Solar Solutions Survey 1
Introduction Solar Solutions Survey Overview Lumeta, LLC. conducted the following survey to query homeowners in select states regarding their views on key features and benefits that solar offers for the residential market. One of the fundamental objectives of the survey was to gauge the bias homeowners may have regarding the aesthetics of solar on their home, to determine if a more aesthetically pleasing module might increase the addressable marketplace. Objectivity The survey questions and results are presented in their entirety. No questions or answers have been excluded, added or modified in any way. When sent, the survey was unbranded and there was no mention of the company. All photos were identical except for the modules used for the purpose of comparison. Methodology Respondents are all homeowners, residing in one of the states listed on slide 3. In addition, they do not currently have solar panels installed on their home and have not contracted to add solar panels in the 3 months from the date they took the survey. Respondents have shown a willingness to complete the survey and were incentivized by being added to a drawing to win a $100 Amazon gift card. 2
Date Created: Thursday, September 11, 2014 Total Responses: 523 Complete Responses: 523 States Queried: California Arizona Hawaii New Jersey Colorado Massachusetts New York Missouri Texas Florida Connecticut Vermont New Mexico Additional Demographics Included in Slides 26 36: Age, Gender, Household Income, Education, Location (Census Region) 3
Q1: Are you currently a homeowner or will you be a homeowner sometime in the next 4 months? Answered: 523 Skipped: 0 4
Q1: Are you currently a homeowner or will you be a homeowner sometime in the next 4 months? Answered: 523 Skipped: 0 5
Q2: Do you currently have solar panels on your home or have you contracted to have solar panels installed within the next 3 months? Answered: 520 Skipped: 3 6
Q2: Do you currently have solar panels on your home or have you contracted to have solar panels installed within the next 3 months? Answered: 520 Skipped: 3 7
Q3: Have you considered adding solar panels to your home? Answered: 523 Skipped: 0 8
Q3: Have you considered adding solar panels to your home? Answered: 523 Skipped: 0 9
Q4: In considering solar for your home, please rank the following in the order of importance they would factor in influencing your decision. One (1) having the greatest influence. Answered: 523 Skipped: 0 10
Q4: In considering solar for your home, please rank the following in the order of importance they would factor in influencing your decision. One (1) having the greatest influence. Answered: 523 Skipped: 0 11
? Q5: How important would the look of the solar panels on your rooftop be in making a decision to purchase them Answered: 523 Skipped: 0 12
Q5: How important would the look of the solar panels on your rooftop be in making a decision to purchase them? Answered: 523 Skipped: 0 13
Q6: Would the appearance (look) of the solar panels on your rooftop be a deciding factor in your purchase decision if all other factors had been addressed? Answered: 523 Skipped: 0 14
Q6: Would the appearance (look) of the solar panels on your rooftop be a deciding factor in your purchase decision if all other factors had been addressed? Answered: 523 Skipped: 0 15
Q7: Have you made a decision not to install solar panels in the past because of the way they would look on your home? Answered: 523 Skipped: 0 16
Q7: Have you made a decision not to install solar panels in the past because of the way they would look on your home? Answered: 523 Skipped: 0 17
A B Q8: Please review the two images showing solar installations. Please indicate which of these homes you feel looks better. Answered: 523 Skipped: 0 18
A B Q8: Please review the two images showing solar installations. Please indicate which of these homes you feel looks better. Answered: 523 Skipped: 0 19
Q9: Why did you choose House A? (please choose all that apply) Answered: 87 Skipped: 436 20
Q9: Why did you choose House A? (please choose all that apply) Answered: 87 Skipped: 436 (note: skipped were respondents that chose House B) 21
Q10: Why did you choose House B? (please choose all that apply) Answered: 436 Skipped: 87 22
Q10: Why did you choose House B? (please choose all that apply) Answered: 436 Skipped: 87 (note: skipped were respondents that chose House A) 23
Q11: If the look of the solar panels was your final deciding factor, what is the likelihood that you would have solar installed on your home if the panels were the same as the image you indicated you prefer? Answered: 523 Skipped: 0 Both House A & B 24
Q11: If the look of the solar panels was your final deciding factor, what is the likelihood that you would have solar installed on your home if the panels were the same as the image you indicated you prefer? Answered: 523 Skipped: 0 Both House A&B 25
Q12: Gender Answered: 510 Skipped: 13 26
Q12: Gender Answered: 510 Skipped: 13 27
Q13: Age Answered: 510 Skipped: 13 28
Q13: Age Answered: 510 Skipped: 13 29
Q14: Household Income Answered: 398 Skipped: 125 30
Q14: Household Income Answered: 398 Skipped: 125 31
Q15: Education Answered: 508 Skipped: 15 32
Q15: Education Answered: 508 Skipped: 15 33
Q16: Location (Census Region) Answered: 510 Skipped: 13 34
Q16: Location (Census Region) Answered: 510 Skipped: 13 35