SXSW 2015 EXHIBITOR HANDBOOK TRADE SHOW

SXSW 2015 EXHIBITOR HANDBOOK TRADE SHOW A COMPLETE GUIDE TO EXHIBITING AT SXSW

CONTENTS Key Facts: The Top 10 - - - - - - - - - - - 03 Booth Types & Diagrams - - - - - - - - 04 A- Z InformaMon & RegulaMons - - - 16 Trade Show Photo Gallery - - - - - - - 26 Index - - - - - - - - - - - - - - - - - - - - - - - - - 29 SXSW 2014

KEY FACTS: THE TOP 10 full A- Z Exhibitor InformaMon & RegulaMons from page 16 03 Design Renders: all booths 20x10 and larger, as well as any booth planning an extraordinary design, is required to submit a render including all dimensions for approval by January 23. Submit your designs via your online Exhibitor Kit under Uploads, or email it to tamara@sxsw.com. Booth Dressing & UJliJes: carpet/flooring is not included with your booth, contact Freeman Deco with enquiries and to place orders. Electricity is not included with your booth, but a free wifi network will be available to all exhibitors you may not set up your own wifi network. Contact ACC UMliMes with power and wifi quesmons, or if you require a hard- wired internet connecmon. Stand Assignments: your booth locamon and number(s) will be announced in early February you do not need your booth number(s) to place any orders. Note: exhibitors will not receive their booth numbers unml we have received your signed contract, full payment, and for booths 20x10s and larger, your design. Stand LocaJon: you may request a Trade Show locamon with your sales Account Manager, however we cannot make guarantees. Each booth s posimon is determined by many factors, and is at SXSW s final discremon. The enmre Trade Show hall gets very busy, so the single most important factor for exhibimon success is the experience and engagement offered to agendees, not locamon. Booth Walls: hardwall booth panels will be black; pipe & drape booth drapes will be black. No adhesives, drilled holes, pins, staples, or cuing is permiged Freeman Deco, will charge for any marks, damage, or residue. Contact Freeman for precise dimensions and advice on vinyl- wrap graphics, banners, display structures, and other ideas for displaying/mounmng your branding and materials. Shipping: all shipping to/from the ACC is managed by Freeman Deco. Refer to the Decorator Kit for address labels and full details. Booth Staff: booth workers and ambassadors must staff their booths during all Trade Show operamng hours, and are not permiged to roam the Trade Show or solicit outside the Halls. Unstaffed booths at any Mme for any length of Mme or abandoned/dismantled before 2pm on March 18 will be fined $1,500. Exhibitor Passes: solely for booth staff; they are not name- assigned and may be shared among shims of workers, but must be worn at all Mmes inside the Trade Show halls. Catering: all orders must be placed with the ACC s official catering service, Levy. No food or beverages can be brought in from outside suppliers. Refer to your online Exhibitor Kit for further informamon. Sound: noise levels will be closely monitored maximum level is 85dB for all live/recorded music performances or spoken presentamons, which are limited to a maximum of 15 minutes per hour. Please also refer to A- Z Exhibitor InformaJon from page 16 here, to your Stand Contract T&Cs, and to your online Exhibitor Kit or sxsw.com/resources- exhibitors

ISLAND BOOTHS 04 Style: exposed to an aisle on all four sides with no wall structures or flooring pre- installed, leaving a blank canvas exhibit space. Footprint*: virtually limitless, but no smaller than 20m x 30m (6m x 9m). Speak to your Account Manager for further details. Height restricjons: 12m (3.7m) high in the centre pormon, and 4m (1.2m) high within 3.3m (1m) of any aisle. Overhead signage*: permiged to hang from the ceiling directly over the footprint (within its dimensions), with the bogom edge of the sign no lower than 16m (4.9m) from the floor. Pure Michigan s 20x50 island (SXSW 2014) 10m aisle 10m aisle 10m aisle 10m aisle *Contact Freeman Deco for precise dimensions and to book sign- hanging

ENDCAP BOOTHS 05 Footprint size*: exposed to an aisle at the front and on both sides; 20m wide (6m) x 20m (6m) deep or deeper. Height restricjons: 12m (3.7m) high in the centre pormon to the back wall, and 4m (1.2m) high within 3.3m (1m) of any aisle. Overhead signage*: permiged to hang from the ceiling directly over the footprint (within its dimensions), with the bogom edge of the sign no lower than 16m (4.9m) from the floor. Enterprise Ireland s 20x20 endcap w/ A panels removed (SXSW 2014) Wall structure installed for all endcap (peninsula) booths: back wall dimensions* B panels: 4 of 3.3m (1m) x 8m (2.4m) each = 13m (4m) wide x 8m (2.4m) high C panels: 2 of 3.3m (1m) x 3m (0.9m) each = 7m (2m) wide x 3m (0.9m) high side returns dimensions* A panels: 2 of 5m (1.5m) x 3m (0.9m) each side = 10m (3m) deep x 3m (0.9m) high nn *Contact Freeman Deco for precise dimensions (eg for wall graphics), to request whether some/all A panels can be removed, and to book sign hanging.

CORNER HARDWALL BOOTH 06 Footprint size*: exposed to an aisle at the front and to one side; 10m (3m) wide or wider x 10m (3m) deep. Height restricjons: 8m (2.4m) high in the rear half to the back wall, and 4m (1.2m) high in the front half to the aisle. Overhead signage: not permiged. Sounds from Spain s 20x10 corner hardwall w/ aisle- side A panels removed (SXSW 2014) Wall structure installed for all corner hardwall booths: back wall dimensions* B panels: 3 wide of 3.3m (1m) x 8m (2.4m) high each for a 10x10; 6 panels for a 20x10; 9 panels for a 30x10, and so on. side returns dimensions* A panels: 2 of 5m (1.5m) x 3m (0.9m) = 10m (3m) deep x 3m (0.9m) high, each side *Contact Freeman Deco for precise dimensions, eg for wall graphics, and whether aisle- adjacent A panels can be removed.

10x10 LINEAR HARDWALL BOOTH 07 Footprint size*: exposed to an aisle at the front only; 10m (3m) wide x 10m (3m) deep. Height restricjons: 8m (2.4m) high in the rear half to the back wall, and 4m (1.2m) high in the front half to the aisle. Overhead signage: not permiged. MagToApp s 10x10 linear hardwall; note photo taken during load- in, floor is smll bare (SXSW 2013) Wall structure installed for all 10x10 linear hardwall booths: back wall dimensions* B panels: 3 of 3.3m (1m) x 8m (2.4m) = 10m (3m) wide x 8m (2.4m) high side returns dimensions* A panels: 2 of 5m (1.5m) x 3m (0.9m) each side = 10m (3m) deep x 3m (0.9m) high *Contact Freeman Deco for precise dimensions, eg for wall graphics.

20x10 LINEAR HARDWALL BOOTH 08 Footprint size*: exposed to an aisle at the front only; 20m (6m) wide x 10m (3m) deep. Height restricjons: 8m (2.4m) high in the rear half to the back wall, and 4m (1.2m) high in the front half to the aisle. Overhead signage: not permiged. TacMfy s 20x10 linear hardwall; note: own back & side drops (SXSW 2014) Wall structure installed for all 20x10 linear hardwall booths: back wall dimensions* B panels: 6 of 3.3m (1m) x 8m (2.4m) = 20m (6m) wide x 8m (2.4m) high side returns dimensions* A panels: 2 of 5m (1.5m) x 3m (0.9m) each side = 10m (3m) deep x 3m (0.9m) high *Contact Freeman Deco for precise dimensions, eg for wall graphics.

30x10 LINEAR HARDWALL BOOTH 09 Footprint size*: exposed to an aisle at the front only; 30m (9m) wide x 10m (3m) deep. Height restricjons: 8m (2.4m) high in the rear half to the back wall, and 4m (1.2m) high in the front half to the aisle. Overhead signage: not permiged. Apex- Brasil s 30x10 linear hardwall; note: vinyl- wrapped B panels, and inner dividing walls installed to create secmons (SXSW 2014) Wall structure installed for all 30x10 linear hardwall booths: back wall dimensions* B panels: 9 of 3.3m (1m) x 8m (2.4m) = 30m (9m) wide x 8m (2.4m) high side returns dimensions* A panels: 2 of 5m (1.5m) x 3m (0.9m) each side = 10m (3m) deep x 3m (0.9m) high *Contact Freeman Deco for precise dimensions, eg for wall graphics.

LINEAR HARDWALL BOOTH ADJACENT TO ENDCAP 10 Footprint size*: exposed to an aisle at the front only; 10m (3m) wide or wider x 10m (3m) deep. Height restricjons: 8m (2.4m) high in the rear half to the back wall, and 4m (1.2m) high in the front half to the aisle. Overhead signage: not permiged. Vinyl Recorder s 10x10 linear hardwall adjacent to an endcap stage right, and (unusually) also on a corner (SXSW 2014) Wall structure installed for linear hardwall booths adjacent to an endcap to one side. back wall dimensions* B panels: 3 wide of 3.3m (1m) x 8m (2.4m) high each for a 10x10; 6 panels for a 20x10; 9 panels for a 30x10, and so on. side returns dimensions* A panels: 2 of 5m (1.5m) x 3m (0.9m) each = 10m (3m) deep x 3m (0.9m) high B panels: 2 of 3.3m (1m) x 8m (2.4m) each = 7m (2m) deep x 8m (2.4m) high C panel: 1 of 3.3m (1m) x 3m (0.9m) = 3.3m (1m) deep x 3m (0.9m) high *Contact Freeman Deco for precise dimensions; note the adjacent endcap can be to the lem or right side, depending on locamon.

CORNER PIPE & DRAPE BOOTH 11 Footprint size*: exposed to an aisle at the front and to one side; 10m (3m) wide or wider x 10m (3m) deep. Height restricjons: 8m (2.4m) high in the rear half to the back wall, and 4m (1.2m) high in the front half to the aisle. Overhead signage: not permiged. Seidio s pipe & drape 10x10 corner w/ aisle- side return removed (SXSW 2014) Pipe & Drape structure installed for all corner pipe & drape booths: back wall dimensions* height = 8m (2.4m) width = 10m (3m) for a 10x10; 20m (6m) for a 20x10; 30m (9m) for a 30x10, and so on. side returns dimensions* each side = 10m (3m) deep x 3m (0.9m) high *Contact Freeman Deco for precise dimensions; note: the white rectangle on the back wall represents your company ID sign

10x10 LINEAR PIPE & DRAPE BOOTH 12 Footprint size*: exposed to an aisle at the front only; 10m (3m) wide x 10m (3m) deep. Height restricjons: 8m (2.4m) high in the rear half to the back wall, and 4m (1.2m) high in the front half to the aisle. Overhead signage: not permiged. Fotolia s 10x10 linear pipe & drape (SXSW 2014) Pipe & Drape structure installed for all 10x10 linear pipe & drape booths: back wall dimensions* width 10m (3m) x height 8m (2.4m) side returns dimensions* depth 10m (3m) x height 3m (0.9m) each side *Contact Freeman Deco for precise dimensions; note: the white rectangle on the back wall represents your company ID sign

20x10 LINEAR PIPE & DRAPE BOOTH 13 Footprint size*: exposed to an aisle at the front only; 20m (6m) wide x 10m (3m) deep. Height restricjons: 8m (2.4m) high in the rear half to the back wall, and 4m (1.2m) high in the front half to the aisle. Overhead signage: not permiged. AdverMsing Redbooks 20x10 linear pipe & drape (SXSW 2014) Pipe & Drape structure installed for all 20x20 linear pipe & drape booths: back wall dimensions* width 20m (6m) x height 8m (2.4m) side returns dimensions* depth 10m (3m) x height 3m (0.9m) each side *Contact Freeman Deco for precise dimensions; note the white rectangle on the back wall represents your company ID sign there will only be one sign per enmre booth in reality

30x10 LINEAR PIPE & DRAPE BOOTH 14 Footprint size*: exposed to an aisle at the front only; 30m (9m) wide x 10m (3m) deep. Height restricjons: 8m (2.4m) high in the rear half to the back wall, and 4m (1.2m) high in the front half to the aisle. Overhead signage: not permiged. Pipe & Drape structure installed for all 30x10 linear pipe & drape booths: back wall dimensions* width 30m (9m) x height 8m (2.4m) side returns dimensions* depth 10m (3m) x height 3m (0.9m) each side Oklahoma s 30x10 linear pipe & drape (SXSW 2014) *Contact Freeman Deco for precise dimensions; note the white rectangle on the back wall represents your company ID sign there will only be one sign per enmre booth in reality

LINEAR PIPE & DRAPE BOOTH ADJACENT TO ENDCAP 15 Footprint size*: exposed to an aisle at the front only; 10m (3m) wide or wider x 10m (3m) deep. Height restricjons: 8m (2.4m) high in the rear half to the back wall, and 4m (1.2m) high in the front half to the aisle. Overhead signage: not permiged. Audio- Technica s 30x10 linear pipe & drape adjacent to an endcap, stage lem; note: own back wall units installed and endcap- side pipe & drape return removed (SXSW 2014) Wall structure installed for linear pipe & drape booths adjacent to an endcap on one side: back wall dimensions* height = 8m (2.4m) width = 10m (3m) for a 10x10; 20m (6m) for a 20x10; 30m (9m) for a 30x10, and so on. side returns dimensions* each side = 10m (3m) deep x 3m (0.9m) high adjacent endcap s back wall B panels: 2 of 3.3m (1m) x 8m (2.4m) each = 7m (2m) deep x 8m (2.4m) high + C panel: 3.3m (1m) x 3m (0.9m) = 3.3m (1m) deep x 3m (0.9m) high *Contact Freeman Deco for precise dimensions; note the adjacent endcap can be to the lem or right side, locamon dependent.

A- Z EXHIBITOR INFORMATION & REGULATIONS 16 Please also refer to the Top 10 Key Facts on page 3 here, to your Stand Contract T&Cs, and to your online Exhibitor Kit or sxsw.com/resources- exhibitors for full informamon, contact details, and order forms. ACCESS TIMES (EXHIBIT HALLS) On show days, exhibitors may access the exhibit halls via the dedicated Exhibitor Pre- Show Entrance one hour before doors open for the Trade Show to set up your booth. At closing Mme, exhibitors will have up to 30 minutes to Mdy and secure materials, then exit via the main doors. SXSW and Show security will enforce these hours in order to maintain a secure and safe environment for all exhibits. Please also refer to Load In/Out in this Handbook for further details. ACCESS TIMES (SERVICE YARD) During load in/out exhibitors may access the service yard and loading bays. Exhibitors may not exit the halls at any Mme through the service yard on show days. AUDIO / VISUAL / TECH EQUIPMENT If you would like to rent any plasma screens, small PA systems, projectors, or even a laptop or tablet, contact Freeman A/V for full details. Find informamon and contact details in the A/V Order Form under Order Forms in your online Exhibitor Kit. BALLOONS Helium balloons are permiged but please be certain they are secured Mghtly to your booth. You could be fined by the ACC $100 for retrieval for each balloon that floats up to the ceiling, due to the potenmal safety risk if any become caught in the exhibit halls venmlamon systems. BLOCK PARTY Based on a classic pub crawl, the Block Party is held on Tuesday March 17 from 4pm- 6pm. This exclusive Trade Show event gives agendees the opportunity to move between parmcipamng exhibitors, Hosts, who will be serving complimentary refreshments and beverages. AddiMonally, agendees are also given a compemmon card that each Block Party Host stamps with their company logo. These cards are then entered into a raffle to win prizes, which provides extra incenmve for agendees to visit Hosts booths. Find out more about the Block Party and its promomonal benefits and about becoming a Host under PromoMon in your online Exhibitor Kit, or contact your Account Manager directly.

A- Z EXHIBITOR INFORMATION & REGULATIONS 17 BOOTH ASSIGNMENTS Your booth locamon & number(s) will be announced in early February you do not need your number to place any orders before then. Note: exhibitors will not receive booth numbers unml we ve received your signed contract, full payment, and for booths 20x10s and larger, your design. BOOTH CEILINGS Overhead booth awnings or canopies are permiged, subject to adhering to the shape and height limits prescribed for your booth type, they do not obscure any sight lines, and they are flame- retardant. Any overhead covering over 300 sq m (27.9m 2 ) must be figed with smoke detectors and a sprinkler system, and be approved by the ACC s fire marshal. Transparent/mesh fabrics are recommended, but solid materials are accepted. BOOTH LOCATION You are welcome to express locamon preferences to your Account Manager, which will be taken into serious consideramon, however there are no guarantees. Each booth s posimon is determined by many factors, and is at SXSW s final discremon. The enmre Trade Show hall gets very busy, so the experience and engagement offered to agendees is far more important than locamon. Refer to ExhibiMng Success in this Handbook and speak to your Account Manager for further advice. BOOTH RENDERS All booths 20x10 and larger, as well as any booth planning an extraordinary design, is required to submit a design render including all dimensions for approval by January 23. Submit your render via your online Exhibitor Kit under Uploads, or email it to tamara@sxsw.com. A pdf is preferred, but most other file types are acceptable. BOOTH SHARING Two companies may share a booth space only if the secondary company is a subsidiary or distribumon partner of the primary company. A sharing fee of $500 will be charged. nn BOOTH STAFF Exhibitors must staff their booths during all operamng hours of the Trade Show. Booth workers are not permiged to roam the Trade Show, or solicit inside or outside the ACC. Note: unstaffed booths at any Mme for any length of Mme, or abandoned/ dismantled before 2pm on March 18, will be fined $1,500. Please refer to your Stand Contract for details.

A- Z EXHIBITOR INFORMATION & REGULATIONS 18 BOOTH WALLS Hardwall booth panels will be black; pipe & drape booth drapes will be black. No adhesives, drilled holes, pins, staples, or cuing is permiged Freeman Deco, will charge for any marks, damage, or residue. Contact Freeman for precise dimensions and advice on wrapped graphics, banners, display structures, and other ideas for displaying/mounmng your branding and materials. Find informamon and contact details in the Decorator Kit under Order Forms in your online Exhibitor Kit. CANCELLATIONS For any reason you need to cancel your booth, please note refunds are not issued at any Mme. Furthermore, any cancellamons made amer February 27 will also incur a $1,000 penalty charge. Please refer to the Refund Policy paragraph of your Stand Contract for details. You may use the funds spent on the booth towards another markemng item your Account Manager can advise. CATERING No food or beverages can be brought in from outside suppliers. All food & beverages consumed, prepared, or distributed including promomonally, must be purchased through the ACC s official catering service, Levy. Find informamon and contact details in the Hospitality Menu under Order Forms in your online Exhibitor Kit, or email Kim at krobinson@levyrestaurants.com directly. CHILDREN During load in/out children aged 15 and under are not permiged in the Trade Show halls or the service yard & loading bays, due to the presence of heavy machinery and other potenmal dangers. nn CLEANING If you require any cleaning services for your booth, including vacuuming, place your order with Freeman Deco directly. Find informamon and contact details in the Decorator Kit under Order Forms in your online Exhibitor Kit. nn COME & CAPTURE FILM FACTORY The Come and Capture Film Factory in the busy northwest corner of the Trade Show is an engaging playorm for manufacturers, filmmakers and app developers to showcase their new tools for capturing and creamng content. For further informamon and to take part, contact sara@sxsw.com. nn COMPANY PROFILE Once your booth is booked, please submit your company profile as soon as possible: a 200- word descripmon for all online/digital lismngs. You re free to edit it at any Mme, but note that it can take up to 48 hours to update on all playorms. Write your profile under Company DescripMon in your online Exhibitor Kit.

A- Z EXHIBITOR INFORMATION & REGULATIONS 19 CREDENTIALS TRADE SHOW ACCESS Set Up SJckers For colleagues or contractors who only need access to build/dismantle your booth. Only valid during load in/out, they do not grant access to the Trade Show once it s open. Exhibitor Passes For booth workers; you do not need to provide us with workers names as they re not name- assigned, so can be shared among shims of workers. They must be worn by non- Registrant workers at all Mmes when inside, and to enter the Trade Show halls. You will receive two Exhibitor Passes per 10x10, and if needed, you may purchase one addimonal Exhibitor Pass per 10x10 for $125 each by contacmng your Account Manager. Exhibitor Passes do not grant access to any other SXSW acmvimes. SXSW Registrant Badges These are Conference RegistraMons and will grant access to all SXSW acmvimes (type- dependent), including the Trade Show. Exhibitors Registrant Badges will say Exhibitor on them, so wearing an Exhibitor Pass as well is not necessary. Each booth, regardless of its size, comes with one complimentary PlaMnum Registrant Badge. Purchased Registrant Badges cannot be refunded, but can be transferred to someone else we will waive the fee if you contact your Account Manager to make the request. Trade Show Day Passes Each exhibitor will receive eight Trade Show Day Passes. These can be given to anyone you choose who does not already have a valid Trade Show credenmal, eg a guest, a client, a colleague but they are only valid during the Trade Show s open hours. DIGITAL MAP You can find a digital map of the show floor at sxsw.com in the Trade Show heading under ExhibiMons or at eventbaseperspecmve.com/sxsw2015. All exhibitors booth assignments will be displayed here (once they ve been made), as well as the highlighted enhanced lismngs of all those that upgraded their profile. Please refer to Enhanced LisMngs in this Handbook for details. DIGITAL MUSIC LOUNGE The Digital Music Lounge, located in a prime dedicated space in the Trade Show, showcases some of the newest start ups in the field represenmng the evolving world of technology and music. For further informamon and to take part, contact luann@sxsw.com. DISCOUNT DEADLINES Some of our exhibimon suppliers offer discounts on items and services ordered early. Please refer to the Order Forms secmon of your online Exhibitor Kit for deadline dates.

A- Z EXHIBITOR INFORMATION & REGULATIONS 20 EACs (EXHIBITOR- APPOINTED CONTRACTORS) An EAC is a third- party company other than SXSW s official supplier that an exhibitor may choose to engage to provide equipment, materials, or services (eg stand builds, display units, etc). SXSW will only permit EACs to operate upon receipt of their CerMficate of Insurance and wrigen permission from the exhibitor. Please refer to the EAC form under Uploads in your online Exhibitor Kit for full details and T&Cs, and return it completed by February 13 via the upload link or by email to tamara@sxsw.com, or mail it to Tamara Kendall, SXSW, PO Box 685289, AusMn, TX 78768. ELECTRICITY A power supply does not come as standard with your booth. To order a connecmon, contact ACC UMliMes. You ll find full informamon and their contact details in the UMliMes Order Form under Order Forms in your online Exhibitor Kit. ENHANCED LISTINGS You have the opportunity to enhance your exhibitor profile in all the Trade Show exhibitor lismngs, which appear on the touchscreen digital kiosks in the Trade Show, on sxsw.com, and in all printed program guides. Contact your Account Manager for informamon on how to upgrade. EXHIBITING SUCCESS The most important factors for successful exhibimng are the experience and engagement you offer agendees locamon and size are definitely not everything! Be creamve, don t just rely on your good looks and business cards. Design an invimng space and be proacmve each day: demo your products, offer giveaways or snacks, provide interacmve, or one- off experiences unique to your business, or a useful tool such as device charging, and parmcipate in the Block Party (details in this Handbook). Also, promote your Trade Show presence in advance via social media and SXsocial to create a buzz, set up meemngs, etc. Speak to your Account Manager for more advice on how to make the most of your exhibit.

A- Z EXHIBITOR INFORMATION & REGULATIONS 21 EXHIBITOR CHECK- IN Please refer to the Exhibitor Arrival Guide, which can be downloaded from Schedule/Housing in your online Exhibitor Kit. Here you will find load- in dates, Mmes, maps, parking info, and notes on where & when to check- in and collect your SXSW RegistraMon and Exhibitor Passes. EXHIBITORS OWN ITEMS Exhibitors are welcome to bring/ship in any of your own booth furniture, flooring, decoramons, structures, A/V equipment, etc or any items sourced from an outside supplier (except food & beverages and wifi connecmons). If you do bring in your own materials, speak to Freeman Deco if you d then need material handling assistance or have any shipping enquiries. See Material Handling and Shipping in this Handbook for further informamon. FLOOR PLAN Download the Trade Show floor plan PDF under Schedule/Housing in your online Exhibitor Kit, or refer to the digital map at sxsw.com under ExhibiMons. Stand locamon requests can be made but cannot be guaranteed see Booth Assignments and Booth LocaMon in this Handbook. FURNITURE / FLOORING / DRESSING Your booth is supplied with one 6' x 30" table (black tablecloth) and two side chairs per 10x10 space. If you need any carpet/flooring, other furniture, display units, banners etc, contact Freeman Deco for informamon. Download the Decorator Kit from Order Forms in your online Exhibitor Kit. AlternaMvely, you re welcome to bring/ship in your own items, or anything sourced from an outside supplier (except food & beverages and wifi connecmons). NOTE: aisle carpets will be red pepper (flecked red & black), so choose flooring to stand out. Hardwall panels and booth drapes will be black. All booth elements must keep within your prescribed footprint and height limits. HANGING SIGNS Only endcaps and island stands are permiged to hang a sign or banner above their booth. They must be suspended directly over the footprint within its dimensions, and the bogom edge cannot hang any lower than 16m (4.9m) from the floor. Contact Freeman Deco to discuss delivery and to book its hanging. Find details in the Decorator Kit under Order Forms in your online Exhibitor Kit. HEIGHT & FOOTPRINT RESTRICTIONS All structures, furniture, décor, and booth elements must be kept within your footprint to keep aisles clear, and each stand type has its own prescribed height restricmons; refer to pages 4 15 in this Handbook for details. Note: any type of booth placed on a perimeter is allowed a 12m (3.7m) height limit in the centre pormon to the back wall, and 4m (1.2m) within 3.3m (1m) of any aisle.

A- Z EXHIBITOR INFORMATION & REGULATIONS 22 HOTELS (BOOTH STAFF) ExhibiMng companies will have access to a limited number of non- downtown hotel rooms for booth workers without a SXSW RegistraMon. Please refer to the hotel request link under Schedule/Housing in your online Exhibitor Kit, or contact housing@sxsw.com. HOTELS (EXHIBITORS WITH SXSW REGISTRATIONS) A certain number of hotel rooms are available for Trade Show exhibitors. Once you have returned your paperwork and paid your invoice, you will be provided with an exhibitor coupon code. Use the code to redeem your SXSW RegistraMon and to book your hotel room through our Housing Department. Any issues or quesmons regarding your room or booking, contact housing@sxsw.com. INSURANCE All exhibitors and exhibitor- appointed contractors (EACs) are required to supply proof of liability insurance. For more informamon and to upload your CerMficate of Insurance, please refer to Uploads in your online Exhibitor Kit, or contact chloe@sxsw.com with enquiries. LEAD RETRIEVAL For full details about lead retrieval, what equipment you ll need and how to place your order, please refer to Order Forms in your online Exhibitor Kit and speak to your Account Manager. LOAD IN / OUT Load- in: Fri March 13 & Sat March 14 9am 7pm, and Sun March 15 7am 9am. Load- out: 2pm 6pm Wed March 18. For maps, Mmes, and info about parking and where to collect your credenmals, download the Exhibitor Arrival Guide under Schedule/Housing in your online Exhibitor Kit. LOAD IN PASS Vehicle access to the ACC s Service Yard is only permiged with a SXSW Load In Pass at the specified Mmes. Download the Load In Pass under Schedule/Housing in your online Exhibitor Kit, complete it before arriving, and display it visibly on your dashboard ensure EACs have this Pass too. LOCKDOWN On Sunday March 15 to Tuesday March 17, the Trade Show halls will go into lockdown 30 minutes amer closing (ie at 6.30pm) each evening for security and safety reasons. All exhibitors must vacate the exhibit halls by this Mme. No re- admigance, no excepmons.

A- Z EXHIBITOR INFORMATION & REGULATIONS 23 LOGOS (EXHIBITOR S) As soon as you book your booth, be sure to upload your company logo straightaway via your online Exhibitor Kit under Uploads or email it to logos@sxsw.com. Please do not compress your logo; vector.eps files are preferred, Mffs or jpegs at 300 dpi are acceptable. Your logo will be displayed with your company profile on sxsw.com, on our digital maps in the SXSW GO app and on the touch screen kiosks in the Trade Show halls, and in the exhibitor lismngs in all our printed program guides. LOGOS (SXSW S) You may use exhibitor- specific webmles provided by SXSW to promote your parmcipamon in the Trade Show, which you can find under PromoMon in your online Exhibitor Kit. If you wish to use SXSW logos for other purposes, you will need approval from SXSW and to sign a license agreement. Please contact your Account Manager to request a permission form. MASCOTS / BRAND AMBASSADORS PromoMonal brand ambassadors and mascots are not permiged to roam the Trade Show or solicit anywhere else inside the ACC or outside the ACC. nn MATERIAL HANDLING & LABOR Freeman Deco provides various material handling services, some of which may be required due to health and safety regulamons, and they can also provide extra labor, should you need it. Find informamon and contact details in the Decorator Kit under Order Forms in your online Exhibitor Kit. MEDIA LISTS SXSW does not share press lists. Registrants have access to search for and network with other Registrants using social.sxsw.com. To find members of the media, log in and click Directory search at the top, then Advanced Search to search by industry, name, locamon, company, etc. NEXT STAGE This excimng space in the northeast corner of the Trade Show hosts intriguing conversamons and performances spanning the Music, Film and InteracMve industries. The program offers expert insights insights into current industry issues, and features some of the best emerging creamve talent at SXSW. Contact morgan@sxsw.com for further informamon and schedule enquiries, or to pitch your idea(s) for Next Stage 2015.

A- Z EXHIBITOR INFORMATION & REGULATIONS 24 NOISE REGULATIONS Exhibitors sound levels will be closely monitored throughout the Trade Show. The maximum level is 85dB for all live/recorded music or spoken presentamons. Performances are limited to a maximum of 15 minutes per hour. OPERATING SHOW HOURS The Trade Show runs from Sunday March 15 to Wednesday March 18 with open hours from 10am 6pm Sunday to Tuesday, and 10am 2pm on Wednesday. Please note Wednesday s closing Mme is earlier than past years. Exhibitors must staff their booths during all operamng hours, and booths must remain fully intact unml 2pm on the Wednesday. Note that booths unstaffed at any Mme (for any length of Mme) on show days, or abandoned/dismantled earlier than 2pm on Wednesday will be fined $1,500. Please refer to your Stand Contract for full details. PARKING Downtown parking, especially near the ACC, will be limited and street closures may make it difficult to get around. We strongly encourage using public transportamon where possible, or car- pooling. No parking spaces are reserved for exhibitors anywhere. Please also refer to the Exhibitor Arrival Guide under Schedule/Housing in your online Exhibitor Kit for maps and more about parking. PERFORMANCES Exhibitors are permiged to hold live/recorded music performances and spoken presentamons at their booths, however please bear in mind that they are limited to 15 minutes per hour. Sound levels will be closely monitored throughout the Trade Show the maximum level is 85dB for all live/recorded music or spoken presentamons. PROJECTIONS Any projecmons must be kept within the footprint and height limits prescribed for your booth type and not interfere with, or obscure any other exhibitors. This includes the content of the projecmon, what it is being projected on to, the projector unit itself, and any truss or mounts. If your booth is on a perimeter, you could be permiged to project onto your adjacent or facing wall contact tamara@sxsw.com for advice and approval.

A- Z EXHIBITOR INFORMATION & REGULATIONS 25 SECURITY The ACC has security officers present 24 hours a day, including inside the Trade Show halls. If you would like dedicated security personnel for your booth, contact the ACC directly. Find informamon and contact details in the UMliMes Order Form under Order Forms in your online Exhibitor Kit. SHIPPING All shipping to/from the ACC is managed by Freeman Deco. Find full informamon and address labels in the Decorator Kit under Order Forms in your online Exhibitor Kit. START UP CORNER Located in the busy southeast corner of the Trade Show, Start Up Corner showcases the best up- and- coming businesses in the InteracMve industry, from mobile apps to wearable technology and beyond. For further informamon and to take part, contact kame@sxsw.com. SWAG nn SXSW REGISTRANT LISTS PromoMonal merchandise is a useful way of enmcing agendees to your booth. Some suggesmons include t- shirts, earplugs, sunglasses, phone cases, USB smcks etc. Also, high- end daily giveaways, eg tablets, wearable tech, headphones, and gadgets are extremely popular too. We recommend having at least 3,000 units of the smaller items, and as many as your budget allows of the more expensive items. We protect the privacy of all our Registrants and do not publish their contact informamon. However, Registered agendees do have access to SXsocial at social.sxsw.com where they can search for and connect with other Registrants. VEHICLES Vehicles for exhibit display or for towing inside the exhibit halls need to be the first to load in and are usually the last to load out, and you must book spoing with Freeman Deco. Vehicles, boats, and similar exhibits with over 100 sq m (9.3m 2 ) of roofed area must have smoke detectors and a sprinkler system figed. For further informamon regarding fuel tank levels, bageries, ignimon keys, load in/out Mmes, and other regulamons, contact tamara@sxsw.com or Freeman Deco find their contact details in the Decorator Kit under Order Forms in your online Exhibitor Kit.

A- Z EXHIBITOR INFORMATION & REGULATIONS 26 WIFI A free wifi network will be available to all exhibitors you may not set up your own, as this overcrowds wifi spectrums. SXSW places significant investment to provide a free wifi infrastructure throughout the ACC that can support thousands of connecmons. This free wifi service will be a 5GHz network. Please contact ACC UMliMes with any quesmons about wifi and 5GHz- acceptable devices, or if you require a hard- wired internet connecmon. Find their details in the UMliMes Order Form under Order Forms in your online Exhibitor Kit. TRADE SHOW PHOTO GALLERY Exhibit Hall 4, towards Exhibit Hall 3 SXSW 2014

TRADE SHOW PHOTO GALLERY 27 Be innovamve......or be weird. Bring famous characters......or famous people. Give them a demo......or give them away.

28 TRADE SHOW PHOTO GALLERY SXSW 2014 Exhibit Hall 4 SXSW 2014 Exhibit Hall 3 - internamonals

29 INDEX Key Facts: The Top 10 - - - - - - - - - - - - - Booth Types & Diagrams - - - - - - - - - - islands - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 04 endcaps - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 05 hardwall corner - - - - - - - - - - - - - - - - - - - - - - - 06 hardwall 10x10 - - - - - - - - - - - - - - - - - - - - - - - - 07 hardwall 20x10 - - - - - - - - - - - - - - - - - - - - - - - - 08 hardwall 30x10 - - - - - - - - - - - - - - - - - - - - - - - - 09 hardwall adjacent to an endcap - - - - - - - - - - - - 10 pipe & drape corner - - - - - - - - - - - - - - - - - - - - - 11 pipe & drape 10x10 - - - - - - - - - - - - - - - - - - - - - 12 pipe & drape 20x10 - - - - - - - - - - - - - - - - - - - - - 13 pipe & drape 30x10 - - - - - - - - - - - - - - - - - - - - - 14 03 04 pipe & drape adjacent to an endcap- - - - - - - - - - 15 A- Z Exhibitor InformaMon - - - - - - - - - - 16 access Mmes (exhibit halls) - - - - - - - - - - - - - - - - 16 access Mmes (service yard) - - - - - - - - - - - - - - - - 16 audio/visual/tech equipment - - - - - - - - - - - - - - 16 balloons- - - - - - - - - - - - - - - - - - - - - - - - - - - - - 16 Block Party- - - - - - - - - - - - - - - - - - - - - - - - - - - 16 booth assignments - - - - - - - - - - - - - - - - - - - - - 17 booth ceilings - - - - - - - - - - - - - - - - - - - - - - - - - 17 booth locamon - - - - - - - - - - - - - - - - - - - - - - - - 17 booth renders- - - - - - - - - - - - - - - - - - - - - - - - - 17 booth sharing - - - - - - - - - - - - - - - - - - - - - - - - 17 booth staff - - - - - - - - - - - - - - - - - - - - - - - - - - - 17 booth walls - - - - - - - - - - - - - - - - - - - - - - - - - - 18 cancellamons - - - - - - - - - - - - - - - - - - - - - - - - - 18 catering - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 18 children - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 18 cleaning- - - - - - - - - - - - - - - - - - - - - - - - - - - - - 18 Come & Capture Film Factory - - - - - - - - - - - - - - 18 company profile - - - - - - - - - - - - - - - - - - - - - - - 18 credenmals - - - - - - - - - - - - - - - - - - - - - - - - - - - 19 digital map - - - - - - - - - - - - - - - - - - - - - - - - - - - 19 Digital Music Lounge - - - - - - - - - - - - - - - - - - - - 19 discount deadlines - - - - - - - - - - - - - - - - - - - - - 19 EACs (exhibitor- appointed contractors)- - - - - - - - 20 electricity - - - - - - - - - - - - - - - - - - - - - - - - - - - - 20 enhanced lismngs - - - - - - - - - - - - - - - - - - - - - - 20 exhibimng success - - - - - - - - - - - - - - - - - - - - - - 20 exhibitor check- in - - - - - - - - - - - - - - - - - - - - - - 21 exhibitors own items - - - - - - - - - - - - - - - - - - - 21 floor plan - - - - - - - - - - - - - - - - - - - - - - - - - - - - 21 furniture/flooring/dressing - - - - - - - - - - - - - - - - 21 hanging signs - - - - - - - - - - - - - - - - - - - - - - - - - 21 height & footprint restricmons- - - - - - - - - - - - - - 21 hotels - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 22 Insurance - - - - - - - - - - - - - - - - - - - - - - - - - - - - 22 lead retrieval - - - - - - - - - - - - - - - - - - - - - - - - - 22 load in/out - - - - - - - - - - - - - - - - - - - - - - - - - - - 22 load in pass - - - - - - - - - - - - - - - - - - - - - - - - - - 22 Lockdown- - - - - - - - - - - - - - - - - - - - - - - - - - - - 22 logos - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 23 mascots & brand ambassadors - - - - - - - - - - - - - 23 material handling & labor - - - - - - - - - - - - - - - - - 23 media lists - - - - - - - - - - - - - - - - - - - - - - - - - - - 23 Next Stage - - - - - - - - - - - - - - - - - - - - - - - - - - - 23 noise regulamons - - - - - - - - - - - - - - - - - - - - - - 24 operamng show hours - - - - - - - - - - - - - - - - - - - 24 parking- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 24 performances - - - - - - - - - - - - - - - - - - - - - - - - - 24 projecmons - - - - - - - - - - - - - - - - - - - - - - - - - - - 24 security - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 25 shipping - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 25 Start Up Corner- - - - - - - - - - - - - - - - - - - - - - - - 25 swag - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 25 SXSW Registrant lists - - - - - - - - - - - - - - - - - - - 25 vehicles - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 25 wifi - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 26 Trade Show Photo Gallery - - - - - - - - - Index - - - - - - - - - - - - - - - - - - - - - - - - 26 29