Invest Japan Activities and JETRO s Role



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Invest Japan Activities and JETRO s Role 26 th April 2007 Yutaka Harada Investment Advisor Japan External Trade Organization(JETRO) London 1

JETRO - Japan External Trade Organisation - 2

Japan External Trade Organisation (JETRO) Established: 1958, originally as a special public institution Changed to Incorporated Administrative Agency October 1, 2003 Employees: Approx 1,660 (840 in Japan and 820 overseas) Capital: 104.4 billion Yen Budget: 42.1 billion Yen (Fiscal 2004) 73 Overseas (23 in Europe) 38 in Japan 3

JETRO London s s overall sphere of activities JETRO London provides support to those who are looking to develop UK-Japan business links in the field of Trade and Investment. Current Prioritized Activities Organisation of JETRO London Promoting Investment in Japan Developing Trade Links between UK and Japan Supporting Japanese Companies in UK Developing Business related to Science and Technology Director General Deputy Director General Deputy Director General Industrial Research Dept Representative Office Investment Dept Investment Advisor Science, Technology & Industry Dept General Affairs Dept Trade Dept Japan Business Advisor Research Dept Agriculture Dept Construction Office Health & Welfare Office Kanagawa Pref. Office Japan Ship Centre 4

How can JETRO help your business? 5

JETRO s FDI Promotion Activities Dissemination of information in the UK Seminars, website, pamphlets Consulting services in the UK Invest Japan Business Support Center (IBSC) Providing consulting services and temporary office space 6

Invest in Japan Support Measures JETRO London offers a huge variety of support measures to British companies with an interest in doing business in Japan, based on their specific needs. 1. Enhancing Business Awareness Japanese economy seminar Publications JETRO Website / www.jetro.go.jp Media release etc 2. Specific Sector Information Mission pre-briefing Invest in Japan symposium Market publications Invest Japan website / www.jetro.go.jp/en/invest Invest Japan Study Programme 4. Support in Japan Providing office space in IBSC Setting up appointments Introducing business partners Consultation services Employee and labour issues etc 3. Providing Consultation Services Advising on strategy - Regulations and procedures - Government incentives - Selecting a location Tailor-made market research Sourcing potential JV partners 7

Invest Japan Business Support Center (IBSC) Locations: Tokyo, Osaka, Yokohama, Nagoya, Fukuoka, Kobe Consulting Services Marketing Laws and regulations National and local government incentives Cost simulation Incorporation procedures Employment and labor issues Facilities Free temporary office spaces (Tokyo IBSC has 35 spaces) Well-stocked library Exhibition space and auditorium JETRO has helped more than 300 foreign firms set up in Japan in the past three years alone 8

Trade Tie-Up Promotion Programme Match-making online business solution system Your Company Japanese Company Investment, Trade, Joint Venture, Technology Transfer and more www.jetro.go.jp/ttppe 9

Trade Tie-Up Promotion Programme A chance to show your product to the Japanese market! 10 10

JETRO Publications JETRO on the Internet www.jetro.go.jp/investjapan 11 12

JETRO London s Performance in FY2005 & 2006 (As of March 2007) Fiscal year starts in April JETRO London was approached by 142 UK & Irish companies, with ICT, Creative and Retail companies forming the majority in UK & Irish industries most active in Japan. Manufacturing/Non-manufacturing Breakdown by Sectors 85% 15% Manufacturing Non- Manufacturing 2%2%2%1%1%1% 3% 4% 4% 5% 6% 6% 8% 11% 18% 11% 14% ICT Creative Retail Others Bio Consulting Electronics Food Automotive Finance Recruiting Travel Healthcare Education Robotics Engineering Transportation 12 11

Success stories UK companies supported by JETRO in FY 2006 13 13

Abcam Inc The UK Company Abcam was originally established as a spin out of the University of Cambridge in 1998. This company sells antibodies to life science researchers on a global scale. How did JETRO help? Provided expert consultation with Advisor in London and with Bio Industry specialists in Japanese IBSC Supplied rent-free office space in Tokyo during preparatory stage Conducted tailor made research into the antibody reagents market. Advice on visa issues Their Business in Japan Abcam Inc. Japan KK was successfully set up in March 2007 14

Concept 10 Enterprises Ltd. The UK Company Concept 10 Enterprises was set up in 2003. It specializes as an online fashion and lifestyle store, combining current trends with classic, retro and limited edition pieces. They enjoy strong relationships with Levis Vintage, Adidas, Nike and Puma. How did JETRO help? Provision of free office space at Fukuoka IBSC. Practical advice with regard to Japanese tax and legal issues. Their Business in Japan In November 2006, Concept 10 set up in Japan under the name Doors KK. They currently operate an exclusive fashion store in Fukuoka. 15

Sevcon Ltd. The UK Company Sevcon enjoys the reputation of a world leader in the design, manufacture, and marketing of electric motor control systems for battery powered vehicles. Their customer base is worldwide How did JETRO help? Provided expert consultation with Advisor in London and with specialists in Tokyo IBSC Advised on legal matters and provided general support with regard to setting up an office in Japan Their Business in Japan Sevcon established Sevcon Japan KK in Tokyo in April 2006 to provide support to their existing customer base (major Japanese OEMs like Nissan, Toyota and Komatsu) and develop further business in the market. 16

Newton IT Ltd The UK Company Founded in 1998, Newton IT has become the leading IT service provider for the Japanese corporate market within the UK. How did JETRO help? Hands-on assistance with the formalities of establishing an office in Japan. Supplied expert advice in London and consultation with IT specialists in Tokyo. Provision of rent-free office space in Tokyo during preparatory stage. Their Business in Japan Newton IT Japan KK was successfully established November 2006, targeting the head offices of their existing Japanese clients in the UK. 17

Manzanita Capital Ltd The UK Company A private investment firm formed in 2001 with investors in the US Invests in companies and promotes their growth in the long-term How did JETRO help? Expert advice on establishing a legal entity in Japan at JETRO London Introduction of legal specialists through JETRO Tokyo Advice on visa issues Support in all procedures relating to the establishment of an office in Japan Their Business in Japan Manzanita Japan KK was successfully set up in Japan in June 2006 Having a direct presence in Japan allows Manzanita Capital to control their investments & facilitate their development 18

Romax Technology The UK Company Romax Technology was set up in Nottingham in 1995. This company offers conceptually advanced software and expert consulting services for the global transmission industry. How did JETRO help? Provided expert consultation with Advisor in London and with specialists in Tokyo IBSC Support in all procedures relating to the establishment of an office in Japan Provision of rent-free office space in Tokyo IBSC during preparatory stage Advice on finding a suitable location to set up Their Business in Japan Romax Technology Japan KK was successfully set up in Japan in January 2007 The Japan office deals with the importation of transmission software and offers customer support to Japanese clients. 1928

Notting Hill Bakery The UK Company Beverly Hills Bakery is a successfully run bakery in North London which was set up in 1990 Mark & Sayeh Peterson, the owners, decided to relocate to Japan to set up a sister bakery there How did JETRO help? Assisted this company with advice, both in London & Tokyo Consultation with specialists was provided in Tokyo IBSC Provided temporary office space in Tokyo IBSC during their preparatory stage Helped to find a suitable location to open their bakery Their business in Japan Notting Hill Cakes was opened in Nishi-Azabu in Tokyo in August 2006 There was great interest from Japanese media when this bakery opened last year 20

Centre People Appointment Ltd The UK Company Centre People is a recruitment consultancy based in the City of London. The company was set up in 1986 The company was originally focused on Japanese language recruitment but has now expanded its range of services How did JETRO help? Provided expert consultation with Advisor in London and with specialists in Tokyo IBSC Provided temporary office space in Tokyo IBSC during their preparatory stage Helped to find a suitable location to set up Their business in Japan Centre People Appointments Japan KK was set up in September 2006 The Japan office will be a recruitment agent as well as consultancy 21

Thank you for your attention Contact: JETRO London Yutaka_Harada@jetro.go.jp MidCity Place, High Holborn, London WC1V 6AL Tel: 020 7421 8300 / Fax: 020 7421 0009 www.jetro.go.jp / uk 22