Johnson County Community College Serving aspiring and existing entrepreneurs NACCE 8th Annual Conference Orlando, Florida 1
Topics for today: Mission Statement for JCCC s Center for Entrepreneurship Just the Facts about JCCC Why is Entrepreneurship Programming So Important Now at America s Community Colleges? Who Are Today s Entrepreneurship Students? What Changes are we Experiencing? Where We are Today: JCCC s History in Entrepreneurship Education JCCC s Future in Entrepreneurship Education Orlando, Florida 2
Mission Statement for JCCC s Center for Entrepreneurship The mission of JCCC s Center for Entrepreneurship is to increase economic prosperity in Kansas by training aspiring and existing entrepreneurs to research, plan, start and grow their businesses through classroom instruction, student organization activities professional consulting and management training workshops. Orlando, Florida 3
The Center for Entrepreneurship houses the offices of the entrepreneurship credit program faculty, the regional offices for the Kansas Small Business Development Center (KSBDC) consultants, the Collegiate Entrepreneurs Organization (CEO) and a Resource Center. The Center for Entrepreneurship is located on the second floor of the Regnier Center building at Johnson County Community College. Orlando, Florida 4
Mission Statement for JCCC s Entrepreneurship Credit Programming To support entrepreneurship education in credit and non-credit formats To continuously seek quality improvement in curriculum, programming and delivery formats To continuously explore and implement initiatives that weave entrepreneurship throughout the college To be a metropolitan, state and national example model of successful entrepreneurship education To share our learning experiences in entrepreneurship education with other community colleges. Orlando, Florida 5
Mission Statement for JCCC s Entrepreneurship Non-Credit Programming KSBDC Mission Statement The Kansas Small Business Development Centers Network increases economic prosperity in Kansas by helping entrepreneurs and small businesses start and grow through professional counseling, training, and resources. Growing Kansas Entrepreneurs How is it funded? US Small Business Administration Johnson County Community College Kansas Department of Commerce Orlando, Florida 6
Just the Facts about JCCC: Founded in 1969 Located in southwest quadrant of metropolitan Kansas City One campus, 234 acres 36,000 students (22,000 credit, 14,000 non- credit) 20 buildings on campus; 2 recently completed NACCE member institution since beginning Member of the League for Innovation Orlando, Florida 7
Just the Facts about JCCC Credit Student profile: 22% of the county s recent high school graduates come to JCCC Average age is 25.6 77% reside in county 55% female; 45% male 64% attend classes part time Class size averages 25-30 students Over 1/3 plan to transfer to another college or university 50+ one-and two-year certificate programs offered Orlando, Florida 8
Just the Facts about JCCC Non-Credit Student profile: Offers 3000+ workshops annually 200 active partnerships with area businesses, industries and agencies 340+ small business clients annually-3 primary counties served by JCCC 1000+ small business workshop attendees annually Orlando, Florida 9
Why is Entrepreneurship Programming So Important Now at America s Community Colleges? Entrepreneurs are crucial to a community s economic vitality because successful entrepreneurs develop innovative, growth, sustainable enterprises that create jobs and wealth. Community colleges are viewed as agents of local economic development the unsung heroes of higher education. Community colleges support their communities the logical by-product of an educated society is an economically successful society/community. 90% of community college students stay in their community. Orlando, Florida 10
Who Are Today s Entrepreneurship Students? What Changes are we Experiencing? Just out of high school the aspiring entrepreneur Dual enrollees (high school and college or multiple colleges) Completers of associate s, bachelor s and/or graduate degrees but not finding acceptable employment opportunities Employed in the corporate world but not finding self-gratification Orlando, Florida 11
Who are Today s Entrepreneurship Students? What Changes are we Experiencing? Employed in the corporate world as an intrapreneur,but not finding adequate recognition Skill master but no business acumen Business master but no skill acumen Family member living in the same household as an entrepreneur Displaced worker Underemployed Retiree/Unretiree Returning Veteran Orlando, Florida 12
1983 1992 1994 2003 2005 2006 2007 Small Business Development Center (SBDC) established @ JCCC AAS Entrepreneur ship degree (64 credit hours) Entrepreneur ship Certificate (29 credit hours) & Business Plan Mini- Certificate (5 credit hours) Developed 1st internal partnership: joint effort between credit/noncredit divisions Developed 2nd internal partnership: 9 Program- Specific Entrepreneur ship certificates Added 2 new credit courses; Total ENTR credit courses = 12 Also added 7 additional Program- Specific Entrepreneur ship Certificates; Total = 16 Added 6 additional Program- Specific Entrepreneur ship Certificates; Total = 22 Orlando, Florida 13
Where we are Today: JCCC s History in Entrepreneurship Education 1983: Small Business Development Center (SBDC) located at JCCC 1992: AAS Entrepreneurship degree (64 cr.hr.) 1994: Entrepreneurship Certificate (30 cr.hr.) 1994: Business Plan Mini-Certificate (now 7 cr.hr.) 2003: Developed 1 st Model: an internal linkage/partnership between credit and noncredit divisions 2005-2009: 2009: developed 2 nd Model: an internal linkage/partnership presenting program-specific entrepreneurship certificates (current total=25 program-specific entrepreneurship certificates 2007: Opened Center for Entrepreneurship Orlando, Florida 14
Where we are Today: JCCC s History in Entrepreneurship Education JCCC s Twelve Credit Courses in Entrepreneurship (ENTR) (totaling 25 credit hours): Introduction to Entrepreneurship (2) Opportunity Analysis (2) FastTrac Business Plan (3) Legal Issues for Small Business (2) Financial Management for Small Business (2) Franchising (3) Entrepreneurial Marketing (2) Family Business (3) Funding Acquisition (2) Capstone (2) Internship I (1) Internship II (1) Orlando, Florida 15
Where we are Today: JCCC s History in Entrepreneurship Education Current Entrepreneurship Credit Programs and Certificates: Entrepreneurship AAS Degree Program - 64 credit hours Entrepreneurship Vocational Certificate Program -30 credit hours (designed for students with existing degree) Entrepreneurship Mini-Certificate Program 7 credit hours (designed to add-on to any degree program) Entrepreneurship Program-Certificate Programs Currently 25 certificates have been developed averaging 34 credit hours (developed in collaboration with existing career programs on campus) Orlando, Florida 16
Where we are Today: JCCC s History in Entrepreneurship Education JCCC s KSBDC Services Counseling One-on-one Counseling by appointment, free and confidential Provided by 3 full-time consultants and an independent consultant network Starting a Business Success Right from the Start How to Start and Manage a Home-Based Business BoomerPreneurs: How Baby Boomers Can Start Their Own Businesses Accounting, Finance and Taxes Recordkeeping with QuickBooks Sales and Withholding Taxes Understanding Financial Statements Strategy and Leadership Strategic Business Planning CEO Roundtable Business Book Club Maximizing the Internet to Expand Your Business Non-credit courses credit courses can be taken for non-credit Orlando, Florida 17
1. Automotive Technology 22 21 2. Bed and Breakfast 3. Bookkeeping 20 4. Business Administrative Assistant 19 5. Catering 6. Fashion Alteration 7. Fashion Design 8. Fashion Merchandising 9. Floral Design 10. Game Design 11. Health Care Interpreting 12. Horticulture 13. Hospitality 1 2 3 14. Interior Design 4 5 15. Landscape Technician 16. Legal Nurse Consultant 18 17. Marketing Specialist 6 18. Medical Administrative 17 ENTREPRENEURSHIP Assistant 16 15 14 10 13 11 12 8 9 7 19. Pastry/Baking 20. Sustainable Agriculture 21. Tax Preparation 22. Visual Merchandising Orlando, Florida 18
Where we are Today: JCCC s History in Entrepreneurship Education Program-specific entrepreneurship certificates 1. Automotive Technology 2. Bed & Breakfast 3. Bookkeeping 4. Business Administrative Assistant 5. Catering 6. Digital Music Production 7. Fashion Garment Alteration 8. Fashion Design 9. Fashion Merchandising 10. Floral Design 11. Game Design 12. Healthcare Interpreting 13. Horticulture Orlando, Florida 19
Where we are Today: JCCC s History in Entrepreneurship Education Program-specific entrepreneurship certificates 14. Hospitality 15. Interior Design and Merchandising 16. Landscape Technician 17. Legal Nurse Consultant 18. Marketing Specialist 19. Medical Administrative Assistant 20. Multimedia Design 21. Pastry/Baking 22. Sustainable Agriculture 23. Tax Preparation 24. Visual Merchandising 25. Web Design Orlando, Florida 20
Where we are Today: JCCC s History in Entrepreneurship Education Program-specific Entrepreneurship Certificates defined: Each of the program-specific Entrepreneurship Certificates averages ~ 34 credit hours (or ½ of an Associate s degree) Each certificate packages existing skill courses with existing Entrepreneurship credit courses Each certificate was developed in collaboration with the department chair of the skill program Each certificate contains ~75% of the credit hours in skill-based courses from the partnering department and ~25% of the credit hours in Entrepreneurship courses Certificates do not contain general education courses Orlando, Florida 21
Where we are Today: JCCC s History in Entrepreneurship Education Collegiate Entrepreneur s Organization (CEO) -- JCCC s Student Organization JCCC CEO is a local chapter of the national organization. On a national level, CEO connects over 30,000 students through chapters at colleges and universities. JCCC Collegiate Entrepreneur s Organization (CEO) offers support and encouragement for all JCCC students who are interested in developing entrepreneurial pursuits by providing social, educational and networking opportunities beyond the classroom. Orlando, Florida 22
The future of JCCC s Entrepreneurship Credit Programming Maximize Business Plan Certificate Accelerated Programming Add 2 certificate program Family Business Entrepreneurship Certificate Direct Sales Entrepreneurship Certificate Add 4 credit courses Innovation and Creativity Professional Business Skills Family Business Issues Fundamentals of Direct Sales Orlando, Florida 23
Introducing JCCC s Accelerated Business Plan Certificate Orlando, Florida 24
The future of JCCC s Entrepreneurship Credit Programming The Accelerated Business Plan Certificate (7 credit hours) Existing approved certificate since 1994 Reinvented scheduling format from three stand-alone courses to one linked course number Designed to meet the demand of the Need to Reinvent Yourself audience who Needs the credit programming NOW Does not alter objectives or expectations of students because accelerated Student signs up for all three courses and may not opt in or out of individual courses creates one cohort of students Three Entrepreneurship faculty members; each course is graded and transcripted separately 3 credit courses: Introduction to Entrepreneurship, Opportunity Analysis, and FastTrac Business Plan Taught on 11 Fridays from 8am 5pm over a 14 week period in the same classroom Orlando, Florida 25
Introducing JCCC s Family Business Certificate Orlando, Florida 26
Why focus on the Family Business Certificate? Family businesses are the predominant form of enterprise around the world So much a part of our economy, we take it for granted Worldwide the estimate is 65-80% of all business 40% of the Fortune 500 are family owned or controlled About 60% of all publicly traded firms remain under family control Family Businesses generate half of the US gross domestic product and employ half the workforce Orlando, Florida 27
Family Business we all recognize: Smucker s Perdue Farms American Greetings Levi Strauss LL Bean Anheuser Bush Ford Motors Marriott Nordstrom Wal-Mart SC Johnson Hallmark Orlando, Florida 28
Multiple definitions of Family Business a firm in which one family owns a majority stake and is involved in the daily management of the business (Katz) companies in which a family or related families hold at least 51% of the shares, the family members constitute the majority of the senior management team, and the owners have responsibility for the day-to-day management of the business (PricewaterhouseCoopers) A family business is a synthesis of: Ownership control by members of a family or consortium of families Strategic influence of a family in the management of the firm Concern for family relationships The dream (possibility) of continuity across generations (Poza-2 nd Edition) Poza 2 nd Edition 09/09/2010 Career Pathways Committee 29
Family Businesses Contribution to the US Economy: A Closer Look (study of 2000 IRS data) Broad Definition: Family controls strategic direction Family participation in business 89% of business tax returns 100% sole proprietorships and farms 60% partnerships and corporations 24.2 million family businesses 62% of workforce/82 million individuals 64% of GDP - $5.9 trillion Orlando, Florida 30
Family Businesses Contribution to the US Economy: A Closer Look study of 2000 IRS data Middle Definition: Founder/descendant runs business Business is intended to remain in family 39% of business tax returns Only principle occupation sole proprietors - if not principle, less likely to intend to pass on 60% partnerships and corporations 10.8 million family businesses 58% of workforce/77 million individuals 59% of GDP - $5.5 trillion Orlando, Florida 31
Family Businesses Contribution to the US Economy: A Closer Look study of 2000 IRS data Narrow Definition Multiple generations participate in business More than one members of owner s family has management responsibility 11% of business tax returns 3 million family businesses 27% of workforce/36 million individuals 29% of GDP - $2.6 trillion 09/09/2010 Career Pathways Committee 32
Today s Family Business Realities : Only 30% of all family-owned businesses survive into the second generation Only 12% will still be viable into the third generation Only 3% of all family businesses will survive to the fourth generation level and beyond Job of a CEO is different when the VP in the next room is a daughter, brother, wife, etc It s different for the uncle who knew Jimmy growing up. Orlando, Florida 33
Today s Family Business Realities the Positive: Shared history, identity, values, priorities, traditions Verbal communications can be speeded up Understand each others preferences, hidden strength and weaknesses Commitment even to the point of self sacrifice can be expected Can we enhance the positives with our curriculum? Orlando, Florida 34
Today s Family Business Realities the Challenges: Work against professionalism relationships can intrude in business relationships Authority harder to exercise Roles become confused Business pressures can overload family relationships Tension, anger and confusion can affect both Can we minimize the challenges with our curriculum? Orlando, Florida 35
Courses in the JCCC s Proposed Family Business Certificate (32 credit hours): 1.Introduction to Entrepreneurship (2 credit hours) 2.Opportunity Analysis (2 credit hours) 3.Innovation and Creativity (3 credit hours) 4.Family Business (3 credit hours) 5.Accounting I or Small Business Accounting (3 credit hours) 6.Legal Issues for Small Business (2 credit hours) 7.Business Professional Skills (3 credit hours) 8.Financial Management for Small Business (2 credit hours) 9.Entrepreneurial Marketing (2 credit hours) 10.Human Resource Management (3 credit hours) 11.Issues in Family Business (2 credit hours) 12.FastTrac Business Plan (3 credit hours) 13.Funding Acquisition for Entrepreneurs (2 credit hours) 09/09/2010 Career Pathways Committee 36
Timeline for Implementation: 1. Needs Assessment Survey and Analysis Summer 2010 2. Development of additional course in progress 3. Internal approval process fall 2010/spring 2011 4. Kansas Board of Regents (KBOR) approval spring 2011/fall 2011 5. Family Business Certificate -- effective spring 2012 Orlando, Florida 37
Introducing JCCC s Proposed Direct Sales Entrepreneurship Certificate Orlando, Florida 38
Why focus on the Direct Sales Entrepreneurship Certificate? In 2008, US Direct Retail Sales generated $29.6 billion In 2008, US Direct Sales companies created employment for 15.1 million US citizens Direct Sales is a format for business entry in which an entrepreneur can become an independent contractor for one of the 200+ companies in the Direct Sales Industry Major product groups in this industry include: home & family care/home durables, wellness, personal care, services, clothing and accessories, and leisure/educational Orlando, Florida 39
Direct Sales Companies we all recognize: Avon Mary Kay Cosmetics Silpada The Pampered Chef Creative Memories Longaberger Shaklee Cutco Herbalife Celebrating Home Amway Global Reliv Orlando, Florida 40
Courses in the JCCC Proposed Direct Sales Entrepreneurship Certificate (22 credit hours) 1. ENTR 120: Introduction to Entrepreneurship (2 CH) 2. ENTR 180: Opportunity Analysis (2 CH) 3. ENTR xxx: Business Professional Skills (3 CH) 4. ENTR 142: FastTrac Business Plan (3 CH) 5. ENTR xxx: Fundamentals of Direct Sales (3 CH) 6. MKT 134: Professional Selling (3 CH) 7. MKT 202: Consumer Behavior (3 CH) 8. MKT xxx: emarketing (3 CH) Orlando, Florida 41
Thank You! Contact Information: Donna Duffey Professor and Department Chair, Entrepreneurship Johnson County Community College 12345 College Boulevard, Box 69 Overland Park, Kansas 66210-1299 913-469-8500 Ext. 3475 dduffey@jccc.edu Orlando, Florida 42