Q1 Standard FranSurvey (FS 2.4) Questionnaire In general, how would you rate the overall quality of your franchisor? Q2A Knowing what you know now, and if you had it to do over again, would you: Definitely Very likely Probably Probably not Definitely not Q2B If answered, Probably not or Definitely not continue to Q2B All others SKIP to Q3A Q3A Would you recommend this to a prospective e? Definitely would recommend Very likely would recommend Probably would recommend Probably would not recommend Definitely would not recommend Q3B If answered, Probably would not or Definitely would not continue to Q3B All others SKIP to Q4 1
Q4 Assigning an A through F grade, how would you rate your franchisor in the following areas: A B C D F know/ N/A The initial training supplied by the franchisor The initial opening support provided by the franchisor The ongoing training and support supplied by the franchisor The helpfulness and communication between fellow es Q5 Does your offer field support? Q5A If answered, continue to go to Q5A. If answered SKIP to Q6 How would you grade the helpfulness of your franchisor s field representatives? A B C D F Q6 Do you agree or disagree with the following statements? Strongly agree My franchisor responds in a timely way to my questions and minor problems. My franchisor understands that if I am successful, they will be successful. My franchisor and I are committed to a positive, long-term relationship. My franchisor encourages high standards of quality performance throughout the organization. My franchisor is a competent, skillful organization which I can rely on for help. I am able to communicate directly and effectively with senior management. Agree Disagree Strongly disagree know/ N/A 2
Q7 My franchisor is effective in resolving disagreements with es. Strongly Agree I m not aware of Disagree Strongly Disagree Know/ NA Agree any disagreements Q8 Do you agree or disagree with the following statements? Strongly agree My franchisor-sponsored advertising, promotional and marketing programs help improve my sales and profits. My franchisor effectively uses social media to help me promote my business. My franchisor effectively uses technology to help me manage and improve my business. My franchisor maintains a helpful and useful public website. My franchisor maintains a helpful and useful internal website. My franchisor s research and development (innovation) efforts help us to be competitive in the marketplace. The vendor programs facilitated by my franchisor are valuable to my business. My franchisor cares about e profitability and success. Agree Disagree Strongly disagree know/ N/A Q9 How would you rate the quality of products and/or services received from your franchisor? How would you rate the overall communication between home office personnel and es? In general, how would you rate the opportunity provided by this system? How would you rate the long-term growth potential for your business? How would you rate your business compared to the local competition? 3
Q10 What do you like most about your franchisor? Q11 How likely is it that you would recommend this to a qualified candidate? (With 0 being not likely at all, 5 being neutral and 10 being extremely likely) 0 1 2 3 4 5 6 7 8 9 10 Q12 What concerns you most about your franchisor? Q13 What comments or suggestions would you like to provide to senior management for improving your system? Q13A How long have you owned this? 1 Year or less More than 1 to 2 years More than 2 to 3 years More than 3 to 5 years More than 5 to 10 years More than 10 to 20 years More than 20 to 30 years More than 30 years If answered Less than 1 year or More than 1 to 2 years continue to Q13B C All other responses SKIP to Q13D 4
Q13B My franchisor helped me establish realistic expectations prior to my becoming a e. Strongly agree Agree Disagree Strongly disagree know/na Q13C My experience has met or exceeded my original expectations. Exceeded my Met my Below my expectations expectations expectations know/na Q13D If answered Q13C, SKIP to Q14A The financial results provided by this opportunity have met or exceeded my original expectations. Exceeded my expectations Met my expectation Below my expectation know/na s s Q14 Have you attended a National convention sponsored by your franchisor in the past 2 years? Q14A If answered continue to Q14A - Q14C If answered SKIP to Q14D Please rate the overall quality of the convention. Q14B Please rate the quantity of the networking opportunities available at the convention. 5
Q14C Please rate the quality of the networking opportunities available at the convention. Q14D If answered Q14C, Skip to 15A Q15A Do you plan to open additional stores, outlets, or territories of this? Definitely Probably Probably Definitely t applicable for know/na t t this Q15B If answered Definitely, Very likely or Probably SKIP to Q16 If answered Probably not or Definitely not continue to Q15B Q16 What age group do you fit in? 18-24 years 25-34 years 35-44 years 45-54 years 55-64 years 65 + years Q17 What was the last level of school you completed? 6
Some high school or less High school graduate Some college or current college student College graduate or beyond Q18 Prior to opening my first, my business experience could best be described as: Little to none Part-time or volunteer work 1-5 years of business experience 5-10 years of business experience More than 10 years of business experience Q19 Are you a Veteran? (The majority owner of this is a Veteran of the US Armed Forces and has received an honorable discharge) Q20 How many stores, outlets, or territories of THIS do you own? Currently unopened 1 2 3 4 5 or more Q21 I would like someone from senior management to contact me regarding an issue I would like to discuss. If answered yes, continue to Q22. If answered no, survey is complete Q22 (Drop Down Box) - Name - Phone/Email Address - Issue to be discussed 7