Positioning the Roadmap for POWER5 iseries and pseries Guy Paradise Larry Amy Ian Jarman
Agenda The Case For Common Platforms Diverse Markets: the pseries and iseries Common Platform: the Roadmap for pseries & iseries Differentiating Products: The Value of pseries & iseries Selling Together, Winning Together Summary 2
The Case for Common Platforms
Common Platforms: A collection of assets, components and designs from which diverse customer demands are satisfied Companies seek to reduce development and manufacturing costs, while offering a range of competitive products in many market segments Benefits: Reduced costs Improved time to market Reduced complexity Faster introduction of technology 4
Platform, Products, Markets Common platform: Differentiated products: Serving diverse markets: 5
Platform, Products, Markets Common platform: Volkswagon has B5 platform Differentiated products: VW Passat Audi A4 Audi A6 Serving diverse markets: Luxury sport car - A4 Luxury midsized - A6 sporty, emotional, with latest technology Midsized sedan Passat classical, tied to offering premium value 6
Common Platform, Differentiated Products, Diverse Markets 7
Common Platform, Differentiated Products, Diverse Markets 8
Diverse Markets: iseries and pseries
Diverse Markets: Franchise Profiles Primary Markets Customer focus Primary server role iseries SMB Solutions with growing strength in Enterprise accounts Internal efficiency Highest logical unit pseries Enterprise UNIX with growing strength in SMB accounts Business expansion Component in heterogeneous datacenter Application profile Multiple applications on single server Accounting and financial transaction processing Mixed environment on separate servers Analytical and high performance apps 10
Diverse Markets: SMB v Enterprise iseries pseries Small Medium Large Enterprise Size 11
Diverse Markets: Install Base iseries Install base pseries Install base Joint Install base 12
Diverse Markets: Solutions Portfolio Industrial Finance Distribution Communication Public iseries Common pseries GSMB 13
Common Platform: The Roadmap for iseries and pseries
Towards a Common Platform 1990s 15
Towards a Common Platform 2000-2003 16
Towards a Common Platform 2000 2004 1990s - 2003 17
Policy-based Orchestration 2004 Common POWER5 Server Platform AIX 5L Linux OS/400 IBM POWER Hypervisor POWER5 18
POWER5 Dual core chip - 0.13 micron Multithreaded CPU Behaves like four processors/chip Self healing autonomic circuitry Lower power consumption Supports AIX 5.2, AIX 5.3, OS/400 V5R3, Linux 19
IBM POWER Processor Roadmap 2004-5 2005-6 Future POWER5 130 nm > GHz Core Shared L2 > GHz Core Distributed Switch POWER5+ 90 nm >> GHz Core >> GHz Core Shared L2 Distributed Switch POWER6 65 nm Ultra high frequency cores L2 caches Advanced System Features 20
2004 Operating Systems Roadmap AIX 5L 5.3 Theme: Virtualization POWER Hypervisor: Micro-partitioning On demand management Increased scalability & performance OS/400 V5R3 Theme: Resiliency and operating system flexibility POWER Hypervisor: uncapped processors High availability and database enhancements AIX in a partition OS/400 Linux Theme: Flexibility and compatibility POWER Hypervisor Single Linux distribution for IBM POWER5 servers 21
Differentiating Products: The Value of pseries and iseries
One Platform, Multiple Product Deployment Options Common Platform IBM POWER5 Servers IBM POWER5 Servers are the industry s most powerful and flexible servers, running multiple operating environments simultaneously and dynamically adjusting to changing requirements. Exactly what you need to simplify IT infrastructure, lower risk, drive down costs and drive up productivity in today's on demand world. Multiple Product Deployment Choices pseries iseries Feature maximum performance and flexibility at low cost to serve the multiple workloads of the UNIX/Linux marketplace Feature fully integrated solutions including IBM middleware with maximum flexibility in operating system choice 23
Policy-based Orchestration Differentiating POWER5 Server Product Offerings for Diverse Markets AIX 5L Linux OS/400 IBM POWER Hypervisor POWER5 Model 747 24
Building a Product Offering to Lead the Enterprise UNIX Marketplace And for Growth in SMB AIX 5L Linux IBM POWER Hypervisor POWER5 Model 747 25
UNIX and Linux Leadership + Warranty, Service Options + A la Carte Configuration Flexibility + Performance Options + AIX 5L Linux IBM POWER Hypervisor POWER5 Model 747 26
p747 UNIX and Linux Leadership + Warranty, Service Options + A la Carte Configuration Flexibility + Performance Options + AIX 5L Linux IBM POWER Hypervisor POWER5 Model 747 POWER5 pseries 27
p747 UNIX and Linux Leadership + Warranty, Service Options + A la Carte Configuration Flexibility + Performance Options + AIX 5L Linux OS/400 IBM POWER Hypervisor POWER5 Model 747 POWER5 pseries 28
Building a Product Offering to Lead the SMB Solutions Market and for Growth In Enterprise Accounts OS/400 IBM POWER Hypervisor POWER5 Model 747 29
+ + + + + Standard or Enterprise Editions Optimized I/O for Scalable OLTP Technology & Application Upgrades Integrated Database & Middleware Windows, AIX Linux & AIX 5L Linux Integration OS/400 IBM POWER Hypervisor POWER5 Model 747 30
i747 + + + + + Standard or Enterprise Editions Optimized I/O for Scalable OLTP Technology & Application Upgrades Integrated Database & Middleware Windows, AIX Linux & AIX L Linux Integration OS/400 IBM POWER Hypervisor POWER5 Model 747 POWER5 iseries 31
Selling Together, Winning Together
Selling Together, Winning Together iseries Install base pseries Install base 33
Selling Together, Winning Together iseries Install base pseries Install base Competitive UNIX Installed 34
Selling Together, Winning Together iseries Install base pseries Install base Competitive Competitive UNIX UNIX Installed Opportunity 35
Selling Together, Winning Together iseries Install base pseries Install base Competitive Selling Competitive UNIX Together, UNIX Installed Winning Opportunity Together 36
Extending iseries Solutions with AIX Offering designed for iseries customers that want to extend management of multiple operating environments on a single server Supported on all POWER5 iseries servers with OS/400 V5R3 AIX 5.2 iseries HP AIX UX 5L pseries AIX 5.3 adds support for: Micro-partitioning, Virtual storage, Virtual Ethernet 37
OS/400 Option for Large Enterprises Offering designed for large enterprises whose strategic platform is UNIX, but need support on pseries to consolidate a static or declining OS/400 workload Supported on high end IBM POWER5 pseries servers only Not on entry 2-way or 4-way servers iseries pseries Limited OS/400 per processor license configurations available 1 or 2 processors only Pricing will equal Standard & Enterprise Edition prices on iseries on comparable products 38
Selling Scenario: Integrating Unix Customer scenario: iseries installed customer Large iseries running core ERP applications 3 small Data General Unix servers for infrastructure applications Customer objective is to simplify current IT infrastructure IBM response Can consolidate AIX 5L on iseries in 2H2004 for infrastructure simplification Start in 1H2004 by moving DG applications to AIX 5L on pseries Result: Customers happy with long term options to meet objective of IT simplification Customer invests immediately in AIX 5L to begin transition from Data General 39
Selling Scenario: Head to Head versus SUN Customer scenario: South African company wants to consolidate two 64-way SUN servers and needs assistance with port to AIX 5L No IBM servers installed IBM response Clearly pseries opportunity Not an opportunity for running AIX 5L on iseries would not be competitive Result: pseries is the lead for large UNIX competitive bids iseries will not compete in this space 40
Selling Scenario: IBM vs HP Customer scenario: iseries installed customer, running core ERP and Warehouse management system with growing OS/400 applications and workload Customer has HP installed running applications and web infrastructure Wants to know IBM s vision for datacenter management IBM response Show long term vision for iseries and pseries, with flexibility to run multiple operating systems Stress that pseries today and in the future is IBM s UNIX server of choice Result: Sell iseries as strategic platform for running OS/400 workload Sell AIX 5L as replacement for HP workload Customer has the option to deploy both iseries and pseries or to consolidate workloads on a single IBM system running OS/400 and AIX 5L 41
Summary
Summary Common platform Differentiated product offerings Serving diverse markets Shared technology leadership: AIX 5L Linux OS/400 IBM POWER Hypervisor POWER5 Selling together, winning together 43
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