Yinghong (Susan) Wei, PhD Curriculum Vitae

Yinghong (Susan) Wei, PhD Curriculum Vitae Phone: 918-594-8183 Email: susan.wei@okstate.edu Personal Website: http://spears.okstate.edu/home/yinghon/index.htm Education Ph.D., Marketing Department, University of North Carolina at Chapel Hill, 2006 Doctoral-level studies, Marketing Department, Chinese University of Hong Kong, 2000 M.Phil., Marketing and Management Department, City University of Hong Kong, 1999 B.A., Economics and Management Department, East-China Jiaotong University, 1990 Academic Employment Oklahoma State University Assistant Professor of Marketing 2005 - present Research Interests Interface between Marketing Strategy and Innovation Management: Market Orientation, Innovation Management, New Product Development, Corporate Entrepreneurship, Business-To-Business Marketing, and Learning Theory. Refereed Journal Publications Wei, Yinghong and Neil A. Morgan (2004), The Supportiveness of Organizational Climate, Market Orientation, and New Product Performance in Chinese Firms, Journal of Product Innovation Management, 21, 375-388. (Leading Article) (#1 innovation journal per ISI/SSCI impact rankings; 5-Year Journal Impact Factor without self-citation = 3.56 in 2010) Wei, Yinghong and Kwaku Atuahene-Gima (2009), The Moderating Role of Reward Systems in the Relationship between Market Orientation and New Product Performance in China, International Journal of Research in Marketing, 26 (2), 89-96. (Accepted in 2008) (#1 marketing journal from Europe per ISI/SSCI impact rankings) Atuahene-Gima, Kwaku and Yinghong Wei (2011), The Vital Role of Problem-Solving Competence in New Product Success, Journal of Product Innovation Management, 28 (1), 81-98. (Accepted in 2008) 1

Wei, Yinghong and Qiong Wang (2011), Making Sense of A Market Information System for Superior Performance: The Roles of Organizational Responsiveness and Innovation Strategy, Industrial Marketing Management, 40 (2), 267-277. (Accepted in 2010) Wei, Yinghong, Gary Frankwick, Tao (Tony) Gao and Nan Zhou (2011), Consumer Adoption Intentions toward the Internet in China: The Effects of Impersonal and Interpersonal Communication Channels, Journal of Advertising Research, 51(4), 594-607. (Accepted in Jan 2011) Wei, Yinghong, Gary Frankwick and Binh Nguyen, Should Firms Consider Employee Input in Reward System Design? The Effect of Participation on Market Orientation and New Product Performance, Journal of Product Innovation Management, forthcoming. (Accepted in 2009) Wei, Yinghong, Hugh O Neill, Ruby Lee, and Nan Zhou, The Impact of Innovative Culture on Individual Employees: The Moderating Role of Market Information Sharing, Journal of Product Innovation Management, forthcoming. (Accepted in 2011) Gao, Tao (Tony), Gordon Leichter and Yinghong Wei, Countervailing and Context- Dependent Effects of Value and Risk Perceptions in Manufacturers Adoption of Expensive, Discontinuous Innovations, Industrial Marketing Management, forthcoming. (Accepted in 2011) Manuscripts Under Preparation for Second Round Review Wei, Yinghong, Neil Morgan, Hugh O Neill, Tao (Tony) Gao and Nan Zhou, The Effects of Innovation Orientation, Market Orientation, and Ethical Leadership on Firm Performance, In preparation for resubmission to the Journal of Business Venturing. Wei, Yinghong, Saeed Samiee and Ruby Lee, How Do Organic Cultures Matter to Marketing Effectiveness? The Roles of Market Responsiveness and Product Strategy Change, In preparation for resubmission to the Journal of the Academy of Marketing Science. Manuscripts Under the First Round Review Ruby Lee and Wei, Yinghong, Important Complementary Resources for Customer orientation: The Role of Employee Orientation and Society Orientation, Under Review of the Strategic Management Journal. Manuscripts Under Preparation for Submission 2

Gao, Tao (Tony), Yinghong Wei and Gordon Leichter, The Role of Relationship Marketing in the Diffusion Process of Discontinuous Innovations Among Industrial Buyers. Target at the Journal of the Academy of Marketing Science. Wei, Yinghong, How does External Network Learning Reduce Learning Inertia in the New Product Development Process, Target at Journal of Marketing. Strategy Types and Inertia Patterns in Organizational Learning, with Neil Morgan and Kwaku Atuahene-Gima. Target to the Strategic Management Journal. How Entrepreneurial Orientation may Help the Firm to Reduce Inertia? with Neil Morgan and Kwaku Atuahene-Gima. Target to the Journal of Marketing. Research in the Progress Wei, Yinghong How do Executives Entrepreneurial Beliefs Matter to a Firm s Marketing Information Processing and Performance? How can Competitor Oriented Companies Improve their Problem Solving Competency, With Kwaku Atuahene-Gima, Finished Data Analysis. Will High Loyal and Low Loyal Customers View Brand Extension in Different Ways? Working Project with John Lynch. A Functional Magnetic Resonance Imaging (fmri) Study of Neural Perceptions toward Risk-Seeking and Risk-Averse Stimuli in the New Product Purchasing Decision Making, Grant Proposal Ideas with Xiaomin Yue. Publications in Refereed Conference Proceedings and Conference Presentations Wei, Yinghong, Ruby Lee and Saeed Samiee, How Do Organic Cultures Matter to Marketing Effectiveness? The Roles of Market Responsiveness and Product Strategy Change. At the Proceeding of the 2012 Winter AMA conference. (AMA Conference is the leading marketing academic conference) Jaewon (Jay) Yoo, Yinghong Wei, Gary L. Frankwick, and Thomas W. Lanis, Investment in Sales Force IT and NPD Success: Effects of Context and Process. At the Proceeding of the 2011 PDMA Research Forum. Wei, Yinghong and Ruby Lee, From Market Information Responsiveness to Organizational Chang: The Roles of Organic Cultures as Strategic Resources. Presented at 2011 Atlanta Competitive Advantage Conference. Wei, Yinghong, Neil Morgan, Hugh O Neill and Nan Zhou, The Effects of Innovation Orientation, Market Orientation, and Ethical Leadership on Firm Performance. At the Proceeding of the 2010 Research Symposium on Marketing and Entrepreneurship. 3

Wang, Qiong and Yinghong Wei, The Roles of Strategic Actions and Strategic Resources in Achieving Competitive Marketing Positions and Superior Financial Performance. Presented at the 2008 INFORMS Marketing Science Conference. Invited Speaker for the 2 nd Ph.D. Student Camp for Research in Business-to-Business Markets (August 2-3, 2007): From Inertia to Innovation. Sponsored by the Institute for the Study of Business Markets (ISBM) at Pennsylvania State University and Georgetown University, with the support of the AMA, the MSI, and Georgia State s Center for Business and Industrial Marketing. Wei, Yinghong and Kwaku Atuahene-Gima, Competency traps, willingness to cannibalize and new product creativity. Presented at the 2007 Winter AMA conference. Wei, Yinghong, Market Orientation and New Product Innovation: The Role of Competency Traps. Presented at the 2006 Winter AMA conference. Atuahene-Gima, Kwaku and Yinghong Wei, Project Team s Market Knowledge Competence and New Product Performance: The Mediating Roles of Problem Solving Competency and Position Advantage. At the Proceeding of the 2005 Summer AMA Conference. Atuahene-Gima, Kwaku and Yinghong Wei, Proximal and Distal Search Behavior and New Product Performance in Chinese New Technology Ventures. Presented at the 2005 Summer AOM conference. Wei, Yinghong, Hugh O Neill, Kwaku Atuahene-Gima and Nan Zhou, How do Executives Entrepreneurial Beliefs Matter to a Firm s Marketing Information Processing and Performance? At the Proceeding of the 2005 UIC Research Symposium on Marketing and Entrepreneurship. Wei, Yinghong, Hugh O Neill, Neil Morgan and Nan Zhou, How Does Market Orientation Work? Three-way Interaction of Market Orientation, Leadership Quality and Innovative Culture. At the Proceeding of the 2004 Winter AMA Conference. Wei, Yinghong, Hugh O Neill and Nan Zhou, The Role of Corporate Entrepreneurship in Companies in a Transitional Economy: A Multi-Level Analysis of How Firms Become Market Oriented. Presented at the 2003 Summer AOM Conference. Wei, Yinghong and Neil Morgan, The Mediating Role of Supportiveness of Organizational Climate in the Relationship between Market Orientation and New Product Performance in Chinese Firms. At the Proceeding of the 2002 Summer AMA Conference. Wei, Yinghong and Kwaku Atuahene-Gima, An Exploratory Investigation of the Moderating Role of Compensation Strategy between Market Orientation and New Product Performance in China. At the Proceeding of 2000 AMA Winter Conference. 4

Wei, Yinghong and Kwaku Atuahene-Gima, Market Orientation and New Product Performance: The Moderating Role of Compensation Strategy. Presented at the 12th Australian and New Zealand Academy of Management International Conference (1998). Awards and Other Achievements 2010 Kauffman Foundation Support for Early Stage Scholars in Marketing and Entrepreneurship 2009 Dissertation Research Market Orientation and Successful New Product Innovation: The Role of Competency Traps was listed on SSRN s Top Ten download list for ERPN: Market Segmentation (Topic) (by 8/22/2009) 2007 Listed in Marquis Who swho in America 2004 Winner of 2004-2005 Kauffman Dissertation Fellowship ($15,000) 2004 Winner of the Doctoral Dissertation Award Competition by the Institute for the Study of Business Markets (ISBM) at Pennsylvania State University ($5,000) 2004 AMA (Sheth) Foundation Visiting Scholars Travel Grant 2003 Humorous Speech Contest at Toastmaster Club: First Place at the Club level, Area level and Division level, and Third place at the State Level; Vice President for Education at the Chapel Hill Toastmaster Club 2000 Scholarship, University of North Carolina at Chapel Hill 1999 Scholarship, Chinese University of Hong Kong 1997 Scholarship, City University of Hong Kong 1994 Audit, Finance Management, (passed national examination), China Association of CPAs 1993 Accountant, (qualified by national examination, ranked first in city of Huizhou), Ministry of Personnel & Finance of People s Republic of China Teaching Interests and Experience Courses Taught: International Marketing, Principles of Marketing, Entrepreneurial Marketing (Creative Marketing Strategy for Small Business), New Product Development and Innovation Management, Participated in Marketing Strategy Seminar at the PhD level, Faulty Mentor for MBA student s Independent Study 5

Other Teaching Interests: Marketing Strategy, Marketing Management, Technology and Innovation, Marketing Research, Research Methods, Business to Business Marketing, and International Business Management, etc Average Class Sizes: 35 (Range: 13~56) Teaching Records: Undergraduate level (2004) at UNC: Instructor rating: 4.5/5.0; overall rating: 4.2/5.0 Undergraduate level (2006-2011) at OSU (Average): Instructor rating: 3.56/4; overall rating: 3.54/4 MBA level (2008) at OSU: Instructor rating: 3.27/4; overall rating: 3.09/4 Work Experience in Industry 1995-1997 Auditor, Stephen Liu & Company, Hong Kong 1993-1995 Acting General Manager and Chief Accountant, Desay Chemical-light Corporation, Guangdong, China 1992 1993 Assistant Accountant, Cost Management, Finance and Accounting Department, Gold Peak (China) Electronic Ltd, Guangdong, China 1990 1992 Assistant Accountant, Finance and Accounting Department, Railway Ministry of China, Beijing, China Academic Service Conference Track Chair: 2013 AMA Winter Conference, Marketing Strategy Track Editorial Board: 2011 Journal of Product Innovation Management Conference Panelist: 2006 Kauffman Foundation and IEI Research Conference on Technology Commercialization and Entrepreneurship Conference Session Chair: 2012 AMA Summer Conference 2010 AMA Summer Conference 2006 PDMA Research Forum 6

2006 AMA Winter Conference 2005 AOM Conference: Technology Innovation Management Division 2003 AOM Conference: Technology Innovation Management Division Journal and Conference Reviewer: 2012 2012 AMA Summer Conference 2011 2012 AMA Winter Conference 2011 Ad-hoc Reviewer for the Journal of Marketing 2010 Ad-hoc Reviewer for the Journal of Marketing 2010 2011 AMA Winter Conference 2010 2010 AMA Summer Conference 2009 Reviewer for 2009 Mary Kay Doctoral Dissertation Competition 2009 Ad-hoc Reviewer for the Journal of Marketing 2009 Ad-hoc Reviewer for the Journal of the Academy of Marketing Science 2008 Ad-hoc Reviewer for the Journal of International Marketing 2008 Ad-hoc Reviewer for the Journal of the Academy of Marketing Science 2008 Academy of Marketing Science Annual Conference: International-Multinational Marketing Track 2007 Ad-hoc Reviewer for the Journal of Product Innovation Management 2006 AMA: Innovation and Entrepreneurship Track, Development of New and Management of Existing Products Track 2005 Ad-hoc Reviewer for the Journal of Product Innovation Management 2005 AMA; PDMA; AOM: Entrepreneurship Division, Technology Innovation Management Division 2004 AMA; AOM: Entrepreneurship Division, Technology Innovation Management Division 2003 AOM: Technology Innovation Management Division Other Service: 2005 ISBM Ph.D. Research Camp: Invited to interact with the Ph.D. students as the previous competition winner by the Institute for the Study of Business Markets (ISBM) at Pennsylvania State University (One Day) University and Department Service 7

2012 Assessment Committee in the Spears School of Business 2012 Faculty Representative, 21 st Robert Mittelstaedt Marketing Doctoral Symposium in Nebraska on March 29-31, 2012 2012 Faculty Interviewer, Interviewing 2012 s PhD Applicants 2011 Faculty Interviewer, Interviewing the Students for 2011 Orange Book 2011 Member, Recruiting Committee for Faculty Positions 2011 Faculty Interviewer, Interviewing 2011 s PhD Applicants 2010 Faculty Interviewer, Interviewing the Students for 2010 Orange Book 2007 Faculty Panel, International Scholars Meeting at OSU-Tulsa Professional Development 2007 Structural Equation and HLM Modeling Workshop, Texas A&M University 2006 Who Wants to Be an Entrepreneur? One-day Workshop 2007 Marketing Faculty Workshop, American Marketing Association, at the Winter AMA Conference 2005 Junior Faculty Consortium of Technology and Innovation Management Division, Academy of Management Association, at the AOM Conference 2004 Case Teaching Workshop by Harvard University, at the University of North Carolina at Chapel Hill (4.5-day workshop) Professional Affiliations American Marketing Association, Academy of Management, Product Development & Management Association Language Fluent in Spoken and Written English, Mandarin and Cantonese Other Married; two children (ages 6 and 3); U.S. Permanent Resident 8