Brochure More information from http://www.researchandmarkets.com/reports/2215331/ The Equity Trader Course. Wiley Trading Description: Get a comprehensive course in equity trading with this book and CD-ROM combination. Providing in-depth insight and practical knowledge, the authors walk you through the dynamics of this market and the mechanics of trading -- from entering a trade to following the market and profitably exiting a position. The companion TraderEx CD-ROM features a computer-driven trade simulator that offers hands-on experience in making tactical trading decisions in different market situations. Each chapter of the book works in combination with the simulation software so both novice and experienced traders learn to be versatile and successful in their purchasing and selling decisions. Contents: Foreword Alfred R. Berkeley III, CEO, Pipeline Trading Systems LLC. Preface. CHAPTER 1 Getting a Grip on Trading. Order Arrival. The Bid-Ask Spread. The Liquidity Dimension. Overview of TraderEx. Getting Started with TraderEx. From the Contributors 38 Using Trading Simulations on an Academic Trading Floor: Where the Rubber Meets the Road (Richard D. Holowczak). Reflections of a Finance Professor (Michael S. Pagano). On-the-Job Training at Mako (David Segel). CHAPTER 2 All About Liquidity. From Information to Prices. Defining Liquidity. Liquidity and Transaction Costs. Intraday Price Volatility, Price Discovery, and Quantity Discovery. The Origins of Liquidity. Illiquidity s Footprints in the Transaction Records. Discussion. Satisfying Institutional Traders Quest for Liquidity (Peter Jenkins). Giving Customers Greater Choice in Trade Execution: The NYSE Hybrid Market (John A. Thain).
Market Reaction to New Information (Claudio Werder and René Weber). CHAPTER 3 How to Use Limit and Market Orders. The Order Book and the Market. Order Types. A Look at the Market. A Reservation Price. Cost of Placing a Limit Order. Compensation for Placing a Limit Order. Should You Submit a Limit Order or a Market Order? How Should You Price Your Limit Orders? The Bid-Ask Spread. Handling a Large Order. An Option Trader s View of Limit Orders. The Big Picture. The Emergence and Growth of an Electronic Order-Driven Market (Gerald Putnam). The Use of Limit and Market Orders (Rainer Riess and Uwe Schweickert ). Order-Driven Markets: The Route to Best Execution (Jean-François Théodore). Exercises 158 CHAPTER 4 Choosing between Continuous Trading and a Periodic Call Auction. How is a Call Auction Used? Call Auctions and Market Structure. Bookbuilding. Order Handling Differences. NASDAQ s Crosses. How to Submit an Order to a Call Auction. A Reality Check. Option Value of Limit Orders in a Call Auction. Time to Call the Market. A Call Is Not a Call Is Not a Call (Alfred R. Berkeley III).
The NASDAQ Crosses: A View from the Inside (Frank M. Hatheway). Call Market Trading It s About Time (James Ross). Exercises. Appendix to Chapter 4: Further Details on Clearing Price Determination. CHAPTER 5 Market Intermediaries: Nuts n Bolts and Challenges. Emergence of the Modern Markets. Intermediation on the NYSE. Intermediation at NASDAQ. Overview of Market Maker Operations. Order Handling and Transparency in a Dealer Market. Competition and Preferencing. Price Improvement. The Future of Intermediaries in Hybrid Markets. NASDAQ Market Makers in the NASDAQ Stock Market (Robert Greifeld). Electronic Intermediaries for Block Trading (Martin Reck ). The Importance of Market Making (Frank L. Romanelli). CHAPTER 6 The Road to Technical Analysis and Algorithmic Trading. Dynamic Price Discovery. Quantity Discovery. Technical Analysis. Algorithmic Trading. Algo History at TIAA-CREF (Paul L. Davis). The Complexity of Market Information (John H. Porter). The Mood of a Market (David Segel ). Appendix to Chapter 6: Order Handling and Market Timing on a Trading Floor. CHAPTER 7 Performance Measurement. Three Simple Performance Measures. Transaction Cost Analysis. Risk Management. Best Execution.
Measuring the Performance of a Market Center. Best Execution and Performance Reconsidered. The Quest for Trading s Holy Grail Alpha! (Marcus Hooper). How Intelligent Traders Enhance Their Skills with a TCA Report (Wayne H. Wagner and Melissa Spurlock). Appendix to Chapter 7: Explaining Risk Aversion. APPENDIX Prices and Returns. The Measurement of Returns. Prices. Returns. The Intervaling Effect. About the Authors and Contributors. Notes. About the CD-ROM. Index. Ordering: Order Online - http://www.researchandmarkets.com/reports/2215331/ Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.
Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to 646-607-1907 (from USA) or +353-1-481-1716 (from Rest of World). If you have any questions please visit http://www.researchandmarkets.com/contact/ Order Information Please verify that the product information is correct. Product Name: Web Address: Office Code: The Equity Trader Course. Wiley Trading http://www.researchandmarkets.com/reports/2215331/ SC Product Format Please select the product format and quantity you require: Hard Copy (Hard Back): Quantity USD 106 + USD 28 Shipping/Handling * Shipping/Handling is only charged once per order. Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: Last Name: Email Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free email accounts when ordering (e.g. Yahoo, Hotmail, AOL)
Page 2 of 2 Payment Information Please indicate the payment method you would like to use by selecting the appropriate box. Pay by credit card: You will receive an email with a link to a secure webpage to enter your credit card details. Pay by check: Please post the check, accompanied by this form, to: Research and Markets, Guinness Center, Taylors Lane, Dublin 8, Ireland. Pay by wire transfer: Please transfer funds to: Account number 833 130 83 Sort code 98-53-30 Swift code IBAN number Bank Address ULSBIE2D IE78ULSB98533083313083 Ulster Bank, 27-35 Main Street, Blackrock, Co. Dublin, Ireland. If you have a Marketing Code please enter it below: Marketing Code: Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at http://www.researchandmarkets.com/info/terms.asp Please fax this form to: (646) 607-1907 or (646) 964-6609 - From USA +353-1-481-1716 or +353-1-653-1571 - From Rest of World