EX EC U T I V E S T R AT EG Y SE R I ES. ORACLE ERP CLOUD SERVICE Back-Office Solutions that Keep You in Front

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EX EC U T I V E S T R AT EG Y SE R I ES ORACLE ERP CLOUD SERVICE Back-Office Solutions that Keep You in Front

Eecutive Summary Today's businesses face unprecedented challenges and changes. Technology advances, such as cloud computing, are accelerating the pace of change, and driving many companies to transform the way they operate. The cloud offers a way for organizations of all sizes to change the mi of IT spend so more resources are devoted to innovation and fewer on maintaining current systems. But without an enterprise-grade cloud, organizations may find themselves falling short of their cloud computing transformation goals. Oracle ERP Cloud Service, an enterprise-grade cloud offering, combines the power of Oracle ERP applications with the simplicity of the cloud so that companies can fully transform their back-office operations. Harness Information Technology to Drive Innovation (YHU\FRPSDQ\ZDQWVWREHPRUHLQQRYDWLYHZKHWKHULW VHQWHULQJHQWLUHO\QHZ markets with new offerings or bringing improvements to eisting products. The ZLQQHUVLQWRGD\ VHFRQRP\DUHXVLQJWHFKQRORJ\WRSRZHULQQRYDWLRQLQWKHLU RUJDQL]DWLRQVZKHWKHULW VKDUQHVVLQJ data to make better decisions, implementing changes into business processes, or quickly disseminating innovations throughout their business. 1 ENTERPRISE-GRADE CLOUD APPLICATIONS, ENGINEERED BY ORACLE The only vendor that offers: Complete and integrated best-practice business processes across functional pillars in the cloud Cloud applications any way you want them: in a public, private, or hybrid cloud Global capabilities, security and performance to meet even the most demanding requirements Despite the fact that 71 percent of companies say technology innovation increases competitive advantage, in most industries, up to 90 percent of FRPSDQLHVDUHQ WHYHQFORVHWROHveraging IT in this way. 2 So what is holding them back? Companies are spending the majority of their IT budgets on maintaining current systems, rather than on adding new capabilities or innovating. In 2012, organizations estimate that they will spend 63 percent of their IT budget to run day-to-day operations; in contrast, only 21 percent epect IT spend to support the organic growth of the business; and only 16 percent will go towards supporting major new business transformations, new products, services or business models. 3 What if you could change the mi of your IT spend and shift more of your resources towards growth and innovation? EXECUTIVE STRATEGY SERIES SEPTEMBER 2012 2

Cloud Computing Enables the Shift of More IT Resources from Maintenance to Innovation :H YHVHHQWKHHYROXWLRQRIsystems and technology from the mainframe to client server to the internet. Today, the evolution continues to delivering applications and platforms as a service through the cloud. The cloud radically transforms business by promising lower IT spend, greater agility, and more innovation²all of which are factors for increasing cloud adoption. For eample, in a recent survey by the Economist Intelligent Unit, 35 percent of eecutives are planning to use the cloud to drive innovation by 2015, nearly double the percentage from the prior year. 4 By leveraging the cloud, a company can free its IT staff to spend more time on strategic initiatives and innovation, and re-direct more resources to valuecreating activities from lower-value activities. 5 Not All Clouds are Created Equal Not all clouds are created equal, and one size does not necessarily fit all. Unfortunately, many organizations are finding out the hard way that the value of lower up-front costs is often overshadowed by the inherent problems with most first-generation cloud applications. Customers who entrust their business to multiple niche cloud providers are not realizing the full promise of the cloud in terms of functionality, control, and fleibility. While almost 9 out of 10 companies epected more IT agility with the cloud, only 47 percent are actually achieving it. 6 ³0RVW6DD6V\VWHPVDUH pretty good about reporting within the application, but dynamically analyzing data from multiple services is a whole GLIIHUHQWVWRU\ Information Week, ³5HWXUQRIWKH&ORXG6LORV -XO\ Having one cloud provider for customer relationship management (CRM) and another for human capital management (HCM)²and then trying to glue these proprietary systems together while integrating to an ERP system²can add to compleity and long-term costs. Integration and data compleities are amplified when it comes to core business operations such as financial accounting, risk and control management, procurement, and project portfolio management. Completing a business process or obtaining performance metrics from multiple and often separate systems is cumbersome and worse, results in inaccurate information. Security and operational performance are also critical concerns. Your financial, customer and company information must be safe, secure, and highly available. More often than not, niche cloud providers will outsource the management of their cloud applications to a third party and rely on multiple partners to complete their solution. What organizations need today is an enterprise-grade ERP cloud solution²a complete suite of cloud applications that incorporate best practice, end-to-end business processes, and dynamic reporting that integrates with cloud and onpremise systems. A solution that is fleible and modern, and reliable and secure²a solution called Oracle ERP Cloud Service. EXECUTIVE STRATEGY SERIES SEPTEMBER 2012 3

Three-quarters of finance eecutives (76 percent) agree that a solid cloud-computing strategy will be important for WKHLUFRPSDQ\ VVXFFHVVZLWKLQ the net 12 to 18 months. CFO Research, ³The Business Value of Cloud Computing, A Survey of Senior )LQDQFH([HFXWLYHV -XQH Transforming Back-Office Solutions with an Enterprise- Grade Cloud At Oracle, we have been delivering cloud services to organizations around the globe for more than a decade, giving us proven epertise in delivering applications on the cloud with the highest levels of security, performance, and VFDODELOLW\:H YHEXLOWWKHZRUOG VPRVWFRPSOHWHVXLWHRIHQWHUSULVH-grade cloud applications so organizations can enjoy the benefits of the cloud without having to compromise on functionality, security, or fleibility. Providing the full breadth of business operations, including financial accounting, risk and control management, procurement, inventory, and project portfolio management, Oracle ERP Cloud Service is a complete and integrated enterprise suite that transforms your back office into a collaborative, efficient, and intuitive hub. And, with the latest in social, mobile, and analytic technologies, organizations can optimize the collaboration and innovation across their enterprise. The Oracle ERP Cloud Service solution transforms your business in three ways: Provides a global enterprise solution, not just a siloed, departmental offering Moves beyond simply accessing information to taking action with information Addresses how people work, not focusing solely on transaction efficiency Moving from Departmental to a Global Enterprise Solution Only four percent of organizations have fully integrated their SaaS deployments with enterprisewide business processes. Forty percent of them say technology limitations are the reason for not integrating them. CRN, ³Appiro Shatters Cloud Silos with Cloud Broker Technology September 2010 While first generation clouds focused on specialized solutions that met the needs of a single department, Oracle ERP Cloud Service delivers a complete and comprehensive suite that provides the full breadth of capabilities that global organizations demand today, including full-featured financial accounting, project management, procurement, and risk and controls management. Designed using a 100% open standards-based platform, Oracle ERP Cloud Service is easily configurable and enables business process standardization across the global enterprise. :KHWKHU\RX UHDUDSLGO\JURZLQJRUJDQL]DWLRQRUDODUJHPXOWLQDWLRQDO2UDFOH ERP Cloud Service is designed and engineered for your global needs including full multi-gaap, multi-currency, multi-language, and multi-subsidiary capabilities. Easily conduct business across subsidiaries using complete, cross-functional business processes including automated intercompany. Be up and running in weeks versus months with Oracle's complete implementation lifecycle offering of pre-implementation, implementation and optimization services. For customers focused on speed and value, Start-up Packs deliver a ready-to-use instance quickly, easily, and cost-effectively through an approach that emphasizes an outof-the-bo philosophy and adoption of the best practices inherent in our products. EXECUTIVE STRATEGY SERIES SEPTEMBER 2012 4

Taking Action with Information Information is critical for business and cannot be stale, siloed, or static. And probably one of the biggest challenges is not having the right technology to match the job for employees to be the most effective. Oracle ERP Cloud Service lets knowledge workers move beyond accessing information to actually taking action in three ways: Within a transaction using embedded analytics About a process using role-based dashboards and work areas Across processes using a multi-dimensional reporting platform Embedded analytics deliver actionable information to users within a transaction relevant to their task at hand. For eample, recommendations and visual cues help users match a receipt to an invoice, or a purchase-order line to an invoice. Similarly, reminders inform users of items that require their attention, for eample LIDVXSSOLHUKDVSUHSD\PHQWVWKDWKDYHQ WEHHQDSSOLHG Role-based dashboards and work areas actively monitor processes to provide a FRQVROLGDWHGYLHZRIWLPHO\DQGUHOHYDQWLQIRUPDWLRQ)RUH[DPSOHDEX\HU V ZRUNFHQWHUGLUHFWVDEX\HU VDWWHQWLRQWRNH\DFWLRQVDQGSUREOHPDWLFKRWVSRWV using graphical views of key performance indicators (KPIs), dynamic summaries of required actions, role-based alerts, and personalized watch lists and work lists. As companies increasingly organize themselves around collaborative and fleible business networks, those who fail to adopt new technologies in time²not just the cloud, but also, for instance, the shift to mobility and connectivity²are likely to suffer as a result. CFO Research, ³The Business Value of Cloud Computing, A Survey of Senior Finance Eecutives -XQH Underlying the Oracle ERP Cloud Service is an innovative reporting model that provides immediate access to all accounting and project information. Built on 2UDFOH VDZDUG-winning Essbase technology, this native multi-dimensional reporting platform fulfills transactional and analytical information needs. For eample, single-step posting automatically updates general ledger balances in a multi-dimensional data model to provide consistent, timely, and accurate information to all users for both eternal and internal reporting. By utilizing a multi-dimensional model at the heart of the ERP solution, the Oracle ERP Cloud Service enables users to answer critical business questions and take action in real time. Shift Focus from Process to People Traditional ERP systems have focused on how best to optimize business processes across the enterprise. While this is still important, the bar has been raised with the introduction of social networking and mobile technologies. These technologies have had a tremendous impact on how workers perform their jobs and on their productivity. EXECUTIVE STRATEGY SERIES SEPTEMBER 2012 5

Oracle ERP Cloud Service shifts the focus from process to people, and is designed for how knowledge workers like to work today. Capabilities include a consumer-driven user eperience that is proven to increase user productivity, as well as applications natively built for mobile devices. 7RGD\ VPRELOHZRUNHUVFDQ use voice capture to record epenses, photo-capture their receipts, and submit epenses for approval from their mobile device. The mobile eperience is modern, secure, and robust²supporting both real-time or offline data access. Embedded tools and work spaces facilitate and encourage collaboration between team members through activity streams, forums, tagging, chat, wikis and blogs. Oracle ERP Cloud Service increases productivity by encouraging collaboration across teams and allows for sharing of information in a secure environment. Ninety-si percent of CFOs VXUYH\HGEHOLHYHWKDW³FORXG computing provides their business with quantifiable benefits. Google, Google Survey, 2012 Conclusion Moving your ERP applications to the cloud can deliver both short- and long-term benefits, including cost savings, improved agility, and faster innovation²but only if your cloud is enterprise-grade. Only Oracle provides enterprise-grade ERP cloud services that give you the most complete and advanced capabilities engineered on a platform you can trust. With Oracle ERP Cloud Service, you can confidently transform your business by directing more of your IT investment to drive innovation. Oracle ERP Cloud Service: back-office solutions that keep you in front. For more information on Oracle ERP Cloud Service, please contact your Oracle representative or visit oracle.com/cloud. Footnotes: 1 ³&RPSHWLQJIRUJURZWK:LQQLQJLQWKHQHZHFRQRP\ (UQVW <RXQJ 2 ³8VLQJ,7WR'ULYH,QQRYDWLRQ (ULN%U\QMROIVVRQ0,77HFKQRORJ\5HYLHZ 3 ³,70HWULFV,76SHQGLQJDQG6WDIILQJ5HSRUW *DUWQHU 4 Economist Intelligence Unit, 2011 5 ³&)25HVHDUFK7KH%XVLQHVV9DOXHRI&ORXG&RPSXWLQJ$6XUYH\RI6HQLRU )LQDQFH([HFXWLYHV -XQH 6 ³6WDWHRI&ORXG6XUYH\ 6\PDQWHF&RUSRUDWLRQ EXECUTIVE STRATEGY SERIES SEPTEMBER 2012 6

Oracle Corporation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