Software Engineering to Work Together Oracle is the world's most complete, open, and integrated business software and hardware systems company Data Warehousing, VLDB and ILM Oracle Data Mining 12- in-db data mining algorithms Mine star schemas, text, transactional data In-DB model build & apply Exadata scoring 50+ in-db statistical functions Oracle R Enterprise Run R in-db; function push down to SQL Wide library of supported in-db statistical functions Embedded R supports all R packages New GUI New Oracle has taught the RDBMS how to perform data mining, statistical analysis, adv. analytics, etc. 7 Copyright 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
8 Copyright 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
Who Has?
What is Data Mining Is the non-trival, extraction of previously unknown and potentially useful information from data It does not tell us some magic answer(s) It only gives us more data (or information) which needs to be assessed to see if it is useful Can helpus understand what is going on in our data Patterns Ideally suited to a company that was a mature(ish) BI environment
What is Data Mining Is the non-trival, extraction of previously unknown and potentially useful information from data Data Mining is about explaining the past It does not tell us some magic answer(s) to It only gives us more data (or information) which needs to be assessed to see if it is useful predicting the future. Can help us understand what is going on in our data Ideally suited to a company that was a mature(ish) BI environment
Data Mining Algorithms
In-Database Data Mining Creating Model Deploying Model Data Extraction Based on Slide by Charlie Berger
In-Database Data Mining Move the Algorithms to the Data (In-Database Data Mining) instead of Move the Data to the Algorithms (Out off Databases Data Mining)
CRISP-DM
The ODM Tool
Previous Version of ODM Creating a Model
Oracle Data Miner 11g R2 Oracle Data Miner 11g R2 Released in March 2011 Now part of SQL Developer First Major release in several years Has been around since 10g Now has a Work-flow based environment Previously it was Wizard based
Data Exploration ODM 11g R2 -New Features Work-flow Generate Multiple Model Model Evaluation Graphical Representations
Demo
What / Where Next
OBIEE Dashboard Check out the next Presentation
Where is ODM now Based on Slide by Charlie Berger
How Much $ / / US Oracle Technology Commercial Price List(PDF) Download this Price List if you are a Commercial, non Government agency Accessed 11/11/11 http://www.execinfosys.com/sas%20gsa%20pricelist.pdf Accessed 11/11/11
Topics for Another Day Oracle Data Mining PL/SQL API Data transformations Automatic Data Transformations Examples of Individual Models Data Mining Java API Oracle R Enterprise Edition
Contact Details email: brendan.tierney@dit.ie twitter: @brendantierney web: www.comp.dit.ie/btierney DM Course : www.comp.dit.ie/btierney/datamining Blogs http://brendantierneydatamining.blogspot.com/ This is my Oracle, Oracle Data Mining and related topics blog Videos available on YouTube http://www.youtube.com/user/btierney70
Video Demo Watch the Demo again
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