Portfolio Management for IS Outsourcing



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Portfolio Management for IS Outsourcing Robert J. Kauffman Director, MISRC and Professor and Chair, Information and Decision Sciences rkauffman@csom.umn.edu November 21, 2003

Key Risks in Int l Outsourcing Systemic risk (like market risk in finance) Geography (onshore, near-shore, offshore) Specific risk (IS type or firm-specific) System development life cycle (SDLC) phase Business process areas Recognize that outsourcing performance is based on expected benefits offset by volatility of performance Source: Kleinhammer, R., Nelsen, T., and Warner, A. J. Outsourcing: Balancing the Risks, Darwin, June 2003. www.darwinmag.com/read/060103/risk.html. (representing Deloitte Touche s outsourcing practice approach)

Source: Kleinhammer, R., Nelsen, T., and Warner, A. J. Outsourcing: Balancing the Risks, Darwin, June 2003. www.darwinmag.com/read/060103/risk.html. (Representing Deloitte Touche s outsourcing practice approach)

Source: Kleinhammer, R., Nelsen, T., and Warner, A. J. Outsourcing: Balancing the Risks, Darwin, June 2003. www.darwinmag.com/read/060103/risk.html. (Representing Deloitte Touche s outsourcing practice approach)

Risk-Return Relationship Thinking Source: Kleinhammer, R., Nelsen, T., and Warner, A. J. Outsourcing: Balancing the Risks, Darwin, June 2003. www.darwinmag.com/read/060103/risk.html. (Representing Deloitte Touche s outsourcing practice approach)

Efficient Frontier Thinking Goal: Maximize return on outsourcing, minimize risk Approach: Build portfolio, diversify risk, achieve effective return You get to diversify your int l outsourcing choices The more project assets are diversified in a portfolio, the greater the opportunity to achieve the efficient frontier

Suggested Reading For general background, the following articles would be a good starting point: Berinato, S. Do the math, CIO, Oct. 1, 2001. ww.cio.com/archive/100101/math.html Portfolio Management: Do s and don ts, CIO, Oct 15, 2001. www.cio.com/archive/ 101503/exchange.html For specific insights related to international outsourcing: Kleinhammer, R., Nelsen, T., and Warner, A. J. Outsourcing: Balancing the risks, Darwin, June 2003. www.darwinmag.com/read/060103/risk.html Other reading on this perspective that may be helpful should focus on the basics of Markowitz s efficient frontier concepts and basic portfolio theory: Brealey, R. A., and Myers, S. C. Principles of Corporate Finance (7 th Ed.), McGraw Hill-Irwin, New York, NY, 2003.

Contracting and IS Outsourcing Decisions Kunsoo Han Ph.D. Candidate Information and Decision Sciences khan@csom.umn.edu November 21, 2003

Key Questions What should we consider when making outsourcing decisions? Risks Costs Value What to outsource? Business processes SDLC considerations again

Transaction Costs, Agency Relationships Degree of outsourcing: determined by tradeoffs between production costs and transaction costs Focus: minimizing overall costs Outsourcing Production Costs Low Transaction Costs High Insourcing High Low Source: Malone, T. W., Yates, J., and Benjamin, R. I. "Electronic Markets and Electronic Hierarchies: Effects of Information Technologies on Market Structure and Corporate Strategies," Commun. of the ACM (30:6), 1987, 484-497.

Incomplete Contracts Asset ownership critical: most contracts incomplete Ownership affects bargaining power and incentives for asset-specific investments Contractible vs. non-contractible investments Contractible investments: written in a contract; examples: hardware and software purchases Non-contractible, intangible investments: depend on parties incentives; cannot be enforced by a contract: examples: data quality, personnel expertise Focus: maximizing value created by assets

Implications for IS Outsourcing Non-contractibility affects outsourcing choices Standardized applications: good candidates for outsourcing (HR, Finance/Accounting) Applications with major non-contractible aspects: insourcing may be more desirable (CRM) Contractibility increases over time in SDLC Vendor s knowledge/expertise matters Make sure vendor has ability to deliver IS services to diminish contracting headaches

Suggested Reading For an introduction to transaction costs and agency theory thinking: Gurbaxani, V. and Whang, S. "The Impact of Information Systems on Organizations and Markets," Commun. of the ACM (34:1), 1991, 59-73. Malone, T. W., Yates, J., and Benjamin, R. I. "Electronic Markets and Electronic Hierarchies: Effects of Information Technologies on Market Structure and Corporate Strategies," Commun. of the ACM (30:6), 1987, 484-497. For an application of transaction cost thinking to IS outsourcing: Ang, S. and Straub, D. W. Production and Transaction Economies and IS Outsour-cing: A Study of the U.S. Banking Industry," MIS Quarterly, Dec. 1998, 535-552.

IS Outsourcing in Asia Bin Wang Ph.D. Candidate Information and Decision Sciences bwang@csom.umn.edu November 21, 2003

IS Outsourcing Leaders, Up-and-Comers, and Beginners Leaders Up-and-Comers Beginners

China Pros: A large pool of low cost labor Average salary of a programmer: $3000-8000/year 20-40% less than India, 1/6 of U.S. Software professionals increase by 20,000/year IT professionals with overseas experience are returning back Political stability and a strong economic environment Physical proximity to major markets, prosperous domestic market, Japan and South Korea Special economic zones: tax breaks, good infrastructure Cons Language and cultural differences Intellectual property rights issues

Current Status and Prospects IBM, Microsoft, HP, Accenture have IT services support in China Indian IT services firms outsource to China Tata, Wipro, Infosys Major providers: Huawei, Asia Info, BroadenGate Strength is programming; weakness is systems integration and project management By 2007, outsourcing revenues expected to reach US$27 billion (Gartner Group)

Vietnam Pros: Low cost: 40-50% less than India Good government support Cons: High infrastructure charges Language Bottom line: small-scale application development and maintenance Customers: Cisco, IBM, Nortel, Merrill Lynch

Suggested Reading A Buyer s Guide to Offshore Outsourcing, CIO Magazine, November 15, 2002. 64.28.79.79/offshoremap/ Mapping Offshore Markets, neoit, April 2003. www.neoit.com/pdfs/whitepapers/mapping-offshore-markets.pdf Offshore Outsourcing: State of the Industry -- Part I, neoit.com, September 2003. www.neoit.com/pdfs/whitepapers/sep-03-offshoreoutsourcingpart-1.pdf Liu, L. China: The Next Offshore Sourcing Frontier? Gartner, January 9, 2002. Furniss, T. China: The Next Big Wave in Offshore, Everest Group, June 2003. www.outsourcing-asia.com/china.html. De Ramos, A. The China Syndrome, CFO Magazine, October 15, 2003. www.cfo.com/article/1,5309,10791%7c%7cm%7c706,00.html?f=insidecfo Collett, S. Vietnam: Nascent capabilities but low cost, ComputerWorld, Sept. 15, 2003. www.computerworld.com/managementtopics/outsourcing/story/0,10801,84814,00.html Vietnam: Offshore software development services emerge, ebusinessforum.com, May 20, 2002. www.ebusinessforum.com/index.asp?layout=rich_story&doc_id=5683.