Adeel Ahmed MBA Marketing USA BBA Information Technology USA Professional Profile Professional manager with a broad-based background in marketing. Over 13-years of track record in strategic market planning, and the ability to meet goals. Intuitive business sense and an instant grasp of new technologies, underpin dedication to steer streamlined operations within a cost-effective and productive function. Experienced in marketing, and general management in different type of organizations. Respected for troubleshooting acuity and capacity to think outside the square for more effective outcomes. Ability to effectively combine corporate objectives, values with personal and professional goals and work ethics. Build and foster strategic business relationships at every level, creating client loyalty and resulting increased revenues and bottom-line profitability. K ey Strengths Strategic Market & Operations Planning Product Development & Positioning Branding/Brand Development Client Relationship Management Building B2B business Event Management and Promotion e-marketing and e-commerce Technical troubleshooting Key Account & Territory Management Team Building & Team Leadership Campaign planning and execution Event Planning/Coordination Market Identification/Penetration Budgeting, Pricing & Cost Control Career Snapshot REGIONAL MARKETING MANAGER 2003-2009 TEKLA ME DUBAI INTERNET CITY DUBAI U.A.E MARKETING MANAGER 1998-2003 WHITE STAR COMPANY L.L.C. SHARJAH U.A.E SALES & MARKETING MANAGER 1995-1998 COBRA INDUSTRIAL MACHINES SHARJAH U.A.E SALES MANAGER 1993-1995 AST INDUSTRIES DUBAI U.A.E SALES MANAGER 1991-1993 BURCAN COMPUTER ESTABLISHMENT ABU DHABI U.A.E ELECTRONICS TECHNICIAN 1988-1991 CAMCORDER CENTRE, BIRMINGHAM, ENGLAND
Areas Of Expertise Marketing Management Initiate and implement core marketing strategies; identify new mediums of marketing programs. Develop contacts in the market with the help of networking and business development. Review, analyze market trends, competitor information, pricing, recommending counter action to retain existing business and develop new marketing tactics. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Conduct research on consumer opinions and marketing efforts collaborating with marketing team. In line with the company s vision, develop and implement marketing concepts successfully. Plan, develop and implement new marketing strategies aimed at business growth and promotion. Effectively manage relationships and feedback with outside vendors and clients to ensure product awareness are continuously enhanced. Business Management Expertise in Business Management, Business Development, Client Relationship, Liaison with principals, handling large size set ups and monitoring business operations. Excellent capability to work as Profit Centre Head, develop new business entities and supervise team of management and technical professionals. Analyze, understand business client requirements and translate vision-objectives into project plan. Identify problems, review information, analyze options and apply solutions. Determine how a system should work and how changes in operations will affect outcomes. Introduce company to reputed organizations and establish direct contact with key strategic accounts for business growth and present business proposals to the clients. Liaise with suppliers, dealers, distributors and other concerned agencies for coordination. Tekla Middle East. Regional Marketing Manager Dubai Internet City U.A.E-From 2003-2009 Developed corporate brand and marketing communications to increase customer acquisition, analyzed the comparative effectiveness of advertising strategies to determine most effective strategy for each region. Executed a comprehensive B2B strategy that resulted in deployment of defined marketing objectives, centralized customer relationship management activities, and defined cohesive business processes. Brainstormed with product marketing managers to develop innovative marketing strategies on regular basis. Identified potential areas for development and expansion. Spearheaded business development functions through branding and marketing partnerships. Identified advertising markets utilizing demographic surveys, which significantly increased exposure in untapped markets. Expanded advertising strategy to all MEA regions. Doubled the number of dealers in the region, and improved their product knowledge and understanding of after sale service by providing training seminars. Taking care of print advertising and media buying, sales collateral (brochures, case studies, testimonials, and trade show seminars conferences, exhibitions), and Web site content. Redesigned and localized all segments catalogs from ground zero, based on local clients' needs organized version release celebration and roll out events to generate interest in products. Retain interest and increase product awareness by regularly keeping in touch with news letter. Generated new leads Increased sales inquiries through direct mail and email campaigns.
White Star Co. Marketing Manager Sharjah U.A.E-From 1998-2003 Created and introduced strategic marketing initiatives, which resulted in expanded customer base within a U.A.E. & GCC market. Played an integral role in sales functions, which resulted in optimized sales levels. Drive the entire Sales Marketing Revenue generation functions. Formulating long & short term marketing strategies, enhancing performance & efficacy of the sales and marketing team by clear strategic planning, implying operational motivation and excellent communication skills. Devising new ideas for Sales, Direct Marketing & Trade Promotions. Doing Qualitative Market Research, Implementation of Marketing Strategy & future planning based on marketing research. Dealing with corporate clients at regular intervals and enhancing the image of the company involving effective management. Proper management of dealers & retailers, appointing dealers and distributors. Constantly promoting company's products. Played an important role, right from pricing, market survey and distribution. The job involved interacting with consultants, engineers, and corporate clients regularly. Looking after sales and maintenance services along with customer care and increasing the customer bases. Recruitment, training & supervision of sales & marketing professionals. Cobra Industrial Machines Sales & Marketing Manager Sharjah U.A.E-From 1995-1998 Implemented ERP Solution Company wide, take initiative to reduce paperwork at least 60%, Oversaw conversion toward paperless process. In charge for personnel related matters such as recruiting and firing staff based on their previous performance. Recruited new staff from Sales Managers to Showroom in Charge. Handled and supervised sales team duties regularly and provided feedback to the Sales Department which could be useful in fine tuning long term strategy. Contoured economically company internal processes which help save time and improve efficiency. Continually participated in conducting market research and scanning new ideas. Searched and marketed new territories to develop international alliances and expand market share. Effectively acquired new dealership for major infrastructures of Europe & Turkey for Middle East. Kept abreast of current market conditions and monitored competitor s activities in order to have basis in developing an immediate and long term strategy and goals for the company. Established and created good working relations with competitors as well as cooperated with each others in many levels to come up with the competitive environment. Managed & directed sales team responsibilities almost on a daily basis. Increased client retention levels within highly competitive markets by providing exceptional level of service to all clients. Effectively negotiated terms of all major deals with clients.
AST Industries Sales Manager Dubai U.A.E- From 1993-1995 Performed as Sales Manager in hiring new competitive sales team. Introduced automation in factory to replace manual functions which will enhance work efficiency. Successfully solved the human resources problem by hiring the qualified and experienced technicians which increase the quality & quantity of work improvement at almost 100% production. Brought prestige for the company for making it the only company in UAE to have full ranges of industrial belts through the successful negotiation of exclusive dealership of 3 new vendors for M.E. Established new market for new product ranges therefore augmented profit by 80%. Burcan Computer Est. Sales Manager Abu-Dhabi-From 1991-1993 Conducted bend marking & pre-qualifying tenders, developed price estimation and prepared quotations to be forwarded to the potential customers. Identified clients requirements by discussing with them and provided cost effective solutions as per their needs. Also resolved all clients inquiries in a professional manner. Supervised the availability of computer spares/peripherals; placed orders with suppliers which maybe from local market or importing from outside. Worked as a Computer Hardware Engineer, whose job responsibilities include assembling computers, installing computers as well as building and testing of same. Demonstrated skills in designing special workstations for specific needs, like high-speed duel processor raid servers, dual processor NT base 3D rendering graphic workstations, non-linear editing suit for broadcasting use; including network solutions as per customer requirements. Imported various computer components from Taiwan and US. Provided assistance to all the department personnel on help desk services. Extended after sales and customer support on their site in assembling of PC s. Established and maintained good rapport with clients and suppliers. Performed other duties such as administration, customer support and business coordination. Camcorder Centre Electronics Technician Birmingham UK- From: 1989-1994 Responsible for diagnosing faulty electronic devices and conducting repairs. Generated reports of faulty issues including the action taken for future reference. Conducted an accurate testing of the equipment before enforcing the repair required. In charge for ordering spare parts needed to complete the repair jobs. Participated in various electronic courses organized by electronic companies. Gained extensive experience within the company by holding various positions. Started as Assistant Cameraman, then promoted to Cameramen. Also began to execute postproduction work as offline or nonlinear editing, computer generated titles and special effect. Extensive exposure to audio/video equipments and accumulated good knowledge of same. Major Achievements Successfully initiated the use of CRM solution in the company with an intention of increase in sales and improve in customers service thereby I manage to increase in sales at least 20%, within one year White Star Company. Effectively increased the accuracy of cutting material by introducing computerized system which had reduced wastage of materials by around 15%, AST Industries. Created separate self sufficient service department to provide better service to companies customers & help them to get new customers which started to generate extra income. Cobra Industrial Machines.
Extra Skills Working experience of semi-professional to professional video cameras. Ability to control all kinds of professional equipment such as VTR, special effect generator mixer, computer control lighting, graphic, Workstations, liner and non-liner editors. Working experience of still cameras and lighting. Working experience of 3D laser scanning camera. Complete working knowledge of electronics. Working experience as electronics engineer and technician of Camcorders Microwave Video HiFi System. Extra Activites Constantly work as freelance business consultant. Companies include : Lutfi Group of companies. Hakim Trading Company. Star Trading Etc. Help develop new business. Business includes: Advertising Agency in Sharjah. Aluminum Factory in Dubai Free Zone and in Sharjah. Second Hand car show room in Sharjah. Heavy machinery rental company Dubai. Video Rental Store chain In Dubai & Sharjah. Mobile Phone Store in Dubai. Industrial Services Company in Sharjah. More then three internet base companies in U.A.E. Education MBA major in marketing from American World University US. BBA major in Information & Technology from American World University US. Driving License Hold Valid UAE and British Driving Licenses. Languages Read, Write and speak fluently four languages including Arabic & English. Personal Statistics Nationality: Pakistani Date of Birth: 26/10/1969 Height: 5 feet 7 inches