2015 INVESTOR DAY STANLEY SECURITY Jim Cannon President, STANLEY Security
Business Overview 2014 FINANCIALS $2.3B ~12% Revenue Operating Margin Global Provider Of Security Products, Services & Solutions; Trading On Our Brand Reputation For Customer Service And Quality; And Driven By Our Commitment To Continuous Learning Geographic Revenue End Market Product / Service Revenue Market Share Position* 1% NA Europe APAC LAG 37% 5% 57% Comm Construct Retail Healthcare Banking Government Other 18% 31% 28% 35% 9% 34% 10% 22% 13% System Install RMR / Service Security Products 31% 34% 35% 9% 2% 88% Others * Commercial Electronic Security Market 2015 INVESTOR DAY 2
Market Position Provider Electronic Security Commercial Hardware Automatic Doors EAS Data Analytics Leading Brands #2 Commercial Electronic Security Provider With Broadest Breadth Of Line 2015 INVESTOR DAY 3
Capabilities Intrusion & Fire Monitoring Mechanical / Electronic Access Solutions Automatic Door Solutions Big Data / Analytics Commercial Hardware Solutions Electronic Article Surveillance Patient & Asset Protection Unmatched Security Technology Offerings 2015 INVESTOR DAY 4
Mission: Profitable Organic Growth 3 Year Objectives Revenue Growth Operating Margin Working Capital Turns ~15% OM 2014 2017 2014 2017 2014 2017 3% - 5% CAGR 10-12% CAGR +1.5 Turns 2015 INVESTOR DAY 5
Business Priorities Leverage SFS 2.0 Across 4 Critical Business Priorities Vertical Markets Core Business & Processes European Acceleration 1 2 3 4 Field Execution Custom Solutions Tailored By Vertical Big Data / Actionable Intelligence Solutions Enhanced Product Innovation And Solutions Based Marketing Mechanical Door Hardware Returns To Growth Focus On Innovation, Geographic Scale & World Class Service Execute Operational Excellence Build Performance Based Culture Renewed Focus On Training & Talent Development Field Playbook Development 2015 INVESTOR DAY 6
Operations Intelligence Organization 1 Vertical Markets: Overview Retail $1.8B Healthcare $1.8B Education $1.8B Banking $1.5B Government $1.0B ~$8B Addressable Market Use Of New Technology In Security (Big Data Analytics) Actionable Intelligence Solutions Service Base Mobility & eservices eservices 2.0 Vertical Operational Alignment World Class Field Technician & Customer Service Support Network 2015 INVESTOR DAY 7
1 Vertical Markets: BigLots! Case Study Customer Security Needs Vertical Market Solution Targeted Outcome Inventory Shrink Reduction Point Of Sale (POS) Exceptions Reduction Returns, Voids, Price Overrides, Etc. Integrated EAS, Video, Intrusion, & Fire Security Solutions Video POS Data People Counting & EAS Integrated Dashboard Actionable Intelligence 5% Reduction In Shrink / POS Exceptions = Significant & Measurable EPS Accretion 2015 INVESTOR DAY 8
2 Core Business & Processes: Mechanical Returns To Growth Model Shift Rationale Leverage Distribution & Expand Into New Construction Aftermarket Opportunity For Disruptive New Mid-Price Point Electronic Locks Product Sales Evolution Strategic Growth Focus Sales Realignment / Re-districting Continued Specification Writer Investments Revitalized NPD Focus To Regain Share Electronic Lock Point Of Transition 2015E Channel Expansions Leverage Stanley Black & Decker Partnerships Within MRO Market 2012 2015 2015 INVESTOR DAY 9
3 European Acceleration: Landscape A Focus On 2015 Revenue Trends Over Next 3-Years Revenue Trends Flat +1% +1-2% 2013 1H'14 2H'14 4Q'14 1Q'15 ROY'15-2% -4% -5% Stabilizing Business With Focus On -3% CAGR Pressure +2-3% Organic CAGR 2012 2013 2014 2015 2016 2017 3 Priorities To Accelerate Performance Upgrade Country Talent 7 Of 14 Countries Customer Focus Backlog Growth +10% Investment In Commercial Headcount RMR Attrition Favorable 2014 +500Bps VPY A B C Profitable Growth Operational Excellence People & Performance 2015 INVESTOR DAY 10
3 European Acceleration: Strategic Priorities A Driving Profitable Growth B Operational Excellence C People & Performance 1 Protect The Core: Market Share Gain 1 Install Project Execution 1 Talent Upgrades In Key Regions 2 SME Market Whitespace 2 Service Deliver Execution 2 Centers Of Excellence 3 Expand RMR Mix 3 Lean Backoffice Structure 3 Metrics Based Management 4 New Product Introductions 4 Supply Chain Consolidation 4 Operating Rhythms 5 Vertical Solutions 5 Risk Management 5 Growth Mindset Actions To Improve Organic Growth & Operational Efficiency Supporting OM Improvements To 12-13% Range By 2017 2015 INVESTOR DAY 11
4 Standardize Field Execution Streamline And Improve Accuracy Of Quotation Process Field Automation Tools & Process Improvements Increase Service Requests Resolved Remotely Standardize Processes To Improve Efficiency And Quality Salesperson Sells And Scopes Job Tech Installs System Remote Team Monitors System Tech Services System On-site Upgrade Standard Playbook For Efficient Install And Service Enhance Customer Satisfaction Via Self-Service Web Based Application Greater Employee Engagement And Development Profitable Growth 2015 INVESTOR DAY 12
Summary Mission: Profitable Organic Growth Objectives: 3% - 5% Revenue CAGR ~15% OM +1.5 Working Capital Turns Improvement Method: 1 Vertical Markets 2 3 European Acceleration 4 Core Business & Processes Field Execution 2015 INVESTOR DAY 13