White Pages Online Duo Advertising Rules ISSUED March 2014 White Pages Online Duo Advertising Rules are to be used as an appendix to the White Pages Entry Policy & Rules, White Pages Online and Yellow Pages Online Advertising Rules. Only Rules which are supplementary to the White Pages Entry Policy & Rules, White Pages Online and Yellow Pages Online Advertising Rules have been included. Where any of the following are in conflict with White Pages Entry Policy & Rules, these supplementary Rules shall take precedence. Produced by Policies, Rules and Standards Locked Bag 2910 Melbourne VIC 3001 Phone: (03) 8653 5000 Fax: (03) 8653 3834 & Registered trade mark and trade mark of Sensis Pty Ltd (ABN 30 007 423 912). Sensis Pty Ltd
CONTENTS CONTENTS... 2 INTRODUCTION... 3 Entry Criteria... 3 PRODUCT OVERVIEW... 4 PRODUCT RULES... 4 Yellow Pages NP or NPP vs White Pages Online Duo product... 8 Relationship with the White Pages Online Portfolio... 10 Relationship with other Sensis Online products... 11 Pricing... 12 Maintenance and Updates... 12 Cancellations... 13 Product Attribute Comparisons... 14 Standards & Sensitive Content... 14 Cancellations... 14 2
Introduction The White Pages Online Duo product comprises re-use of particular content published within a customer s Yellow Pages Online Network Professional (NP) or Network Professional Plus (NPP), published within the White Pages Online Internet site, and linked to customers contact listings details. The product also allows customers taking Yellow Pages Online advertising to combine this with the contact focus of White Pages Online. The White Pages Online Duo product is targeted at customers taking up Yellow Pages Online advertising in the top tier Gold Level priority advertising in Yellow Pages NP or NPP where these customers also need a convenient set up point across the Yellow Pages Online & White Pages Online Internet sites. Entry Criteria There are a number of fundamental rules which cover the sale of the White Pages Online Duo product. This White Pages Online Duo product is only available to customers who have purchased a Yellow Pages NP or NPP. (Note that this does not include customers who have purchased the Yellow Pages Online Display and Online Display Plus products) Customers must have a listing line appearing on White Pages Online for every instance of White Pages Online Duo they wish to publish. For example, where a customer wishes to have White Pages Online Duo available in Brisbane search results on White Pages Online, the customer must have a valid listing in White Pages Online for that state or capital city. Note: Yellow Pages Online Purely Mobile Business (PMB) listings, Zoning or Target Media, is not an included option for White Pages Online and the White Pages Online Duo product. The Yellow Pages NP or NPP must be based where the Internet Business Listing (IBL) address location is within the same state and location search area as the White Pages Online listing. This offer is available only to businesses based within Australia and promoting an Australian address and business listing. 3
Product Overview The following content is re-used across from the customers Yellow Pages NP or NPP content in the White Pages Online Duo product; Business entity name, Address, Main phone number, NOTE: The listing telephone number can be different to the Yellow Pages Online Listing telephone as long as the customer s address is the same across the White Pages Online Duo and Yellow Pages Online listing. Web Link the customers nominated URL website link from their Yellow Pages Online Web Link, e-form -using the customers nominated e-form email address from Yellow Pages Online, (Note: these Web Link and e-form addresses may be different to customer Yellow Pages Online business, profile information), Products & Services, ( see re-use comparison page 7) Hours of Operations, ( see re-use comparison page 7) Brands, (if appearing in the customers Brand Package- Brands will show in the company information area-subject to other site and product restrictions and /or on limitations of available text) Brands represented in the customers Yellow Pages NP or NPP, Business Profile are not used in the White Pages Online Duo product, and Payment Methods Product Rules Search and Accessing White Pages Online Duo Customers listing details are accessed via search through the White Pages Online search fields on the White Pages Online Internet site www.whitepages.com.au The White Pages Online Duo product page is accessed via the White Pages Online More Info button. The More Info button links to customers listed entry information via a red button click through as published in the White Pages Online search result page. This is dependent on an appropriate search being requested for a particular business and subsequently presented to the online user. Example: Appropriate Search Online user searches in White Pages Online Search Field Family / Business Name: State: Area: Search Type: White Pages Online user search input Sensis Pty Ltd, Victoria Capital City Business/Government 4
Only listed entries lines with a valid telephone number are linked to the White Pages Online Duo product through the More Info link, and not through Extra lines of Information, alternative numbers, or other enhancements. Example: More Information about this business link Search Result field. 5
Re-Use Customers Yellow Pages NP or NPP content, including business profile information is re-used and reflected into the White Pages Online Duo customer page according to the following product rules; Yellow Pages NP or NPP advertising rules are unchanged when combined with the White Pages Online Duo product, however the content is re-positioned though out the customers White Pages Online Duo site according to product placement rules, The content advertisers have elected to publish in their Yellow Pages NP or NPP will be re-used into a White Pages Online template, which is accessed via their White Pages Online listing, Customers Logo from the Yellow Pages NP or NPP will appear within the White Pages site company logo area. Logo s may be cropped from existing content within the Yellow Pages Online Brand Package content, Yellow Pages Brand Package containing graphics or artwork content is reproduced into the White Pages Online template, Company Graphic Boxes, Note: As stated above where a business logo is present in a Yellow Pages Online Brand Package this is loaded the into the Company Logo area of the White Pages Online Duo, Yellow Pages Brand Package content is taken from the customer s Brand Package text information and reproduced into the White Pages Online Duo Company Text box area. (subject to 400 character limit), Relevant updates made to the Yellow Pages Online advertising will be reflected on both sites, where content meets both sites content rules. Changes must be made to Yellow Pages Online to effect changes and update the White Pages Online Duo product, and Customers purchasing White Pages Online Duo are not able to add further enhancements to the product other than the re-use of relevant content from the Yellow Pages NP or NPP. Content may be duplicated across multiple States through the White Pages Online Duo product, provided the customer has a valid listing in each area or State that complies with the relevant Rules and Policies governing White Pages listings. (Refer to White Pages Entry Policy and Rules document.) Customers may only purchase one White Pages Online product per business address and location. Customers may choose to promote their business through the White Pages Online Duo product for one location, but for other offices or locations they may purchase alternative White Pages Online products. This product is separate from the base White Pages Online Package and although part of the White Pages Online offering these further enhancements are not available for the White Pages Online Duo product. 6
Yellow Pages NP/NPP into the White Pages OnLine Duo White Pages Online Search Result Yellow Pages Online Search Result Yellow Pages NP/NPP customer page White Pages Online Duo customer page Note: These Contact Details are from the White Pages core system and replicate the main contact details for the customer. Main contact telephone number may vary. Images shown are examples only and not intended and may not be a true reflection of the final fields and White Pages Online Duo presentation. Indicative screen representation. Product and site presentation change from time to time. 7
Re-Use Comparison: Yellow Pages NP or NPP vs White Pages Online Duo product Yellow Pages NP or NPP Content White Pages Online Duo? Description Yellow Pages Heading X Yellow Pages heading does not appear on White Pages Online Duo product. Trading Alias X Does not appear on White Pages Online Duo product. ABN X Does not appear on White Pages Online Duo product. Legal ID No s X Not required to appear on White Pages Online Duo Business entity Name The Business name is sourced from the listing line to which the More Info button is attached. (No other information may be added) Address Basic Address details are sourced from the listing line to which the White Pages Online Duo, More Info button is attached. (No other information may be added) The Address Details appear in the Contact Details section. Phone Phone number is sourced from the listing line to which the More Info button is attached. (No other information may be added) The Telephone number appears in the Contact Details section. NOTE: The listing telephone number can be different to the Yellow Pages Online Listing telephone as long as the customer s address is the same across the White Pages Online Duo and Yellow Pages Online listing. Fax Fax number is available for listing in the White Pages Online Duo. (Additional Contact information is available via the OCP Product) Email The email address used by the advertiser in the Email Our Business E-form is used for the White Pages Online Duo E-form. Note: Advertisers may not select different Email addresses for their Yellow Pages NP or NPP and White Pages Online Duo product. Web Link The URL used by the advertiser in the Visit Our Website link is used for the White Pages Online Duo. (Note: advertisers may not select different URL s for their Yellow Pages NP or NPP and White Pages Online Duo products) Products and/or Services The Products and Services will be inserted into the Products and Services section of the White Pages Online Duo product. Where the Products And Services listed for Yellow Pages Online exceeds 30 characters per line, the additional Products and Services will be included in the Company Description section of the White Pages Online Duo. Brands X Brands; if reflected in the customers Brand Package will show in the company information template area-subject to other site and product restrictions and /or on limitations of available text. Brand represented in the customers Yellow Pages NP or NPP, Business Profile are not used in the White Pages Online Duo product. Hours of operation The same Hours of operation used by the advertiser in their Yellow Pages NP or NPP will be used on White Pages Online Duo. Note: Presentation of Hours and Days may be abbreviated depending on days which are the same during the week. ie Mon to Fri 8:00am to 5:00pm 8
Continued Yellow Pages NNPPNP/NPPP or NPP Payment Methods Accepted Re-used White Pages Online Duo? Description Payment methods accepted are be included as part of the White Pages Online Duo. Note: Payment methods must be as per listed on Yellow Pages NP/NPP, however may be a abbreviated or formatted differently onto the White Pages Online. White Pages Online Duo Advertisers are not entitled to a Payments hyperlink (This feature is only available as part of the OPO product) Industry Association X Industry Association are not included in the White Pages Online Duo. Date Established X Date Established is not included in the White Pages Online Duo product. Accreditation X Accreditations are not be included in the White Pages Online Duo product. Graphic Box 1 Where the business logo appears in this section, it is used for the logo position in the White Pages Online Duo. Where a business logo appears as part of an image, the logo will be extracted from the image to appear as the business logo. The full image (incl. Logo) will appear in Graphic Box 1 of the White Pages Online Duo Where a standard image only appears in this section it will be used in Graphic Box 1 of White Pages Online Duo. Graphic Box 2 Where a graphic only appears in this position, the graphic will be used for Graphic Box 1 on the White Pages Online Duo. Where Text Only appears in this section, the text will be inserted into the Company Description component. Note that there is a 400 character limit for this section. Graphic box 3 Where a graphic only appears in this position, the graphic will be used for Graphic Box 2 on the White Pages Online Duo if both Graphics have not already been used. Where text appears in this section, the text will be inserted into the Company Description component. Note that there is a 400 character limit for this section. View our Map The Map is dynamically generated based on address details of the line to which the White Pages Online Duo, More Info button is attached., that is, the information that appears in the Contact details section will define the appearance and accuracy of the map. Email our Business The same email address must be used for the Email this Company e- form. Visit our website The same web address must be used for the Web Link link. No of employees X Number of employees will not be listed on White Pages Online Duo. 9
Relationship with the White Pages Online Portfolio The following rules pertain to the relationship between White Pages Online Duo and the other product offers in the White Pages Online portfolio. The White Pages Online Duo has no direct relationship with other White Pages Online products. The White Pages NP or NPPs in OEBI, OCP are linked to the customers listing in the same way as the White Pages Online Duo product, however the rules governing the White Pages Online Duo product are different as documented in this advertising rules document. The following rules pertain to the relationship between White Pages Online Duo and the other product offers in the White Pages Online portfolio. Rule Description 2 White Pages Online Online Package Enhancements are not available to White Pages Online Duo Customers. 3 Additional Contact Information is not available to White Pages Online Duo customers. 4 Proximity to Public Transport is not available to White Pages Online Duo customers. 5 The White Pages Online Cross Reference product has no direct relationship with the White Pages Online Duo product. 6 The Popular Business Finder product has no direct relationship with the White Pages Online Duo product. 10
Relationship with other Sensis Online products The following table outlines the relationship between the White Pages Online Duo product and other Sensis Products outside the White Pages Online Portfolio. Product White Pages Printed Product, Relationship / Differentiation White Pages Online Duo customers must have a valid business listing appearing in both White Pages print directory core system and White Pages Online that adheres to existing White Pages Entry Policy and Rules. Yellow Pages Online Customers must have a Yellow Pages NP or NPP to qualify for this offer. White Pages Online White Pages Online Duo customers must have a valid business listing appearing on White Pages Online, that adheres to existing White Pages Entry Policy & Rules. Yellow Pages Sitesmart CitySearch Yellow Pages print directories White Pages print directories There is no relationship with this product range in terms of product rules. There is no relationship with this product range in terms of product rules. There is no relationship with this product range. There is no formal relationship with this product, however the customers listing entries are drawn from the White Pages print directories where the White Pages Online Duo More Info button is linked and the Contact Details originate in the core data system. 11
Pricing Please refer to the current White Pages Online Duo product specification for current charges or refer to the White Pages Online Product Manager, for more details in relation to product pricing and charges. Maintenance and Updates This product is offered on the basis of re-using the content appearing in the Yellow Pages NP or NPP, as such: All changes are originally made to the customers Yellow Pages NP or NPP and subsequently changes are made to the customers White Pages Online Duo product. Requests for changes ONLY to the White Pages Online Duo s, White Pages Online component will not be accepted, except in cases where an error has occurred on the part of Sensis and the changes are made in order to reflect content appearing in Yellow Pages NP or NPP. 12
Cancellations This product conforms to the existing Sensis cancellation policy relating to White Pages Online should the customer choose to cancel the White Pages Online component of the White Pages Online Duo product. Should a customer wish to cancel their White Pages Online & Yellow Pages Online component of the White Pages Online Duo product the current Yellow Pages Online cancellation policy is enforced. Refer: (Sensis Terms and Conditions, Section C, Clause 19.3) Customers upgrading from the White Pages Online Duo up to a White Pages Online Package are not charged additional change or set up fees. The cancellation policy for the White Pages Online Duo product is as per existing White Pages Online Terms and Conditions. Example scenarios Scenario Number 1 Customer details Scenario Resolution Customer has standard Yellow Pages NP or NPP and White Pages Online Duo. Customer cancels White Pages Online Duo component of contract White Pages Online Cancellation Policy applies 2 Customer has standard Yellow Pages NP or NPP and White Pages Online Duo Customer requests to cancel Yellow Pages NP or NPP only. If the customer cancels Yellow Pages Online, the corresponding White Pages Online Duo will be cancelled as well. See Scenario 3 below. 3 Customer has standard Yellow Pages NP or NPP and White Pages Online Duo Customer wishes to cancel both Yellow Pages NP/NPP and White Pages Online Duo Yellow Pages Online cancellation policy applies. 4 Customer has standard Yellow Pages NP or NPP and White Pages Online Duo Customer wishes to upgrade to an OCP or more. Cancel White Pages Online Duo No cancellation fee applies. New charging rate takes effect. 5 Customer has standard Yellow Pages NP or NPP and Zoning and Re use and White Pages Online Duo. Customer cancels Yellow Pages Online Target Media and Yellow Pages Online Re-Use. No Effect to White Pages Online Duo provided the copy being used for White Pages Online Duo is still in use on Yellow Pages Online 13
Product Attribute Comparisons The following table provides further details regarding the mapping of content from the Yellow Pages NP or NPP across to the White Pages Online Duo Product. Please note that Online Operations will be able to provide more detailed information where required. Attribute eform URL Yellow Pages Online Product Rules 256 characters valid email address 256 characters valid Internet address White Pages Online Duo Product Rules 256 characters 256 characters Opening Hours 30 Characters per line 30 Characters per line Products and Services ( Adpoints) 50 Characters Per Line 30 characters Per line Company Description Payment options This is not specifically available to Yellow Pages Online customers AMEX, Motorpass, EFTPOS, Bankcard, Visa, EFT, Diners, Cash, Invoice, Fleetcard, Cheque, Money Orders, Mastercard, Bpay, Direct debit. Comments 400 characters Included in this comparison as this will be used to publish brands or text from graphic boxes. Sensis consultants may provide a company description through a manual process if the customer s Yellow Pages NP/NPP does not contain an appropriate description or overview. 100 characters - VISA, Mastercard, Diners, Cash, Bpay, Direct Debit Where multiple payment methods are accepted, include as free text. Brand Package Graphic Box 2 Graphic Box 3 265 pixels x 795pixels which may comprise of 3 graphic areas 265x265 100 x 100 or 120 x 200 or 200 x 120 px Where logo is included in graphic box 1, 2 or 3 it will be extracted and used in logo box. If no logo is used - this image space will be left empty. 265 x 265 pixels 150x150 Image will be resized. Where text is included, it will be entered into Company Description section of CFS, subject to Character limit of 400. 265 x 265 pixels 150x150 Image will be resized. Where text is included, it will be entered into Company Description section of CFS, subject to Character up to the limit of 400 or the balance of text available after use from Graphic Box 2. Standards & Sensitive Content Customers content must meet the Sensis Advertising Standards relating to advertising content. Please refer to the Sensis Advertising Standards documentation and approval process. Cancellations For information on cancellation terms for this product please to the Online Product Contract Terms. 14