Elizabethtown Area School District Sports and Entertainment Management Course Number: 508A Length of Course: 1 Semester Grade Level: 11-12 Total Clock Hours: 120 hours Length of Period: 80 minutes Date Written: Spring 2005 Periods per Week/Cycle: 5 Adjusted by OTL Credits (if app): 1 Course Description: This course is for you if a career in the business of sports and entertainment and e- commerce interests you. It focuses on the management principles practiced by successful businesses in the sports and entertainment fields. In this course you will plan and market electronic products and services online. You will discover ways to assess business image and location, information and risk management, and marketing strategies for product and service planning. Course prerequisite: Marketing Concepts or Introduction to Business 1
I. Overall Course/Grade Level Standards Students will KNOW and be able TO DO the following as a result of taking this course. A) Understand how to market products and services through sports and entertainment. B) Understand how to advance the cause via sports and entertainment marketing. C) Use public sports images to market products. D) Differentiate between domestic and global sports marketing. E) Identify careers in sports marketing. F) Utilize e-tailing to market products. G) Explore the basics of merchandising and buying. H) Identify labor issues, ethics, and career opportunities in fashion. I) Define fashion marketing principles. J) Explain the importance of hotel image and principal location. K) Identify marketing tools specific to the financial industry. 2
II. Content Major Areas of Study List all units of study below: Unit Estimated Time Materials 1. Sports Marketing 6 weeks Textbook, Internet, Video, Guest Speaker, Field Trip 2. Entertainment Marketing 4 weeks Textbook, Internet, Video, Guest Speaker, 3. E-commerce 2 weeks Textbook, Internet, Video 4. Fashion Marketing 2 weeks Textbook, Internet, Video 5. Financial Marketing 1 weeks Textbook, Internet, Video 6. Hospitality Marketing 2 weeks Textbook, Internet, Video, Guest Speaker, 7. Cumulative Final Project 1 weeks Textbook, Internet 3
III. Course Assessments Check types of assessments to be used in the teaching of the course and provide examples of each type. Objective Tests/Quizzes Constructed Responses Essays Reports Projects Portfolios Presentations Performance Tasks Response Journals Logs Computer Simulations Research Papers Class Participation Note Taking Daily Assignments Writing Samples Provide copies of common assessments that will be utilized for all students taking this course. Overall course/grade level standards will be measured by a common course assessment. Unit objectives will be measured on an ongoing basis as needed by the classroom teacher to assess learning and plan for instruction. List common assessments below and recommend date/time frame for administration (at least quarterly). 1. Name of Common Assessment When given? 2. 3. 4
IV. Expected levels of achievement Current grading scale PA Proficiency Levels Advanced Proficient Basic Below Basic 5
Name of Course: Advanced Marketing Name of Unit: Sports Marketing Essential Question: How can you market products and services through sports? Priority Aligned to Course Standard Aligned to PA Standard 1. What are the different ways to market products E A 6.1 through sports? 2. What are different ways to market services E A 6.1 through sports? 3. How can you advance the cause via sports E B 6.1 marketing? 4. How can you use public sports images to market E C 6.1 products? 5. What are the differences between domestic and E D 6.1 global sports marketing? 6. What careers are available in sports marketing? E E 6.1 Name of Course: Advanced Marketing Name of Unit: Entertainment Marketing Essential Question: How is entertainment marketing used today? 1. How do you use marketing in the entertainment industry? 2. How can you use the entertainment industry to market consumer goods? Priority Aligned to Course Standard Aligned to PA Standard E A 6.1 E A 6.1 4a
Name of Course: Advanced Marketing Name of Unit: E-commerce Essential Question: How can you market products and services through e- commerce? Aligned to Aligned to PA Priority Course Standard Standard 1. What are the basics of e-commerce? E D, F 6.1 2. What are the principles of e-commerce consumer E D, F 6.1 behavior? 3. What are goals of a marketing information E D, F 6.1 system? 4. What is the promotional process via e-commerce? E D, F 6.1 Name of Course: Advanced Marketing Name of Unit: Fashion Marketing Essential Question: What are the main concepts that fashion marketing addresses? Aligned to Aligned to PA Priority Course Standard Standard 1. What are the basics of merchandising? E G, I 6.1 2. What are the basics of buying? E G, I 6.1 3. What are the basic principles that are unique to the fashion industry? 4. What part do labor issues and ethics play in the fashion industry? 5. What career opportunities are there in the fashion industry? E G, I 6.1 E H 6.1 E H 6.1 4b
Name of Course: Advanced Marketing Name of Unit: Financial Marketing Essential Question: What are the marketing tools that are specific to the financial industry? Priority Aligned to Course Standard Aligned to PA Standard 1. What are the marketing tools that are specific to E K 6.1 the financial industry? 2. How do stock market conditions affect financial I K 6.1 marketing? 3. What careers are available in financial marketing? E K 6.1 Name of Course: Advanced Marketing Name of Unit: Hospitality Marketing Essential Question: What are the unique aspects of marketing in the hospitality industry? Aligned to Aligned to PA Priority Course Standard Standard 1. Why is customer service important? E J 6.1 2. What are the principles for hotel image and location? E J 6.1 Name of Course: Advanced Marketing Name of Unit: Cumulative Final Project Essential Question: How can you integrate the information learned in this course into a cumulative final project? 1. What are the main points of the units you choose that should be conveyed in the final project? Aligned to Priority Course Standard E A, B, C, D, E, F, G, H, I, J, K Aligned to PA Standard 6.1 4c