The 25 Things You Must Ask Your Internet Marketing Consultant to Multiply Results
Learn the Secret Methods of Internet Success from one pioneer who cut his teeth on the internet in the mid-1990 s; and generated over $1 Billion Dollars in Internet revenues in his first ten years of Internet Marketing. As a small business owner, you know how to get great results out of your people. Now get great results online. This report gives you the tools to obtain great results from your internet marketing team. www. InternetMarketingLasVegas.co The Number 1 problem facing your business and what you can do about it... Nearly 70% of businesses owners today say the biggest challenge they face is generating high-quality sales leads, according to research from E-marketing Strategies. Why? For one, the New Media has overwhelmed the Old, and is rapidly nailing the coffins of newspapers, print ads and even TV. Old Media doesn t work as well... It s a fact! Old Media methods like the Yellow Pages and Thomas Register are delivering less that 30% of what they delivered in 2000. In an effort to save time and money, it may be tempting to fall back on low cost, weak leads. Savvy Sales pros will bluntly advise you that unqualified leads are a waste of time, reduce motivation, and create frustration. That s why business insiders have come to know, high-potential leads are available every day all over the internet. They are searching for your product or service, even from their smart phones. Still counting clicks? Then you missed a massively effective method... So exactly how do you get your share of Google traffic? You see the big guys getting it. What are the most important things you need to know? It s critical to understand that 95+% of all searches begin and end on Google page one results. So if you are not found on page one, you need to do something about it. The point is to select a competent internet marketer to help you. You yourself don t have to be an internet genius to produce legit prospects at great rates. You do have to manage results from your Internet Marketing provider. The simple fact is this if you are not getting one third of your business from the internet, you may already be dead but you don t know it. The one strategy successful businesses use to generate more high quality leads... What you are missing online is marketing! Yes. Internet Marketing know-how in the form of a continuous and steady flow of new leads from Google, Yahoo and Bing. A lead flow that is qualified and ready to buy. Today, internet marketing funnels are the traffic generators. The New Media Method uses videos at the top of the funnel to bring in prospects. The more videos you send out with different keyword phrases, the broader the opening at the top of the funnel. Your recession reversal is about to begin! As leads progress down the funnel they get qualified, and ultimately ask you about your product or service. They your sales staff goes to work on converting them into customers. The key to hiring an Internet Marketer and having them develop a Successful Process is for you to be armed with the right questions. By asking the right questions before you make a financial commitment, and getting the right answers, you will know that your web consultant is focused on the most important aspects of the process. You should expect your marketing team to avoid the common mistakes, deliver results, and get you your share of leads and conversion from the web. Now Read my Free Report so you can hire the best team for you!
25Things You Must Ask Your Internet Marketing Consultant to Multiply Results The Q1. How should my website be titled and described so that my customers find me on Google? A1. Before you spend any more money on your web site, your consultant needs to first do the research to develop the key words that generate traffic and have the buying intent you customers will use to find your site on the search engines. They should give you that list. Q2. How much traffic am I going to be able to get to my website? A2. This question is designed to get to answer that your objective is customers not just clicks. Your consultant needs to describe the process they will use to develop a click, into a lead, into a qualified lead, into a customer. Before you spend a penny, get an explanation of Traffic >leads >customers Q3. How should my web site be titled and designed to attract customers for my business? A3. Your consultant should show you the process of how he: evaluates your competitors, shows you their ranking, and the specific strategy to get your site on Page One. Ask for an analysis and explanation of your meta data. Be sure that it is complete, current, and targets your customer. (Title, Description, Key words) Q4. What tools do you use to analyze and optimize my web site? A4. There s all kinds of answers to this question but one thing is critical, be sure your consultant puts Google Analytics on your web site and that you have access to the data at no charge. Why your website dashboard is Google Analytics. Q5. How to check out your consultants experience: Can you please show me some examples of how you have generated ranking you re your customers? A5. They should be able to show you three examples of web sites ranked on page one if they are the right consultant for you. They should be able to do it right in front of you. Q6. What is you methodology, or process for selecting key words that you are going to use on my web site to be highly Google Rankings? A6. While there is no specific right answer to this question, your consultant should show you their process and it must be logical. It should consist of key word traffic, ranking analysis, and a selection process for targeting key words.
The 25 Things You Must Ask Your Internet Marketing Consultant to Multiply Results Q7. How can I estimate the incremental sales I will achieve from my website? A7. All internet marketers create an Internet Marketing Funnel. This conversion funnel system is used to drive traffic and create qualified leads for you. Your company s job is to convert the leads into sales. Q8. Leading question How are you going to use video in my internet marketing strategy? A8. Video is so important today. Content is being uploaded at a rapid rate. In fact, YouTube alone gets 24 hours of content loaded every minute. If your consultant does not have video as part of your strategy, you have the wrong consultant. They are not leading edge and your results will suffer. Q9. How are we going to use mobile phones as part of my internet marketing strategy? A9. A well rounded Internet Marketing program will have a mobile strategy. The buying intent on Mobile is 5 times higher than on a typical computer based search. Hence be sure mobile is part of your program. Q9a. How are you sure your site is mobile ready? A9a. Ask your web designer to be sure your site is optimization for mobile. It is easy enough to check it out as 35% of mobile phones are smart phones these days. Q10. How should my local business use local directories? A10. The local directory a/k/a city listings, etc., are usually indexed highly by Google so your listing is critical. Ask your consultant to provide a list of relevant directories for you. Q11. How to know your web consultant is good at SEO? A11. Simply ask your consultant to show you an example of a key word they have optimized a site to dominate. They should be able to show you 3 examples of key word website optimization. Q12. What do you do to get my business listed in the coveted Google Maps pin drop directory? A12. If you do business in the local market, you get into the first 3 spots on the pindrop map in the first 30days. Q12a. Is there such a thing as a pin drop guarantee? A12a. The only one who can give you that guarantee is your consultant. If they will not give it to your hire another consultant.
The 25 Things You Must Ask Your Internet Marketing Consultant to Multiply Results Q13. What are you going to do from an article marketing perspective? A13. Article marketing is like a press release program. Before you spend any more money on your website, ask your consultant to show you three articles they have launched that are ranked on Google Page One. Q14. How do I know my consultant has copy writing skills? A14. Copy writing skills are critical to an internet marketing consultant. Besides the mechanics of: Headlines, Tag lines, Title, H123, Key word density; the copy has to be engaging, information filled, and be perceived as useful. Make sure the copywriter motivates customers to reach your website. Q15. What are you going to do to my site to create the desired action? A15. Whether you are looking for optin, sign up, or conversion, your site needs to be designed in such a way that it funnels the surfer to the desired action. Q16. How do you know that your internet consultant has the know how to deliver national rankings? A16. National rankings are more difficult to achieve than local rankings. Before you spend any more money on your website, ask Your CONSULTANT show your examples of clients ranked on Google Page 1 nationally. Advanced answers include explanations of: URL selection, the Google Algorithm, National Key words, Video Marketing and Backlinks. Q16a. How many years of experience do they have? A16a. Whether they have been working online since the dark ages online, or more recently, experience and business success is a relevant indicator of performance. Q17. What are the last few training programs you have completed? A17. Keeping current is crucial in any business. They should be keeping up with the latest technology. Get the last training programs and look them up online to see how recently they were offered. Q18. How to know your internet consultant Is good at lead generation? A18. The concept of lead generation begins with the design of a Internet Marketing funnel. Ask your consultant to show you examples of Lead Generation campaigns and the funnel steps. Q19. How do you follow up with the leads? A19. It is all about the lead follow-up system your consultant uses. There are proven systems that can be employed that your consultant should be able to show you.
The 25 Things You Must Ask Your Internet Marketing Consultant to Multiply Results Q20. What do I ask my internet consultant to know if they can deliver results? A20. There are 3 team members that are critical to your success. First, they need a web designer on the team to build your website. Second, you need a good copy writer to deliver content that compels people to take action, for taking action. Third, someone who understands the marketing process. Advanced answer: SKILLSETS - Webmaster, content, graphics, SEO, Video, Social, Ad Media Q21. Would you perform an evaluation of my website? A21. Ask your consultant to give you a Web Site evaluation and analysis for Free, before they deliver a proposal. A Professional review should cover: the Look/ Feel, Content, and Function Q22. How long is gonna take for me to realize results from my web marketing project? A22. Make sure you have a good answer with detailed explanation of what to expect and when. Q22a. Does your consultant have a project management system? A22a. Problems with delivery are actually common as consultants don t plan the project in detail. Ask for a timeline with milestones. Will all the work be done in house? ADVANCED ANSWER: Sub-Contractors, Guarantees, Outsourced. Q23. What s my fee structure? Will I incur other costs or fees? Is there a guarantee of service? A23. As a businessman remember to use your contract skills to be sure you are comfortable with the deal before you sign on the dotted line. Q24. What type of reporting do you provide for me and how often will I receive them? A24. The internet is all measurable. Know what reports you will receive to manage results. Q24a. After I sign the contract, who is the person I will be dealing with as my account manager? A24a. Be comfortable with the answer from your consultant before you sign. Q25. Is there a Social Media marketing component in your proposal? A25. Ask your consultant to show you examples of Social Media marketing campaigns. It s easy to see if they have the right level of engagement with the consumer marketplace
BONUS QUESTION! Does the consultant have online advertising expertise? BONUS ANSWER As your consultant delivers results and your marketing dollars get monetized, you will want to explore how paid online advertising can compliment and explode your results. Remember, the internet is infinitely measurable so the source of results is always clearly identified. To insure you will always know how to get a bang for your buck. Give your business the boost you ve been looking for. Open the floodgates to internet sales. Create massively effective follow up strategies that will have your customers coming back to you again and again. So how do you do it right? Capture leads when they re searching Nurture leads that aren t yet ready Score leads so you know who s ready for sales Give leads to sales at the right time Evaluate leads to close the loop on lead quality Don t look now but your customer is online! The facts are scary and I can t believe this transformation occurred right before my very eyes. 2.7 hours a day has shifted over to the internet from TV, radio and Newspapers 42 minutes a day is taken up by smart phones and mobile devices 21.1 texts a day are sent instead of old methods As a small business owner, you know how to get great results out of your people. Now get great results online. This report gives you the tools to obtain great results from your internet marketing team. www. InternetMarketingLasVegas.co We wish you the best in your internet marketing endeavors, and hope you get a great value for your investement.
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