Department of Information Technology WEBD 322 Web Videography 3 Credit Hours 8 weeks Prerequisite: N/A Instructor Information Course Description Course Scope Course Objectives Course Delivery Method Course Materials Evaluation Procedures Grading Scale Course Outline Policies Academic Services Selected Bibliography Instructor Information Instructor: Email: Phone: Office Hours: Course Description This course examines the basic principles of Web videography and how to use software such as Adobe Photoshop Elements to edit photos and videos and create movies to market product and services online. The course begins with some basic introductory concepts and progresses into more advanced implementation of Web videography for promoting e-commerce and addressing other business requirements. The course will cover both conceptual and scenario based exercises, thus enabling students to experience the maximum amount of comprehension and retention of material covered in the course. 1
Course Scope This course is one in a series of courses on media production. This course examines basic principles of Web videography and how to use software such as Adobe Photoshop Elements to edit photos and videos and create movies to market product and services online. The course begins with some basic introductory concepts and progresses into more advanced implementation of Web videography for promoting e-commerce and addressing other business requirements. Prerequisite: N/A. Course Objectives The successful student will fulfill the following learning objectives: 1. Evaluate the capabilities of Abobe Photoshop Elements that have made it an effective tool for website design, web animations, and web videos. 2. Examining the basic principles of Web videography and how to edit/create photos, videos and movies to market product and services online. 3. Explain the process for importing and optimizing graphics, sounds, and video. 4. Exploring the importance of digital video editing and software techniques. 5. Analyze the strategies and benefits of using Web Video Editing Software. 6. Assess the process for understanding exposure and video production. Course Delivery Method This course, Web Videography, will be delivered via distance learning and will enable students to complete academic work in a flexible manner completely online. Course materials and access to an online learning management system will be made available to each student. Online assignments are due by the last day of each week and include Discussion Forum questions (accomplished in groups through a threaded discussion Forum), examinations and quizzes (graded electronically), and individual assignments (submitted for review by the Faculty Member). Assigned faculty will support the students throughout this eight-week course. Course Materials 2
Book Author Book Title Publication ISBN Number Info WEBD322 Watson Teach Yourself Visually Digital Video 2 nd Edition Wiley 0470570970 Evaluation Procedures 1. Detailed instructions for weekly assignments are found in Appendix B. 2. Refer to the e-classroom instructions (Appendix C) to find out how to upload assignments, participate in online Discussion Forums, and take exam. 3. Evaluation Criteria. Graded Assignment Percent of Final Grade Discussion Forums 20 Quiz 10 Assignments 40 Mid Term Exam 10 Final Project/Assignment 20 Total 100 Submit all requirements (Except Discussion Forum answers and responses) in Assignments using the Browse button. Don t forget to place a check mark in the box next to Submit for Grading before you click the Submit button. Discussion Forum Requirements: Participation in online discussions will count in the final grade. Students are encouraged to more involving, therefore the grades will largely depend on the number and content of postings in discussion Forum. Discussion Rubric Discussion postings that meet all criteria for a grade level will receive the highest points possible at that level. Postings that meet mixed levels of criteria will receive a score within the point range of the appropriate levels Students earning an A for discussion activities have participated 3 or more times during the week and have posted outstanding information. A Discussion (90-100): Distinguished/Outstanding Students earning an A for discussion activities have participated 3 or more times during the 3
week and have posted outstanding information. are made in time for others to read and respond deliver information that is full of thought, insight, and analysis make connections to previous or current content or to real-life situations contain rich and fully developed new ideas, connections, or applications B Discussion (80-89): Proficient Students earning a B for discussion activities have participated at least 2 times during the week and have posted proficient information. are made in time for others to read and respond deliver information that shows that thought, insight, and analysis have taken place make connections to previous or current content or to real-life situations, but the connections are not really clear or are too obvious contain new ideas, connections, or applications, but they may lack depth and/or detail C Discussion (70-79): Basic Students earning a C for discussion activities have participated at least 1 time during the week and have posted basic information. may not all be made in time for others to read and respond are generally competent, but the actual information they deliver seems thin and commonplace make limited, if any, connections, and those art often cast in the form of vague generalities contain few, if any, new ideas or applications; often are a rehashing or summary of other comments D-F Discussion (10-69): Below Expectations Students earning a D-F for discussion activities have participated at least 1 time during the week and have posted information that was below expectations. may not all be made in time for others to read and respond are rudimentary and superficial; there is no evidence of insight or analysis No participation in a discussion board activity will result in a zero for that activity. Midterm Exam (non-proctored, open-notes) You may use open notes on the midterm exam to answer multiple-choice and true/false questions. You will be given 60 minutes to complete this examination. Grading Scale Please see the student handbook to reference the University s grading scale. 4
Course Outline 8 Week Course (Click on the Week Number to Hyperlink to Detailed Information) Week Topic(s) Learning Objective(s) 1 Understanding Digital Video 2 Shooting for the Web 3 4 5 6 7 8 Appendix A Appendix B Appendix C Preparing to Shoot Video Exploring the Color of Light and Mid Term Exam Basic Principles and Event Videography Editing and Post- Production Reviewing and Transferring Video Getting Your Video Noticed and Final Project/Assignment Instructor Biography Weekly Student Course Guide e-classroom Instructions See Appendix B Week 1 See Appendix B Week 2 See Appendix B Week 3 See Appendix B Week 4 See Appendix B Week 5 See Appendix B Week 6 See Appendix B Week 7 See Appendix B Week 8 Reading(s) Chapter 1 Chapter 2 Chapter 3 and 4 Chapter 5 and 6 Chapter 7 Chapter 10 Chapter 9 Chapter 11 Assignment(s) Discussion Forum Introduction and Welcome (Assignment I) Discussion Forum Understanding Web Editing Software and (Assignment II) Discussion Forum- Copyright Laws and Video Editing and (Assignment III) Quiz I Discussion Forum Exploring the Color of Light Midterm Exam Discussion Forum- Camera Modes and (Assignment IV) Discussion Forum Course Review, Quiz II and (Assignment V) Discussion Forum- Pro s and Con s of Video Editing (Assignment VI) Discussion Forum- Conclusions and Feedback and Final Project/Assignment 5
Policies Please see the student handbook to reference all University policies. Quick links to frequently asked about policies are listed below. Drop/Withdrawal Policy Plagiarism Policy Extension Process and Policy Academic Services ONLINE LIBRARY RESEARCH CENTER & LEARNING RESOURCES The Online Library Resource Center is available to enrolled students and faculty from inside the electronic campus. This is your starting point for access to online books, subscription periodicals, and Web resources that are designed to support your classes and generally not available through search engines on the open Web. In addition, the Online Library provides access to special learning resources, which the University has contracted to assist with your studies. Questions can be directed to librarian@apus.edu. Charles Town Library and Inter Library Loan: The University maintains a special library with a limited number of supporting volumes, collection of our professors publication, and services to search and borrow research books and articles from other libraries. Electronic Books: You can use the online library to uncover and download over 50,000 titles, which have been scanned and made available in electronic format. Electronic Journals: The University provides access to over 12,000 journals, which are available in electronic form and only through limited subscription services. Turnitin.com: Turnitin.com is a tool to improve student research skills that also detect plagiarism. Turnitin.com provides resources on developing topics and assignments that encourage and guide students in producing papers that are intellectually honest, original in thought, and clear in expression. This tool helps ensure a culture of adherence to the University's standards for intellectual honesty. Turnitin.com also reviews students' papers for matches with Internet materials and with thousands of student papers in its database, and returns an Originality Report to instructors and/or students. Smarthinking: Students have access to 10 free hours of tutoring service per year through Smarthinking. Tutoring is available in the following subjects: math (basic math through advanced calculus), science (biology, chemistry, and physics), accounting, statistics, economics, Spanish, writing, grammar, and more. Additional information is located in the Online Library. At the Online Library home page, look under Tutorial Center and General Studies and click on the Smarthinking Link. All login information is available. Selected Bibliography 6
Bourbe, Jennie. (2009). Web Video: Making it Great, Getting it Noticed. Peachpit Press Carlson, Jeff. (2011). Photoshop Elements 10 for Windows and Mac OS X: Visual QuickStart Guide. Peachpit Press Kandorferm Pierre A. (2009). Digital Video Production Handbook, Xlubris. Appendix A Instructor Biography Raheen V. Crippen Mr. Crippen received his Bachelor of Fine Arts Degree from Rowan University majoring in Graphic Design. He then did some graphic arts consulting work for many years before obtaining his Masters degree in Business Administration/Electronic Commerce. Mr. Crippen has a thirst for technology and has worked in the field for many years. He soon went back to school and attended the University of Texarkana to pursue a Masters in Instructional Technology. After completing his Master s degree in Instructional Technology, Mr. Crippen began working for the Department of Defense as a Training Strategy and Plans Analyst. He serves as the primary integrator and coordinator of formal individual training for the US Army Infantry School, US Army Air Defense School, US Armor School, and the US Army Field Artillery School. Mr. Crippen ensures conformity and uniformity of all documents submitted by the schools in accordance with the latest regulatory guidance and training strategy documents. Mr. Crippen enjoys playing tennis, reading, drawing and listening to music. He also enjoys spending time with his church mentoring program and volunteering at local youth programs. 7
Appendix B Weekly Student Course Guide Week 1 Understanding Digital Video Scope: The task of making Web video look good and sound great starts with a good story. Students will learn the importance of production and how to prepare your projects for the web. Objectives: Successful students will be able to: 1. Analyze production values and goals. 2. Examine the importance of web videography. 3. Elaborate the features of production. 4. Appraise the importance of planning for success. Required Readings: 1. Chapter 1: Understanding Digital Video Supplemental Reading: None. Turn-In: 1. Discussion Forum Introduction - Introduce yourself and list what you would like to learn in this course in the Discussion Forum and respond to at least 2 of your classmates (Back to ). A. Click on the Discussion Forum and Introduce Yourself links. B. Click "REPLY TO THIS MESSAGE" and enter a short introductory paragraph about yourself, what you are majoring in and what you expect learn from this course. C. Click Reply. D. Respond to 2 other student s introductions by clicking the Subthread link located beneath their answer. E. Click the Submit button. 2. I encourage you to upload a picture of yourself (optional) in your "My Profile" to personalize the online interaction with your classmates. This is not a course requirement. A. To upload your photo, look in the left menu, and click Course Materials. B. In the center of the page, click My Folder, Upload to My Folder, Browse, click on the file name of your photo, Open and Upload File. C. When your picture uploads, place a check mark in the box to make it visible in your profile to other students. 3. Privacy Profile If you want to share your photo with other students, you must adjust your privacy setting in your profile by following these steps: A. In the left menu click My Profile. B. Click the sub-link Modify Profile. 8
C. In the table, scroll down to the Profile Privacy section and click the small arrow in the drop down menu. D. Select Show to Everyone or Show to instructor as you prefer. E. Scroll down and click the Re-Create Profile button. Notes: Please refer to the Announcements posted in the e-classroom. Week 2 Shooting for the Web Scope: Students will learn the importance of framing shots, budgeting camera movement, and how to get the most out of your equipment. Objectives: Successful students will be able to: 1. Develop a knowledge base of the fundamentals of web videography. 2. Analyze how to make videos work for the web. 3. Examine the use of tripods and how they embrace camera stability. 4. Evaluating the equipment used for video production. 5. Capture Good-Quality Audio for Web Video. 6. Understanding and developing great techniques for better web video. Required Readings: 1. Chapter 2: What You Need to Get Started Supplemental Reading: None. Turn-In: 1. This chapter provides you the basis for shooting videos for the web. Based on the reading in the text, describe why taking your camera off automatic focus will enhance and improve the quality of your videos. Upload your answer in the Assignments using the Browse button. 2. In the Discussion Forum section answer Understanding Web Editing Software section and respond to at least 2 of your classmates Notes: Please refer to the Announcements posted in the e-classroom. 9
Week 3 Preparing to Shoot Video Scope: Students will explore the techniques and tips for single-camera shooting. In addition, tips for interviewing guests and microphone techniques for noise control. Objectives: Successful students will be able to: 1. Exploring Legal Issues and creating an equipment list. 2. Understanding the importance of microphone techniques for noise control. 3. Examine the usefulness of sound. 4. Understanding the importance of dramatic lighting. 5. Understanding the difference between Lavaliere and lapel Microphones. Required Readings: 1. Chapter 3: Preparing to Shoot Video 2. Chapter 4: Recording Great Audio Supplemental Reading: None. Turn-In: 1. Storytelling is an essential part of covering an event for the web. Each interview and all the footage you shoot creates a you are there experience. For this assignment create a storyboard of an event that s important to you. It could be of a marriage, birthday party, etc. Use the concepts learned in class and upload your project in the Assignments section. 2. In the Discussion Forum section answer Copyright Laws and Video Editing and respond to at least 2 of your classmates 3. Complete Quiz I. Notes: Please refer to the Announcements posted in the e-classroom. Week 4 Exploring Color and Lighting/ Mid Term Exam Scope: Students will learn about the features and benefits of light. Students will also understand the importance using auto white balancing and three-point lighting. Objectives: Successful students will be able to: 1. Appraise the features and benefits of creating interesting compositions. 10
2. Examine the process for using visuals to share different points of view. 3. Explore exposure settings and shutter speeds. 4. Examine the concept of continuity. 5. Assess your knowledge of the learning objectives of Weeks 1 thru 4 by taking an online Midterm exam. Required Readings: 1. Chapter 5: Controlling Exposure and Focus 2. Chapter 6: Exploring the Color of Light and Lighting Supplemental Reading: None. Turn-In: 1. In Tests and Quizzes, complete the Midterm Exam. 2. In the Discussion Forum section answer Exploring the Color of Light section and respond to at least 2 of your classmates Notes: 1. Midterm Exam Study Questions Review the learning objectives for Weeks 1 thru 4 to prepare for the exam. 2. Please refer to the Announcements posted in the e-classroom. Week 5 Basic Principles and Event Videography Scope: This week students will examine additional techniques for shooting scripts and developing storyboards. This chapter goes into more in-depth explaining the various software applications used for storyboarding. Objectives: Successful students will be able to: 1. Examine the concept of storyboarding and shooting scripts. 2. Evaluate the process for creating creating storyboards. 3. Examining the Ten Commandments of Continuity. 11
4. Analyzing the strategies for visual storytelling. Required Readings: 1. Chapter 7: Basic Principles and Event Videography Supplemental Reading: None. Turn-In: 1. Please see Announcement for Assignment. Please upload it in the Assignments using the Browse button. 2. In the Discussion Forum section answer Camera Modes and respond to at least 2 of your classmates. Notes: Please refer to the Announcements posted in the e-classroom. Week 6 Editing and Post-Production Scope: This week students will learn the importance of editing footage, the production process, and staying organized when editing software. Students will have the opportunity to view step-bystep instructions for editing video shot for multicamera and green screens. Objectives: Successful students will be able to: 1. Examine the Post-Production workflow. 2. Appraise the process for editing videos for the web. 3. Examine techniques for Video Storytelling. 4. Analyze the techniques for editing sound. Required Readings: 1. Chapter 10: Editing Video and Post-Production Process Supplemental Reading: None. Turn-In: 1. Please see Announcement for Assignment. Please upload it in the Assignments using the Browse button 12
2. In the Discussion Forum section answer Course Review section and respond to at least 2 of your classmates. 3. Complete Quiz II. Notes: Please refer to the Announcements posted in the e-classroom. Week 7 Uploading Video for the Web Scope: This week students will learn about uploading videos to your computer or for the web. This chapter will cover learning how to organize folders in project view, imovie, and setting up a project in Adobe Premiere Elements. Objectives: Successful students will be able to: 1. Appraise the role and utilization of file compression. 2. Organize folders in Project view with Adobe Premiere Elements. 3. Learn about Analog-to-Digital Conversions. 4. Evaluate the process for uploading web videos. 5. Merge events to organize clips in imovie. Required Readings: 1. Chapter 9: Reviewing and Transferring Video Supplemental Reading: None. Turn-In: 1. Please see Announcement for Assignment. Please upload it in the Assignments using the Browse button 2. In the Discussion Forum section answer Pros and Cons of Video section and respond to at least 2 of your classmates. Notes: Please refer to the Announcements posted in the e-classroom. 13
Week 8 Getting Your Video Noticed and Final Project/Assignment Scope: This week, students will complete the final phase of the process and get their videos noticed on the web. Students will be able to create video transitions, titles and exporting features in itunes, and imovie. Objectives: Successful students will be able to: 1. Learn about software plug-ins. 2. Explore Lens Filters for Effects. 3. Explore Color Correction Possibilities. 4. Create Titles and Transitions in imovie and Adobe Premiere Elements. 5. Assess your knowledge of the learning objectives in Weeks 1 thru 8 by taking an online Comprehensive Final Project/Assignment. Required Readings: 1. Chapter 11: Creating Transitions, Titles, and Other Video Effects Supplemental Reading: None. Turn-In: 1. Complete the Comprehensive Project/Assignment. 2. In the Discussion Forum section answer Conclusions and Feedback section and respond to at least 2 of your classmates Notes: 1. Please refer to the Announcements posted in the e-classroom. 2. Final Comprehensive Project/Assignment Please review the learning objectives for Weeks 1 8 to prepare for the Project/Assignment. 14
Appendix C E-CLASSROOM COMMUNICATION FEATURES AND CAPABILITIES Revised Oct 18, 2005 SYLLABUS to obtain the course and weekly scopes, objectives, required readings, and turn-ins ANNOUNCEMENTS to receive comments and guidance from your professor MAILBOX to send and receive all course related emails ASSIGNMENTS to upload documents and send comments to your professor DISCUSSION FORUM to conduct online discussions with your classmates EXAM to measure your knowledge and comprehension MY PROFILE to view your grades and professor comments/guidance COURSE MATERIAL INSTRUCTIONS to view documents posted by your professor SYLLABUS 1. In the left menu, click the Syllabus link 2. Scroll down and click View Syllabus 3. In a few moments, an MS Word Document will appear (download times may vary according to the speed of your internet service provider and the size of the file) 4. To return to the menu, click the Back button at the top left corner of your screen ANNOUNCEMENTS 1. Your professor will normally post Announcements on a weekly basis. 2. These are general announcements to the class. If you have a specific question about Announcements then you should send an email to your professor using Mailbox. 15
MAILBOX View an email 1. In the left menu, click Mailbox 2. On the next page, look in the table and click the Subject of the email you wish to view Reply to an email message 1. Read the email and scroll down to the bottom of the screen 2. Click the Reply button 3. Scroll down and enter your response in the Message box 4. Scroll down and click the Send Mail button 5. Note: If you scroll down and click Send and Delete button, then the original message will be removed from your Inbox Send an Email 1. In the left menu, click Mailbox 2. Under Mailbox, click the sub-link Send Message 3. Select (or enter in the TO box) the email address of the person to whom you wish to send the email A. Instructor check the box to the left of your professor s name B. Student click email specific students from the course and check the box next to the student(s) to whom you wish to send the email 4. Type in the Subject 5. Type in your message in the Message box 6. Scroll down and click the Send Mail button Send an Attachment 1. In the left menu, click Mailbox 2. Under Mailbox, click the sub-link Send Message 3. Scroll down and click the words next to the paperclip icon that read Attach File 4. Select the number of files you wish to send from your computer (only one per message is recommended) and click the Continue button 5. Click the Browse button 6. In the pop-up window, select the folder and finally the file name that you wish to attach 7. Click the Open button 8. Scroll down and enter the addressee s email in the TO box (or check the box next to the instructor s name 9. Type in the Subject 16
10. Type in your message in the Message box 11. Scroll UP and click the Send Mail button Open an Attachment 1. In the left menu, click Mailbox 2. On the next page, look in the table under the Subject of column. If you see a paper clip icon next to the email Subject, then a document is attached to your email 3. Click the Subject of the email you wish to view 4. Look in the heading of your email for the word Attachments and click on the file name of the attachment 5. On the next page click the Download button 6. In the pop-up window, click the Open button 7. To return to the message click the Back button located in the upper left hand corner of your screen twice ASSIGNMENTS To Upload an Assignment 1. Complete your assignment in Microsoft Word and Save it as your last name and the Assignment Name. For example, "Morris Leadership Essay is a properly named assignment. (Note: Sometimes Microsoft Word Perfect and Microsoft Works (.wps) files are not readable in the e-classroom. If your professor cannot read your Word Perfect or Works file, then save your file as a Rich Text File (.rtf) and upload it again.) 2. In the left menu, click the Assignments link 3. In the table, click the assignment name 4. Click the Browse button 5. A pop-up window will display the files located on your personal computer (PC). Click the folder and/or file name for the file you wish to upload 6. Click the Open button 7. Your file will be moved from the hard drive of your PC and copied into the APUS e- classroom 8. Enter relevant comments to the instructor in the Student Comments box (optional) 9. In the lower right hand portion of your screen, click the box that reads Submit for Grading (required) 10. Click the Submit button (required) 11. On the next page you can View your Assignment, Remove your assignment, email your assignment, or place a Comment on your uploaded assignment. View the Assignment you just uploaded 1. your screen will display a Student Folder icon and list the file name twice on the page 2. Click on the second file name which appears in bold font 17
3. In a few moments, your document will appear on your screen. 4. To return to your menu area, click the BACK button at the top of your screen. To Remove your Uploaded File Click the Remove file link DISCUSSION FORUM Answer Your Professor s Question in Discussion Forum In the left menu, click the Discussion Forum link In the table, click Discussion Forum name On the next page, again click the Discussion Forum name Scroll down and click the REPLY TO THIS MESSAGE link Enter your answer and click the Reply button Respond to a Student s Answer in Discussion Forums Respond to a student s answer by clicking the Subthread link located beneath their response Click the Submit button EXAM Take an Exam 1. Your exam is located at the Tests and Quizzes link and will appear when your professor activates them at the appropriate time. 2. When you are ready to take your exam, click the Tests and Quizzes link. 3. In the table, click the name of the exam. 4. (Note: In most cases, you can take the exam only once. Make sure you are prepared and have reserved adequate time to take the exam before you click on the Exam name.) Review Exam Results In the left menu, click Tests and Quizzes In the table, view your grade and click on the Exam Title to view your results and/or professor comments 18
MY PROFILE In the left menu, click on the My Profile link In the Grade Builder Summary table, you can view your grades for each graded requirement COURSE MATERIAL INSTRUCTONS Open a File in Course Materials In the left menu, click on the Course Materials link Under Course Materials click the sub-link Course Folders Click on the name of the folder specified by your professor In the table, click on the name of the file you wish to open Your screen will display a Folder icon and list the file name twice on the page Click on the second file name which appears in bold font In the pop-up window, click the Open button In a few moments, your document will appear on your screen. To return to your menu area, click the BACK button at the top of your screen. Appendix D APA Citation Style APA Citations Always use citations in the text to document any ideas taken from a source. Under current copyright law everything anyone writes, including student essays, is copyrighted that is, protected by law from being used by anyone else without written permission. However, proper documentation will substitute for written permission to use copyrighted material for scholarship. Please review the APUS Plagiarism Policy in your Student Handbook. American Psychological Association (APA) format is used for most social and natural sciences. After you insert another author s work into your essay, enclose in parenthesis the author s last name, year of publication and a p. or pp. before the page number(s). For example, the citation is the blue colored parenthesis is that follows this quote: Charismatic leaders have the ability to inspire and motivate people to do more that they would normally do, despite obstacles and personal sacrifices (Daft, 2002, p. 141). If more than one page, cite the author s work as (Daft, 2002, pp. 48-49). At the end of your paper create a separate page with the word References centered at the top. Instructions for Reference (APA Format) Only initials are used for first names The title is on a separate page as Reference. Capitalize only the first letter of all titles of articles and books. The date appears immediately after the author s name. The year always appears first in any dates used. 19
Italicize book titles and magazines. Book Reference Example: Abbey, E. (1975). The monkey wrench gang. New York: Avon. Magazine Reference Example: Jervis, N. (1990, March 13). Waste not, want not. Natural History, 70-74. Internet Reference Guidance: Author Title of material Title of Web page (underlined) Name of institution associated with the site Date the information was placed online Internet or file transfer address Date you retrieved the source Internet Sources: For instructions and examples of citing Internet sources please refer to: http://www.bedfordstmartins.com/online/cite6.html Citation Machine: The Citation Machine is an interactive web tool designed to assist you in generating correct citations. I strongly encourage you to use this when creating your bibliographies and reference pages. http://citationmachine.net/ 20