Overview. Social Perception. How people form impressions of & make inferences about other people. Social Perception: Attribution



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PSYCHOLOGY 305 / 305G Social Psychology Social Perception: Attribution Lecturer: James Neill Overview Social Perception What is an Attribution? Attribution Biases Consequences of Attribution History of Attribution Theories of Attribution Social Perception How people form impressions of & make inferences about other people.

Social Perception 1. Non-verbal Communication e.g., body and facial language 2. Impression Formation & Management How do we form initial social impressions? e.g., social categories, stereotypes, schemas & scripts 3. Attribution Theory How we form integrated (deeper) social impressions? Non-verbal Communication To express emotion, attitudes, personality traits, & facilitate / modify verbal communication Facial expression of emotion Eye contact & gaze Body Language Emblems Personal Space / Touching We are all Naïve Psychologists Each of us is a "naive scientist" looking for explanations for how and why things happen.

What is Attribution? An attribution is an explanation for the cause of a behavior, event, or action. Attributions are People s Explanations about the Causes of Behavior The causes of events always interest us more than the events themselves. -Cicero Happy is he who has been able to perceive the causes of things. -Virgil Attributions Questions Why do people behave the way they do? What are people likely to do in the future?

Attribution Theories Fundamental Attribution Error Correspondent Inference Theory Kelley s Attribution Theory Weiner Consequences of Attributions 1. Give order & predictability 2. Lead to behavior Internal vs. External Attributions 2 main types of attribution (Heider, 1958) Internal dispositional External situational

Attribution Biases Cognitive biases which effect attribution: Fundamental Attribution Error Actor-Observer Effect Cognitive Heuristics Availability Heuristic False-Consensus Effect Counterfactual Thinking Fundamental Attribution Error Also known as: Correspondence bias Overattribution effect Fundamental Attribution Error Tendency to blame the person rather than the situation: Overestimation of dispositional (internal) causes Underestimation of situational (external) causes

Actor-Observer Effect Extension of Fundamental Attribution Error Tendency to attribute: others' behavior to dispositional factors our own behavior to situational factors Actor-Observer Effect Prison Study Prison inmates and counselors were asked to explain why the inmates had committed their offences. Counselors cited enduring personal characteristics; prisoners cited referred to situational factors. (Saulnier & Perlman, 1981) Actor-Observer Effect Dear Abby Study Letters to a Dear Abby help column in a newspaper showed that people seeking advice explained the behavior of others more dispositionally than when explaining their own actions. (Schoeneman & Rubanowitz, 1984)

Actor-Observer Effect College Roommates Study College roommates rated themselves and each other in terms of consistency in display of traits such as happiness, implusiveness, etc. Roommates were considered to be more consistent than self. (Krueger, 1998) Fundamental Attribution Error Success/Failure & Self/Other Extension We tend to attribute: Personal success internally, other s success externally Personal failure externally, other s failure internally Correspondent Inference Theory 1 (Jones & Davis, 1965) Internal attribution is likely when we believe that the behavior was: freely chosen, intended, had noncommon effects, and was low in social desirability

Correspondent Inference Theory 2 (Jones & Davis, 1965) An external attribution might be made if we believe the behavior is: Not freely chosen Unintended Has common effects Socially desirable Kelley s Covariation Theory (1967) - 1 Consensus? What would others do? (if low -> dispositional attribution) Distinctiveness? What about in other situations? (if low -> dispositional attribution) Consistency? What about in this situation over time? (if high -> dispositional attribution) Kelley s Covariation Theory (1967) - 2 Kelley's Attribution Model Types of Attribution Distinctiveness Consensus Consistency Person-Stable Low Low High Situation-Stable High High High Person-Unstable Low Low Low Situation-Unstable High High Low

Attribution Model (Weiner, 1980s) Internal/Dispositional or External/Situational (Locus). "I failed the exam because I'm stupid" "I failed the exam because it was too hard" Stable or Unstable (Stability). "I failed the exam because I'm stupid "I failed the exam because I didn't study" Global or Specific (Controllability). "I failed the exam because I'm stupid "I failed the exam because psychology is a hard subject for me Fundamental Attribution Error as a Cultural Construction Westerners tend to see people as autonomous, motivated by internal forces, and responsible for their own actions. People in many non-western cultures collectivist cultures emphasize relationship between individuals and their social surroundings. Miller (1984) found that with increasing age, Americans made more personal attributions than Indians PSYCHOLOGY 305 SOCIAL PSYCHOLOGY Interpersonal Relationships

Overview of Lecture Affiliation Factors influencing Attraction Theories of Attraction Love Relationships Ending Relationships Questions - true or false? People seek out the company of others, even strangers, in times of stress. Infants do not discriminate between faces considered attractive and unattractive in their culture. People who are physically attractive are happier and have higher self-esteem than those who are unattractive. When it comes to romantic relationships, opposites attract. After the honeymoon period, there is a consistent decline in levels of marital satisfaction.

Affiliation Need for affiliation - desire to establish & maintain many rewarding interpersonal relationships. seek optimum level of contact effects of maternal deprivation on monkeys (Harlow) Baby monkey s preference for mothers who differ in their softness and their capacity to nurse Daily contact (hours) 0 6 12 18 After 5 days After 85 days After 165 days Cloth nurse Cloth dry Wire nurse Wire dry Type of mother attachment behaviour in infants - learned or innate? infants need care & attention for socialisation to take place care does not have to come from parent e.g., Kibbutz children, children in daycare.

stress increases/arouses need for affiliation. e.g., Schacter (1958) - external threat triggers fear & motivates us to affiliate. do people seek distraction or cognitive clarity (via social comparison)? e.g., Sarnoff & Zimbardo (1961) - stress caused by embarrassment rather than fear -> no need to affiliate. Attraction Why are some people attractive? Proximity best predictor of a relationship is proximity or nearness. mere exposure effect - the more we re exposed to something, the more we like it. limited by initial dislike, overexposure familiarity - greater liking for a familiar stimulus. e.g., Moreland & Beach (1992) availability - interaction is easy & low cost expectation of continued interaction

Reciprocity like those who like us prefer relationships that are psychologically balanced. gain-loss hypothesis - like people more if they initially dislike us & then later like us e.g., Aronson & Linder (1965). The gain-loss hypothesis: Negative and positive feedback on liking for another person (Aronson & Linder, 1965) Degree of liking 0 2 4 6 8 10 h h h h Neg-Pos Pos-Pos Neg-Neg Pos-Neg Order of feedback Playing hard to get do we prefer others who are selective over those who are readily availble? prefer those who are moderately selective turned off by those who reject us Madey et al. (1996) attractiveness increases towards bar closing time for those not in a relationship. reactance???

Similarity like others who are similar to us. hearing attitudes similar to your own is reinforcing matching hypothesis - people are attracted to & form relationships with others who are similar to them in physical attractiveness. do opposites attract? - need complementarity (little supporting evidence) John or Matt? John or Matt? Read the following 2 passages & use your gut feeling to guess who the person in the picture is: John: is 25 years old. He works as a telemarketer & rents a small apartment where he lives on his own. He does not currently have a girlfriend. John suffers from a number of allergies which limits the amount of time he can spend outdoors. Matt: is a business executive who has recently celebrated his 26 th birthday. He is happily married. He has recently returned from a week s holiday in Fiji where his wife took him as a birthday surprise. In his spare time he enjoys playing sport & is skilled yachtsman.

Please rate the woman in the previous picture in terms of the following traits: below average 1 2 3 4 5 above average Intelligence Happiness Confidence Friendliness Success Physical attractiveness/beauty faces near the average & symmetrical faces seen as most attractive babies show a preference for faces considered attractive by adults. some cultural & historical differences in perception of beauty

bias towards beauty - why? aesthetic rewards reflected glory what-is-beautiful-is-good stereotype - associate beauty with other good things beautiful judged to be - intelligent, successful, happy, well-adjusted, socially skilled, confident, assertive (& vain) in reality, beauty not related to intelligence, personality adjustment or Costs of beauty hard to interpret positive feedback pressure to maintain appearance little relationship between beauty in youth & satisfaction/adjustment in middle-age (Berscheid et al., 1972) Evolutionary perspectives on attraction/mate selection gender differences in mate selection & sexual behaviour Triver (1972) - parental investment theory Buss (1994) - evolutionary perspective gender differences in jealously BUT - differences between sexes small compared to similarities

Theories of attraction Balance theory prefer relationships that are psychologically balanced. motivated to restore balance in relationships attracted to similar others Reinforcement theories reinforcement-affect model (Clare & Byrne, 1974) - based on principles of classical conditioning associate attractive person with rewards & positive affect

Social exchange theory people are motivated to maximise benefits & minimise costs in their relationship with others. rewards - love, companionship, sex costs - effort, conflict, compromise, sacrifice comparison level (CL) - average, expected outcome in relationships comparison level for alternatives (Calt) - expectations of rewards in alternative situation (what could I get elsewhere?) investment - things put into relationship that can t be recovered. Equity theory people most satisfied with a relationship when the ratio between benefits & contributions is similar for both partners Your benefits = Partner s benefits Your contributions Partner s contributions

Equity theory applied to two equitable and two inequitable relationships PETER OLIVIA PETER OLIVIA Outputs Inputs = Equity perceived = Outputs Inputs = Equity not perceived = Inputs or ouputs are: Few Average Many Love relationships liking versus loving passionate love - intense, involves physiological arousal companionate love -caring & affection characterised by high levels of selfdisclosure Sternberg s (1988) triangle of love - based on combination of intimacy, passion & commitment intimacy (emotional component) - involves feelings of closeness passion (motivational component) - attraction, romance, sexual desire commitment (cognitive component) - decision to make long-term commitment

Sternberg s (1988) triangle of love Passion Commitment Intimacy No love Infatuation Empty love Liking Fatuous love Romantic love Companionate love Consummate love PASSION COMMITMENT INTIMACY X X X X X X X X X X X X Schacter s 2-factor theory of emotion 1. physical arousal 2. cognitive appraisal (interpret arousal as love) Hatfield & Walster s 3-factor theory of love 1. cultural exposure 2. physiological arousal 3. presence of appropriate love object Hatfield and Walster s (1981) threefactor theory of romantic love Cultural exposure + Physiological arousal + Appropriate love object Romantic love

Problems with previous models misattribution of arousal & excitation transfer arousal not always associated with love how do we define an appropriate love object Maintaining relationships role complementarity is important for relationship success role change can challenge a relationship (e.g., changing gender roles) companionate love lasts longer than passionate love satisfaction decreases over first 4 years of marriage, then levels out interdependent relationships show more endurance than independent ones Ending relationships Four factors (Levinger, 1980) 1. a new life seems the only alternative 2. alternative partners available 3. expectation that relationship will fail 4. lack of commitment

Once relationship has started to fail (Rusult & Zembrodt, 1983) 1. loyalty 2. neglect 3. voice behaviour 4. exit behaviour Relationship dissolution model (Duck, 1988, 1992) - 4 phases 1. Intrapsychic phase 2. Dyadic phase 3. Social phase 4. Grave-dressing phase

loneliness - discrepancy between desired & actual social contact quality vs. quantity of contact occurs during times of transition & disruption (e.g., moving, divorce) unattached lonelier than attached widowed, divorced lonelier than never married 18-30 year olds - loneliest group Conclusions People seek out the company of others, even strangers, in times of stress - TRUE Infants do not discriminate between faces considered attractive and unattractive in their culture - FALSE People who are physically attractive are happier and have higher self-esteem than those who are unattractive - FALSE When it comes to romantic relationships, opposites attract - FALSE After the honeymoon period, there is a consistent decline in levels of marital satisfaction - TRUE