SAP BusinessObjects Data Services What s new in Version 4.0? Sue Hay, EIM Solutions Management Ben Hofmans, EIM Product Management March 16, 2011
The Information Explosion Is Driving The Need for Better Information Management Enterprise Applications Web Twitter Data Marts Email Spreadsheets Data Warehouses Facebook Databases Events Data Doubles Every 18 months 80% of Enterprise Data Is Unstructured Information Is a Strategic Corporate Asset 2
You Can Help Your Business Run Better by Delivering Timely and Trusted Information 3
SILOED Yet, Most Organizations Face Data Challenges INCOMPLETE INACCURATE Customer Customer 123 123 INCONSISTENT INACCESSIBLE 4
Organizations Must Standardize on a Data Services Foundation Enterprise Applications Legacy Business Intelligence Systems with Unstructured Data 5
SAP BusinessObjects Data Services Move, Improve, Govern, and Unlock All Enterprise Data MOVE IMPROVE GOVERN SAP BusinessObjects Data Services UNLOCK 6
SAP BusinessObjects Data Services Move, Improve, Govern, and Unlock All Enterprise Data First and only, all-in-one solution for data integration, data quality, information stewardship, and text analytics MOVE IMPROVE Extract, transform, and load data from almost any data source Cleanse, enrich, match, and consolidate data from any domain GOVERN Understand and measure the quality of data in support of information stewardship UNLOCK Unlock insights from structured and unstructured text data SAP BusinessObjects Data Services Having all this functionality as part of one application makes it easy to select from the different data transforms provided, and run data through them quickly and efficiently. Richard West President, Peachtree Data Inc. 7
Best for Business Intelligence SAP BusinessObjects Data Services Dashboards Ad Hoc Query OLAP Analysis Reports Consolidated View of Business Access and integrate disparate data from virtually any data source (structured and unstructured) Build a data warehouse or data mart to provide historical trending and analysis Data Exploration Trusted Information Integration with BI Cleanse data to improve data quality for more accurate decision-making Out of box integration with BI Platform for lower TCO Understand information context (data lineage) to make more confident decisions Metadata integration with BI platform and BW for data lineage and impact analysis Load SAP and non-sap data into BW 8
Best for Business Processes SAP BusinessObjects Data Services Data Quality Management Human Input SAP ERP/CRM External Systems Master Data Management Data Migration Data Migration Data Quality Management Move legacy data from any application into new SAP Business Suite deployment Ensure data quality and format meets the needs of the target application Cleanse data to improve data quality for more effective business processes Improve data quality at point of entry or over the life of the ERP or CRM application Master Data Management Move disparate data into a consolidated master data location Cleanse data in preparation for reconciliation to define a single version of data entities (customer, product, supplier, etc.) 9
Market Leadership Industry Recognition and Customer Success BEST RATED SOLUTION BY INDUSTRY ANALYSTS Rated NUMBER ONE FOR EASE OF USE to accelerate time-to-delivery by Passioned Research SAP customer, KRAFT FOODS INC., wins Gartner MDM Excellence Award SAP customer, PEACHTREE DATA, wins innovation award by Information Management DATA INTEGRATION PRODUCT OF YEAR Award by Searchdatamanagement.com Rated as a MARKET LEADER IN DATA QUALITY AND DATA INTEGRATION by Gartner, Forrester, and TDWI 10
Leader in Data Integration and Data Quality According to Gartner Research DATA INTEGRATION As of November 2010 Challengers DATA QUALITY As of June 2010 Leaders Challengers Leaders DataFlux Informatica Trillium Software IBM SAP Microsoft Oracle SAS/DataFlux iway Software Pervasive Software Talend Syncsort Visionaries Vision Pitney Bowes Business Insight DataLever Uniserv Innovative Systems IBM SAP BusinessObjects Datanomic Human Inference DataMentors Datactics Pitney Bowes Business Insight Niche Players Ability to Execute Ability to Execute Informatica Niche Players Visionaries Vision 11
Unlocking the Power of Information What s New In SAP BusinessObjects Data Services 4.0 First and only all in one solution for data integration, data quality, information stewardship, and text analytics Gain new insights through native unstructured text data support with Data Services Add location awareness to make better business decisions Easily embed data quality functions into any third party or homegrown application via the new DQM SDK 12
SAP BusinessObjects EIM 4.0 Continued Portfolio Consolidation and Integration SAP BusinessObjects EIM 3.x Metadata Management Metadata Management Data Profiling SAP BusinessObjects Information Steward Data Insight Data Quality Management Data Services Data Integration SAP BusinessObjects Data Services Text Analysis Text Analysis SAP BusinessObjects EIM 4.0 BI platform Shared Services Solution Confidential 13
Data Services Is Your One-stop Solution Data Integration, Data Quality, Information Stewardship, and Text Analytics Data Services 4.0 provides access to all critical business data (regardless of data source, type, or domain) enabling greater business insights and operational effectiveness SAP BusinessObjects Data Services 4.0 Business UI MOVE IMPROVE GOVERN UNLOCK (Information Steward) Technical UI (Data Services) Unified Metadata One Runtime Architecture & Services ETL Data Quality Profiling Text Analytics One Administration Environment (Scheduling, Security, User Management) One Set of Source/Target Connectors 14
SAP BusinessObjects Data Services & SAP BusinessObjects Information Steward Data Steward / Data Analyst IT / Developer IT / Administrator SAP BusinessObjects Information Steward Data Profiling Data Quality Metadata Management Data Integration ETL Text Analytics SAP BusinessObjects Data Services Information Platform Services SAP BusinessObjects BI platform 15
Text Data Processing for Unstructured Data Leverage unstructured text data, alongside regular data, to gain significant insights into your business, identify emerging trends, and proactively respond to opportunities or potential risks Sort through the noise of unstructured content Automatically identify what your text content is about : Who, what, where, when, how much, etc. 16
Add Location Awareness to make Better Business Decisions Understand location factors relative to your opportunity and drive better business decisions: You have incomplete address location and need to determine the closest address based on an input latitude and longitude Identify Points of Interest around a location within a specified range or based on the closest location Identify similar records based on their physical proximity to each other Location awareness feeds the analysis process by integrating the context of location to help answer critical business questions, for example: Evaluate the suitability of a new business location Number of customers within that area Proximity of competing businesses Distribution of complementary services Retail Location Customer Resident 17
Enable Data Quality within Applications Via Data Quality Management SDK Enable data quality functions such as global address validation, data cleansing, matching, and geocoding, through an API allowing organizations to increase the value of any application quickly. Quickly implement and enforce data quality business rules that don t require end-user training or ongoing administration Ability to maintain the user interface (UI) of choice Flexibility to choose only the specific data quality functionality you need to integrate for the project Example: Data Quality Processing embedded directly in third party application 18
Improve Information Governance What s New In SAP BusinessObjects Data Services 4.0 Single business user interface for data profiling, metadata management, and data quality monitoring Easily create data quality cleansing rules for non-party data such as supplier, material, or product Data quality dashboards allow users to monitor and govern their information and collaborate with IT to optimize results Data Encryption for secure data management 19
SAP BusinessObjects Information Steward Product Overview Empower data stewards with a single environment to discover, assess, define, monitor, and improve the quality of their enterprise data assets Discover SAP BusinessObjects Information Steward Define Define business terms, validation rules, cleansing rules, models Discover & understand enterprise data (Data profiling, Metadata management) Define data ownership: Assign Catalog data assets data ownership, accountability, and roles Monitor & Remediate Monitor data quality Surface data quality score in business user applications Workflows to resolve data quality issues 20
Data Services 4.0 and Information Steward s Cleansing Package Builder Cleansing Package Builder provides a business user interface that allows data stewards and domain experts to: Perform an automatic analysis of free-form text to identify common words and their variations, then suggests appropriate categories for those terms Then the data steward refines the variations for each word/term and the categories in which they belong, using a drag and drop action Then these user-defined standards are published in a custom Cleansing Package which is useable by Data Services through the Data Cleanse transform Benefit This intuitive, business user solution, CPB, helps you: Easily create custom data cleansing solutions for your data, for any data domain Products, materials, or any non-party data Supplier, customer, vendor data 21
Enables Business and IT Collaboration through Data Governance Metrics and Scorecards Business Business users can easily see how their information measures up against information governance rules and standards IT IT can easily share data quality metrics to business users and involve them in owning the data problem 22
Data Encryption Function Enables Secure Data Management Data Services Encryption function allows users to encrypt sensitive data (e.g. credit card numbers, govt ID #, birthdates, salary information, to government intelligence, etc.) Ensures that functional tasks can be completed without danger of data exposure Before Data Encryption After 23
Improve Efficiencies with Deeper Platform Integration: What s New in Data Services 4.0 Common server and services layer for both BI and Data Services (scheduling, security, user administration) New native access to SAP Business Suite and/or direct access from within SAP NetWeaver BW Centralized monitoring through SAP Solution Manager Data Services 4.0 loads HANA 24
Common Server and Services Layer for Both SAP BusinessObjects BI and Data Services Solutions Enable synchronized, dependable, and reliable management of your Users, Access, and Processing across all systems via common central services for BI and Data Services SAP BusinessObjects Data Services 4.0 Business UI (Information Steward) Technical UI (Data Services) SAP BusinessObjects BI 4.0 BI Client Interfaces Unified Metadata One Runtime Architecture & Services ETL Data Quality BI Platform Profiling Text Analytics Common Services: User Administration, Security, and Scheduling 25
Native Access to SAP Business Suite and/or Direct Access from within SAP NetWeaver BW Data Services Single tool to define all extraction, validation and cleansing rules Enables native access to the Business Suite, BW extraction is not required Ensures data from SAP and non-sap systems is cleansed and reconciled before load BW with Business Content Extractors Job setup is much easier to deploy and maintain Delta loads fully supported (Changed Data Capture) High quality data is prerequisite for accurate analysis and informed decision making SAP Business Suite SAP NetWeaver BW SAP extractors All third-party data sources SAP BusinessObjects Data Services Third Party Data Warehouse 26
Create On-The-Fly Data Services Jobs from within SAP BW 7.3, and Load from Any Source Auto generate Data Services extraction jobs, from within BW, to load data in from any source Integrated Data Services connectivity in NetWeaver BW 7.3 From within the BW workbench, browse external metadata through Data Services connectivity Native loading in BW 7 datastores through new staging BAPIs No longer required to go via BW 3.5 emulation mode 27
Integration with SAP Solution Manager 7.1 for Centralized Monitoring and Support Provides customers a single place to see all SAP software installed in their landscape via SLD (System Landscape Directory) Centralized monitoring, trouble-shooting, and performance statistics at a single glance in Solution Manager Diagnostics (CA/Wily Introscope) CPU/memory usage, total execution time at multiple levels Predefined dashboards for Data Services delivered with Solution Manager content 28
SAP BusinessObjects Data Services and High Performance Analytics Engine (HANA) Metadata SAP ERP Modeler Repository BW Server Open Hub Designer and Management Console Any Source SAP BusinessObjects Data Services 4.0 Data Load NewDB (in-memory) HANA Data Services is the engine to load all data into NewDB (in-memory) The HANA Modeler will generate initial loading jobs Modeler will use Data Services to browse and import external metadata Modeler will generate initial flows to load data into NewDB tables Further modifications to flows done via Data Services Designer 29
SAP BusinessObjects Data Services Move, Improve, Govern, and Unlock All Enterprise Data First and only, all-in-one solution for data integration, data quality, information stewardship, and text analytics MOVE IMPROVE GOVERN SAP BusinessObjects Data Services UNLOCK 30
Why SAP? The Best Choice for EIM Time to Value: Fast and cost-effective integration with existing SAP and non-sap systems Proven Customer Value: Mature offering and large install base of customers supporting critical business scenarios Market Leadership: Analyst recognition and customer implementation success Comprehensive Solutions for EIM Strategy One-stop for end-to-end information governance and management 31
Related ASUG SIG Webinars ASUG BUSINESS INTELLIGENCE COMMUNITY SAP BusinessObjects Data Services in an SAP Landscape Date: Thursday, March 3, 2011 Time: 2:00 p.m. ET SAP BusinessObjects Data Quality 4.0 Details Date: Tuesday, March 15, 2011 Time: 3:00 p.m. ET SAP BusinessObjects Data Services 4.0 Overview Date: Wednesday, March 16, 2011 Time: 2:00 p.m. ET SAP BusinessObjects: Information Steward 4.0 Overview (Part I, Metadata Mgmt) Date: Tuesday, March 22, 2011 Time: 2:00 p.m. ET SAP BusinessObjects Postalsoft: Scalable U.S. Mailing Solutions to Meet your Needs Date: Tuesday, March 29, 2011 Time: 2:00 p.m. ET SAP BusinessObjects: Working with Product Data in Data Services 4.0 Date: Wednesday, April 6, 2011 Time: 2:00 p.m. ET Data Quality Management for SAP Adapter Overview Date: April 12, 2011 Time: 2:00 p.m. ET 32
Questions? Contact information: Sue Hay Sr. Solutions Manager SAP BusinessObjects EIM Sue.Hay@sap.com Ben Hofmans Sr. Product Manager SAP BusinessObjects EIM Ben.Hofmans@sap.com
Learn more about 4.0! Business Analytics from SAP www.sap.com/analytics Discover how you can maximize the value of your enterprise data to improve business performance. Visit www.sap.com/analytics to discover the latest innovations from SAP, view informative videos, share your views on our daily blog posts, and participate in our social media communities. Business Analytics Blog http://analytics.blogs-sap.com Facebook http://www.facebook.com/sapanalytics/ Twitter http://www.twitter.com/businessobjects 34
Further Information SAP Public Web: SAP BusinessObjects Information Management Solution Information: http://www.sap.com/usa/solutions/sapbusinessobjects/large/eim/index.epx SAP BusinessObjects Main Landing Page (Find everything you need here): http://service.sap.com/~form/sapnet?_shortkey=01100035870000711090&_scenario=01100035870000000202& Documentation: http://help.sap.com/content/bobj/bobj/index.htm Select "Data Services in the drop down box Supported Platforms Guides: http://service.sap.com/~form/sapnet?_shortkey=01100035870000726177&_scenario=01100035870000000202& SAP SDN Main SAP Business Objects Information Management Page: http://www.sdn.sap.com/irj/boc/im Data Services Page: http://www.sdn.sap.com/irj/boc/ds Data Services Tips and Tricks Wiki: http://wiki.sdn.sap.com/wiki/display/bobj/businessobjects%20data%20services%20tips%20and%20tricks SAP Business Objects Information Management Forum: http://forums.sdn.sap.com/forum.jspa?forumid=305 Related SAP Education and Certification Opportunities http://www.sap.com/education/ 35
2011 SAP AG. All Rights Reserved No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. Microsoft, Windows, Excel, Outlook, and PowerPoint are registered trademarks of Microsoft Corporation. IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System z10, System z9, z10, z9, iseries, pseries, xseries, zseries, eserver, z/vm, z/os, i5/os, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server, PowerVM, Power Architecture, POWER6+, POWER6, POWER5+, POWER5, POWER, OpenPower, PowerPC, BatchPipes, BladeCenter, System Storage, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, Intelligent Miner, WebSphere, Netfinity, Tivoli and Informix are trademarks or registered trademarks of IBM Corporation. Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. Adobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or registered trademarks of Adobe Systems Incorporated in the United States and/or other countries. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and Adaptive Server, ianywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase, Inc. Sybase is an SAP company. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. The information in this document is proprietary to SAP. No part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of SAP AG. Oracle and Java are registered trademarks of Oracle and/or its affiliates. UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or registered trademarks of Citrix Systems, Inc. HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C, World Wide Web Consortium, Massachusetts Institute of Technology. 36