COMMUNITY COLLEGE OF CITY UNIVERSITY CITY UNIVERSITY OF HONG KONG Information on a Course offered by Division of Business Course Title: (English) Management (Chinese) Course Code: BUS10306 Credit Units: 3 Level: A1 Medium of Instruction: English Pre-requisites: NIL Pre-cursors: NIL Equivalent Courses: CM10331 Business Management CM10332 Principles of Management CM10306 Management Exclusive Courses: NIL Course Duration: One Semester Course Aims: The aim of this course is to provide students with an overall understanding of management theory and practice. It helps students to appreciate and analyze the factors and forces involved in making organizations and people work effectively and efficiently. 1
Course Intended Learning Outcomes (CILOs) Upon successful completion of this course, students will be able to: 1. Identify the functions of planning, organizing, leading and controlling; 2. Apply key management concepts to management practices in organizations and in people s daily lives in an ethical and socially responsible manner; 3. Analyze the impact of environment (economic, legal, cultural, political etc) on organizations and their management; 4. Describe some contemporary and topical issues in management; and 5. Apply skills like critical thinking, inquiry techniques, problem solving and communication in developing as a potential manager. Alignment of the CILOs with the Intended Learning Outcomes (ILOs) of General Education: (only for Generic Core Course) Intended Learning Outcomes (ILOs) of General Education I-V: Required (must fulfil all these outcomes) I. Demonstrate a solid foundation of inquiry skills for life-long learning II. Apply critical and creative thinking skills III. Communicate coherently in written and spoken language IV. Apply quantitative reasoning / problem solving skills V. Demonstrate capacity for ethical reasoning and responsible actions VI- VIII: Optional (must fulfil at least one) VI. VII. Recognize the important characteristics of diverse peoples and cultures Examine the major regional and global issues and relate them to the socio-political, cultural, economic and technological factors VIII. Appreciate the impact of scientific and technological development on society and individual 2
Alignment of the CILOs with the of ABA (International Business Management): I. Apply broad-based business knowledge and problem solving skills to a wide range of issues in academic and work situations to produce quality outputs; II. Examine socio-political, cultural, economic and ethical issues in the global business environment; III. Analyze international business strategy including cross-cultural management issues; IV. Apply generic skills like information technology, quantitative and analytical reasoning in a range of spheres; V. Communicate efficiently in English as well as Chinese, both orally and in writing, in different business environments; and VI. Relate the major ideas in arts and humanities, science Alignment of the CILOs with the of ASc (Applied Business Statistics): I. Apply mathematical and statistical skills to formulate and solve business problems; II. Use a range of statistical and information technology applications to solve business problems; III. Apply business sense and ethical principles in the undertaking of statistical work; IV. Examine the major socio-political, cultural and economic issues affecting business in the local, 3
national, regional and international contexts; V. Perform skilled tasks responsibly and produce outputs that meet quality standards; VI. Communicate efficiently in English both orally and in writing in different business environments; and VII. Relate the major ideas in arts and humanities, science Alignment of the CILOs with the of ABA (Global Logistics and Supply Chain Management): I Apply broad-based business knowledge and problem solving skills to a wide range of issues; II. Apply the principles, knowledge and skills of logistics and supply chain management in academic and work situations to produce quality outputs; III. Examine the major socio-political, cultural and economic issues affecting logistics and supply chain management in the local, national, regional and international contexts; IV. Apply generic skills like information technology, quantitative and analytical reasoning in a range of spheres; V. Communicate efficiently in English as well as Chinese, both orally and in writing, in different business environments; and VI. Relate the major ideas in arts and humanities, science 4
Alignment of the CILOs with the of ABA (Accountancy): I. Apply broad-based business knowledge and problem solving skills to a wide range of issues; II. Apply the principles, knowledge and skills of accountancy in academic and work situations in a supervisory role to produce quality outputs; III. Apply the theories, procedures and skills at professional level of audit and assurance,financial reporting, taxation and legal framework to business organisations in balancing the competing interests of various stakeholders; IV. Apply interpersonal and communication skills, in English and Chinese, and generic skills like information technology, management, evaluation, quantitative and analytical reasoning, and the skills in the ability to learn how to learn in diverse environments; V. Examine the major socio-political, legal, cultural and economic issues affecting accountancy in the local, national and international contexts; and VI. Relate the major ideas in arts and humanities, science Alignment of the CILOs with the of ABA (Financial Services): I. Apply broad-based business knowledge and problem solving skills to a wide range of issues; II. Apply the theory, concepts and skills relating to financial services in academic and work situations to 5
produce quality outputs giving regard to ethical and social responsibility implications; III. Examine the major socio-political, cultural and economic issues affecting financial markets in the local, national, regional and international contexts; IV. Apply generic skills like information technology, quantitative and analytical reasoning in a range of spheres; V. Communicate efficiently in English as well as Chinese, both orally and in writing, in different business environments; and VI. Relate the major ideas in arts and humanities, science Alignment of the CILOs with the of ABA (Marketing): I. Apply marketing and management knowledge and skills to work in front line positions or as management traineeships in marketing and/ or in services sector II. Apply interpersonal communication skills and generic skills while working in a culturally diversified team III. Relate arts and humanities, science and technology to their study, and to practice in an ethical and professional manner IV. Analyse business problems and issues taking into consideration various social, political, economic, technological and environmental factors. Alignment of the CILOs with the of ABA (China Business Management): I. Apply broad-based business knowledge and problem solving skills to a wide range of issues; 6
II. Apply interpersonal and communication skills, especially those related to working in teams, in the workplace with cultural diversities; III. Analyse the specialized knowledge to prepare for a career relating to China business; IV. Evaluate the major socio-political, cultural and economic issues affecting China business in relation to the local, regional and international contexts; V. Communicate efficiently in English and Chinese, both orally and in writing, in different business environment; VI. Relate the major ideas in arts and humanities, science and technology to their own areas of study. Alignment of the CILOs with the of ABA (General Management): Programme Intendd Learning Outcomes (PILOs) I. Analyze, explain and apply broad-based business knowledge; II. Demonstrate ethical and professional managerial practices in both local and international dimensions III. Communicate effectively in English as well as Chinese both orally and in writing in different business environments; IV. Apply interpersonal and lateral thinking skills to solve problems that are likely to be encountered in work situations; V. Apply generic skills like information technology, quantitative and analytical reasoning in a range of spheres; and VI. Relate the major ideas in arts and humanity, science 7
Alignment of the CILOs with the of ABA (Human Resources Management): I. Analyze a wide range of organizational issues by applying broad-based business knowledge; II. Apply the knowledge and skills of human resource management in academic and work situations; III. Analyze business practices in both local and international business contexts; IV. Apply generic skills like information technology, quantitative and analytical reasoning in a range of spheres; V. Communicate effectively in English as well as Chinese, both orally and in writing, in different business environments; and VI. Relate the major ideas in arts and humanities, science Alignment of the CILOs with the of ASc (Environmental Studies): I. Explain concepts and methods fundamental to environmental studies; II. Analyse and interpret data using quantitative methods, and information technology systems, particularly with regard to environmental data, and especially for the purpose of planning and management; III. Relate environmental issues, activities, planning and management practices, as appropriate, to the socio-political, cultural and economic contexts of the region and beyond, as a participating and responsible member of civic society; 8
IV. Perform skilled tasks responsibly, in accordance with ethical norms, and produce outputs that meet quality standards; V. Communicate effectively, both orally and in writing, on environmental issues using English; and VI. Relate the major ideas in arts and humanities, science Keyword Syllabus: (a brief description of the syllabus of the course) Introduction to Management Definition of management; Definition of organization; Difference between managers and operative employees; Levels of management; Managerial roles and skills; Reasons for studying management; Effectiveness vs. efficiency The Management Environment The task environment; The general environment; The global environment; Impact of the management environment on an organization and its management Ethics and Social Responsibility Meaning of ethics and social responsibility; Ethical reasoning; Sources of ethics; Approaches to social responsibility Making Decision Individual decision-making; The decision-making process; The rational decision-making model; Limits to rationality; Group decision-making; Decision-making in our daily lives Planning Planning defined; Benefits and problems of planning; Types of plans; Management by objectives; Planning in our daily lives Organizing Company Structure Elements of organizational structure; Factors affecting organizational structure; Types of structure and their advantages and disadvantages 9
Leading Employees through Motivation and Communication Definition of motivation; Early and contemporary motivation theories; Impacts of culture on motivation; The communication process; Barriers to communication; Ways to overcome communication barriers; Impacts of culture on communication Controlling Meaning and importance of control; The control process; Types of control; Qualities of an effective control system; Contingency factors in the design of control systems Business Functions Managing human resources; Managing marketing; Managing production and services operations; Managing finance Basics of Organizational Behaviour Basic concepts of organizational behaviour Contemporary Management Concepts and Techniques Contemporary management concepts and techniques such as business process engineering, supply chain management, knowledge management, and others Teaching and Learning Activities (TLAs): (designed to facilitate students achievement of the CILOs) a. Lectures focus on the introduction and explanation of key management concepts, with illustrations by referring to current management issues whenever appropriate. b. Tutorials provide students with the opportunity to apply the concepts and theories covered in the syllabus to real life management issues. Activities include student presentations and discussion of cases and problems. c. Group project allows students to apply concepts and theories covered in the syllabus to real life case study. Students are required to research into the content and context of the real case and provide recommendations for improvement. Teaching Schedule: Lecture (hr/week): 2 Tutorial (hr/week): 1 Other (please specify) (hr/week): 10
Assessment Tasks/Activities: (designed to assess how well the students achieve the CILOs) Type of assessment tasks/activities % Brief Description of assessment tasks/ activities i. Group Presentation and leading 10 Make presentation and lead discussion in tutorial sessions. discussion ii. Group project 20 Conduct a real life case study analysis on topical local management issues with research into the content and context of the issue, with theory-based recommendations for improvements. iii. Test 10 Short and/or multiple choice questions to test knowledge and understanding of management concepts and practices. iv. Examination 60 A two-hour written examination (with essay type and/or multiple choice questions) to assess the ability to apply theories/concepts and general knowledge in management. Assessment Schedule (on the basis of Assessment Tasks/ Activities identified above) Examination (%): 60% Duration (Hrs): 2 Coursework (%): 40% Participation (%): Nil Grading Mode: Standard or Pass/Fail* (delete as appropriate) Alignment of TLAs and Assessment Tasks/Activities with the CILOs: CILOs 1. Identify the functions of planning, organizing, leading and controlling 2. Apply key management concepts to management practices in organizations and in people s daily lives in an ethical and socially responsible manner 3. Analyze the impact of environment (economic, legal, cultural, political TLAs (Please if the TLA(s) is/are aligned with the CILO Assessment (Please if the Assessment(s) is/are aligned with the CILO a. b. c. i. ii. iii. iv. 11
etc) on organizations and their management 4. Describe some contemporary and topical issues in management 5. Apply skills like critical thinking, inquiry techniques, problem solving and communication in developing as a potential manager. 12