saveonenergy Bi-Weekly Update March 28, 2012
Meet the Presenters Rouselle Gratela Training Specialist Sandra Joy Manager, Marketing and Awareness Monica Low, Designer Farrah Bourre, Business Manager, Channel Bob Collins, Manager, Market Strategy Robert Edwards Manager, Private Sector 2
Today s Agenda 1. saveonenergy Update Upcoming Webinars What s in the Mail Bag? What We ve Heard Through LDC.Support Getting to Market With peaksaver PLUS Workshop Registration Now Open! Energy Efficiency End Use Training for LDC Program Sales Staff Registration Now Open! Getting Results With PROCESS & SYSTEMS: A Workshop for Key Account Managers and Roving Energy Managers Hold the Date! 2. Updating Your HOME ASSISTANCE and peaksaver PLUS Microsite 3. Retail Update 4. How to Exploit Your MPAC Data to Drive Savings 3
Upcoming Webinars Date Webinar Topics Duration Time Wed. Apr 11 Wed. Apr 25 saveonenergy Update o HOME ASSISTANCE Update saveonenergy Update o Reporting Update 90 mins 10:00 am 11:30 am 90 mins 10:00 am 11:30 am 4
What s in the Mail Bag? Here s some popular questions from the past week: Which track does this measure go under? What worksheets need to be completed? Download Getting to know the RETROFIT PROGRAM: A Guide for LDCs from Marketing Sharepoint 5
RDR Training & Support Strategy April 12 6
Getting to Market With peaksaver PLUS Will build on the four web-based Discussion Groups held in March Focused on helping LDCs prepare for the launch of peaksaver PLUS Will feature a brief program update, detailed discussions on IHD integration and panel discussion featuring a range of LDCs who will discuss differing approaches to the customer experience Detailed description and draft agenda available on event registration page To register: https://portal.powerauthority.on.ca/ex/app_registrations.jsp?token=hbansxga bva%3d 7
Energy Efficiency End Use Training for LDC Program Sales Staff Advanced Stream April 25 th, May 14 th and May 15 th hosted by PowerStream (on site building walkthrough audit included) Who should attend? o LDC business and industrial program sales staff with a technical background, and at least two years of CDM experience. o Third party service providers directly employed by an LDC to deliver one or more province-wide programs. No cost for qualifying LDC staff or contractors Limited to up to 25 participants only. Course details and agenda available on event registration page To register: https://portal.powerauthority.on.ca/ex/app_registrations.jsp?token=hbansxgabva%3d 8
Getting Results With PROCESS & SYSTEMS: A Workshop for Key Account Managers and Roving Energy Managers April 26 th workshop building on the November 24 th PROCESS & SYSTEMS Key Account Manager training and networking event o Will feature a review of program concepts and preliminary results to date o LDC Best Practices o Interactive discussion Who should attend? o OPA-funded KAMs and REMs o LDC staff working with large industrial customers Agenda and registration link forthcoming in LDC E-Blast 9
Updating Your peaksaver PLUS and HOME ASSISTANCE Microsite Monica Low, Designer
Walk-Through Demonstration
Retail Update Farrah Bourre, Business Manager, Channel
Spring Coupon Event Update Event runs from March 30 2012 through April 19 2012 Extreme Retail (Buck or Two) does not have participating stores in the Spring Coupon Event Home Hardware is now offering coupons on all eligible products If you are doing in store events with Canadian Tire, please submit form with confirmed event details and promotional plan for recording purposes to LDC.Support@powerauthority.on.ca. 13
Spring Coupon Event Update 2012 Retailers # of Stores Bi Annual Retailer Event Appliance Exchange Spring Appliance Retirement Accepting Applications For in-store Event Home Hardware 446 X Canadian Tire 199 X June 15th 17th X Home Depot 86 X X Giant Tiger 71 X Sears 46 X X TSC Stores 43 X X Lowes 25 X X Living Lighting 25 X Turkstra Lumber 11 X Sescolite/ Hoddor Lighting 2 X BMR Windsor 1 X X K&S Value Centre 1 X X Royal Lighting 1 X
Spring Coupon Event Update 15
What is the Exchange Event? Consumers will be eligible to retire their Dehumidifiers and Window/Room Air Conditioners Where? At all 199 Canadian Tire stores across Ontario When? June 16 17th, 2012 What? Exchange Event Measure Dehumidifier Room Air Conditioner Incentive $50 replacement coupon $50 replacement coupon 16
What is the Exchange Event? Dehumidifiers and room air conditioners must be in working order to be dropped off Savings from the Exchange Event will be proportionally allocated to LDCs based on the size of their residential customer base 17
Objectives of the Exchange Event Achieve energy and demand savings through the retirement and/or replacement of older inefficient dehumidifiers and window/room air conditioners Discourage the re-use of old, inefficient appliances Facilitate environmental benefits through properly decommissioning and recycling old appliances 18
In Store Events with Canadian Tire LDCs are encouraged to apply to Canadian Tire hold an In Store Event Applications for Event are available on icon Activity Review CTC store list and determine location Determine date you would like to be in store Complete application and send to Iain.Thomson@cantire.com with LDC Application for Retailer Event in the subject line Canadian Tire Response to LDC Application Deadline ASAP ASAP Two Months in Advance of In Store date (April 16, 17) 10 business days after receipt of application 19
Benefits of the In Store Event Promote the initiative and drive savings towards targets Opportunity for cross promotion of other initiatives, and sign people up for peaksaver PLUS Opportunity to provide guidance and educational materials to customers on how to save energy Strong relationships between LDC and Retailers in the community. Communicate directly with your Canadian Tire to co ordinate efforts. 20
Exchange Event Focus on Dehumidifiers EM&V Results from the 2010 Power Savings Event demonstrate the value of marketing dehumidifiers in the 2012 Exchange Event Measure Energy Star Window Air Conditioner Energy Star Dehumidifiers Average Per-Unit Savings (kwh) 2010 Spring Units 140.7 5,157 284.0 4,648 Measure Energy Star Window Air Conditioner Energy Star Dehumidifiers Net Annual Energy Savings (MWh) Net Coincident Summer Savings (MW) Net Coincident Winter Savings (MW) Lifetime Energy Savings (MWh) 368 0.37 0.00 3,311 525 0.05 0.07 6,305 *From Final Evaluation Report: 2010 Power Saving Event Program http://www.powerauthority.on.ca/evaluation-measurement-and-verification/evaluation-reports 21
LDC and Canadian Tire Advertising Canadian Tire is advertising the Exchange Event on the front page of the Ontario Flyer the weekend of June 16 17 th There are 8 Energy Star rated Dehumidifiers available ranging in price from $159 to $349.99 If you are planning on advertising your in store event, please submit all draft marketing material to the Canadian Tire Head Office a minimum of 2-3 weeks before placement Email: Iain.Thomson@cantire.com The LDC Working Group will develop a toolkit to support LDC outreach and events 22
How to Exploit Your MPAC Data to Drive Savings Bob Collins, Manager, Market Strategy Robert Edwards, Business Manager, Private Sector
Exploiting the MPAC Segmentation Reports Agenda Where to download reports The LDC MPAC Segmentation Report Structure A Business Development Overview by Robert Edwards Your MPAC report and deciding on key target (sub-)sectors Purchasing or creating a list Linking to billing database to take advantage of usage when prioritizing contacts Identifying Opportunities Develop a Plan Work the Plan
MPAC CI&I Segmentation Reports Available Ready for download on SharePoint in the For Review library Reports show property counts for key sectors and sub-sectors in your service territory for commercial, institutional, industrial, agricultural and multi-unit res properties Building age and size detail is also included where available Information resource to enable each LDC to quantify the potential for saveonenergy business and industrial programs
MPAC CI&I Segmentation Reports Available Reports are available for each LDC Service Territory Information reported at the Sector and Sub-Sector levels Sectors: Commercial, Industrial, Institutional, Agricultural, MURB Commercial Subsectors Retail, Office, Foodservice, Financial Services, Hospitality, Auto Sales & Service, Other Industrial Subsectors Warehousing, Automotive, Iron & Steel, Pulp & Paper, Food & Beverage, Mining, Waste Water, Cement, Petroleum, Other Institutional Subsectors Education, Museums/Halls/Clubs, Other Agricultural Subsectors Poultry, Dairy, Swine, Greenhouses, Other MURB Subsectors Apartments, Condos, Row Houses
MPAC LDC Reports: A refresher on their structure TIP! Please read the sheet entitled Background Info before proceeding with your analysis of the data in your territory Now, a quick walk-through of the report
Level 1: Building Counts & Characteristics
Level 2: Building Counts & Characteristics Of Sectors: Commercial
Level 2: Building Counts & Characteristics of Sectors - Industrial
Level 3: Building Counts & Characteristics of Subsectors Commercial (Retail)
Level 3: Building Counts & Characteristics of Subsectors Industrial (Warehouses)
Level 4: Building Counts & Characteristics of Types Within Subsectors - Commercial
USING THE LDC CI&I PROFILE REPORTS
Business Development / Prospecting (Almost) no matter what you do you re selling: Your services Your point of view Yourself Now, you re selling' incentives for electricity reduction You have a set target to meet You have a Product: $$ Still not an easy sell
Business Development / Prospecting Re-visit Business Development Practices/Activities Really understand the make-up of your territory Determine what opportunities exist Choose those top areas you re going to invest your time on Put a Plan in place with details, time frames, specific goals Work the Plan
Business Development / Prospecting How to identify the Opportunities 1. Experience Large industrial, manufacturing, distribution, warehouses Municipal Academic Social Healthcare Malls, Power Centres Hotels Multi-res 2. Data MPAC Purchase records for a pilot Info Canada Chamber of Commerce Industry Associations 3rd Party data providers
Avenues for Address-Level Data Purchasing MPAC is a primary source for address-level data with building information. It is important to note that their data is collected for property tax purposes and that their definitions may not match common, everyday definitions so if something looks odd, ask us at LDC Support! MPAC data sales primary contact: There are also list providers who can provide lists of businesses by NAICS code, usually include phone number and email list as well as the title(s) of contacts on their list Examples are D&B Canada, InfoCanada http://www.dnb.ca/dnb-database-our-database.html
Business Development / Prospecting Customer Billing System Sector / Sub-Sector Company Name Address Postal Code (direct mail campaign) Contact Name Contact Phone # kw kwh
Business Development / Prospecting Working the Plan Visit your largest customers Educate them on the programs Attend capital planning meetings Conduct Information/Training Sessions Utilize additional OPA programs Audit Funding EEM/REM Utilize the Channel to your advantage Get them to sell for you Turn Proposals into PO s What relationships can you leverage? Within the organization Within the community Within your social network
Thank You! From the OPA Conservation Division For more information contact LDC.Support@powerauthority.on.ca 41