STUDENT PROGRAMME HANDBOOK 2014/2015.

GRAPHIC DESIGN STUDENT PROGRAMME HANDBOOK 2014/2015. VALIDATED BY MIDDLESEX UNIVERSITY LONDON, UK PROGRAMME LEADER: Cyriel Vaes INSTITUTIONAL LINK TUTOR: Lynn Chislett MIDDLESEX LINK TUTOR: David Fern Property and Copyright of Marbella Design Academy 2014. Not to be reproduced without the prior authorization of the Academy.

CONTENTS CONTENTS... 2 Purpose and status of your student handbook... 4 Academic Calendar 2014/15... 5 WELCOME TO Marbella Design Academy... 6 INTRODUCTION TO MARBELLA DESIGN ACADEMY AND OUR PARTNERSHIP WITH MIDDLESEX UNIVERSITY... 12 Graphic Design Programme Leader s Welcome... 14 Cyriel Vaes... 14 Programme staff list and contact details... 11 Your contact and personal details... 17 Giving your feedback suggestions and complaints... 18 Data Protection and Privacy... 18 YOUR PROGRAMME... 18 Accessing your timetable... 19 Programme structure... 19 Your first year... 20 Attendance requirements... 22 Feeding back on your programme... 22 Employability... 24 LEARNING, TEACHING AND ASSESSMENT... 25 Learning and teaching methods... 25 Assessment methods... 25 Submission, receipt, marking and return of assessment... 26 Assessment Feedback... 27 Progressing on your programme... 28 Academic Misconduct... 30 Appeals... 31 Academic Support... 31 Support services at Marbella Design Academy... 32 Marbella Design Academy Student Benefits... 33 QUALITY OF YOUR PROGRAMME AND EXPERIENCE... 34 Quality assurance and enhancement of your programme... 34 APPENDICES A. Programme Specification and Curriculum Map for BA (Hons) Graphic Design B. Module Briefs C. Programme Assessment Schedule GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 2

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Purpose and status of your student handbook The Student Handbook for your relevant chosen programme of study will give you all of the information you require throughout your studies here at the Marbella Design Academy. You will find the modules that you will be studying, the tutors that will be teaching you and where to go for help and advice. The purpose of this handbook is to provide you with information about your programme of study and to direct you to other general information about studying at Marbella Design Academy and information about Middlesex University who validate this programme of study. Please keep this handbook safe. It will become very useful to you. The material in this handbook is as accurate as possible at the date of production, however you will be informed of any major changes to the information in this handbook in a timely manner. This handbook must be read in conjunction with the Middlesex University Regulations at www.mdx.ac.uk/regulations and Marbella Design Academy Regulations at www.designschool.com/studentsrights/ Your comments on any improvements to this handbook are welcome. Please put them in writing with the name of the handbook and send it to: info@marbella-design-academy.com Information in alternative format Elements of this handbook can be found online at: www.designschool.com If you have a disability which makes reading this handbook or navigating our website difficult and you would like to receive information in an alternative format, please email: info@marbella-design-academy.com We can supply sections from this publication as: A Word document with enlarged type sent by email or supplied on a CD or memory stick A printed copy on non-white paper A printed copy with enlarged type Other formats may be possible. We will do our best to respond promptly. To help us, please be as specific as you can and include details of your disability. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 4

Academic Calendar 2014/15 September 15 th Start of academic year / Term begins - New Students Induction Day October 13 th Spanish Public Holiday Nuestra Señora del Pilar Academy closed November December 8 th Spanish Public Holiday Inmaculada Concepción Academy Closed 11 th Progression Board 11 th Board of Study 12 th End of academic year (January intake: EXPO and Graduation Party) 12 th End of Term (September intake) 19 th Publication of progression decisions and final qualification results 22 th December to the 7 st January (Inc.) Academy closed for Christmas January 14 th Academic year (January intake)/term (September intake) begins February 23 th to 27 th Winter Holiday March 26 th Board of Study 27 th End of Term 30 th to April 6 th Academy closed for Easter Vacation April 7 th Term begins May 1 st Spanish Public Holiday Dia del Trabajo Academy closed June 10 th EXPO and Graduation Party 11 th Local Bank Holiday Academy closed 12 th End of Term 17 th Progression Board 22 nd Publication of progression decisions and final qualification results

September 1st to 4 th Re-assessment week 4 th Progression Board 11th September Publication of progression decisions and final qualification results GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 6

WELCOME TO MARBELLA DESIGN ACADEMY First of all a very warm welcome to Marbella Design Academy we are delighted and honoured, that you have chosen us for your undergraduate studies. We will endeavour to make your time with us a wonderful experience, which sees you develop into a professional designer with the necessary skills and knowledge to embark on a prosperous career. Our aim is to provide you with the tools and knowledge, and what we ask of you in return is your dedication and hard work to realise your full potential. Below follows a bit of background and information about Marbella Design Academy. History Danish designer, Helle Byrn, founded Marbella Design Academy in 1995. Helle graduated from the Denmark School of Design where she received her degree as an interior architect in 1976. In the past she has fronted her own design company, holding international patents in 24 countries. In 1993 she decided to emigrate to Southern Spain. At that time higher education was an undervalued concept, and recognising a demand, she decided to create an international design school. In 1995 Marbella Design Academy opened doors to its first students. As most new companies do, Marbella Design Academy started out small, offering private diplomas in Interior Design. Helle Byrn recognised the potential of the school however, and lead by demand, she decided to add another two programmes - Graphic Design and Fashion Design. With a clear vision of what Marbella Design Academy could become, she set out to design a purpose built academy building. The aim was to accommodate the growing demand, and create an inspiring place to study and help feed your creative ideas. The building was completed in 2008, and since then Marbella Design Academy has been operating out of its current location. In 2009 the school obtained state recognition from the Ministry of Education in Spain, and March 17-2014 Marbella Design Academy signed the final Memorandum of Cooperation - partnership agreement with Middlesex University in the UK. The Marbella Design Academy programmes are delivered and assessed by Marbella Design Academy, awarded by and quality assured by Middlesex University London. When the 3-year programmes have been successfully completed, students will be awarded official BA (Hons) degrees by Middlesex University London. Each academic year is quality controlled by external examiners appointed by Middlesex University. Location Marbella Design Academy is located in Monda, 15km from Marbella in Southern Spain. The surrounding ecological conservation area of Sierra de Alpujata Natural Park is nestled between the mountains and the sea, and yet it is within easy reach of the vibrant and cultural centres of Malaga, Seville, Cordoba and Granada. The local area boasts a multitude of activities, and we thoroughly encourage you to use this opportunity to explore this beautiful region. Bachelor of Arts Honours Degrees BA (Hons) Our three year programme of study, and the subsequent award of a BA (Hons) from Middlesex University, gives you the recognition you deserve, and further enhances your employability in your chosen industry. It GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 7

similarly facilitates your possible admittance to Masters degree level education, for example at Middlesex University in London. Studying at Marbella Design Academy We currently have students from almost 40 different countries, and with a maximum capacity of 230 students we are actively striving to expand and evolve. We are determined, however, not to jeopardise our trademark focus on the individual student in the process. We passionately feel that one key to our success is the emphasis we place on the personal attention you receive. We believe that small classes, direct hands-on tuition and a strong personal ethos in our teaching methods, provides you with the optimum environment to learn and develop. The academic staff have all had professional careers in their respective industries, and they form a dynamic and professional team with a deep passion for design and teaching as a common denominator. They take pride in nurturing new talent, and will help you grow and develop your individual style. The academic facilities at Marbella Design Academy include spacious classrooms, a cinema/lecture room, a photography studio and a library. The restaurant serves good non expensive food and drinks throughout the day. The restaurant also serves as a social gathering point, with various events such as barbecues, exhibitions and the graduation ceremonies taking place here throughout the academic year. We are confident that you will enjoy your time here with us at Marbella Design Academy, and we are honoured that you have chosen us for your undergraduate BA (Hons) degree awarded by Middlesex University. We look forward to following your progress over the next three years and beyond. Student Rights and Responsibilities As a registered student at Marbella Design Academy, you can find a copy of our Student Rights & Responsibilities on the link below: Rules, Regulations and Students Rights at the Marbella Design Academy http://designschool.com/student-rights/ Student Feedback Student feedback is collected after the completion of each unit, and at the end of each academic term. Your feedback is crucial to Marbella Design Academy and enables us to make continuing improvements to the way our modules are delivered and the content within them. The Marbella Design Academy aims to provide you with the highest level of education, and we need your help to achieve this. All student feedback is assessed and evaluated, and any suggestions that we believe will improve our programmes, and the way we do things, will be implemented in a timely and efficient manner. In all cases, feedback on the outcome of suggestions will be communicated through the student representatives. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 8

Student Counselling Service Student Support Office Opening Hours: Monday to Friday from 9am to 4pm Disability Advisory Service International Student Support including help optaining Student VISAS. Spanish Procedures for Authoritative Purposes Renewal of the Student Card Accommodation Issues Health Insurance Understanding Academic Procedures Financial Advisory Service Finance Department Opening Hours: Monday to Friday from 8am to 2pm Welfare & Support Services Studying away from home is exciting, and especially so in an international environment with students from all over the world. The Academy is very experienced in supporting students in this journey, and has a number of services available to provide you with any financial, practical or legal support if you are experiencing difficulties during your time at the academy. In pursuit of its mission the Marbella Design Academy is committed to: Encouraging equality of opportunity by creating a diverse learning environment within which individual characteristics are recognized and valued. Eliminating unfair discrimination in recruitment and admissions processes and in assessment decisions. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 9

INTRODUCTION TO MARBELLA DESIGN ACADEMY AND OUR PARTNERSHIP WITH MIDDLESEX UNIVERSITY You enrol at and attend the Marbella Design Academy, on the Graphic Design programme which is validated by Middlesex University. You will be awarded an official BA (Hons) degree by Middlesex University on completion of the 3 year Marbella Design Academy programme. Being a Marbella Design Academy student on this by Middlesex University validated programme means, in brief, the following: When you have successfully completed and graduated the Marbella Design Academy validated programme you will receive the Middlesex University qualification of BA (Hons) Graphic Design awarded by Middlesex University London. You may attend the appropriate Middlesex University graduation ceremony. You receive a Marbella Design Academy student ID card (not a Middlesex ID card). You are a member of the Marbella Design Academy Students Union (not the Middlesex University Students Union) This list is not exhaustive and therefore please contact Lynn Chislett if you have any questions about your entitlements. The Middlesex University Regulations Although it is not necessary to read the Regulations in their entirety you should know where you can find them and also be aware of the following key details: Appeals As Marbella Design academy has a partnership agreement with Middlesex University you should be familiar in particular with the Appeal Regulations and Procedures (Section G) as the Marbella Design Academy and you have to act in accordance with these procedures if you submit an appeal: http://www.mdx.ac.uk/aboutus/strategy/regulations/sectiong.aspx Academic Misconduct You should be familiar with the Infringement of Assessment Regulations/Academic Misconduct regulations (section F) as Marbella Design Academy and you have to act in accordance with these procedures in the case of any alleged academic misconduct: http://www.mdx.ac.uk/aboutus/strategy/regulations/sectionf.aspx Also available for consultation are the following important documents: Quality Assurance Agency for Higher Education (QAA) UK Quality Code, chapter B10; Management of collaborative arrangements. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 10

The QAA is an independent agency appointed by the UK Government to be responsible for safeguarding quality and standards in UK higher education. To ensure standards are comparable across the UK they have produced the UK Quality Code, which outlines the key principles that all UK Universities should operate in accordance with. The most relevant to you is the chapter on collaborative programmes as it describes how Middlesex should go about ensuring that both your student experience and the award you get are comparable and equivalent to a student studying at the university. (The Marbella Design Academy validated programmes live up to this standard for UK collaborative programmes.) This chapter of the UK Quality Code can be viewed online at the address given below, however the indicators contained Quality Code are thoroughly embedded within this collaborative programme; http://www.qaa.ac.uk/publications/informationandguidance/documents/quality-code- Chapter-B10.pdf GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 11

WELCOME FROM THE FOUNDER AND CHAIRMAN, HELLE BYRN, TO NEW STUDENTS AT THE MARBELLA DESIGN ACADEMY On behalf of our great team, I would like to welcome you to Marbella Design Academy. We are always at your service, working with passion and dedication to offer you an academically-comprehensive and personally rewarding education. All we request of you in exchange is that you make an equal effort to invest passion and dedication into your studies. With this exchange you will be on track towards a very successful lifetime career in the creative field of design. Marbella Design Academy is more than just a design school. We produce unique professional designers. Besides attending daily lectures our students all have a great deal of personal contact with the academic staff. It is our desire and goal to nurture the students different personalities and ideas from their first sketches to their finish project. Students enrol here from over 40 different countries. You cannot avoid making lifelong friends and contacts. Our aim is to lead each one of you on to reach the highest standards of professionalism during your 3 years of study. It is as well our aim to help you enjoy this journey to the fullest. In March 2014, Marbella Design Academy signed a partnership agreement with Middlesex University London; therefore, as a student of Fashion Design, Graphic Design or Interior Architecture at the Academy you are enrolled on a programme that is validated and quality assured by Middlesex University. Marbella Design Academy is proud to collaborate with Middlesex University who oversee your programmes. Middlesex University has an enviable reputation in the UK and across the world, with similar partnership agreements with educational institutions in many countries, so you are part of a thriving global community. Marbella Design Academy was founded in 1995. In 2008 we moved to our new campus, which has been created with passion and dedication for Marbella Design Academy to be more than just a design school. The beauty of the environment has been an important issue in the creation of our new Academy as we strongly believe it is important for our students to study in a location where nature stimulates all their senses. It has been our goal to build our new building within easy reach of Monda, where nearly 80% of the students live during their studies. Our students do not need to spend valuable time traveling to and from their accommodation to their classes; they walk in the sun through olive and almond fields a great start to the day. As a modern design academy, the building lives up to all the demands of both the Ministry of Education in Spain and Middlesex University UK. The campus has been designed as an inspirational place to think, create and learn. When graduated from the Marbella Design Academy you will be awarded a BA (Hons) degree by Middlesex University London. The programmes have been developed over 19 years of experience, delivered and assessed by Marbella Design Academy, awarded by Middlesex University. Once you have been awarded your BA (Hons) degree by Middlesex University your are welcome to apply for a master s degree at the Middlesex University London or another university of your choice. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 12

I am certain that your forthcoming period of study will be challenging, rewarding and, above all, enjoyable. We hope your time at Marbella Design Academy will be one of the best times in your life. I am equally certain that solid achievement on your Marbella Design Academy programme will provide you with a positive start in your chosen career when you graduate as a professional designer. At Marbella Design Academy the tuition is given in a professional but friendly environment where the individual student and his/her cultural background and creative expression is respected and nurtured with huge care. We educate professional designers who strongly believe in their own personal style. Our excellent tutors give you the tools and help you on the way by giving you self-confidence and support for you to solve your projects within the demands given. We do not create clones of the tutors, our biggest challenge is to educate you to be among the world s future success full designers in your own right. Allow yourself to think outside of the box and not to follow mainstream opinions. Follow your design dreams through hard work, dedication, research and by making the most use of all your senses. Be innovative and just go for it! I send you all my best wishes on your journey. Helle Byrn. Chairman and Founder of Marbella Design Academy GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 13

WELCOME TO OUR GRAPHIC DESIGN PROGRAMME Graphic Design Programme Leader s Welcome CYRIEL VAES Welcome to our Graphic Design programme. In an increasingly specialised world where differentiation is the key to compete and clearly position our products, concepts and services, graphic design is an integral contributing factor of success. Graphic Design is a place where creativity, aesthetics and advanced theories in perceptual psychology team, up with the latest progresses in information technology and advertising, to turn our students into graphic designers with the capacity to enter the professional world, or go on to further study at Masters Degree level. During the three years, you will have the opportunity to work on case studies, real life project provided by reputable companies, and participate in international graphic design competitions. You will learn the principles of Gestalt, understanding typography, packaging, advertising guerrilla tactics, branding and creating logos and corporate identity manuals. Additionally, you will gain a range of skills including proficiency in editorial design programs, advanced photo editing, storyboarding, video and audio editing and web page creation. All these skills will be reinforced by a thorough knowledge of graphic styles, the History of Art, photography and freehand drawing. At Marbella Design Academy we have a keen focus on improving our training programs, and continuously update the content of our modules to ensure that our students are kept up to date with industry advances and current market needs. Marbella Design Academy strives to nurture creative talent by teaching you, not only the rules and principles of design, but also how to break and influence them by introducing new approaches and perspectives that challenge stereotypes and industry conventions. We focus on creative minds and spirits that dare think outside the box, as we believe these the people that shape the trends and fashions of the future. The lecturers of the Graphic Design Department are all successful designers in their own right, and GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 14

together they can offer you a wealth of solid experience and knowledge of the graphic design industry as a whole. Being industry professionals they are up to date with technological advances in the field, and seek to always be at the front line of the latest trends and developments. Their aim is to pass on their passion for design and promote self-criticism, questioning of the established and guide you in the search for new perspectives and approaches The strong ties of the academic staff to the professional world has allowed our students to successfully participate in international design competitions, and has helped develop Marbella Design Academy s reputation as hub of creative ideas and new approaches in the business communication field. Marbella Design Academy thanks you for having chosen to be part of this community, and we look forward to your involvement in transforming and renewing society using your creative talent our mission is provide you with the tools for you to achieve this mission successfully. We hope you will enjoy your studies here and we will do all we can to ensure that your time at Marbella Design Academy is as rewarding as possible Cyriel Vaes Graphic Design Programme Leader GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 15

Programme staff list and contact details The following members of staff are those who have a major input into your programme. Chairman at Marbella Design Academy CEO - Institution Link Tutor Course Director Principal Middlesex University Link Tutor Helle Byrn Telephone +34 682 200 583 Helle@marbella-design-academy.com Lynn Chislett Telephone: +34 952 45 70 90 Ext 2 CourseDirector@marbella-design-academy.com Gualberto Cerron Telephone: +34 952 45 70 90 Ext 5 principal@marbella-design-academy.com David Fern Telephone: +44(0) 208 411 2807 D.Fern@mdx.ac.uk Teaching Staff: Programme Leader and Head of Department Cyriel Vaes graphic-1@marbella-design-academy.com Lecturer Ana Almagro Serrano Graphic-5@designschool-staff.com Technician Wayne Chasan Photography@designschool-staff.com Lecturer Chandy Haggett freehand@designschool-staff.com Administration Staff: Chairman at Marbella Design Academy Helle Byrn +34 682 200 583 helle@marbella-design-academy.com CEO - Institution Link Tutor Course Director Lynn Chislett Telephone: +34 952 45 70 90 Ext 2 coursedirector@marbella-designacademy.com Office hours 08.30 16.30 Principal Gualberto Cerron Telephone: +34 952 45 70 90 Ext 5 Office hours: 08:30 16:30 GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 16

Office Manager principal@marbella-design-academy.com Dewi Pietersz +34 952 45 70 90 Ext 1 Pa@marbella-design-academy.com Office hours: 08:00 16:00 Finance Director Charlotte McLaren +34 95 245 70 90 Ext 4 - Office hours: 08:00 14:00 finance@marbella-design-academy.com Marketing Stuart Matthews-McRae +34 952 45 70 90 Ext 3 marketing@marbella-design-academy.com Office hours 08.00 16.00 Student Support Dewi Pietersz +34 952 45 70 90 Ext 1 PA@marbella-design-academy.com Office hours: 08:00 16:00 IT +34 952 45 70 90 Ext 3 IT@marbella-design-academy.com Office hours: 08:30 13:30 Your contact and personal details You should ensure that we are kept up to date of your contact details to ensure that all-important communication reaches you. To update your contact information please fill out the Updating Contact Information form, which can be found in the Student Support office. Once the form is complete please hand it to the secretary. You may be contacted from time to time via email and therefore it is recommended that you check your emails on a daily basis to ensure that you receive any communications from Marbella Design Academy. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 17

Giving your feedback suggestions and complaints We welcome your positive feedback as well as your suggestions on how we might improve your experience of Academy life, even when this takes the form of a complaint. If something goes wrong we aim to put it right as quickly as possible. If you have a suggestion or a complaint about any aspect of life at the Marbella Design Academy then please raise it with the person concerned in the first instance. If you are not satisfied with the outcome you can progress the matter through informal and formal procedures step-by-step up the management structure of the Marbella Design Academy. You should follow the College s chain of command, which in the first instance will be the module leader. If you are not satisfied with the outcome, the case can be raised with the Head of Department, Cyriel Vaes. Should you still feel this decision is unsatisfactory, you can request that the Head of Department presents the case to the Programme Board, which consists of the Heads of Department, the Chairman, the CEO - Course Director and the Principal. Should the matter still remain unresolved, then Middlesex regulations Complaints in relation to collaborative partner institutions will apply http://www.mdx.ac.uk/assets/12-13%20student%20complaints%20and%20grievance%20procedures.pdf p65 In case of complaints regarding personal issues, you should consult the Office Manager and Student Counsellor, Dewi Pietersz. If you are not content with the outcome, the case can be brought before the Programme Board. Data Protection and Privacy The information that you provide at enrolment is held on a computerised database and maintained in accordance with the Spanish Data Protection Laws. We ensure that the data is held securely and not disclosed to third parties without your consent, unless we are obliged to do so by law. Rules, Regulations and Students Rights at Marbella Design Academy http://designschool.com/student-rights/ GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 18

YOUR PROGRAMME Accessing your timetable You are allocated timetabled lectures, labs, seminars, and workshops based upon your module registrations. You can access you timetable in the Student Area, which you will be given access to on arrival at Marbella Design Academy. If you have any queries about your timetable then please contact CEO and Course Director Lynn Chislett: coursedirector@marbella-design-academy.com Programme structure This is the study plan for the Graphic Design programme. You can find the modules identification (ID), name of the module and the credits assigned. Also listed is the name of the components, which will give you an overview of the content, included in each module. Level 4 MODULE ID NAME CREDITS GRA41 FUNDAMENTALS OF DESIGN 30 credits Fundamentals Of Creative Design History of Art History of Graphic Design Fundamentals of Graphic Design GRA42 DESIGN APPLICATIONS 40 credits Brand Design Editorial Design Freehand Drawing 1 Photoshop 1 Illustrator 1 Indesign 1 GRA43 DESIGN PROJECTS 50 credits Project 1 Group Project Final Project GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 19

Level 5 MODULE ID NAME CREDITS GRA51 GRAPHIC EXPRESSION 50 credits Editorial Design 2 Graphic Expression Techniques Theory of Publicity Audio & Video Editing 1 Web Media Packaging Design GRA52 DESIGN COMMUNICATION 20 credits Freehand Drawing Illustrator 2 Photoshop 2 Photography Indesign 2 GRA53 DESIGN PROJECTS II 50 credits Project 1 Group Project Final Project Level 6 MODULE ID NAME CREDITS GRA61 GRAPHIC DESIGN PRACTICE 50 credits Theory Of Publicity 2 3D Design Editorial Design 3 Audio & Video Editing 2 Print & Design Production Studio Management GRA62 DESIGN PROJECTS III 20 credits Project 1 GRA63 FINAL MAJOR PROJECT 50 credits Final Major Project & Portfolio Work Experience Educational & Vocational Orientation Your first year The modules you will study Please find a full description of the modules that you will study and the Module Briefs at the end of this handbook. How you will be taught The Graphic Design programme will deliver most of its teaching through studio-based projects designed for individual and group development, to provide an understanding of the opportunities and demands of professional practice. Work based learning and/or work experience opportunities will be included as part of the course, and will accommodate the possibility of examining the acquired skills and learning in GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 20

real world hands-on situations. The structured progression implied by the modules comprising the programme, allow you to generate informed responses to the challenges of the scenarios encountered in the professional field of Graphic Design. The curriculum is designed to teach and develop skills that will enable the use of creative judgment and cement design awareness in a variety of situations. Monitoring and aiding the your development through periodic evaluation and advice, combined with structured teaching and the your own research, will allow you to deal with complex ideas and choose the application of the appropriate techniques and processes to achieve successful solutions to diverse scenarios. In order to accomplish this, a variety of other teaching and learning strategies will also be used. These will include: Lectures - introducing ideas and exploring contextual or critical issues. Briefing classroom assignments as well as independent projects. Staff-led Seminars developing and discussing contextual issues relevant to the curriculum Workshops - in which specific skills are analysed, related issues, technical challenges or problems are taught, and specialized techniques are practiced. Visiting Seminars & Master Classes - in which you will be exposed to a wide range of issues in relation to contemporary practice in the field. Educational Trips and Visits - to develop an awareness of contemporary practice, and a range of references for use in approaching problems in a professional environment. Tutorials - used both individually and in small groups, for the close attention to the development of each individual s work and monitoring of their progress. All teaching delivered at module level is designed to support the development of individual and independent learning and is organized as: Supported: taught time, such as lectures, seminars, tutorials etc. where you are offered direct support for your learning by staff. Directed: where you are carrying out assignments overseen by teaching staff. Self-study: study or assignment period completely independent of tutors. Library You will have access to the Academy s library along with online resources. Within each module brief and unit handbook, you will find a list of all required reading and suggested reading. These are not exhaustive lists, and it is expected that you will research the areas being taught and add to this bibliography. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 21

Attendance requirements You should attend all scheduled classes and prescribed activities to be eligible for summative assessment. We expect 100% attendance in order for you to take full advantage of all the opportunities offered to you. However, you must achieve a minimum of 75% attendance inclusive of extenuating circumstances (illness etc.) in order to achieve the Learning Outcomes and pass the module. Where your attendance fails to meet the minimum required to meet the learning outcomes of the module, you may be excluded from the assessment and be graded G in the module. The definition of the X grade is Fail incomplete without good reason: may not be reassessed. It is your responsibility to ensure that your attendance fulfils the published attendance requirements. The X grade is applied if you fail to participate in the learning processes of a module for which you are registered. It is not a punishment for poor attendance, but recognition that you have not been able to prepare yourself for assessment in the content of the module. If you receive a X grade you may have the opportunity to take the whole module again with permission from the Programme Leader. Your grade will not be penalised, but you will have to pay the module registration fee. You may only do this at the end of your programme. Marbella Design Academy has agreed to follow the Middlesex University regulations for attendance, which are available on line at: http://www.mdx.ac.uk/aboutus/strategy/regulations/sectioncug.aspx Policy on late arrival Arriving late for any briefing, tutorial, seminar, lecture and/or workshop is unprofessional and disturbs classmates and tutors alike. If you are late you may be excluded from that teaching session or activity, and you will be marked as absent. Feeding back on your programme Board of Study and student representation The purpose of a Board of Study is to provide a forum for discussion between your student representatives and staff involved in all aspects of your Programme. The membership of a Board of Study includes: Student representatives (for more information about being a student rep see below) Head of Department Middlesex University Link Tutor Marbella Design Academy Link Tutor GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 22

Programme leader and other academic staff involved in the delivery of the programme and/or modules Student Support Your student representative is responsible for notifying the Board of Study of any issues that have been brought to them by you. Minutes are made of the discussions and decisions of each meeting and these are circulated to members with their outcomes. Marbella Design Academy and the Middlesex University - School of Art and Design during an annual review period, also consider the minutes. The minutes will be made available to you at the Student Support office. Student representatives Student representatives are elected from each year group of each programme to ensure that the interests of all students on the programme are adequately represented (they represent their particular programme), and to feedback the outcomes of any meeting they attend to you. A list of the student representatives can be found published in the Student Area. Being a student representative can be immensely rewarding - much of the experience you gain can be linked to personal development and employability. The graduate market is very competitive, and prospective employers are looking for people who stand out and can demonstrate, with real examples, skills listed on their CV. As a student representative you get to put skills into action, such as communication, leadership, teamwork, problem solving and time management. As well as attending Board of Study meetings, student representatives are often asked to give their feedback on other issues relevant to you through focus groups or other committee meetings, which are organized on a more ad-hoc basis. Marbella Design Academy recommends that elected Student Representatives consult the NUS (National Union of Students) website for online training and support: http://qualitymatters.nus.org.uk/ End of Term Questionnaire The End of Term Questionnaire takes place towards the end of each academic term and is anonymous. The aim of this feedback process is to give you the opportunity to give your views on the quality of your programme, and your satisfaction overall. It is important that you complete this survey as it helps us to identify what you think we do well, and what you think we can do better, in order to improve the student experience for you and future students. Results of the survey are made available by the start of the new term, and each programme is expected to produce a brief report or action plan to resolve any problems that have been identified. This action plan will also be discussed during the Board of Study meeting with student representatives. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 23

Employability Marbella Design Academy is committed to supporting you in enhancing your employability and helping you to develop the required professionalism in your chosen field. Employers constantly tell us that they are looking for polished graduates, who not only have a good degree, but who also have the right skills, attributes and values to support their knowledge. Employability and your programme The development of employability skills for example, team work, self-management, business and customer awareness, communication, literacy and numeracy are all integral parts of the Graphic Design programme. This may not always be evident to you however, as they will not always be presented as such. During the Graphic Design programme you will be asked to complete real life assignments and create projects to professional industry standards. You will also be asked to produce a professional portfolio, which will be used when pitching to clients and when going for interviews. You will also complete a work experience unit as part of their programme; this provides an opportunity to use the acquired skills in a real world setting. Although this highlights how employability has been embedded in the Graphic Design curriculum, it is still your responsibility to actively seek out these skills and identify what is covered where. Placements You are required to complete a compulsory placement that lasts for six weeks during your third year. Placements are provided by the Academy, however, if you wish to organise your own placement, this will need to be agreed by the Academy to ensure the quality and relevance of the placement. A member of your programme staff will be assigned to make contact with you during this placement. Whilst every effort will be made to help you get a suitable placement, the Academy cannot guarantee a place, and an alternative live project brief may be given. You will receive feedback from your employer as well as from the Academy. The employer will complete a feedback form that will be part of the assessment of the placement. You are also required to complete a portfolio of the work completed during your placement. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 24

LEARNING, TEACHING AND ASSESSMENT The learning, teaching and assessment approaches used throughout your programme will encourage you to be actively involved in your learning, and to co-operate with other students. We aim to give you prompt feedback on your learning, as well as opportunities to reflect upon, and learn from, that feedback. Learning and teaching methods You will be actively involved in a range of learning, teaching and assessment approaches as part of the Graphic Design programme. Such active approaches aim to put you at the centre of your learning so you are involved and engaged in all aspects of your assessment and learning. Your programme will require your active participation in learning activities, and engagement with your fellow students both individually and collaboratively, working and learning with other students as part of a small group. Learning activities may also occur both within and outside the classroom. Your learning will also be supported by technology. Increasingly your tutors will be using existing and emerging learning technologies to engage you in e-learning activities. Your programme will be facilitated using a variety of media and online tools (podcasts, wikis, etc.), which will allow you flexible access to a diverse range of online resources, quizzes and learning materials, as well as collaborative tools with which you can engage and learn with your peers. Not confined by the time and space associated with traditional teaching methods, you may take part in online discussions and learning activities from wherever you are studying. By engaging with e-learning you will also be developing skills, which are essential for your learning and are highly valued by employers. These include, but are not limited to: working flexibly, communication, understanding of IT, team working and creating shared understandings based on quality resources and access to global expertise. Assessment methods Assessment Schedule Throughout the module units, you will be required to complete assignments; the tutors will assess these as part of the formative and summative feedback process. Each unit handbook will clearly state the deadline for completion of the work required. The mark that is given at this stage may be subject to change following an assessment period at the end of each year of the programme. Programme Assessment Schedule See assessment schedule for the Graphic Design programme attached (Appendix C). GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 25

IMPORTANT: Please note that assessment deadlines do occasionally change, and while every effort has been made to ensure this is correct at the time of publishing, you should ensure you check your academic calendar to ensure that you are aware of any changes. Assessment is an integral part of learning, and you may hear it referred to as formative or summative. Formative assessment is developmental in nature and designed to give you feedback on your performance and how it can be improved. As a result you will get detailed feedback on formative assessment, but not a grade. Formative assessment is an important part of the learning process, and has been shown to contribute to enhancement of learning and the raising of standards. Summative assessment is designed to measure the extent to which you have achieved the intended learning outcomes of a module, and therefore the appropriate grade to be awarded. Summative assessment should assess achievement of all learning outcomes in a secure, fair and accurate manner and on the Graphic Design programme this will mainly comprise of design projects, essays and portfolios. Please see the module briefs in this handbook for more detail about the assessment for each module. Personal Development Planning (PDP) PDP will provide you with an opportunity to assess the value of the skills and knowledge you are developing and identify your future learning and development needs. It offers a structured way to reflect on what you are good at, and what you need to develop further. You will learn to review your own skill levels, and what you have learned from different situations and environments, including your studies, part time work, voluntary work and other activities. You will record your reflections, and use them to help you think about and plan your future development. This is an important part of your personal development, and reflects the working environment where employers encourage new graduates to assess their own continuous professional development (CPD) using a portfolio. You can also use your record of PDP as a valuable aid for marketing your skills to employers in future recruitment and selection processes. You will receive a PDP tutorial at the end of each term with the Head of Graphic Design, to enable you and staff to monitor and track your personal development progress. These meetings will culminate in the final year with the production of a professional portfolio. Submission, receipt, marking and return of assessment Submission and receipt of coursework Within every module you will be provided with specific deadlines for coursework, and how the coursework should be presented. If these deadlines are not met, you may fail the module. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 26

Assessment Feedback Feedback on your assessment (both formative and summative) provides the opportunity for you to reflect on it, and to use this feedback as the basis for learning and to improve your work. Feedback can take many forms and may be informal. For example, it may be given and discussed in the classroom, or it may be more formal and delivered in written or audio form from peers or academic staff. Understanding your feedback is very important, and to achieve this you are encouraged to discuss feedback with your peers and academic staff. Receiving feedback on your work is an essential, and important part of learning, and therefore all programmes provide regular opportunities for formative assessment. The purpose of this is to get detailed feedback on your performance so you get a regular update on how you are developing, and to prepare you for any summative assessment. Feedback on summative assessment will be offered in a variety of forms, and all work will be marked and moderated in line with the University Regulations Code of Assessment Practice which can be found online at: http://www.mdx.ac.uk/aboutus/strategy/regulations/sectionm.aspx and is described in detail below (Marking, second marking and marking moderation). Feedback will come in written form, with comments on your performance for that component. Marking, second marking and marking moderation All students work will be marked by the subject tutor, and will then be internally audited by a second marker, usually the Programme Leader if they are not the subject tutor. The external examiner will moderate a sample of all work at Level 5 and Level 6 including all fails and firsts. Return of coursework You will have your coursework returned after the module has been moderated. You are advised to keep copies of your work in more than one place, and if possible digitally. External Examiners External Examiners are one way we assure the academic quality of your programme. They are subject experts who help assure that your Middlesex award is comparable to that at other UK universities by reviewing the programme curriculum, the assessment and the learning resources. Among other things they approve all exam papers before they are taken, attend the assessment board and write a report at the end of the year. You can obtain a copy of this report by contacting your programme leader, Cyriel Vaes. The External Examiner for the Graphic Design programme is: Mark Gower, Programme Director, Faculty of Humanities, Arts and Social Sciences at Regent's University. IMPORTANT: It is inappropriate for you or any other student to make direct contact with an External Examiner. The appeal and complaints systems exist to allow you to express any concerns you have, including the marks you have been given for your performance. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 27

You can read more about the role of External Examiners and quality assurance on the QAA website: http://www.qaa.ac.uk/assuringstandardsandquality/what-is-quality/pages/default.aspx Progressing on your programme Academic Levels Each module that you take will have one of the academic levels below assigned to it: Academic level Description 3 Foundation level 4 Certificate level (e.g. Cert HE) 5 Intermediate level (e.g. FdA or Dip HE) 6 Honours level (e.g. BA, BSc) 7 Masters level (e.g. MA, MSc) Academic levels reflect how complex and demanding the learning will be, as well as the depth of study, and how independent you are expected to be as a learner. The University module level descriptors describe the characteristics of each academic level at Middlesex, and can be found online at; http://www.mdx.ac.uk/regulations/moduleleveldescriptors.aspx It is suggested that you read these to get an idea of how each academic level is different, and to some extent what will be expected of you. Your grades Marbella Design Academy has a 1-100 grading scale, with grade 1 being the lowest grade, and 100 the highest. The minimum required grade to achieve a pass is 40. The chart below illustrates how the grading scale equates to the level of classification: Pass 80-100 A First 65-79 B Upper second 50-64 C Lower second 40-49 D Third Fail 35-39 E GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 28

15-34 F 0-14 X If you have any questions about what your grades or status mean, you should email the Course Director Lynn Chislett, coursedirector@marbella-design-academy.com Re-assessment Although no one anticipates failing a module, it is important that you are aware of what happens if you do. Normally you would be entitled to one re-assessment opportunity if you fail a module, and there is no financial cost. You should however contact the Course Director Lynn Chislett, coursedirector@marbella-design-academy.com Deferral of assessment If there are personal or exceptional circumstances, that through no fault of your own are preventing you from completing all, or part of your assessments for a module, then you may seek permission to defer all, or part of the assessment in a module to the next available opportunity. Deferred submissions may affect your ability to progress on the programme. You will not be able to progress or graduate if you have not acquired the full 120 credits before the start of the next academic year. Deferral requests should be submitted to the Student Support Office in writing with any supporting documentation, e.g. medical certificates. The final deadline to request a deferral is 2 weeks after the assessment deadline. Once this request is received, the course director and programme leader will review it and if agreed, you will be allowed to defer submission of your assessment(s) to the next available opportunity. Extenuating Circumstances If you do not wish to defer your assessment, but feel that exceptional personal circumstances, for example ill health, might affect your performance in an assessment, you can submit a claim in writing for extenuating circumstances. This must be handed in to the Student Support Office. The final deadline for submission is the last date of the assessment period. Your circumstances will be kept completely confidential and summarised by Head of Programme and brought to the attention of the Assessment Board. It is important to note that extenuating circumstances can only be considered when determining the progression, or final classification, of borderline students, and cannot be used to change the grade of a module. Assessment Boards and results At the end of each academic year, your results will be considered and confirmed by an Assessment Board. If you have successfully completed your assessment, you will be able to progress to the next year or graduate. Once the Assessment Board has met, you will be able to view your results and progression status on your Moodle account. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 29

Certificates When you have graduated from the Marbella Design Academy, you will be awarded a final qualification certificate issued by Middlesex University and will have the details of your qualification. It will include the words in collaboration with Marbella Design Academy. Your Degree certificate will be sent to Marbella Design Academy by Middlesex University within 4 months of the date that you have satisfactorily completed graduated the three year programme of study in Graphic Design at Marbella Design Academy. Once it has arrived, it will then be forwarded to you at the address we hold for you. It is therefore very important that you keep Marbella Design Academy updated of your address details if they change at any point. Full details of the information, which will appear on your certificate are set out in the Middlesex Regulations, section E13.5: http://www.mdx.ac.uk/regulations Diploma supplement All students are issued with a diploma supplement verified and awarded by Middlesex University. Your diploma supplement will include the modules you have taken, with grades achieved, and state your qualification with the classification and title. It additionally contains information on the nature, level, context, content and status of the studies undertaken and successfully completed. Diploma supplements are intended to help external parties, such as current or future employers or other Higher Education providers, understand more about your programme in addition to your grades. Academic Misconduct Attempting to gain unfair advantage over other students in assessment is an extremely serious offence and the Academy will take action against any student who contravenes the regulations through negligence, foolishness or deliberate intent. Academic misconduct an take a number of forms, including: Plagiarism (See below) Collusion: Acing with others to contravene or avoid Academic Regulations Cheating in Exams: Breaking examination room rules, including copying the work of another student, bringing non-permitted materials into an examination or obtaining outside assistance. Impersonation: Fraudulent representation of one student by another to gain advantage. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 30

Academic misconduct is a corrosive force in the academic life of Marbella Design Academy as it jeopardises the quality of its education and devalues its degrees and qualifications. It is important that you are aware of what constitutes academic misconduct and its potential consequences. Plagiarism All designers are inspired of each other and their ideas, designs and technique. There is nothing wrong in being inspired and improve designs in new innovative directions. But, plagiarism is the presentation by a student, as his or her own work, of a body of material (written, visual or oral), which is wholly, or partly the work of another. In fact, plagiarism extends to cover one's own work previously assessed or published, which is also required to be properly referenced. Taking unfair advantage over other authors, students or oneself in this way is considered by Middlesex University and Marbella Design Academy to be a serious offence. Middlesex University and Marbella Design Academy will take serious action against any student who plagiarises whether through negligence, foolishness or deliberate intent. Make sure written material, ideas, theories, formulae, etc. are acknowledged through the use of quotation marks, references and bibliographies Marbella Design Academy follows the Middlesex University Regulations for Academic Misconduct, which apply to the Graphic Design programme. These are set out in the Middlesex University Regulations Section F, which is available on line at: http://www.mdx.ac.uk/aboutus/strategy/regulations/sectionf.aspx. The terminology may not be familiar in all cases as it refers to Middlesex University staff and Committees. If you are involved in any action under these regulations, and do not understand the process involved, please contact Lynn Chislett as institution link tutor or David Fern as the Middlesex University link tutor. Appeals You are able to appeal against assessment board decisions and the outcome of academic misconduct cases. The Middlesex University Regulations for Appeals apply to the Marbella Design Academy programme in Graphic Design and these are set out in Section G of the Regulations which is available on line at: http://www.mdx.ac.uk/assets/12-13%20section%20g.pdf The terminology may not be familiar in all cases as it refers to Middlesex University staff and committees. If you are involved in any action under these regulations, and do not understand the process involved, please contact Lynn Chislett as institution link tutor or David Fern as the Middlesex University link tutor. Academic Support Although you are expected to be independent, and to take responsibility for your own academic and personal life, there is still a lot of help available to support you throughout your programme. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 31

Academic staff Your tutors will direct your studies and ensure that you know what work you need to cover in any given module. Seek advice from academic staff either during their office hours, or by email or telephone. Staff will endeavour to respond to queries within three working days. Link Tutors As stated on the front of this handbook, the link tutor at Marbella Design Academy for this programme is Lynn Chislett, coursedirector@marbella-design-academy.com and the link tutor at Middlesex is David Fern. Both tutors are jointly responsible for ensuring the programme is delivered according to the arrangements agreed when it was approved. Both link tutors attend the Board of Study meetings where they hear the views of students on the programme, however you can contact either if you have a query or suggestion. Support services at Marbella Design Academy Student s support office The Student s support office is where you can go as a first point of call to find out information or to seek advice. It is also where the Student Support is based and this covers all issues ranging from Visas, accommodation, health insurance, banking, pastoral support and much more. Counselling and Pastoral Support Studying for your chosen profession is maybe the most exciting time in your life. However, sometimes you may have to deal with a range of personal, practical, academic or financial challenges. To help You deal with these, and any other challenges or problems you might encounter, we have a dedicated confidential counselling service. Any new student with personal or emotional problems that may be interfering with their studies and participation in Marbella Design Academy life, is invited to use the counselling service at the Academy provided by our staff, especially the student counsellor Dewi Pietersz, +34 952 45 70 90 Ext: 1 Newstudent@marbella-design-academy.com The Counselling service is able to help with any emotional and psychological problems encountered by you. When further help is needed, the counselling service can provide advice in seeking professional help. Disability Advisory Service If you have a long term medical condition, physical difficulty, sensory impairment, mental health problems or a specific learning difficulty (e.g. dyslexia) that you feel could impact on your studies, and would like information about support provision that can be made available, please contact the Marbella Design Academy s Disability Advisory Service (Dewi Pietersz, +34 952 45 70 90 Ext: 1) GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 32

You are encouraged to make your situation known at the earliest opportunity to ensure due provision is made. Support can include, but is not restricted to: Advice on Programme related study needs, Arranging support such as note takers and personal assistants, Liaison with tutors and funding authorities Arranging special provision for examinations Confidentiality will be respected and relevant details will only be disclosed with your permission. Marbella Design Academy Student Benefits You are entitled to the following benefits: Marbella Design Academy Student card As a full time student you can apply for a Marbella Design Academy Student Identification Card which will give you discounts on selected travel, shopping and experiences in Andalucia - Spain. Please email a passport size photo to newstudent@marbella-design-academy.com ISIC cards full time students only As a full time student you can apply for an International Student Identification Card that will give you discounts on travel, shopping and experiences worldwide. (http://www.isic.org/issuers/) The ISIC card is available locally from Albergue Inturjoven Marbella: http://www.inturjoven.com/albergues/malaga/albergue-inurjoven-marbella.es GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 33

QUALITY OF YOUR PROGRAMME AND EXPERIENCE Quality assurance and enhancement of your programme To ensure the high standards and quality of Middlesex University provision, all the Marbella Design Academy validated programmes are subject to the University s academic quality assurance procedures (which include procedures related to programme approval, monitoring and review). A key feature of these processes is the input from external subject experts (external examiners) who ensure that Middlesex University awards are comparable to those of other UK higher educational institutions, and that the programme curriculum, teaching, assessment and resources are appropriate. You also have a very important role in enhancing our programmes by feeding back, on a regular basis, via student surveys, Boards of Study and other formal and informal mechanisms. Your feedback plays a major role in programme monitoring and review. Middlesex University, and the Marbella Design Academy programmes, are subject to periodic audit or review by external quality agencies such as the Quality Assurance Agency for Higher Education (QAA). These audits and reviews place confidence in the quality and standards of provision as operated at Middlesex University. The most recent QAA audit of Middlesex University was conducted in 2011 of programmes delivered in collaboration with a partner institution (like this programme). The outcomes were that confidence could reasonably be placed in the soundness of the University s current and likely future management of the academic standards of its provision, and, of the quality of the learning opportunities available to students. QAA review and audit reports of Middlesex University can be viewed at: http://www.qaa.ac.uk/institutionreports/pages/default.aspx GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 34

APPENDIX A PROGRAMME SPECIFICATION AND CURRICULUM MAP FOR THE MARBELLA DESIGN ACADEMY VALIDATED GRAPHIC DESIGN PROGRAMME. BA (HONS) DEGREE AWARDED BY MIDDLESEX UNIVERSITY. 1. Programme title Graphic Design 2. Awarding institution Middlesex University 3. Teaching institution Marbella Design Academy 4. Programme accredited by N/A 5. Final qualification BA (Hons) Graphic Design 6. Academic year 2014/15 7. Language of study English 8. Mode of study Full Time 9. Criteria for Admission to the Programme Academic Requirements: To be successful in the admissions process a candidate must satisfy the Marbella Design Academy s Entry Requirements: FOR INTERNATIONAL AND EUROPEAN (non UK) STUDENTS. Students who possess a High School Diploma or similar level education can enter the 3 year programmes in either Interior Architecture, Graphic Design or Fashion Design at the Marbella Design Academy. All International equivalent qualifications will be assessed, and guidance will be taken from the National Academic Recognition Information Centre (NARIC). Applicants should possess an IELTS (International English Language Testing System) Level 6 qualification before starting the course. However, those that do not have this qualification can follow English classes at the academy in the first academic term and will be required to pass the exam before progression to the second term. FOR STUDENTS COMING FROM THE UNITED KINGDOM OR STUDENTS WHO HAVE COMPLETED AN ENGLISH CURRICULUM ABROAD: GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 35

Passes in 3 GCSE subjects (A-C), including English. Post 16 qualifications 220 UCAS points or equivalent. i) Two passes at Advanced General Certificate of Education (AGCE) or ii) Passes in two six unit modules of Advanced Vocational Certificate of Education (AVCE) or iii) One pass in a twelve unit AVCE. All students must have a minimum age of 17 years old at the commencement of the course, turning 18 during the first academic year. There is no upper age limit. Please note that we have both a January and September intake. Exceptions: In the event a student possesses a proven outstanding artistic talent and/or has documented relevant work experience for an extended period, a discretionary exception from the above rules can be made. In the event that the student does not meet the above requirements he/she can enrol on the 12 week Foundation Course Starting 3 times of every academic year in: March, June and September. A passed Foundation Course gives direct access to the 3 year Marbella Design Academy validated programmes in either Interior Architecture, Graphic Design or Fashion Design and to be awarded a BA (Hons) degree by Middlesex University on satisfactory completion of the programme. Students enrolled in other universities can transfer their subject specific credits and be accepted at Marbella Design Academy at the applicable level. The Diploma Supplement/official transcript together with 3 to 5 pieces of work, from the students previous education should be scanned and emailed to the: Enrolment Department for further evaluation - email: info@marbella-design-academy.com Marbella Design Academy will sometimes request applicants to undergo an interview with the appropriate head of department, either in person or via SKYPE. 10. Aims of the programme To provide a comprehensive understanding of the theoretical, historical and social influences that impact on the graphic design environment. To enable students to develop the knowledge, skills and understanding of ever-changing technologies within graphic design, assuring permanent growth of their resourcefulness and creativity. To provide students with in-depth training on the professional aspects of graphic design in order to allow them to exploit the acquired capacities and knowledge. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 36

To provide students with profound analytical capacity, critical awareness and intellectual independence, stimulating originality of the thought process. To provide students with the capacity to challenge conventions, and engage in the ground breaking evolution of their field, with the means to defend their ideas and decisions with informed conviction. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 37

11. Programme Learning Outcomes A. Knowledge and understanding On completion of this programme the successful student will have knowledge and understanding of: On completion of this programme the successful student will have knowledge and understanding of: 1. How to undertake a critical and analytical, investigative and original approach to research and design challenges within the field of Graphic design. Teaching/learning methods Students learn through regular evaluation and advice, combined with structured teaching lectures, workshops, critical essays, individual study and work placements. Assessment Method Students knowledge and understanding is assessed by means of a mixture of assignments, projects, exams, essays, group presentations and portfolio presentations. 2. How to communicate effectively in a range of contexts including through presentation of work in a professional manner. 3. The relevance and significance of cultural, socio-economic, environmental, political and historical context of graphics and its related fields of design. 4. The ability to critique and analyse graphic concepts, trends, and the graphic design industry. B. Cognitive (thinking) skills On completion of this programme the successful student will be able to: 1. Research, select and develop all conceptual ideas in suitable visual and written format. 2. Undertake work with the intention of producing original, innovative and creative work. Teaching/learning methods Students learn cognitive skills through practical coursework, reinforced by small peer group seminars, one to one tutorials, lectures, workshops and self-study. Assessment Method Students cognitive skills are assessed by means of a mixture of practical assignments, projects and presentations to peer groups. 3. Analyse, evaluate, and critique relevant design information. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 38

4. Formulate and structure their own professional engagement with the course. C. Practical skills On completion of the programme the successful student will be able to: 1. Use the different elements involved in Graphic design to communicate and create information. 2. Demonstrate, evaluate and apply presentation skills including drawing, digital imagery, illustration, graphic techniques and writing. Teaching/learning methods Students learn practical skills through means of one to one tutorials, directed study, workshops and work placements. Assessment Method Students practical skills are assessed by means of assignments, group projects, presentations and work placements. 3. Produce and present a portfolio of relevant professional industry standard graphic illustrative ideas. 4. Demonstrate an advanced knowledge of an ethical, sustainable dimension in a variety of forms of communication. D. Graduate Skills On completion of this programme the successful student will be able to: 1. Evaluate personal strengths and weaknesses and have a clear idea and focus of both personal & career development. 2. Work both independently and in a team in complex situations with selfmotivation, drive and creativity. 3. Demonstrate advanced levels of effective workload management, literacy, business and IT skills appropriate to professional design practice Teaching/learning methods Students acquire general and transferable skills through the course work, specific modules, assignments, project work and workshops covered and all professional practice modules. Additionally, skills are gained from peer group discussion and assessment during group critiques. Assessment method Students general and transferable skills are assessed by their ability to display a professional manner across all aspects of their work, its timely delivery and effective results. Student will also be assessed on ability to present work and ideas in an articulate, yet concise, professional manner as to be expected of the industry. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 39

4. Communicate advanced practice in creativity and innovation in the context of graphics. 12. Programme structure (levels, modules, credits and progression requirements) 12. 1 Overall structure of the programme The Graphic Design programme at Marbella Design Academy is a three-year full-time course. After successful completion students will be awarded a BA (Honours) Graphic Design degree by Middlesex University - UK. The programme is comprised of a number of modules, which after completion enables students to accumulate the necessary credit points to achieve an honours degree. The honours degree requires the completion of 360 credits, 120 credits at Level 4, 120 credits at Level 5 and 120 credits at Level 6. At level four students will take three modules, Fundamentals of Design (30 credits), Design Applications (40 credits) and Design Projects (50 credits). At level five, students will take three modules, Graphic Expression (50 credits), Design Communication (20 credits) and Design Projects II (50 credits). At level six, students will take three modules, Graphic Design Practice (50 credits), Design Projects III (20 credits) and Final Major Project (50 credits). 12.2 Levels and modules Level 4 (1) COMPULSORY OPTIONAL PROGRESSION REQUIREMENTS Students must take all of the following: GRA41 30 Credits GRA42 40 Credits GRA43 50 Credits None Successful completion of all compulsory modules. Level 5 (2) COMPULSORY OPTIONAL PROGRESSION REQUIREMENTS Students must take all of the following: GRA51 50 Credits GRA52 20 Credits GRA53 50 Credits None Successful completion of all compulsory modules. Level 6 (3) COMPULSORY OPTIONAL PROGRESSION REQUIREMENTS GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 40

Students must take all of the following: GRA61 50 Credits GRA62 20 Credits GRA63 50 Credits None Successful completion of all compulsory modules. 13. A curriculum map relating learning outcomes to modules See Curriculum Map attached. 14. Information about assessment regulations Please see Middlesex University s regulations http://www.mdx.ac.uk/regulations/ 15. Placement opportunities, requirements and support A compulsory six-week placement is included in the Level 6 study plan. Students are welcome to propose work placements that they have found themselves; otherwise the Marbella Design Academy will provide the students with suitable work experience placements, or alternative project work will be set. The Academy will assign a member of staff to liaise with the company and yourself regularly during the placement to ensure that the outcome of the work experience is a positive one. You will use the formative feedback from the placement to rite your own report of the placement. Your report will form part of the summative assessment for module GRA63 Final Major Project. 16. Future careers The Marbella Design Academy s Graphic Design programme supports the future career development of the graduated students by providing them with the relevant industry standard skills. Students will have the opportunity to work on real life projects, enter international design competitions and participate in work experience with some of the best design companies in the area. The culmination of all this is the production of a professional portfolio, and participation in the graduate degree show. Graduated students have gone on to work in their chosen field across the world, whilst others have progressed to further study. We encourage our students to consider the Masters Graphic Design Programme at Middlesex University. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 41

17. Particular support for learning Students are supported in their learning by the academic and technical staff within the programme. Learning resources include specialist books, journals, videos, DVDs, slides, special collections Induction sessions Optional cultural field trips Graduate exhibition Professional international design competitions 18. JACS code (or other relevant coding system) 19. Relevant QAA subject benchmark group(s) W210 Graphic Design Art & Design History of Art, Architecture & Design 20. Reference points QAA Subject Benchmark Statement for Art & Design QAA Framework for Higher Education Qualifications 21. Other information Please note programme specifications provide a concise summary of the main features of the programme, and the learning outcomes that a typical student might reasonably be expected to achieve if he/she takes full advantage of the learning opportunities that are provided. More detailed information about the programme can be found in the student programme handbook and the college regulations. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 42

CURRICULUM MAP FOR BA (HONS) GRAPHIC DESIGN This section shows the highest level at which programme outcomes are to be achieved by all graduates, and maps programme learning outcomes against the modules in which they are assessed. Knowledge and understanding A1 How to undertake a critical and analytical, investigative and original approach to research and design challenges within the field of Graphic design. A2 How to communicate effectively in a range of contexts including through presentation of work in a professional manner. A3 The relevance and significance of cultural, socioeconomic, environmental, political and historical context of graphics and its related fields of design. A4 The ability to critique and analyse graphic concepts, trends, and the graphic design industry. Practical skills C1 Use the different elements involved in Graphic design to communicate and create information. C2 Demonstrate, evaluate and apply presentation skills including drawing, digital imagery, illustration, graphic techniques and writing. C3 Produce and present a portfolio of relevant professional industry standard graphic illustrative ideas. C4 Demonstrate an advanced knowledge of an ethical, sustainable dimension in a variety of forms of communication. Cognitive skills B1 Research, select and develop all conceptual ideas in suitable visual and written format. B2 Undertake work with the intention of producing original, innovative and creative work B3 Analyse, evaluate, and critique relevant design information. Graduate Skills D1 Evaluate personal strengths and weaknesses and have a clear idea and focus of both personal & career development. D2 Work both independently and in a team in complex situations with selfmotivation, drive and creativity. D3 Demonstrate advanced levels of effective workload management, literacy, business and IT skills appropriate to professional design practice GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 43

B4 Formulate and structure their own professional D4 Communicate advanced practice in creativity and innovation in the context of engagement with the course. graphics Programme outcomes A1 A2 A3 A4 A5 A6 A7 B1 B2 B3 B4 B5 B6 C1 C2 C3 C4 C5 C6 D1 D2 D3 D4 D5 D6 D7 Highest level achieved by all graduates 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 Module Title Module Code Programme outcomes by Level A A A A A A A B B B B B B C C C C C C D D D D D D D 1 2 3 4 5 6 7 1 2 3 4 5 6 1 2 3 4 5 6 1 2 3 4 5 6 7 Fundamentals of Design GRA41 x x x x x x x x x Design Applications GRA42 x x x x x x x Design Projects I GRA43 x x x x x x x x x x Graphic Expression GRA51 x x x x x x x Design Communication GRA52 x x x x x x x x Design Projects II GRA53 x x x x x x x x x Graphic Design Practice GRA61 x x x x x x x x x GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 44

Design Projects III GRA62 x x x x x x Final Major Project GRA63 x x x x x x x x x x x GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 45

APPENDIX B MODULE BRIEF GRA41 FUNDAMENTALS OF DESIGN Module Information Module Tutors Cyriel Vaes Subject Graphic Design Level 4 Credits 30 Pre-requisites N/A Duration 300 hours Aim of Module This module will encourage you to develop, explore and evaluate design processes, in a practical and theoretical way, developing an awareness of the underlying principles of graphic design practices that are fundamental to creative design and will form the basis for your future design projects. This module will enable students to: To recognize and develop an understanding of fundamental concepts inherent to Graphic Design and strategies such as visual composition. To contrast the history of graphic design within the broader contexts of the history of art and design to develop a better understanding of its relation to society, culture and ideas. To explore and apply individual approaches to the use of primary and secondary research methods in the development of an informed understanding of the content, audience an context of design practices. Syllabus This module is made up of four main components. Fundamentals of Creative Design and History of Art are taught and assessed across all three programmes (Fashion, Interior Architecture and Graphics) and you will sometimes work in GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 46

interdisciplinary groups. Fundamentals of Creative Design: describes and explores the main issues involved in the professional design field. It also introduces research methodology, learning, creating and communication skills. Conceptual development processes and various presentation techniques are taught in order to provide the students with the necessary skills to express their ideas in a professional manner. History of Art: A comprehensive analysis of different art movements (pictorial art, sculpture, architecture) from prehistoric to present times and an introduction to methodologies such as research, analysing and writing skills. History of Graphic Design will explain the evolution of art and art movements from the Ancient Egyptians to the present and how these movements have influenced and been reflected in Graphic Design. Fundamentals of Graphic Design introduces and explains the correct use of visual composition, the process of visual perception, the Gestalt theory, and the wide range of professional opportunities within the Graphic Design field. Learning Outcomes KNOWLEDGE: Upon completion of this module, you will: 1. Acquired an understanding of how to undertake a critical, investigative and original approach to research and design challenges effectively. 2. Recognise the relevance and significance of cultural, socio-economic, environmental, political and historical context of Art and Design 3. Recognise and comprehend the range of processes and materials employed in solving Graphic Design problems. A1 A3 A4 SKILLS: Upon completion of this module, you will be able to: 4. Research and review primary/secondary source material to inform in suitable visual and written format the development and contextualisation of design problems. 5. Recognise, and explain relevant design information and formulate and structure your own professional engagement in your design proposals. 6. Define, prepare and apply presentation techniques, to demonstrate your skills to communicate your ideas, in response to a design brief. B1 B3 & B4 C2 7. Work independently and in a team to create and present work effectively. D2 Learning Strategies & Teaching Methods Lectures and assignments set by the tutors requiring research - not only related to Graphic Design but also including cultural, conceptual, historical, sociological and philosophical elements. These will sometimes be interdisciplinary with the Fashion and Interior Architecture programmes. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 47

Workshops are given with practical demonstrations allowing opportunity for practice. Individual and group tutorials to develop understanding and skills in the analysis and evaluation of individual progress and peer feedback in art and design history and theoretical concepts. Private research & study to develop individual areas of interest and methods of self-evaluation appropriate to module content and personal development. Introduction to the use of Graphic Design resources. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 48

Assessment Strategy Assessment Criteria Formative Assessment: Throughout each unit students will undertake a variety of formative assessment tasks (coursework, presentations, research), which will be practice for the summative assessments. Summative assessment: This is undertaken throughout the module Assessment methodology Assignments are focused on specific, pre-defined tasks. They are introduced at briefings and supported where appropriate by visual presentations designed to stimulate creativity. Projects involve a variety of interrelated tasks to be performed in order to achieve specific aims. Assessment Weighting Fundamentals of Creative Design Project 35% (1,6,7) History of Art Assignment 30% (2) Fundamentals of Graphic Design Project 35% (3,4,5) To successfully meet the learning outcomes of this module students should attend all scheduled classes, lectures, workshops, meetings etc. All components must be passed in order to pass the module. If all components are passed the module mark is the aggregate of the component marks. Any component failed should be resubmitted (deadline date will be circulated after Exam Boards) and will be capped at a maximum of 40 %. The Assessment Schedule Calendar in the Program Student Handbook gives information on dates for assessments. Required Learning Materials Airey D. (2009) Logo Design Love: A Guide to Creating Iconic Brand Identities. New Riders. Ambrose G., & Harris P. (2011) Basics Design O2: Layout AVA Publishing Ambrose G., & Harris P. (2003) The Fundamentals of Creative Design AVA Publishing SA Arnheim R. (2004) Art and Visual Perception: A Psychology of the Creative Eye University of California Press Arnheim R. (2004) Visual Thinking University of California Press Arntson A.E., (2011) Graphic Design Basics Wadsworth Publishing Gombrich E.H (2006) The Story of Art: Pocket Edition. Phaidon Press. Gombrich, E.H (2000). Art and Illusion. Princeton University Press Meggs, P & Purvis, A (2011). Meggs History of Graphic Design. Wiley, John & Sons Munari, B (2008) Design as Art Penguin Classics Munari B & Artal C (1993) Cómo nacen los objetos? : Apuntes para una metodología proyectual GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 49

Editorial Gustavo Gili, S.a. Samara T (2007) Design Elements: A Graphic Style Manual. Rockport Publishers Recommended Learning Materials Adams, L.S (2009). Methodologies of Art Westview Press Ambrose, G & Harris, P (2008). The Fundamentals of Graphic Design AVA Publishing Birren, F., (1970) The Elements of Color: A Treatise on the Color System of Johannes Itten Based on His Book the Art of Color Van Nostrand Reinhold Drucker, J. & McVarish, E. (2012). Graphic Design History Pearson Eskilson, S. (2007). Graphic Design: A New History Laurence King Gombrich, E.H (1985) Gombrich On the Renaissance - Volume 1: Norm and Form Phaidon Press Gombrich, E.H., Hochberg, J & Black, M (1973) Art, Perception, and Reality John Hopkins University Press Gombrich, E.H. & Woodfield, R (Ed.) (1987). Reflections on the History of Art: Views and Reviews Phaidon Press Gregory, J, R (2003). The Best of Branding: Best Practices in Corporate Branding McGraw-Hill Professional Hashimoto, A (2004). Visual Design Fundamentals: A Digital Approach Charles River Media Hollis, R. (2001) Graphic Design: A Concise History Thames and Hudson Janson, H.W. & Janson, A (1977). History of art: a survey of the major visual arts from the dawn of history to the present day Prentice Hall Klein, N. (2010) No Logo Fourth Estate Kotler, P. & Pfoertsch, W. (2010), B2B Brand Management, Springer Lidwell, W., Holden, K., & Butler J. (2010). Universal principles of design. Rockport Long J., (2001) The New Munsell Student Color Set Fairchild Books Lupton, E & Phillips, J.C (2008) Graphic Design: The New Basics. Princeton Architectural Press Poulin, R (2011). The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles Rockport Sherin, A (2012). Design Elements, Color Fundamentals Rockport Vit, A. & Gomez-Palacio, B. (2012). Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design Rockport Walther, I. (2005) Art of the 20 th Century Taschen GmbH Wernick, A. (1991). Promotional Culture: Advertising, Ideology and Symbolic Expression Sage Publications, Wheeler A. (2012) Designing Brand Identity: An Essential Guide for the Whole Branding Team John Wiley & Sons GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 50

MODULE BRIEF GRA42 DESIGN APPLICATIONS Module Information Module Tutors Cyriel Vaes, Ivanna Fernandez. Subjects Graphic Design Level 4 Credits 40 Pre-requisites None Duration 400 hours Aim of Module In this module you will participate in an introduction to a wide range of design techniques and programmes. This module will enable students to: Use a variety of technical skills to communicate ideas and concepts and use these skills to be able to visualize and start a design project. Research, critique and evaluate design information in a range of design projects. Develop their own personal visual language and apply to a range of project work. Develop a contextual and critical basis of communication design and its analysis and interpretation. Syllabus It provides an introduction to a variety of graphic media applications to communicate ideas and concepts and gives you the opportunity to use these skills in an inventive and appropriate way in design projects. The module will teach you how to use a range of popular software programs for print at a beginners level. You will be introduced to a range of transferable practical and technical skills in graphic design through material handling, exploration of process, production and presentation techniques. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 51

Freehand drawing skills and techniques are introduced, giving opportunities to create artwork to enhance design projects in addition to the software programs. In brand design, you will explore the processes involved in creating a brand identity. In the editorial design component you will look at typography, layout, and will look at how a magazine, newspaper and diverse print and web media are produced. In the freehand drawing component you will look at the basic skills of drawing including perspective, proportion and scale, shading and various colouring techniques. Photoshop, Illustrator and InDesign will teach you how to use the applications and how to make informed choices as to the most appropriate tool to use. You will create pieces in response to project briefs acquiring practical and technical skills (material handling, production and presentation) and transferable skills (career and personal development, effective learning, IT, communication) Learning Outcomes KNOWLEDGE: Upon completion of this module, students will: 1. Have understood basic analytical design thinking and processes in translating and interpreting basic visual language. 2. Have an awareness of how to formulate and develop imaginative solutions in the field of editorial design, brand design, digital and non- digital media. 3. Understand and analyse graphic design concepts and trends and their role in the generation of visual language ideas. A1 A2 A4 SKILLS: Upon completion of this module, students will be able to: 4. Apply a range of design industry digital applications and non-digital skills to a basic level C1&C in order to create graphic design solutions. 3 5. Demonstrate a basic level of workload management in the selection of appropriate techniques and skills. D3 6. Apply their range of presentation skills in an ethical and sustainable manner. C2 Learning Strategies & Teaching Methods Lectures by tutors (in computer lab) and workshops (in design studio) explain the program specific tools and their uses in the Graphics Design professional field. Exercises are introduced to encourage the use of the program specific tools and their applications. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 52

Assignments are introduced at briefings and supported where appropriate by visual presentations designed to stimulate creativity. You are encouraged to come up with creative solutions and concepts. Assessment Strategy Assessment criteria Formative Assessment Throughout the module students will undertake a variety of formative assessment tasks (coursework, presentations, research), which will be practice for the summative assessments. Summative assessment This is undertaken throughout the module. Assessment methodology Assignments are focused on specific, pre-defined tasks. They are introduced at briefings and supported where appropriate by visual presentations designed to stimulate creativity. Projects involve a variety of interrelated tasks to be performed in order to achieve specific aims. Assessment weighting 1. Brand Design Project 30% (1,) 2. Editorial Design Project 1 70% (2,3,4,5,6) To successfully meet the learning outcomes of this module students should attend all scheduled classes, lectures, workshops, meetings etc. All components must be passed in order to pass the module. If all components are passed the module mark is the aggregate of the component marks. Any component failed should be resubmitted (deadline date will be circulated after Exam Boards) and will be capped at 40% The Assessment Schedule Calendar in the Program Student Handbook gives information on dates for assessments. Required Learning Materials Baines P, (2005) Penguin by Design: A Cover Story 1935-2005 Allen Lane Brockmann J.M (2008) Grid Systems in Graphic Design: A Handbook for Graphic Artists, Typographers, and Exhibition Designers Niggli Verlag Gregory, J, R (2003). The Best of Branding: Best Practices in Corporate Branding McGraw-Hill Professional Herzberger E (1996) Freehand Drawing for Architects and Designers Watson-Guptill Publications Klein, N. (2010) No Logo Fourth Estate Kotler, P. & Pfoertsch, W. (2010), B2B Brand Management, Springer Long B., (2012) Complete Digital Photography Delmar Cengage Learning GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 53

Samara T (2007) Design Elements: A Graphic Style Manual. Rockport Publishers Wernick, A. (1991). Promotional Culture: Advertising, Ideology and Symbolic Expression Sage Publications, Recommended Learning Materials Adobe Creative Team (2010) Adobe Illustrator CS5 Classroom in a Book Adobe Adobe Creative Team (2010) Adobe Photoshop CS5 Classroom in a Book Adobe Adobe Creative Team (2010) Adobe InDesign CS5 Classroom in a Book Adobe Attridge, G., Axford, N., Jacobson, R.E. & Ray, S. (1988) The Manual of Photography Focal Press Blatner D., Bringhurst B. & Kvern M. (2010) Real World Adobe InDesign CS5 Peachpit Press Cohen S. (2010) InDesign CS5 for Macintosh and Windows: Visual Quick Start Guide Peachpit Press French N. (2010) InDesign Type: Professional Typography with Adobe InDesign Adobe Glitschka Von R. (2010) Vector Basic Training: A Systematic Creative Process for Building Precision Vector Artwork New Riders Gordon R.P. (2008) Perspective Drawing: A Designer's Method Fairchild Books Kelby S., (2006) The Digital Photography Book: The Step-by-step Secrets for How to Make Your Photos Look Like the Pros! 1 Peachpit Press Kloskowski M (2011) Photoshop Compositing Secrets: Unlocking the Key to Perfect Selections and Amazing Photoshop Effects for Totally Realistic Composites Peachpit Press McClelland D (2010) Adobe Illustrator CS5 One-on-One Deke Press Miotke J (2010) Better Photo Basics Amphoto Books Peterson B., (2010) Understanding Exposure, 3rd Edition: How to Shoot Great Photographs with Any Camera Amphoto Books Rubin M (2011) Interactive InDesign CS5: Take your Print Skills to the Web and Beyond Focal Press Smith C. & AGI Creative Team (2010) InDesign CS5 Digital Classroom, John Wiley & Sons Snider L (2010) Photoshop CS5: The Missing Manual Pogue Press Online Resources: http://www.w3.org http://www.w3schools.com/css http://www.w3schools.com/html GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 54

MODULE BRIEF GRA43 DESIGN PROJECTS Module Information Module Tutors José Antonio Ruiz López, Cyriel Vaes Subjects Graphic Design Level 4 Credits 50 Pre-requisites GRA41 GRA42 Duration 500 hours Aim of Module Working in the context of design projects this module will enable you to audit and articulate your design practice in relation to the different fields of knowledge (design and communication, professional practice, technologies and processes, aesthetics and contextualization, history and theory). This module will enable students to: To acquire appropriate methods of academic research, theoretical analysis and critique of image, object, process and text in order to contextualise art, design and media. To develop effective approaches to the writing, recording, documentation and communication of student responses to the context of your project development. To introduce and establish the integrated relationship between the theoretical, contextual and practical aspects of creative practices. To demonstrate your ability to work as part of a team, where other peoples ideas, wishes, peer critique and thoughts are evaluated and given their due respect. Syllabus You will be given the opportunity to demonstrate the skills and knowledge acquired in the modules of each term and communicate ideas and concepts using the appropriate knowledge and skills for each part of the design phases and practice presentational skills and concepts that relate to specific design directions. This module is made up of three projects. This projects also recognise, compare and apply the knowledge acquired during the term GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 55

Visual language Creating memorable and effective communication Generating, testing and evaluating ideas Cultural influences and trends Conceptual thinking and problem solving Questions around identity, values, class, race, geopolitics, globalisation, sustainability, technology, materials and creativity included in the respective units The Group Project is taught and assessed across all three programmes (Fashion, Interior Architecture and Graphics) and you will work in inter-disciplinary groups. This module allows practice of the visual communication design process that has been introduced in module GRA41, and use of design applications introduced in GRA42. You will have the opportunity to research, design, explore ideas and develop design concepts using a variety of conceptual thinking methods including problem definition, visual research and concept development through a series of set projects. In the Group project historical, cultural and social influences that impact on design are analysed and explored. Team working will be actively encouraged where appropriate and all students will be expected to experiment actively with modes of group participation. In Project 1 You will explore the creation and positioning of brand design and will develop visual outcomes to imaginatively communicate a product. You will be involved in the origination of solutions, presentation and evaluation of outcomes for a design project. In the final project you will explore the basic principles of typography including terminology, analysis of information and typography s relationship to language, meaning and history. Analysing historical graphic design style elements and applying those into your project. And applying a variety of communicative skills within the final project. The range of projects included in this module cover different areas as Research, analysis and explanations in essays over theoretical matters. Production of magazines, brochures and publications. Iconographic, symbolism and concept work over creative ideas. Poster composition and advertising models. Brand identity programs. Art conceptualization over the design practice. Graphic production for events, exhibitions and promotions Learning Outcomes GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 56

KNOWLEDGE: Upon completion of this subject, students will have: 1. Understand the brief clearly and demonstrate from the skills learned so far the ability to analyse and investigate the relevant information with an original approach and ensure all the design challenges are covered. 2. How to communicate effectively opinions in written, visual, oral and other appropriate forms in a range of contexts including through presentation of work in a professional manner. 3. A contrasted appreciation of the variety of contemporary and historical graphic design practices, related to his cultural, socio-economic, environmental, political and historical context A1 A2 A3 SKILLS: Upon completion of this subject, students will be able to: 4. Effectively research, analyse and evaluate relevant design information. B1 5. Demonstrate an ability to formulate and develop imaginative and appropriate solutions to graphic design problems through a logical, ethical, sustainable and structured process. 6. Demonstrate, evaluate and apply presentation skills about creativity and innovation applied on design solutions, based on drawing, digital imagery, illustration, graphic techniques and writing. 7. Use a variety of visual aids to communicate to clients and peers, and be able to work successfully independently and in a team. 8. Work effectively assuming responsibility for achieving a defined goal, evaluating your personal strengths and weakness to focus on your personal and career development. B2 C4 C2 - D4 D2,D3 D1&D 3 Learning Strategies & Teaching Methods Project based study within a studio environment. Assignments are introduced at briefings and supported where appropriate by visual presentations and excursions/field trips designed to stimulate creativity and debate. Projects are progressed through small tutor-led seminars that discuss and evaluate the work at various stages of each assignment. Students are encouraged to analyse the conceptual and developmental work of peers and make a valuable contribution towards its effective resolution Each of the three projects is concluded by a critical feedback from peers and tutors. These sessions may include both tutor and peer assessment with written feedback given against established criteria for the project outcome. Assessment Strategy Assessment criteria Formative Assessment GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 57

Throughout the module students will undertake a variety of formative assessment tasks (coursework, presentations, research), which will be practice for the summative assessments. Summative assessment This is undertaken throughout the module. Assessment methodology Assignments are focused on specific, pre-defined tasks. They are introduced at briefings and supported where appropriate by visual presentations designed to stimulate creativity. Projects involve a variety of inter-related tasks to be performed in order to achieve specific aims. Assessment weighting Project 1 25% 2,4 Group Project 25% 1,7 Final Project 50% 3,5,6,8 To successfully meet the learning outcomes of this module students should attend all scheduled classes, lectures, workshops, meetings etc. All components must be passed in order to pass the module. If all components are passed the module mark is the aggregate of the component marks. Any component failed should be resubmitted (deadline date will be circulated after Exam Boards) and will be capped at 40% The Assessment Schedule Calendar in the Program Student Handbook gives information on dates for assessments. Required Learning Materials Airey D. (2009) Logo Design Love: A Guide to Creating Iconic Brand Identities. New Riders Ambrose, G & Harris, P (2008). The Fundamentals of Graphic Design AVA Publishing Brockett O., Mitchell M., & Hardberger L., (2010) Making a Scene: A History of Stage Design and Technology in Europe and the United States University of Texas Press Cabarga L. (2004) Logo Font & Lettering Bible Writers Digest Books Eskilson, S. (2007). Graphic Design: A New History Laurence King Evamy M. (2007) Logo Laurence King Gregory, J, R (2003). The Best of Branding: Best Practices in Corporate Branding McGraw-Hill Professional Kotler, P. & Pfoertsch, W. (2010), B2B Brand Management, Springer Lidwell, W., Holden, K., & Butler J. (2010). Universal principles of design. Rockport Wernick, A. (1991). Promotional Culture: Advertising, Ideology and Symbolic Expression Sage Publications http://www.smashingmagazine.com/ http://www.wolda.org/ GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 58

Recommended Learning Materials Particular learning materials will depend on the student s individual project and be advised through tutorials GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 59

MODULE BRIEF GRA51 GRAPHIC COMMUNICATION Module Information Module Tutors Cyriel Vaes Subject Graphic Design Level 5 Credits 50 Pre-requisites GRA41, GRA42 Duration 500 hours Aim of Module This module aims establish an understanding of design for print and screen based/ interactive media. By exploring the relationship between content, media, audience and function, you will develop an integrated understanding of the impact of production/distribution methods on design and communication and you will explore the creative potential and functional requirements of cross media delivery This module will enable students to: To recognise, discriminate and determine the role of visual communication in the commercial world and analyse the relationship between graphic design and market forces. To explore and extract the key factors of the history, theory and actual environment of Graphic Design inside the industry, and further examine marketing strategies through a series of projects. To demonstrate knowledge of how to articulate a strategic and creative branded advertising campaign and conduct effective research and analysis in order to identify the communication problem and relevant target audiences. To acquire and become competent in the use of technology applied to the new communicational areas on society, and consolidate the non digital ones To encourage an inventive and experimental response to the use of processes and materials in workshop areas. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 60

Syllabus This module consolidates your knowledge of specific areas of graphic design, but from the perspective of the application of the field of design into the actual needs of the industry and the market. In a series of six components, you will consolidate the specific fields of communication: advertising, editorial design, visual communication, packaging and web design, along with the acquisition of advanced techniques in composition, and use of design resources. In Editorial Design you will further examine the ideas of information hierarchy, visual language, creative morphology and design and how typography is used in the commercial world. Graphic Expression Techniques gives a critical analysis of digital packages, and assesses visual vocabulary and creative expression with investigation in mixed media techniques. Theory of Publicity explores the history of Advertising and the development of sales strategies through publicity and evaluates the evolution of the field and the influence of contextual factors. It also examined the discipline and career pathways in Advertising. Audio & Video-editing introduces video making from pre to post production, including camera and lighting techniques and will involve group work. Web & Multimedia analyse social networks in media, as well blogs, and interpret how these are created and used effectively. Packaging Design investigates the visual language, creative morphology and idea of design as part of a brand or product and explores the relationship between graphic design and technical trades. Learning Outcomes KNOWLEDGE: Upon completion of this subject, students will have: 1. Undertaken a critical and analytical, investigative and original approach to research and design challenges within the field of Graphic design. 2. An understanding of the extent, diversity and scope the graphic communication, its past history and its present professional structures. A1 A3 SKILLS: Upon completion of this subject, students will be able to: 3. Analyse and critically evaluate primary/secondary source material to inform the development and contextualisation of design solutions for graphic communication in a suitable visual and written format. 4. Effectively use the processes and skills learnt to an enhanced level, to achieve innovative and technically effective solutions to communicational challenges. 5. Use informed critical judgement to evaluate personal strengths and weaknesses, and communicate using a variety of media, 6. Demonstrate advanced levels of effective workload management, literacy, business and IT skills appropriate to professional design practice. B1-B3 C1 D1 D3 GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 61

Learning Strategies & Teaching Methods Assignments set by the tutors requiring research - not only related to Graphic Design but also all the elements included in a professional brief, as the target audience analysis, market situation, position of the company, assessment of market trends, creative strategy definition, etc. Practical workshops to consolidate the development of appropriate practical/technical skills according to module content and outcomes. Class notes, supplementary materials, documentaries and movie screenings and visits to companies or institutions related to each subject strengthen student learning. Individual and group tutorials allow the staff and students to discuss and evaluate art and design history and theoretical concepts. Independent studio development to further investigate increasingly self-directed areas of interest, practical skills and studio practices appropriate to module content and personal development Intensive exploration in the use of graphic resources and use of graphic design tools. Assessment Strategy Assessment criteria Formative Assessment Throughout the module students will undertake a variety of formative assessment tasks (coursework, presentations, research), which will be practice for the summative assessments. Summative assessment This is undertaken throughout the module. Assessment methodology Essays (2,500 words) allowing critical analysis. Assignments are focused on specific, pre-defined tasks. They are introduced at briefings and supported where appropriate by visual presentations designed to stimulate creativity. Film production includes pre and postproduction techniques as well as supporting storyboards. Projects involve a variety of inter-related tasks to be performed in order to achieve specific aims. Assessment weighting GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 62

Print Media Package 45% (1,3,6) Multi-Media Project 1 55% (2,4,5) To successfully meet the learning outcomes of this module students should attend all scheduled classes, lectures, workshops, meetings etc. All components must be passed in order to pass the module. If all components are passed the module mark is the aggregate of the component marks. Any component failed should be resubmitted (deadline date will be circulated after Exam Boards) and will be capped at 40% The Assessment Schedule Calendar in the Program Student Handbook gives information on dates for assessments. Required Learning Materials Ambrose, G. Harris, P (2005) Design Basics: Layout AVA London Felici J. (2011) The Complete Manual of Typography Adobe Hollis, R (1994) Graphic Design, A Concise History Thames & Hudson Ltd Klein, Naomi. (2000) No Logo: Taking Aim at the Brand Bullies. New York: Picador, Moriarty, Sandra E. (1990) Creative Advertising: Theory and Practice. Prentice Hall College Div. Raimes, J. & Bhaskaran L. (2007) Retro Graphics Cookbook ILEX Recommended Learning Materials Black J & Roberts C (2011) Doing Ethics in Media: Theories and Practical Applications Routledge Calver, G. (2003) What Is Packaging Design? Rotovision. Davis J.J. (2011) Advertising Research: Theory & Practice Prentice Hall Gregory D. (2009) An Illustrated Life: Drawing Inspiration from the Private Sketchbooks of Artists, Illustrators and Designers F&W Jankowski, J. (1988) Shelf Space: Modern Package Design, 1945 1965, Chronicle Books. Leonard, E. A. (1996). Packaging: Specifications, Purchasing and Quality Control Marcel Dekker Lockhart, H., and Paine, F.A., (2006) Packaging of Pharmaceuticals and Healthcare Products Springer McKinlay, A. H. (1998) Transport Packaging Institute of Packaging Professionals Opie, R., (1989) Packaging Source Book, Little, Brown Percy L & Rossiter JR (1980) Advertising Strategy: A Communication Theory Approach Praeger Publishers Pilchik, R., (2002) Validating Medical Packaging CLC Press Robertson, G. L.(2013) Food Packaging CRC Press Selke, S.E.M, (1994) Packaging and the Environment: Alternatives, Trends and Solutions CRC Press Selke, S.E.M (1997) Understanding Plastics Packaging Technology Hanser Gardner Publications Resnick E. (2003) Design for Communication: Conceptual Graphic Design Basics John Wiley and Sons Packard, V, (2007) The Hidden Persuaders, Ig Publishing GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 63

Rodgers S. & Thorson E (2012) Advertising Theory Routledge Tungate M (2007) Adland: A Global History of Advertising Kogan Press Consumer-Brand Relationships: Theory and Practice by Susan Fournier, Michael Breazeale and Marc Fetscherin (Mar 23, 2012) Video production with Adobe Premiere by C. Green, G. Stokes, & J. Campbell W3C www.w3c.es W3Schools www.w3schools.com Smashing Magazine www.smashingmagazine.com CSS Tricks www.css-tricks.com Gloobs www.gloobs.com/blog Behance www.behance.net Dribble www.dribbble.com Adds of the world www.adsoftheworld.com Facebook Developers www.developers.facebook.com Students Guide Web Design www.studentguidewebdesign.com Wordpress www.blogger.com GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 64

MODULE BRIEF GRA52 DESIGN APPLICATIONS II Module Information Module Tutors Cyriel Vaes Subjects Graphic Design Level 5 Credits 20 Pre-requisites GRA42 Duration 200 hours Aim of Module In the is module you will integrate the knowledge and use of more advanced level skills in design tools into specific situations that will be encountered in the Design world, and examine how to establish an effective working methodology. This module will enable students to: To investigate and explore multidisciplinary approaches to design techniques and the ways in which appropriate design solutions can be determined through systematic examination of processes. To be able to identify appropriate types of software, hardware and techniques best suited to a given task. To confer a practical and conceptual understanding of the design processes involved in the production of work for print and screen. To consolidate higher-level skills in the visual investigation, communication and resolution of ideas in response to identified design problems. To develop and apply higher level skills in recording, presenting and evaluating work through the selection of appropriate media and methods of communication. Syllabus This module is made up of five components and further develops some of the skills and knowledge gained in module GRA42. It explores how the design applications facilitate more efficiency and speed in the organisation of work, and develops discernment in the choice of applications for any given GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 65

brief. In the freehand drawing component, you will further develop your skills and knowledge of freehand drawing and will consider how freehand drawing can be effective in creating storyboards, layout and design roughs and as a tool for the visualisation of creative ideas. In Illustrator II you will learn advanced features and tools to better create more complex illustrations. You will consider how the application can stimulate creative possibilities. In photoshop II you will further develop your understanding of Adobe Photoshop and it s integration with other Adobe applications. The photography component looks at the photography industry, the creative process of developing a personal style or signature and will evaluate visual storytelling techniques in press photography. InDesign II looks in depth at typesetting and typographic rules, advanced pre-press output. Learning Outcomes KNOWLEDGE: Upon completion of this subject, students will: 1. Assess, discern, critical and analytical design thinking and processes in translating and interpreting advanced visual language. 2. Distinguish, formulate and develop imaginative solutions in the field of editorial design, brand design, digital and non- digital media. 3. Discriminate and analyse graphic design concepts, techniques and trends and their role in the generation of visual concepts. A1 A2 A4 SKILLS: Upon completion of this subject, students will be able to: 4. Analyse, evaluate, and critique relevant design information, questioning topics and scrutinize new solutions for common design problems, and the ability to defend the conclusions. 5. Consider the processes and skills of the subject to achieve innovative and technically effective solutions to design challenges. 6. Confidently use subject-specific skills in the implementation of design projects to demonstrate the appropriate professional standard implicit in the final outcome. 7. Demonstrate an advanced knowledge of an ethical, sustainable dimension in a variety of forms of communication. 8. Demonstrate advanced levels of effective workload management, literacy, business and IT skills appropriate to professional design practice. B3 C1 C2 C4 D3 Learning Strategies & Teaching Methods Lectures by tutors (in computer lab) and workshops (in design/photography studio) explain the GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 66

program specific tools and their uses in the Graphics Design professional field. Exercises are introduced to encourage the use of the program specific tools and their applications. Assignments are introduced at briefings and supported where appropriate by visual presentations designed to stimulate creativity. You are encouraged to come up with creative solutions and concepts. Assessment Strategy Assessment criteria Formative Assessment Throughout the module students will undertake a variety of formative assessment tasks (coursework, presentations, research), which will be practice for the summative assessments. Summative assessment This is undertaken throughout the module. Assessment methodology Assignments are focused on specific, pre-defined tasks. They are introduced at briefings and supported where appropriate by visual presentations designed to stimulate creativity. Projects involve a variety of inter-related tasks to be performed in order to achieve specific aims. Assessment weighting Editorial Design project 2 100% (1,2,3,4,5,6,7,8) To successfully meet the learning outcomes of this module students should attend all scheduled classes, lectures, workshops, meetings etc. This component must be passed in order to pass the module. If this component is passed the module mark is the final of the component mark. If the component has been failed work should be resubmitted (deadline date will be circulated after Exam Boards) and will be capped at 40% The Assessment Schedule Calendar in the Program Student Handbook gives information on dates for assessments. Required Learning Materials Baines P, (2005) Penguin by Design: A Cover Story 1935-2005 Allen Lane Brockmann J.M (2008) Grid Systems in Graphic Design: A Handbook for Graphic Artists, Typographers, and Exhibition Designers Niggli Verlag Gregory, J, R (2003). The Best of Branding: Best Practices in Corporate Branding McGraw-Hill Professional Herzberger E (1996) Freehand Drawing for Architects and Designers Watson-Guptill Publications Klein, N. (2010) No Logo Fourth Estate Kotler, P. & Pfoertsch, W. (2010), B2B Brand Management, Springer Long B., (2012) Complete Digital Photography Delmar Cengage Learning Martin J., (2011) Mastering Sketching: A Complete Course in 40 Lessons Interweave Press GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 67

Samara T (2007) Design Elements: A Graphic Style Manual. Rockport Publishers Wernick, A. (1991). Promotional Culture: Advertising, Ideology and Symbolic Expression Sage Publications, Recommended Learning Materials Adobe Creative Team (2010) Adobe Illustrator CS5 Classroom in a Book Adobe Adobe Creative Team (2010) Adobe Photoshop CS5 Classroom in a Book Adobe Adobe Creative Team (2010) Adobe InDesign CS5 Classroom in a Book Adobe Ang T (2007) Advanced Digital Photography: Techniques & Tips for Creating Professional Quality Images Mitchell Beazley Axzo Press (2011) Illustrator CS5: Advanced, ACE Edition Axzo Press Barber B (2003) Advanced Drawing Skills: A Course in Artistic Excellence Arcturus Press Beardsworth JD (2012) Advanced Digital Black & White Photography ILEX Botello C (2010) Adobe Illustrator CS5 Revealed Delmar Cengage Learning Butler YJ (2005) The Advanced Digital Photographer s Workbook: Professionals Creating and Outputting World-Class Images Focal Press Cohen S (2010) InDesign CS5 for Macintosh and Windows: Visual Quick Start Guide Peachpit Press Cross A.K. (2012) Free-Hand Drawing: A Manual for Teachers and Students Forgotten Press Deuchler R (2010) How to Create an ebook with Adobe InDesign CS5 Kindle Edition Dobson B (2001) Keys to Drawing North Light Books French N. (2010) InDesign Type: Professional Typography with Adobe InDesign Adobe Hillberry J.D (2001) Drawing Realistic Textures in Pencil North Light Books Kelby S (2011) Professional Portrait Retouching Techniques for Photographers Using Photoshop Peachpit Press Kloskowski M (2011) Photoshop Compositing Secrets: Unlocking the Key to Perfect Selections and Amazin Photoshop Effects for Totally Realistic Composites Peachpit Press Rubin M (2011) Interactive InDesign CS5: Take your Print Skills to the Web and Beyond Focal Press Smith C (2010) InDesign CS5 Digital Classroom John Wiley and Sons GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 68

MODULE BRIEF GRA53 DESIGN PROJECTS II Module Information Module Tutors Cyriel Vaes Subjects Graphic Design Level 5 Credits 50 Pre-requisites GRA41, GRA42 Duration 500 hours Aim of Module The purpose of this module is to encourage you to demonstrate all the Graphic Design knowledge that you have gained and to find a creative solution to a design problem according to a given brief. This module will enable students to: Have the opportunity to further develop your presentational skills and communicate your ideas and arguments through written, visual and oral presentations. Have further practise of utilizing the theoretical knowledge learned so far, applying them to specific situations that you will encounter in the graphic design field. Extend your command of software resources and their applications in design projects Implement the work in groups, through a multidisciplinary group project (including Fashion and Interior students) in which you will have the chance to show your talent for teamwork and understand the importance of sharing your knowledge and skills with others. Syllabus The three components of this module are project based, which are largely carried out through live briefs in collaboration with either local or regional companies, or participating in international contests. Project 1 As an introduction to professional levels of practice, you will learn how to approach and solve design problems, communicating information imaginatively and effectively according to the brief. You will look at all aspects of a professional brief, focussing on target audience analysis, market situation, position GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 69

of the company, assessment of market trends, creative strategy definition. Strong focus on Typography and Lay-out. This project will be competition based when possible. Group Project Team working will be actively encouraged through the inter-disciplinary nature of the group project and you will experiment with modes of group participation. This module will encourage students to communicate with their fellow peers and across other creative design areas where ideas can be shared and exploited to their full potential to deliver the best results. Final Project The Final Project gives you the opportunity to show how the skills and knowledge you have acquired throughout the programme can be applied more professionally to a graphic design project. You will develop project management skills, print and media design, target market analysis, position of the company, and assessment of market trends, creative strategy definition. You will produce a research portfolio including and essay (2,500 words) as well as a complete corporate identity manual for a given company including analysis of rebranding, stationary and an advertising campaign. Where possible a real life client or real life client simulated situation will be implemented. Learning Outcomes KNOWLEDGE: Upon completion of this module, students will have: 1. Understand and analyse graphic design concepts and trends and their role in the generation of visual language ideas. A4 2. Developed further understanding of how to research market strategies. B4 SKILLS: Upon completion of this module, students will be able to demonstrate: 3. A consolidated ability to formulate and develop imaginative and appropriate solutions to graphic design problems through a logical and structured process. 4. The capacity to criticize and evaluate their own work, and present solutions to peers/clients effectively and coherently. 5. The ability to use the graphic design industry specific software and apply them to an intermediate standard. 6. Demonstrate advanced levels of effective workload management, literacy, business and IT skills appropriate to professional design practice, working independently or in a team with self-motivation, drive and creativity. 7. And defend your creativity and innovation in the context of graphics. B2 B3 C1 & C3 D2 & D3 D4 Learning Strategies & Teaching Methods Project based study within workshop/studio environments GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 70

Class notes, supplementary materials, documentaries and movie screenings and visits to companies or institutions related to each subject strengthen student learning. Individual and group tutorials allow the staff and students to discuss and evaluate work at various stages of each project. Students are encouraged to analyse the conceptual and developmental work of peers and make a valuable contribution towards its effective resolution. Intensive exploration in the use of graphic resources and use of graphic design tools. Assessment Strategy Assessment criteria Formative Assessment Throughout the module students will undertake a variety of formative assessment tasks (research, preliminary presentations, final presentations), which will be practice for the summative assessments. Summative assessment This is undertaken at the end of the module. Assessment weighting Project 1 25% (1,3) Group Project 15% (6) Final Project research 60% (2,3,4,5,7) portfolio To successfully meet the learning outcomes of this module students should attend all scheduled classes, lectures, workshops, meetings etc. All components must be passed in order to pass the module. If all components are passed the module mark is the aggregate of the component marks. Any component failed should be resubmitted (deadline date will be circulated after Exam Boards) and will be capped at 40% The Assessment Schedule Calendar in the Program Student Handbook gives information on dates for assessments. Learning Materials Allison, B. (1996) Research skills for students, London: Kogan Page Bailey V. (et al) (1995) Essential Research Skills Collins Barrett, E. and Bolt, B eds. (2010) Practice as research: Approaches to creative arts enquiry, London: IB Tauris Denscombe, M. (1998) The Good Research Guide Open University Press Harrin E., (2006) Project Management in the Real World British Computer Society Laurel, B. (ed.) (2003) Design Research: Methods and Perspectives MIT Press Verzuh, E. (2011) The Fast Forward MBA in Project Management John Wiley and Sons GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 71

Particular learning materials will depend on the student s individual project and be advised through tutorials. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 72

MODULE BRIEF GRA61 GRAPHIC DESIGN PRACTICE Module Information Module Tutors Cyriel Vaes Subjects Graphic Design Level 6 Credits 50 Pre-requisites GRA51 Duration 500 hours Aim of Module Building on prior learning, this module aims to: Critically appraise different ways of communicating with audiences, both for print and digital formats through a variety of media forms. Reinforce the student visual language in advertising, editorial and typographic skills in order to target specific audiences. Strengthen the contextual and critical basis of graphic design and its analysis and interpretation. Synthesize and express the communication and representation of a visual language using a range of media. Consolidate personal approaches to reflective and professional design processes. Syllabus You will further develop your advertising, editorial and typographical skills and techniques to an advanced level, and use these techniques and tools to design for a target audience. You will use audio-visual techniques and 3d modelling tools as supporting tools, and they will form an integrated part of media projects. You will have developed a broader range of communicative tools and a greater understanding of GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 73

the analytical processes that come with designing and communicating with different target audiences and be proficient in organizing the graphic production process for future projects. Using branding, advertising, audio-visual, print media and 3D modelling you will demonstrate the process of transmission of information to society through persuasive communication. In the Theory of Publicity components you will gain an overview of the history of Advertising and the development of a sales strategy through publicity. The Three Dimensional Design Module will address the exploration of a 3d particular interface and usage of the software. Such usage will include basic modelling, incorporation of lighting and shadow effects, adding materials and textures and basic animation. Editorial Design addresses the use of typography and the application within magazines, newspapers, internet, etc. The work of various contemporary editorial designers will be studied. In Audio & Video editing you will employ audio-visual techniques as a presentational tool in the assembly of a presentational video for portfolio or graduation purposes. Combining equal parts of an area of knowledge that incorporates new theoretical subjects such as advanced application of design to the world of media, advertising and corporate communications, and the acquisition of new skills focused on design tools. Print and Design Production looks at pre-press, print production and document management systems, and their relationship to modern printing processes You will look at types of paper, papermaking, inks and proofing. You will study the range of print making processes used in industry and have opportunities to create design concepts using screen-printing processes in the workshop. Studio Management reflects on the organization of agencies and studios, and appraises the role that human resources management has on the effective running of organisations. Learning Outcomes KNOWLEDGE: Upon completion of this module, students will: 1. Formulate a sound understanding of the relevance of social, environmental, political and historical contexts in which graphic design operates. 2. Evaluate and communicate a detailed knowledge of the wide-ranging employment opportunities available within the field of media. A3 A2 SKILLS: Upon completion of this subject, students will be able to: 3. Research and design employing specialist skills relative to their areas of interests to create individual and innovative graphics type work. B1 4. Hypothesize, develop and deliver designs coherently and effectively. B4 GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 74

5. Synthesize different elements as well as techniques in order to solve graphic design problems to a professional level. 6. Critically appraise and effectively communicate visual design identities through writing and editorial content. 7. Effectively manage and implement the various components of work related to the module professionally. C1 C2&C3 D3 8. Realise the ability to present and promote arguments in writing and design work. D4 Learning Strategies & Teaching Methods Advanced exercises set by the tutors requiring the use of the specific program and communication tools. Screenings and group discussions are implemented to expand the analytical and communication level of the student using industry standard language. Assignments are introduced at briefings and supported where appropriate by visual presentations designed to stimulate creativity and you will be encouraged to come up with a creative solution and concept for both assignments and, safeguarding restrictions and guidelines, to produce a high level of industry standard work. Lectures will be given on the implementation of client brief writing and style guides on an assignment as well as the importance of complete style-conform packages using style consistency, grids, paragraph/character styles, master pages and style sheets. An exam is given for students to ensure the knowledge of subject specific technical skills and theoretical knowledge. Field trips are undertaken to further develop the application of knowledge learned. Assessment Strategy Assessment criteria Formative Assessment: Throughout each unit students will undertake a variety of formative assessment tasks (coursework, presentations, research), which will be practice for the summative assessments. Summative assessment: This is undertaken during the module. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 75

The Assessment Schedule Calendar in the Program Student Handbook gives information on dates for assessments. Assessment methodology Assignments are focused on specific, pre-defined tasks, they are introduced at briefings and supported where appropriate by visual presentations designed to stimulate creativity. Projects involve a variety of interrelated tasks to be performed in order to achieve specific aims. Assessment weighting 1. Editorial Design project 3 25% (3,6) 2. Multi Media project 2 75% (1,2,4,5,7,8) To successfully meet the learning outcomes of this module students should attend all scheduled classes, lectures, workshops, meetings etc. All components must be passed in order to pass the module. If all components are passed the module mark is the aggregate of the component marks. Any component failed should be resubmitted (deadline date will be circulated after Exam Boards) and will be capped at 40% The Assessment Schedule Calendar in the Program Student Handbook gives information on dates for assessments. Required Learning Materials Best K., (2006) Design Management: Managing Design Strategy, Process and Implementation AVA Publishing Black J and Roberts C.,(2011) Doing Ethics in Media: Theories and Practical Applications Routledge Blumenthal J. (1973) Art of the printed book, 1455 1955 The Bodley Head Ltd. Blumenthal, Joseph. (1989) The Printed Book in America Dartmouth College Cooper R., Junginger S., & Lockwood T (2011) The Handbook of Design Management Bloomsbury Academic Cleeton, G.U. & Pitkin, C. W. & Cornwell, R.L. (2006) General Printing: An illustrated guide to letterpress printing Liber Apertus Davis J., (2011) Advertising Research: Theory & Practice Prentice Hall Drucker, J. (1997). The Visible Word: Experimental Typography and Modern Art, 1909 1923 University of Chicago Press Fournier S., Breazeale M., & Fetscherin M. (2013) Consumer-Brand Relationships: Theory and Practice Routledge Gorb P. (1990) Design Management: Papers from the London Business School Phaidon Press Jago M & Video2brain (2011) Video Production with Adobe Premiere CS5.5 and After Effects CS5.5 Peachpit Press. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 76

Jury, D (2011) Letterpress: The Allure of the Handmade Rotovision Karg B., Sidles C.J. & Sutherland R. (2005) Graphic Designers Print and Color Handbook Rockport Publishers Klein, N. (2000) No Logo : Taking Aim at the Brand Bullies Picador Lange, G. (2001) Printing digital type on the hand-operated flatbed cylinder press Bieler Press Mann T (2003) Time Management for Architects and Designers W.W. Norton & Co. Meel J Van, Martens Y & Ree H.J.Van (2010) Planning Office Spaces: A Practical Guide for Managers and Designers Laurence King Moriarty S.E., (1986) Creative Advertising: Theory and Practice Prentice Hall Packard, V.,(2007) The Hidden Persuaders, Ig Publishing Percy L., & Rossiter J., (1980) Advertising Strategy: A Communication Theory Approach Praeger Publishers Inc Rodgers S & Thorson E (2012) Advertising Theory (Routledge Communication Series) Routledge Ryan, D & Burke K. (2001). Letter Perfect: The Art of Modernist Typography, 1896 1953 Pomegranate Communications Inc. Ryder, J (1976), Printing for Pleasure, A Practical Guide for Amateurs Bodley Press Spiekerman E.,& Ginger E.M. (2003) Stop stealing sheep - find out how type works Adobe Press Tungate M., (2013) Adland: A Global History of Advertising Kogan Page Recommended Learning Materials Grids, lay outs and composition Mike Boulton via Slideshare.net. http://cg.tutsplus.com/articles/web-roundups/tutorial-roundup-53-amazing-blender-tutorials/ Smashing Magazine http://www.smashingmagazine.com www.blender.org http://cg.tutsplus.com/articles/web-roundups/tutorial-roundup-53-amazing-blender-tutorials/ GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 77

MODULE BRIEF GRA62 DESIGN PROJECTS III Module Information Module Tutors Cyriel Vaes Subjects Graphic Design Level 6 Credits 20 Pre-requisites Level 5 Duration 200 hours Aim of Module This module aims to provide the opportunity for students to extend their range of specialist skills in graphic design and visual communication and to pursue creative problem solving projects, utilising production and presentation to a professional level. The module will enable students to develop an individual graphic design style and working methodology to and above the standard required by industry and further study. Building on prior learning, this module aims to: To encourage students to further deepen and extend their knowledge and skills through briefs set by real companies. To consolidate and increase in the students the techniques of work in groups, leading teams and understand the importance of share their knowledge and skills with others through interdisciplinary projects with Fashion and Interior Design programme students. To provide and audit in the students the techniques to create a complete professional portfolio as a work in progress during the whole level, to get in the end of the academic life a solid document that demonstrate their real statement as designer. Syllabus This module consists of one project. You have the challenge to construct and undertake your personal action plan of in-depth critical research, to postulate and present a coherent visual and written argument and related practical investigation based on analysis, evaluation and theory, GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 78

presented in the form of an professional formal study, related practice-based research and an detailed design proposal. In Project students will demonstrate the skills and knowledge acquired during this level. Learning Outcomes KNOWLEDGE: Upon completion of this subject, students will have: 1. The ability to critique and analyse graphic concepts, trends, and the graphic design industry. 2. Researched, selected and developed all conceptual ideas in suitable visual and written format. 3. Undertaken work with the intention of producing original, innovative and creative work. A4 B1 B2 4. SKILLS: Upon completion of this subject, students will be able to: 5. Confidently use design industry specific computer applications to the appropriate professional standard. 6. Demonstrate an advanced knowledge of an ethical, sustainable dimension in a variety of forms of communication. 7. Communicate advanced practice in creativity and innovation in the context of graphics. C3 C4 D4 Learning Strategies & Teaching Methods Assisted guidance in a work experience inside a real company. Assignments set by the tutors, attending the subjects taught in this period. Class notes, supplementary materials, documentaries and movie screenings and visits to companies or institutions related to each subject strengthen student learning. Individual and group tutorials allow the staff and students to discuss and evaluate art and design history and theoretical concepts. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 79

Intensive exploration in the use of graphic resources and use of graphic design tools. Assessment Strategy This module comprises a series of one unit in total. Formative Assessment: Throughout guided lectures, students will undertake a variety of formative assessment tasks (coursework, presentations, research), which will be practice for the summative assessments. Summative assessment: This is undertaken at the end of the module and will consist of: 1. Project 1 100% (1,2,3,4,5,6,7) The Assessment Schedule Calendar in the Program Student Handbook gives information on dates for assessments. Required Learning Materials Allison, B. (1996) Research skills for students, London: Kogan Page Bailey V. (et al) (1995) Essential Research Skills Collins Barrett, E. and Bolt, B eds. (2010) Practice as research: Approaches to creative arts enquiry, London: IB Tauris Denscombe, M. (1998) The Good Research Guide Open University Press Harrin E., (2006) Project Management in the Real World British Computer Society Laurel, B. (ed.) (2003) Design Research: Methods and Perspectives MIT Press MODULE BRIEF GRA63 FINAL MAJOR PROJECT Module Information Module Tutors Cyriel Vaes Subjects Graphic Design Level 6 Credits 50 GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 80

Pre-requisites Level 5 Duration 500 hours Aim of Module This module will provide you the challenge to develop relationships with the creative industries, cultural environments and multimedia companies through continued experiences such as work/practice based learning, evaluate your position as graphic designer, reflected in a professional CV and portfolio, and demonstrate your abilities in a final major project that summarize and synthesize in an expert way your skills consolidated during the programme. To evaluate and review the knowledge acquired during the whole academic program. To enable students to reflect a synthesis of prior learning, practical and conceptual understanding in the resolution of a self-determined proposition. To allow an opportunity for an application of the combined skills of the modules of the whole Graphic Design program on a faux real-world scenario or experimental design challenge. To enable the opportunity to research and integrate different media communication strategies into the design discipline. To derive on the students the responsibility to write their own project brief, to give the challenge to approach to design problems under his own criteria, with tutor support, in any kind of scenario, real or experimental ones. Audit the ability to develop professional work in project intended to require an industryspecific professional finish. To provide students with experience of working in a real design company, under the review and control of the staff in the company in coordination with the assigned experts. To allow students build a complete a professional Portfolio as the main tool used to apply searching for their first job. To prepare and provide students with career guidance, through Work Experience, with assisted practices in media companies, agencies, studios, etc., working in companies settled in the region To support and inform the development of an individually appropriate strategy for progression into employment, self-employment, professional practice or continued education. Syllabus The Final Major Project enables final year students to apply their personal approach to graphic design, developed during the whole academic program. The challenge for you is to synthesise graphic design practice, combining those elements of previous learning, the personal an individual sense of creative direction in a complete design project. You will apply a range of intellectual, creative and practical skills in the context of a personal project, on the development of your self-direction and ability to project manage along with the application of problem solving and meaningful, critical thinking to the self-directed evaluation of GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 81

your own creative, visual/object-based/oral/aural/written work. You will write your own project brief, to give you the challenge to approach to design problems under your own criteria, with tutor support. From an initial proposal, through rigorous appropriate research and creative development during the main body of the project to the final outcome, you will complete this unit by producing a significant design outcome. The Portfolio of work will demonstrate your advanced use of skills of visual/oral/tactile research using primary and secondary sources, in the form of sketches, drawing, photographs or digitally generated imagery, the development of ideas in either visual, oral, tactile or written form and your level of experimentation with technical methods and processes which are linked to the research and ideas development documented elsewhere in the portfolio. Through Work Experience, you ll have the challenge to demonstrate your skills and knowledge inside a guided practice in a company, assisted by experts inside the graphic and multimedia industry based on the area and under the revision of your tutor. In Educational & Vocational Orientation you will synthesise your professional and contextual research, skills and creative intentions with their understanding of professional practice and career ambitions. The component will enable you to position yourself at a professional level for progression to employment, self- employment or post-graduate study, reflected in the construction of a complete professional CV. Learning Outcomes KNOWLEDGE: Upon completion of this subject, students will have: 1. How to undertake a critical and analytical, investigative and original approach to research and design challenges within the field of Graphic design. A1 2. How to communicate effectively in a range of contexts including through presentation of work in a professional manner. A2 SKILLS: Upon completion of this subject, students will be able to: 3. Research, select and generate all conceptual ideas in a professional visual and written format. B1 4. Undertake work with the goal of producing original, innovative and creative work. B2 5. Analyse, evaluate, develop and critique relevant design information. B3 6. Use the different elements involved in Graphic design to communicate and create information. C1 GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 82

7. Use design industry specific computer applications to the appropriate professional standard. 8. Critically appraise personal strengths and weaknesses and have a clear idea and focus of both personal & career development. 9. Synthesise, formulate, construct and design independently in complex situations with self-motivation, drive and creativity. 10. Demonstrate master levels of effective workload management, literacy, business and IT skills appropriate to professional design practice. 11. Communicate professional practice in creativity and innovation in the context of graphics. C3 D1 D2 D3 D4 Learning Strategies & Teaching Methods Brief analysis and individual research Class notes, group seminars, workshops Individual tutorials Intensive exploration in the use of graphic resources and use of graphic design tools Assessment Strategy This module comprises a series of one unit in total. Formative Assessment: Throughout guided lectures, students will undertake a variety of formative assessment tasks (coursework, presentations, research), which will be practice for the summative assessments. Summative assessment: This is undertaken at the end of the module and will consist of: Assessment weighting This is undertaken during the module. The Assessment Schedule Calendar in the Program Student Handbook gives information on dates for assessments. Final Major Project & Portfolio 65% (1,2,3,4,5,6,7,9,10,11) Work Experience 35% (8) To successfully meet the learning outcomes of this module students should attend all scheduled classes, lectures, workshops, meetings etc. All components must be passed in order to pass the module. If all components are passed the module mark is the aggregate of the component marks. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 83

Any component failed should be resubmitted (deadline date will be circulated after Exam Boards) and will be capped at 40%. Required Learning Materials Best, K. (2006) Design Management: Managing Design Strategy, Process and Implementation.- AVA Crouch, C. and Pearce, J. (2012) Doing Research in Design. Berg Flick, U.(2011) Introducing Research Methodology: a Beginner's Guide to Doing a Research Project. - Sage Publications Harrin E., (2006) Project Management in the Real World - British Computer Society Hart, C. (2001) Doing a literature search Sage Publications Laurel, B. (ed.) 2003 Design Research: Methods and Perspectives - MIT Press Northedge, A. (1997) The Arts Good Study Guide - Open University Press Sagmeister, S. (2008),Things I have Learned in My Life So Far Abrams Shaughnessy, A. Brook, T. (2009) Studio Culture: The Secret Life of the Graphic Design Studio. - Unit Editions Shaughnessy, A. (2010) How to Be A Graphic Designer Without Losing Your Soul - Laurence King Stringer, E.T (2003) Action Research in Education - Prentice Hall Taylor,F. A., Harry N (2010) How to Create a Great Portfolio & Get Hire: A guide for Graphic Designers and Illustrators - Laurence King Recommended Learning Materials According to specific projects content. GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 84

APENDIX C WEEK 37 WEEK 38 WEEK 39 WEEK 40 WEEK 41 WEEK 42 WEEK 43 WEEK 44 WEEK 45 WEEK 46 WEEK 47 WEEK 48 WEEK 49 WEEK 50 WEEK 02 WEEK 03 WEEK 04 WEEK 05 WEEK 06 WEEK 07 WEEK 08 WEEK 09 WEEK 10 WEEK 11 WEEK 12 WEEK 13 WEEK 14 WEEK 15 WEEK 16 WEEK 17 WEEK 18 WEEK 19 WEEK 20 PROGRAMME ASSESSMENT SCHEDULE GRAPHIC DESIGN LEVEL 4 LEVEL 5 LEVEL 6 SUMMATIVE ASSESSMENT GRA41_1 GRA41_2 GRA41_3 SUMMATIVE ASSESSMENT GRA51_2 SUMMATIVE ASSESSMENT GRA61_1 GRA61_2 PROGRAMME PROGRESS REVIEW SUMMATIVE ASSESSMENT GRA42_1 - GRA42_2 - GRA43_2 SUMMATIVE ASSESSMENT GRA51_1 - GRA53_1 GRA53_2 SUMMATIVE ASSESSMENT GRA62_1 PROGRAMME PROGRESS REVIEW GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 85

WEEK 21 Assessment Unit 13 WEEK 22 WEEK 23 WEEK 24 WEEK 25 SUMMATIVE ASSESSMENT GRA43_1 GRA43_3 SUMMATIVE ASSESSMENT GRA52_1 GRA53_3 SUMMATIVE ASSESSMENT GRA63_1 GRA63_2 PROGRAMME PROGRESS REVIEW GRAPHIC DESIGN 2014/2015 PROGRAMME STUDENT HANDBOOK 86