LABOR MARKET REPORT Radio and Television Communications Occupations In San Diego and Imperial Counties February 2012
For more information contact: Center of Excellence Inland Empire & San Diego/Imperial Regions 114 S. Del Rosa Dr., San Bernardino, CA 92408 909.382.4072 elindstr@sbccd.edu Mission: The Centers of Excellence, in partnership with business and industry, deliver regional workforce research customized for community college decision making and resource development. Vision: We aspire to be the premier source of regional economic and workforce information and insight for community colleges. 2012 Chancellor s Office, California Community Colleges Centers of Excellence, Economic and Workforce Development Program Please consider the environment before printing. This document is designed for double-sided printing.
This labor market report provides statistical information on occupations and industries within the San Diego and Imperial county region with a focus on occupations related to Radio and Television Communications. In order to obtain labor market data, the relevant standard occupational classification (SOC) titles were identified. The following standard occupation titles have been included in this report: Producers and directors Radio and television announcers Reporters and correspondents Camera operators, television, video, and motion picture Film and video editors Broadcast technicians Sound engineering technicians Broadcast news analysts Occupations The largest occupation among those studied is Producers and Directors. In 2011 this occupation accounted for 1,188 jobs and is projected to increase to 1,251 jobs by the year 2018. The next largest occupation, Radio and Television Announcers, accounted for 730 jobs in 2011, followed by Reporters and Correspondents with 624 jobs for the same year. Seven of the eight occupations require some level of degree or certificate and one, Radio and Television Announcers, requires no more than on-the-job training. Of the seven that require a degree or certificate, the Broadcast Technician necessitates an Associate s degree and the Sound Engineering Technician requires a postsecondary vocational award. The remaining five require a four year degree or higher (see Table 1). Among these occupations the highest earnings are paid to Producers and Directors, with median hourly wages of $26.60. Sound Engineering Technicians are the second highest wage earners ($23.07). Table 1 Occupations (sorted by 2011 jobs) Occupation 2011 2018 2011 Education level Jobs Jobs MHE* Producers and directors (SOC 27-2012) 1,188 1,251 $26.60 Degree plus work experience Radio and television announcers (SOC 27-3011) 730 729 $12.33 Long-term on-the-job training Reporters and correspondents (SOC 27-3022) 624 593 $13.85 Bachelor's degree Camera operators, television, video, and motion picture (SOC 27-4031) 504 510 $15.24 Bachelor's degree Film and video editors (SOC 27-4032) 366 367 $16.73 Bachelor's degree Broadcast technicians (SOC 27-4012) 351 334 $16.61 Associate's degree Sound engineering technicians (SOC 27-4014) 184 189 $23.07 Postsecondary vocational award Broadcast news analysts (SOC 27-3021) 96 95 $16.17 Bachelor's degree Source: EMSI Complete Employment - 2011.4 *MHE=Median Hourly Earnings Employment Among the specified occupations, Producers and directors are the fastest growing occupations with a projected growth of 5% over the next seven years. Sound Engineering Technicians represent the second fastest growing occupation with an expected growth rate of 3% by 2018. Table 2 displays absolute and percentage growth statistics for the requested occupations. Five of the eight occupations are expected to either decline or experience no growth over the next seven years while the remaining Centers of Excellence Real-time data to advance community colleges 3
three are expected to grow at a single digit pace. Table 2 Occupational Employment Projections (sorted by growth) SOC Code Description 2011 Jobs 2018 Jobs Openings* Growth/ Decline % Growth/ Decline 27-2012 Producers and directors 1,188 1,251 321 63 5% 27-4014 Sound engineering technicians 184 189 46 5 3% 27-4031 Camera operators, television, video, and 504 510 99 6 1% motion picture 27-4032 Film and video editors 366 367 62 1 0% 27-3011 Radio and television announcers 730 729 149-1 0% 27-3021 Broadcast news analysts 96 95 19-1 -1% 27-4012 Broadcast technicians 351 334 76-17 -5% 27-3022 Reporters and correspondents 624 593 123-31 -5% Totals 4,043 4,068 893 25 1% Source: EMSI Complete Employment - 2011.4 *Openings = New + Replacement Jobs Regional Employment Concentration The San Diego and Imperial county region has a higher concentration of Film and Video Editors, and Camera Operators, Television, Video, and Motion Picture occupations than the national average, as illustrated by Figure 1. Camera Operators, Television, Video, and Motion Picture occupations have a location quotient1 (LQ) of 1.50 for 2011 which is expected decrease to 1.42 by 2018. Though the concentration of this occupation in the San Diego and Imperial county region is expected to decrease over the next seven years it is still expected to be well above the national average. Table 3 provides LQ details for all of the identified occupations. Figure 1 Occupational Concentration 1 See Data Sources and Calculations Location Quotient Centers of Excellence Real-time data to advance community colleges 4
Table 3 Location Quotient Detail SOC Code Description 2011 Jobs 2011 LQ 2018 LQ 27-2012 Producers and directors 1,188 0.93 0.92 27-3011 Radio and television announcers 730 0.78 0.75 27-3022 Reporters and correspondents 624 0.82 0.79 27-4031 Camera operators, television, video, and motion picture 504 1.50 1.42 27-4032 Film and video editors 366 1.23 1.17 27-4012 Broadcast technicians 351 0.82 0.77 27-4014 Sound engineering technicians 184 0.82 0.82 27-3021 Broadcast news analysts 96 0.81 0.75 Total 4,041 0.92 0.89 Source: EMSI Complete Employment - 2011.4 Industries Industries in the San Diego and Imperial county region that employ the identified occupations are listed below with their corresponding North American Industry Classification System (NAICS) codes: Cable and Other Subscription Programming (515210) Newspaper Publishers (511110) Television Broadcasting (515120) Motion Picture and Video Production (512110) Radio Stations (515112) Teleproduction and Other Postproduction Services (512191) Four of the six industries are expected to decline in job growth over the next seven years while two industries will realize substantial growth; Teleproduction and Other Postproduction Services (30%) and Cable and Other Subscription Programming (23%). Newspaper Publishers are projected to experience the largest decline over the next seven years, 24% by 2018. Television Broadcasting and Radio Stations will each shrink by 22% between 2011 and 2018 (see Figure 2). The Television Broadcasting industry leads with the highest average earnings per worker (EPW) at $97,141 annually, while the Motion Picture and Video Production industry reports the lowest EPW at $61,252 annually. Figure 2 Industries employing Radio and Television Occupations 3,384 2011 Jobs 2018 Jobs 2,758 1,834 1,400 1,055 823 855 779 796 617 408 532 Cable and Other Subscription Programming Newspaper Publishers Television Broadcasting Motion Picture and Video Production Radio Stations Teleproduction and Other Postproduction Services Centers of Excellence Real-time data to advance community colleges 5
The maps below depict the business and their location within the top 3 industries that hire Radio and Television Communications occupations in the two-county region. Map 1 - Top Industries in San Diego County Source: Centers of Excellence, California Community Colleges. Software and data provided by ESRI. Map 2 - Top Industries in Imperial County Source: Centers of Excellence, California Community Colleges. Software and data provided by ESRI. Centers of Excellence Real-time data to advance community colleges 6
Data Sources and Calculations Labor market data presented in this report were obtained from EMSI, Inc. at www.economicmodeling.com. EMSI provides the following clarification on the data source and calculations: Occupation Data Organizing regional employment information by occupation provides a workforce-oriented view of the regional economy. EMSI's occupation data are based on EMSI's industry data and regional staffing patterns taken from the Occupational Employment Statistics program (U.S. Bureau of Labor Statistics). Wage information is partially derived from the American Community Survey. The occupation-to-program (SOC-to-CIP) crosswalk is based on one from the U.S. Department of Education, with customizations by EMSI. Industry Data In order to capture a complete picture of industry employment, EMSI basically combines covered employment data from Quarterly Census of Employment and Wages (QCEW) produced by the Department of Labor with total employment data in Regional Economic Information System (REIS) published by the Bureau of Economic Analysis (BEA), augmented with County Business Patterns (CBP) and Nonemployer Statistics (NES) published by the U.S. Census Bureau. Projections are based on the latest available EMSI industry data, 15-year past local trends in each industry, growth rates in statewide and (where available) sub-state area industry projections published by individual state agencies, and (in part) growth rates in national projections from the Bureau of Labor Statistics. Location Quotient Location quotient (LQ) is a way of quantifying how concentrated a particular industry, cluster, occupation, or demographic group is in a region as compared to the nation. It can reveal what makes a particular region unique in comparison to the national average. As a rule of thumb LQs of 1.2 or higher indicates some degree of specialization for that occupation, for that region. Location quotients of 0.8 to 1.1 indicate a normal distribution of occupations within the region, i.e. the region is no more specialized in that occupational area then the national average. Location quotients of less than 0.8 may indicate that the region has less specialization in that occupation for that region, as compared to the national average. State Data Sources This report uses state data from the following agencies: California Labor Market Information Department. Business location data was obtained from InfoGroup, Inc. Business mapping was done using geographic information system (GIS) software ArcGIS provided by Esri, Inc. Important Disclaimer All information and data included in this customized report have been produced from mentioned publicly and privately available secondary sources. Unlike Center of Excellence Environmental Scans, the information contained in customized reports has not been independently validated by employers, nor does it contain information on other community college and external programs. Efforts have been made to confirm the accuracy of the data and the reported findings; however, neither the Centers of Excellence, COE host District, nor California Community Colleges Chancellor s Office is responsible for applications or decisions made by recipient community colleges or their representatives based upon this report. Centers of Excellence Real-time data to advance community colleges 7