Publications Dr Lisa O Malley REFEREED JOURNAL PAPERS: and T.U. Thomsen (2010) Buying into Motherhood? Problematic Consumption and Ambivalence in Transitional Phases Consumption, Markets and Culture, In Press. and T.U. Thomsen (2010) Motherhood, Marketization and Consumer Vulnerability, Journal of Macromarketing, In Press. Lichrou, M., L. O'Malley and M. Patterson, (2010), Narratives of a tourism destination: Local particularities and their implications for place marketing and branding, Place Branding and Public Diplomacy, 6(2), 134-144. Ryan, A.M, L. O Malley and M. O Dwyer (2010) Responsible Business Practice: Re-Framing CSR for Effective SME Engagement, European Journal of International Management, 4(3), 290-302. Bettany, S., S. Dobscha, L. O Malley and A. Prothero (2010) Moving Beyond Binary Opposition: Exploring the Tapestry of Gender in Consumer Research and Marketing, Marketing Theory, 10(1), 1-26. Story, V., S. Hart and L. O Malley (2009) Relational Resources and Competences for Radical Product Innovation, Journal of Marketing Management, 25 (5/6), 461-481. Patterson, M., L. O Malley and V. Story (2009) Women in Advertising: Representations, Repercussions, Responses, Irish Marketing Review, 30(1), 9-22. Story, V., L. O Malley and S. Hart (2008) The Development of Relationships and Networks for Successful Radical Innovation, Journal of Customer Behaviour, 7(3), 187-200. de Coverley, E., P. McDonagh, L. O Malley and M. Patterson (2008) Hidden Mountain: The Social Avoidance of Waste, Journal of Macromarketing, 28(3), 289-303. O Malley, L., M. Patterson and H. Kelly-Holmes (2008) Death of A Metaphor: Re-Viewing the Marketing as Relationships Frame, Marketing Theory, 8(2), 167-187. and T.U. Thomsen (2008) Reflections on Collaboration in Interpretative Consumer Research, Qualitative Market Research: An International Journal, 11(2), 147-165.
Lichrou, M., L. O Malley and M. Patterson (2008) Place-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations, Journal of Strategic Marketing, 16(1), 27-39. O Malley, L. and A. Prothero (2007) Contemporary Families and Consumption, Journal of Consumer Behaviour: Special Issue, 6(4), 159-163. O Malley, L. (2006) Commentary on The F Word: The Use of Fear in Advertising to Mothers, Advertising and Society Review, 7(4), available at: http://muse.jhu.edu/journals/asr/v007/74prothero commentary.html. O Malley, L. (2006) Does My Bump Look Big in This?, Advertising & Society Review, 7(3), available at: http://muse.jhu.edu/journals/asr/v007/7.3omalley.html. O Malley, L. (2006) The Changing Image of Women in Society: Commentary II, Advertising & Society Review, 7(3), available at http://muse.jhu.edu/journals/asr/v007/7.3dobscha_commentary.html. O Malley, L. and A. Prothero (2006) Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century, Journal of Marketing Management, 22(9/10), 899-905. Patterson, M. and L. O Malley (2006) Brands, Consumers and Relationships: A Review, Irish Marketing Review, 18(1/2), 10-20. Lichrou, M. and L. O Malley (2006) Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination, Tourism and Hospitality Planning and Development, 3(1), 35-46. Mitussis, D., L. O Malley and M. Patterson (2006) Mapping the Reengagement of CRM with Relationship Marketing, European Journal of Marketing, 40(5/6), 572-589. O Malley, L. and A. Ryan (2006) Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming, Journal of Marketing Management, 22(1/2), 195-214. O Malley, L. and A. Prothero (2004) Beyond the Frills of Relationship Marketing, Journal of Business Research, 57, 1286-1294. Harris, L.C., L. O Malley and M. Patterson (2003) Professional Interaction: Exploring the Concept of Attraction, Marketing Theory, 3(1), 9-36. O Malley, L. and M. Patterson (2002) Vanishing Point: The Mix Management Paradigm Re-viewed (Introspective Retrospective), The Marketing Review, 3(1): 39-63.
O Malley, L. and D. Mitussis (2002) Relationships and Technology: Strategic Implications, Journal of Strategic Marketing, 10(3), 225-238. Evans, M.J., M. Patterson and L. O Malley (2001) Bridging the Direct Marketing Direct Consumer Gap: Some Solutions from Qualitative Research, Qualitative Marketing Research: An International Journal, 4(1), 17-24. O Malley, L. and C. Tynan (2001) Reframing Relationship Marketing for Consumer Markets, Interactive Marketing, 2(3), 240-246. Patterson, M. and L. O Malley (2000) The Evolution of the Direct Marketing Consumer, The Marketing Review, 1(1), 89-101. Harris, L.C. and L. O Malley (2000) Maintaining Relationships: A Study of the Legal Industry, Service Industries Journal, 20(4), 62-84. O Malley, L., and C. Tynan (2000) Relationship Marketing in Consumer Markets: Rhetoric or Reality? European Journal of Marketing, 34(7), 797-815. O Malley, L. and L.C. Harris (1999) The Dynamics of the Legal Market: An Interaction Perspective, European Journal of Marketing, 33(9/10), 874-895. O Malley, L. and C. Tynan (1999) The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation, Journal of Marketing Management, 15, 587-602. Patterson, M., M.J. Evans and L. O Malley (1999) Direct Mail Attitudes: A UK Perspective, Journal of Database Marketing, 7(2), 157-172. O Malley, L., M. Patterson and M.J. Evans (1999) Direct Marketing: Data Fusion and Data Control, Journal of Targeting, Measurement and Analysis for Marketing, 7(3), 288-302. O Malley, L. (1998) Can Loyalty Schemes Really Build Loyalty, Marketing Intelligence and Planning, 16(1), 58-67. O Malley, L. and M. Patterson (1998) Vanishing Point: The Mix Management Paradigm Re-Viewed, Journal of Marketing Management, 14(8), 829-852. Evans, M.J., L. O Malley and M. Patterson (1998) Relationship Marketing and Privacy Issues: Building Bonds or Barriers, Journal of Database Marketing, 6(1), 34-47. Patterson, M., L. O Malley and M.J. Evans (1997) Database Marketing: Investigating Privacy Concerns, Journal of Marketing Communications, 3(3), 151-174. O Malley, L., M. Patterson and M.J. Evans (1997) Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets, Journal of Marketing Management, 13(6), 541-560.
Evans, M.J., M. Patterson, L. O Malley and S. Mitchell (1997), Consumer Reactions to Database-Based Supermarket Loyalty Schemes, Journal of Database Marketing, 4(4), 307-320. O Malley, L., M. Patterson and M.J. Evans (1997) Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation, International Journal of Retail and Distribution Management, 25(6), 188-196. Evans, M.J., M. Patterson and L. O Malley (1996) Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future, Journal of Marketing Communications, 2(1), 51-65. Patterson, M., M.J. Evans and L. O Malley (1996) The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue, Journal of Targeting, Measurement, and Analysis for Marketing, 4(3), 201-213. Evans, M.J., M. Patterson and L. O Malley (1996) Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail, Journal of Database Marketing, 3(3), 250-262. Evans, M.J., L. O Malley and M. Patterson (1995) Direct Marketing: Rise and Rise, or Rise and Fall?, Marketing Intelligence and Planning, 13(6), 16-23. O Malley, L., M. Patterson and M.J. Evans (1995) Retailing Applications of Geodemographics: A Preliminary Investigation, Marketing Intelligence and Planning, 13(2), 29-35. BOOK CHAPTERS: O Malley, L. and C. Tynan (2008) Relationship Marketing, in M.J. Baker and S. Hart (eds.) The Marketing Book, 6 th Edition, London: Butterworth Heinemann, 33-49. O Malley, L. M. Patterson and C. Ní Bheacháin (2006) Paperback Mother, in S. Brown (ed). Consuming Books: The Marketing and Consumption of Literature, London: Routledge, 83-95. O Malley, L. and M. Patterson (2005) Vanishing Point: The Mix Management Paradigm Re-Viewed, reprinted in J. Egan and M. Harker (eds.) Relationship Marketing, Volume One: Shaking the Foundations - The Origins of Relationship Marketing, London: Sage, 215-235. O'Malley. L. and C. Tynan (2005) "Concept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets", reprinted in J. Egan and M. Harker (eds.) Relationship Marketing, Volume Three: Paradigm or Perspective - The Future of Relationship Marketing, London: Sage, 212-229.
O Malley, L. (2003) Relationship Marketing, in S. Hart (ed.) Marketing Changes, London: International Thomson Business Press, 125-146. O Malley, L. and C. Tynan (2003) Relationship Marketing: Conceptual Foundations, in M.J. Baker (ed.) The Marketing Book, London: Butterworth Heinemann, 32-52. O Malley, L. and M. Patterson (2001) Vanishing Point: The Mix Management Paradigm Re-Viewed, reprinted in M.J. Baker (ed.) Marketing: Critical Perspectives in Business and Management, Vol. 5, The Marketing Mix, London: Routledge, 73-96. EDITORSHIPS AND SPECIAL ISSUES: Bettany, S., S. Dobscha, L. O Malley and A. Prothero (eds.) (2010) Gender, Marketing and Consumer Behaviour, Marketing Theory, 10(1). O Malley, L. and A. Prothero (eds.) (2007) Contemporary Families and Consumption, Journal of Consumer Behaviour: Special Issue, 6(4). O Malley, L. and A. Prothero (eds.) (2006) Consuming Families: Marketing, Consumption and the Role of Families in the Twenty First Century, Journal of Marketing Management, 22(9/10). BOOKS: Evans, M. L. O Malley and M. Patterson (2004) Exploring Direct & Customer Relationship Marketing, London: International Thomson Business Press. O Malley, L. M. Patterson and M. Evans (1998) Exploring Direct Marketing, London: International Thompson Business Press.