E-COMMERCE FEATURES WEB CART
Introduction Increase your sales with a fully featured ecommerce site The amount of money spent by consumers shopping online increased to over 43 billion with an average increase year on year of 15%. Although the current climate has slowed slightly customers still quote the reasons for using internet shopping as Shop anytime 81% Save Time 77% Products comparison 61% Easy search and locate 56% Lower Prices 46% Can your business afford to be left behind? Well an ecommerce solution by Open Retail Solutions will help you catch your slice of the action. With a content managed back office and epos integrated site it couldn t be easier. Links to over 22 payment gateways VISA/MasterCard PABP certified SEO friendly maximises search results Google Checkout Ease to use managed back office system Gift card and gift registry Upsell and related products Full integration with accounting software Ability to talk and track with carrier websites
Benefits Increase your sales with a fully featured ecommerce site Easy to find items using categories, departments, or brands search methods. Sub category selector using the scrolling pictures tool. Full product information-technical specification, star rating, pictures and video. Best selling and featured products per site or category. Search engine optimised to product level. Stock availability on products. Choice of online payment gateways. Non registered alternative checkouts available. Customer bulk emailing
PAGE DESIGN This is the key area for company logo and image for the first landing by a customer. The main navigation of the site not just the selling. Finally the running checkout basket total. Top Banner L E F T S I D E B A R MAIN BODY R I G H T S I D E B A R Footer SKINNING This is the technique of bringing your own look and feel to the whole website design. There are different styled sites for different retail sectors e.g. fashion versus car parts. What skinning lets you do is use appropriate images and graphics with company colour co-ordinating to clearly define you product and your company brand. The best way to start is look at your direct competitors and other close industry websites just to see what s out there. As this is what you are completing against you can get you own design ideas across in the design consultation meetings. The graphic designer can only do so much, at the end of the day it will be the quality of your content that makes the difference.
Top Banner TOP BANNER This is the key area for company logo and image for the first landing by a customer. The main navigation of the site not just the selling. Finally the running checkout basket total. LOGO Company logo and site matching colours and banner image reflecting your products. BANNER IMAGE The company s activities are best represented by a background image, to confirm to the browsing customer they are in the correct selection type MENU BAR selection regular searches of category, department and brand CUSTOMER SERVICES These cover the creation of a customer account and access to the status of your orders current and past.
Top Banner TOP BANNER This is the key area for company logo and image for the first landing by a customer. The main navigation of the site not just the selling. Finally the running checkout basket total. COMPANY This menu selections cover the background information and buying rules. They also contain all the other general site functions. BASKET The overall sales checkout and web cart with a running total of sales PHONE AND LOGIN Sales contact telephone number New account register or existing account login View product selection wish list basket
Main Body MAIN BODY This section of the page is used to entice buyers towards their product selection. MAIN IMAGE This is a key picture of what is for sale on this site and your company services CATEGORIES Some of the available categories and sub categories, plus a few sample items.
Left Side Bar LEFT SIDE BAR Most ecommerce sites offer and customers expect to have the main product search available in this position on the site. Below the search can be offered variable adverts and/or shop opening times. SEARCH Across site search for match customer entered search words CATEGORIES The product categories with drop down sub categories, with multiple levels. DEPARTMENTS The product departments with drop down sub categories, with multiple levels. BRANDS The product brands (suppliers).
Left Side Bar LEFT SIDE BAR Most ecommerce sites offer and customers expect to have the main product search available in this position on the site. Below the search can be offered variable adverts and/or shop opening times. ADVERTS 2 or more interchanging adverts OPENING TIMES If you have a retail outlet as well than you can show its trading hours and any contact details.
Right Side Bar RIGHT SIDE BAR This section of the page is used to entice buyers towards products that are likely to be of interest based on the product range they are viewing at the time. BEST SELLERS best sellers based on the product range you are looking at, a top performer. STAR PRODUCTS star product based on the product range you are looking at, that you would like to clear. FEATURE PRODUCTS featured products based on the product range you are looking at, you might consider
Footer FOOTER This section of the page is used provide some navigation links and general links, plus show what payment types the site can take. SITE MAP The footer navigation links BRAND LINKS One off customer designed brand links from brand logos PAYMENT A block of images of the payment gateways and/or credit cards taken as payment on the site
Main Body Search MAIN BODY This section of the page is used to entice buyers towards their product selection. STRAP LINES A variable advertising strap line and picture relevant to the product range being viewed. PICTURES A picture for each sub category and if greater than 3 a scroll left and right option appears. FILTERING star product based on the product range you are looking at, that you would like to clear. PRODUCTS First items in the group, unless filtered when the filter results will be shown In the order requested.
Main Body Product MAIN BODY This section of the page is used to entice buyers towards their product selection. PRODUCT One at a time with picture, stock and pricing INFORMATION Various additional sleeves of information are available on a product FUNCTIONS Sale Price In stock Next item Larger Image Brand Colour select Email Friend Wish list Enter message
Main Body Product MAIN BODY This section of the page is used to entice buyers towards their product selection. INFORMATION A text narrative about the product and it s performance. RATING Buyer only selected star rating and comments feedback. VIDEO The ability to show a supplier s video on the product features.
Main Body Product MAIN BODY This section of the page is used to entice buyers towards their product selection. RECENT Items you have looked at just prior to this current item. RELATED A prompt to look at items you feel add to or possible alternatives to this item. UPSELL A prompt to look at items you feel you would like the customer to buy instead as they are higher
Main Body Basket CHECKOUT This section deals with the payment and delivery of the goods purchased SHOP CART The items selected for confirmation correctly selected and total price, before proceeding to payment NOTES The ability to add additional notes COUPONS Where a promotion a offer has been used identify this by entering the code
Main Body Register CHECKOUT This section deals with the payment and delivery of the goods purchased ACCOUNT Details of the customer BILLING Details of invoicing. SHIPPING Details of delivery address
Header The header area usually contains navigation to content pages about the company, for example about us, news, company policies etc. This space usually holds the Login/ Log Out, Shopping basket and Account links. The header also contains the company logo and a prominent space for a contact phone number. Left side bar The left sidebar is the main area for menu items, containing links to departments/categories allowing users to browse products with drill-down options. There are various display functions available including drop-down menus and fly-out menus. The left sidebar is also a good place to position a search function if not included in the header area. Right Sidebar The right sidebar is an optional feature which contains a few more advanced features including bestsellers, star products and a more detailed shopping basket than the one available in the header. Content The main content area is the section of the page that will show products and information. Terms & Conditions This page will consist of the all relevant terms and conditions that are required on the site including delivery information and any necessary legal disclaimers. Content to be provided by client. Homepage The homepage will be a visitor s first entry to the website so will be designed to give a first impression that mirrors your company ethos. As the site is driven towards making sales the homepage will be a place to show best selling categories/products, as well as any special offers and discounts. Category pages These pages are accessed by clicking on one of the categories in the menu. Thumbnail images of each of the products are displayed along with product name and price. Clicking on the thumbnail will take the user through to the specific product page. Product page Product name Product description Product code Product image (click to see larger image) Quantity drop down Variant drop down (Related products up to 2 thumbnails & product names to be displayed Add to basket this button will add the product to the shopping basket (with the selected quantity and variant), and take the user to a view of their shopping basket Shopping Basket. This page will show the products that the user has added to their shopping basket, along with a subtotal of the cost of the products selected. The user will have the ability to: Change the quantity of any product or remove a product from the basket completely. An update basket button will be provided Enter notes/special delivery instructions about the order in a text box. An update basket button will be provided Enter a discount/promo code. An update basket button will be provided. If a valid discount code has been entered the discount will be applied to the basket Continue shopping via a link which will take the user back to the page they came from to this page Login / Register This page will give the user 2 options: Login if the user has a username/password they can login here and will be taken to the Delivery details page if they have arrived here as part of purchase otherwise they will be taken back to the Buy P3 section homepage. Forgotten password functionality will be provided (see subsequent Forgotten password section for details). Error messages required are: Please enter a valid email and password to gain access. If you have forgotten your password
Terms & Conditions The Terms & Conditions check box will be accompanied by a link to the site terms & conditions. The following error messages will be shown if any form validation is failed on submission: Please complete the fieldname field (where fieldname is the missing field) Please enter a valid email address in the format a@b.com Please ensure your confirmation email address matches your email address On successful submission of this form using a button labelled Confirm details the user registration will be saved to the database and if registering as part of purchase the user will be taken to the Delivery Details screen. Alternatively the user will see a screen thanking them for registering and present a link to the opening page of the shop section. An email will be generated confirming the user s registration. Copy to be defined. Delivery details/order Summary The user will now be presented with a form for delivery method and order summary. The delivery methods and associated charges can be found in the table below: The user then needs to click the Select delivery method button which will update their order summary. The user will now be presented with a summary of their order showing total cost including delivery and billing and delivery addresses. A link will be present to edit their order which will return the user to the Shopping Basket screen. There will also be a link to the user s Address Book to allow them to change billing/delivery addresses (marked as Change Addresses ) A button will be present for the user to proceed to the Payment gateway. Delivery details/order Summary.Payment gateway Payment shall be handled by HSBC and shall be integrated into the site, all account setup information will be given to WebCatch, at least two weeks before the go live date. Confirmation The order confirmation page will thank you the customer for their purchase and display their unique order and customer numbers. It will also advise the customer that a confirmation email for their order will be sent to their registered email address. A link to print a receipt/order confirmation will be provided. Forgotten password functionality The user will be presented with copy and a form to enter their email address. On clicking submit the user will be sent a new one time use password to their registered email address and will be forced to enter a new password when they login. Address Book This page allows the user to either edit existing addresses, change the delivery address for the order they are making or add a new address. Links are provided next to existing addresses to edit or set as delivery address. A link will be provided to enable users to add a new address. Address details displayed and editable are as per the Delivery Address section of the registration form.
ECOMMERCE WEBSITE FEATURES Standard Pro Home Page Top Banner Company Logo Product Site Picture Menu bar Searches Menu bar Customer service Menu bar Company Home Page Top Banner Cart Running Total Basket Contact Telephone No Login / Register Wishlist Basket Opening Times Home Page Left Hand Sidebar Category and Sub Category Department Brand Word search Adverts Home Page Right Hand Sidebar Best Seller Star Product Feature Product
ECOMMERCE WEBSITE FEATURES Standard Pro Main Body Product Search Category Picture Category Strapline Sub Group Pictures scroll Filters Search product results Main Body Product Information Big Picture View enlarged picture Description Price Reduced price and saving Main Body Product Features View enlarged picture Stock availability Email a friend Colour choice Home Page Product Information Information / Specification text Star rating and review Video
EXAMPLE SITES These are some sites that have been built using the same techniques ANNA DAVIES Outdoor clothing and gifts, with a shop in betws-y-coed north wales www.annadavies.co.uk EVERYTHING 4 PETS A pet shop selling trophies and rosettes www.everything-4-pets.co.uk GARDEN CENTRE DEMO This is not a live trading site, just examples of how one might look http://demo.webcatch.co.uk/ecommerce/ WEBCATCH For even more examples see the site builder www.webcatch.co.uk