Alipay Payment method guide Alipay is the most widely used third-party online payments service provider in China, with over 100 million daily transactions and over 400 million active users. Its primary product is a digital wallet, Alipay Wallet, which also includes a mobile app that allows customers to conduct transactions directly from their mobile devices. Users typically have a broad range of payment options when paying via Alipay. Owned by commerce conglomerate Alibaba, Alipay provides payment services for major Alibaba ecommerce platforms such as Taobao and Tmall. As the dominant payment method in China, supporting Alipay on your website or app has enormous benefits. Alipay benefits: Access to the fast-growing Chinese market, connecting with over 400 million registered users and more than 460,000 Chinese businesses Option of different funding sources for cards attached to the Alipay wallet Alipay Cross-Border E-Payment Service, which allows Chinese buyers to pay in their local currency (CNY) without having to set up a local entity or bank account. A secure payment solution with advanced encryption technology for secure transactions (two-factor authentication) No chargebacks in standard integration Who should use Alipay Alipay is a must have for any online merchant looking to expand into China and tap into the country s vast ecommerce market, which is estimated to be $1.4 trillion in 2020. Customers use Alipay to pay for everything from goods to utilities. It is very popular for travel, luxury goods, retail and games, and is the most used payment option in China.
Alipay and Adyen Integrated options: Standard redirect flow with Directory Lookup: web & mobile Functionality: Refunds / multiple partial refunds Settlement in USD, EUR, AUD, GBP, HKD, JPY, SGD 2-step verification resulting in no chargebacks Integrate with Adyen We support standard web, web-to-mobile, and in-app transactions. Directory Lookup Directory Lookup enables you to dynamically provide a list of the most relevant payment methods to your customers, based on their location and basket value. This option allows merchants to display the supported payment methods on their own page, then send the customer directly to the payment method, which provides an optimized shopping experience. Directory Lookup also recognizes mobile transactions and opens up a mobile-optimized flow. Security Alipay s two-factor authentication process contributes to some of the lowest fraud rates in the industry. Its technology conforms to the latest PCI-DSS information security standards and utilizes data encryption standards to protect each transaction. There are no chargebacks on standard transactions Adyen Hosted Payment Pages (HPP) With this integration, the payment page is hosted by Adyen, making it quick and easy to integrate. Adyen directs the customer straight from your site to the payment method. One-click / recurring payments For interested merchants, Adyen offers one-click/recurring payments, which provides a seamless experience for returning visitors to your site or app. Note this option requires merchants to be PCI compliant, and they would be responsible for fraudulent chargebacks with this integration. Please contact us for more information.
Standard web transactions Example AliPay web shopper flow 1. Customers select web checkout on the Alipay payment page 2. They then log in to their Alipay account 3. Customers select their funding source, confirm their payment by entering their Alipay password, then selecting "confirm" 4. When the payment is successful, they are redirected back to the merchant's page
Standard redirect flow (web and web-to-mobile) Example AliPay web-to-mobile shopper flow 1. Customers select mobile checkout on the Alipay payment page 2. Customers log into their Alipay Wallet on their mobile to tap/scan QR code, which is displayed in the browser 3. On the payment page, customers choose the funding source, confirm and pay
Mobile-optimized transactions Example Alipay mobile shopper flow 1. Customers select Alipay as the payment method during the checkout process on their mobile 2. They then confirm the order 3. They are then redirected to the Alipay mobile login page and enter either their mobile number or email and Alipay password 4. The mobile-optimized cashier page opens with the final amount in CNY. Customers choose their preferred funding source, enter their 6-digit payment password and confirm the payment 5. When the payment is successful, they are redirected back to the merchant's mobile page
Case study: Adyen & Evernote How Evernote tapped into the Chinese market Evernote is a leading workspace app that offers services and did was a payment redirect through a normal desktop browser; products built to maximize the effectiveness of the workplace. The then by merely changing one line of code, Evernote optimized that company has always had international customers, and Evernote integration to support mobile payments via Alipay. adapted to local languages early on in the game. Working to ensure their customers could pay with the method that makes the most Evernote and Adyen continue to work together to ensure that sense for them, Evernote found that it was critical for them to Evernote is providing the best payments experience to their accept Alipay in order to tap into the Chinese market. customers around the world. To get up an running, Evernote had two choices a direct "Adyen was great with delivering the Alipay mobile integration. connection with Alipay or to extend their connection with Adyen It was something that we asked for with very little lead time to support Alipay. A custom integration with Alipay was going to be three or four weeks before our conference in China. And Adyen complex and time-consuming. Evernote instead opted to leverage delivered with a week to go. their existing connection with Adyen that supported credit cards, which meant they were able to start accepting Alipay payments in China in very little engineering time. The first integration they Nancy Fu Magee, Director of Commerce, Evernote
Case study: Adyen & The Cambridge Satchel How The Cambridge Satchel grew Black Friday sales The Cambridge Satchel Company is a British business that produces Adyen s direct connectivity to Alipay meant that The Cambridge handmade leather goods and satchels based on an original Satchel benefited from an integration for both online and mobile Oxford and Cambridge satchel design. As the company continued payments. The month following the Alipay launch showed that the to expand globally at a fast rate, it needed a solution that would payment method accounted for almost double the transactions of enable the company to scale internationally. User experience was a all other payment methods combined, and within three months, driving force, with an aim to provide a unified customer experience authorization rates increased by 15% and conversions by 5%. across all channels, including cross-channel returns. "We are excited to be working together with Adyen who The primary focus of The Cambridge Satchel s global expansion was will continue to support The Cambridge Satchel Company s China, where the company launched a local website that supported international expansion. We are now discussing our options to China UnionPay and major international credit cards. The company expand into new markets and we are confident that these will be looked to Adyen to help it accept Alipay, and in February 2015, it rolled out successfully with Adyen. went live with Alipay. Jonny Wooldridge, CTO, The Cambridge Satchel Company About Adyen Adyen is a leading payments technology company that provides With Adyen, you get a single payments partner that can handle all businesses with a single, global platform to process payments of your payment needs globally, with deep analytics and consoli- across online, mobile and in-store. We process payments in over dated reporting. Our payments experts have helped many of the 200 countries and territories, supporting over 250 local payment world s leading brands expand effortlessly across channels and methods and 150 currencies. geographies. Wherever people pay.
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