Introduction. Financial Performance. Divisional Review. Outlook



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1

Introduction Financial Performance Divisional Review Outlook Page 2

Highlights Record operating profit, up 14% to 56.2m 81% of profits from internet and mobile 20% increase in interim dividend Second half has started well Page 3

Introduction Financial Performance Divisional Review Outlook Page 4

Financial Highlights m H1 11 H1 10 Change Amounts Staked 2,225 1,892 +18% Gross Win 242 206 +18% EBITDA 68.1 60.7 +12% Operating Profit 56.2 49.5 +14% Profit Before Tax * 56.8 49.4 +15% H1 10 included World Cup stakes of 60m Gross win +18% comprises: Sportsbook +13% Gaming/machines +34% Sportsbook gross win margin -0.3% from unfavourable sports results Effective tax rate 14.3% moving towards 14% by 2012 Diluted EPS * 97.1c 82.2c +18% Interim Dividend 30.0c 25.0c +20% * H1 10 excludes once-off gains re the Sportsbet buyout call options revaluation within Financial Income and UK deferred tax asset recognition within Income Tax Expense Page 5

Operating Cost Growth m Average number of shops up 40 Almost exclusively online Non retail customer service Bank charges Performance related pay Streamed live sport Online data, telecoms, hardware More betting markets More retail product and opening hours New market R&D Page 6

Amounts Staked Financial Highlights - Divisional m H1 11 H1 10 Change Online (ex Australia) 771 540 +43% Online Australia * 642 593 +8% Irish Retail 483 476 +2% UK Retail 177 132 +34% Telephone (ex Australia) 152 151 +1% Total 2,225 1,892 +18% Gross Win Online (ex Australia) 101 75 +35% Online Australia * 48 42 +14% Irish Retail 51 55 (8%) UK Retail 33 24 +36% Telephone (ex Australia) 9 9 +1% Total 242 206 +18% Operating Profit Online (ex Australia) 36.5 29.0 +26% Online Australia * 9.8 7.9 +25% Irish Retail 5.1 9.0 (44%) UK Retail 4.7 3.0 +59% Telephone (ex Australia) 0.2 0.6 (66%) Total 56.2 49.5 +14% * Australia also includes legacy telephone operations accounting for less than 10% of its gross and operating profit Page 7

Cash Flow m H1 11 EBITDA 68.1 Operating Cashflow After Tax * 62.9 Investing and Financing Activities: Acquisitions (94.8) Enhancement Capex (10.5) Dividends (24.3) Other (1.2) 92% EBITDA conversion to operating cashflow after tax Buyout of Australian 39.2% minority Once-off increase in capex in H2 11 Closing cash 91m ( 47m excluding customer balances) Interim Dividend +20% to 30.0c Once-off H2 GST gain and cash receipt Decrease in Net Cash (67.9) * After deduction of estimated maintenance capex of 5.0m Page 8

Introduction Financial Performance Divisional Review Outlook Page 9

Online (ex Australia) m H1 11 H1 10 Change Amounts Staked 771 540 +43% Gross Win Sportsbook 57.7 40.5 +42% Sportsbook Gross Win % 7.9% 8.0% Gross Win Gaming / B2B 43.3 34.4 +26% Total Gross Win 101.1 74.9 +35% Operating profit 36.5 29.0 +26% Active Customers * 704,000 476,000 +48% Strong sportsbook growth: Active customers +46% Bet volumes +54% Average stake per bet -7% Mobile sportsbetting stakes up 279% to 22% of total stakes, with 35% of actives transacting Gross win % at upper end of expected 7-8% range Continued strong gaming operational performance drove record gaming customers and profits Opex growth in line with top line growth * Active customers defined as those who have bet in the period, excluding indirect B2B customers Page 10

Australia m H1 11 H1 10 Change * Amounts Staked 642 593 (1%) Gross Win 47.7 41.8 +5% Sportsbook Gross Win % 7.4% 7.1% Gross Profit 36.6 31.0 +8% Operating Profit 9.8 7.9 +15% Strong growth despite headwinds: Operating profit +15% * Online amounts staked +7% * Online gross win + 4% * Online active customers +16% Gross win percentage below expected due to adverse results Following buyout, substantial investment made for future Active Customers ** 131,000 114,000 +15% * In constant currency ** Active customers defined as those who have bet in the period Page 11

Online: Tax & Legal Developments UK: DCMS licence and HM Treasury tax review Timing Rate Enforcement Mitigation Ireland: 1% turnover tax to be implemented Australia: Federal Government review of Interactive Gambling Act Leave granted to appeal RNSW to High Court Once-off GST gain of 26m Other: Ongoing review of regulating markets Page 12

Irish Retail m H1 11 H1 10 Change Amounts Staked 483 476 +2% Gross Win 51.0 55.5 (8%) Sportsbook Gross Win % 10.5% 11.7% Operating Profit 5.1 9.0 (44%) Shops at period end 209 203 +3% Like-for-like KPIs: Bet volumes +8% Amounts staked -1% Gross win -11% Direct shop opex -4% Gross win percentage below normal 11-13% Two new shops opened Irish Retail Operating Profit Bridge H1 11 vs. H1 10 ( m) 9.0 Page 13

Irish Retail Competitor Shop Closures 245 Industry Accelerated shop closures supply down 14% from 2008 peak to c.1,120 shops Increased concentration of market amongst large operators 10 Paddy Power Market share of c.32%, up from 25-26% pre downturn Turnover per shop more than twice competitors Costs per shop down 20% versus 2007 Significant ongoing investment in value for customers Page 14

UK Retail m H1 11 H1 10 Change Amounts Staked 177 132 +34% Gross Win Sportsbook * 17.0 14.0 +21% Sportsbook Gross Win % 10.5% 11.5% Gross Win Machine Gaming ** 15.8 10.0 +58% Total Gross Win 32.7 24.0 +36% Operating Profit 4.7 3.0 +59% Shops at period end 142 107 +33% Like-for-like KPIs: Sportsbook * amounts staked +6% Sportsbook * gross win -1% Machine gross win ** +16% Total gross win +6% Direct shop opex +2% Gross win percentage below normal 11-13% SSBTs rolled out across GB estate 18 shops opened during the period and expected openings of 35-40 p.a. * Sportsbook includes sports betting over-the-counter and via Self Service Betting Terminals ( SSBTs ) ** Gaming machine gross win is after VAT at 20% in 2011 and 17.5% in 2010 Page 15

Shops Opened By Year UK Retail Profitability: Three Phases 11 Operating Profit ( m) PHASE 1 PHASE 2 PHASE 3 EBITDA Per Shop Pre Central Costs ( 000) 141 138 * Illustrative based on doubling H1 11 result Page 16

Telephone m H1 11 H1 10 Change Amounts Staked 152 151 +1% Gross Win 9.5 9.4 +1% Sportsbook Gross Win % 6.2% 6.2% UK growth offset by decline in Ireland: UK IRL Total Turnover +5% (5%) +1% Customers +8% +3% +6% Bets +15% +18% +16% Operating Profit 0.2 0.6 (66%) Active Customers * 59,000 55,000 +6% Operating costs +5% driven by: UK customer acquisition Growth in volumes Gross win percentage below normal c.6.5% Note: This division excludes legacy Australia telephone operations included within Australia Online Division * Active customers defined as those who have bet in the period Page 17

Introduction Financial Performance Divisional Review Outlook Page 18

Drivers of Growth Overall market growth Our market positions Our track record Our continued investment Page 19

1. Market Growth +26% +17% Source: Kantar Market Research Base: c.9,000 adults at each date Source: H2GC Consultants, July, 2011 Page 20

2. Our Market Positions: UK Betting Market Share Retail Mature Market Online Growing Market Mobile and Tablet Tomorrow s Market Paddy Power revenue per UK shop 30% above average of quoted UK competitors Yet 86% of UK online gamblers did not bet online with Paddy Power in 2010 Clear market leader: revenues 15% above our two quoted UK competitors combined 27-30% * 12-15% * 2% * Paddy Power estimates based on market research and competitors public filings Page 21

2. Our Market Positions: Brand Paddy Power Multi-Channel Competitors Online Only Competitors Source: Toluna Research, H1 11 Base: 1,300 regular online bettors Page 22

3. Our Track Record: Market Share Growth Growth In Online Active Customers Short Term (H1 11 vs. 10) Long Term (H1 11 vs. 05) *Weighted average of our three quoted multi-channel UK competitors Page 23

3. Our Track Record: Shareholder Returns Cent per share CAGR +30% Cent per share CAGR +33% Page 24

4. Our Continued Investment: UK/Ireland Online and technology headcount up 45% vs. Jan 10 2011 third party development days 3x 2008 2.2m YouTube views in H1, up 156% on H1 10 Largest ever Money-Back Special Biggest advertiser on Sky Sports in H1 11 Proven B2B capability Page 25

4. Our Continued Investment: Australia Buyout of 39.2% minority for 98m in March Over 75 new hires YTD Migration of Sportsbet and IAS to same operating platform as paddypower.com in July Fox Sports partnership deal covering AFL, rugby union and tennis since August Further mobile product releases, including iphone and Android apps, in Sept Source: Market research Feb-April 11; Base: 1,000 respondents Page 26

Conclusion Growing markets Strong market positions Excellent track record Scale through continued investment The second half of the year has started well. The Group looks forward to the balance of 2011 and beyond with confidence. Financial flexibility Page 27