COREMEDIA 8 BROCHURE CoreMedia 8 Powering Digital Experiences www.coremedia8.com
COREMEDIA 8 BROCHURE Experience Matters in the New Online Age The online world has never been more complex and diverse. The explosion of digital touchpoints and the emergence of the empowered, on-the-go consumer have destroyed both the linear path to purchase and the static website. Always-on consumers now expect to be able to meet more and more of their everyday needs online and want to have consistent, real-time interactions across any channel or device. In short, they are looking for meaningful connections. This age of the customer has caused enormous creative, operational and technical challenges for companies that do business online. They are often burdened with fragmented organizational and technical infrastructure that leave them struggling to meet customer expectations and the increased pace of innovation. Disconnected teams lead to fragmented, incomplete, and dissatisfying customer experiences. Maintaining a relevant and financially successful online business requires more than the ability to manage content and publish websites. Companies must shift from siloed systems and teams to customer-focused organizations that deliver fresh experiences that support their visitors throughout their customer journey. Today s perpetually connected consumer uses an ever-increasing range of touchpoints in order to discover, explore, buy, and engage with brands. Source: Forrester Research, Inc. Manage The Cross-Touchpoint Customer Journey. March 26, 2014. 2
CoreMedia 8 at a Glance CoreMedia 8 is a digital experience (DX) platform designed for companies to CONNECT with their customers, differentiate their brand and expand their reach. It empowers digital marketing and editorial teams to CREATE personalized online experiences, collaborate in real-time and deliver them across any digital channel or device. CoreMedia 8 also ensures CONTROL for technical teams with a reliable, secure and proven platform and the tools necessary to start quickly and grow without limits. CoreMedia 8 supports a broad range of online objectives, including: JJSeamless Omni-Channel Experiences: Engage customers more deeply with personalized and adaptive experiences that unite siloed business processes and connect all digital touchpoints in the customer journey JJEfficient and Collaborative Teams: Increase productivity and accelerate time-to-web with an intuitive interface that enables digital professionals to create and collaborate in delivering visually engaging experiences JJPowerful Multi-Site Publishing: Save costs, compete globally, and ensure consistent brand messaging with powerful multi-site and multi-language capabilities JJFrictionless e-commerce and Integrated Social Media: Seamlessly blend marketing content, e-commerce and social communities, to create unique hybrid experiences JJIncremental Innovation and Flexible Deployment: Start quickly and grow without limits and at your own pace. Deploy with advanced cloud support, automated dev ops, and rapid development tools. Visual Flexibility Open Standards Personalization Omni-channel Usability First Grow-As-You-Go CONNECT CREATE CONTROL e-commerce Social Collaboration Multi-site Proven and Scalable Flexible Deployment CoreMedia 8 powers digital experiences in the age of the consumer. 3
COREMEDIA 8 BROCHURE CONNECT with CoreMedia 8 DELIVER EXTRAORDINARY DIGITAL EXPERIENCES WITH COREMEDIA 8 It has never been so difficult to capture and maintain the attention of online consumers. They are increasingly in the driver s seat deciding how, when, and where they want to interact. CoreMedia 8 provides a flexible, omni-channel digital experience platform that enables marketing and e-commerce executives to meet their customers expectations for fast, relevant and consistent experiences across all digital touchpoints. CoreMedia 8 provides companies with the following capabilities to connect more deeply with their customers across any touchpoint: Omni-Channel REACH AUDIENCES ON MOBILE, DESKTOP, KIOSKS AND DIGITAL DISPLAY SYSTEMS JJResponsive and Adaptive: Automatically adapt, optimize and leverage the strengths of different devices and interfaces to deliver the experience JJReusable Content and Site Layouts: As opposed to a page-based approach, CoreMedia 8 take a modular, information-based approach to design, making it easy to reuse content on any channel or device without replication JJMobile App Publishing: Manage and publish content directly to native, platform-specific mobile applications. e-commerce FRICTIONLESS COMMERCE THAT INSPIRES AND CONVERTS JJBlended Experiences: Remove the barrier between shop and brand experiences by seamlessly combining content and commerce into immersive and unified experiences JJExecute Integrated Campaigns: Increase agility and impact with integrated campaigns that leverage content marketing and real-time product pricing and availability JJEnrich the Customer Journey: Support shoppers at each stage in their journey with content that engages and informs JJAdvanced e-commerce Integrations: Protect investments and drive innovation by extending and enhancing the capabilities of existing e-commerce solutions. Personalization DELIVER THE RIGHT CONTENT AT THE RIGHT TIME TO INCREASE RELEVANCE AND LOYALTY JJVisitor Profiles: Track demographics, online behavior, social media activity, and content preferences for registered and anonymous visitors JJAudience Segmentation: Define personas for key customer segments to support easier content targeting and enhanced engagement JJContextual Experiences: Dynamically deliver relevant content with configurable business rules that leverage profile data, taxonomies and context sources JJContextual Previews: Create test personas and preview content for different audiences, devices, time of day, etc. Social PROMOTE DIALOGUE, BUILD COMMUNITY WHILE ENSURING CONTROL OF YOUR BRAND JJConversations: Visitors can create profiles and interactively engage with content via likes, ratings, and comments JJUser Generated Content: Incorporate rich media social content and curate the best JJAccess: Visitors can use their own social network credentials and share content to their social networks JJModeration: Manage the community and moderate social contributions JJScalable Storage: Seamlessly scale to support surging numbers of parallel user interactions. BENEFITS JJConsistent, unified experiences across the entire customer lifecycle JJIncrease in traffic and visit times JJDrive innovation and establish competitive differentiation JJEngaged and loyal customers JJe-Commerce and social interaction an integral part of the brand experience JJIncrease conversion rates and explore new revenue streams 4
CREATE with CoreMedia 8 INCREASE THE AGILITY AND CREATIVE POTENTIAL OF GLOBAL TEAMS The very things that make this a great time to be a digital consumer also make it an incredibly challenging time to be a digital marketer, media publisher, or e-commerce professional. Creative teams need to work in a flatter and more agile way to create the kinds of relevant, real-time experiences that customers expect. CoreMedia Studio is CoreMedia 8 s intuitive and extensible user interface that empowers business users with greater creative freedom within a collaborative environment. It provides the following capabilities: Usability First EMPOWERING BUSINESS USERS TO BE CREATIVE AND CONFIDENT JJSingle Intuitive UI: Single and complete interface for all solution components to design, manage and deliver experiences JJReal-time Previews: Instantly preview complete experiences or individual content items as they appear to any visitor on any device JJEcosystem Access: Orchestrate content and gain insight from pre-built integrations including RSS feeds, video platforms, e-commerce, analytics, predictive targeting, and more JJFlexible and Adaptable: Meet the needs of both casual and power users. Easily extend and configure the interface for different user groups or business requirements. Visual Flexibility CREATIVE FREEDOM AND CONTROL OF DESIGN ELEMENTS JJVisual Engagement: Use stunning design and layout elements, including clickable image maps and galleries JJModular Reuse: Quickly restructure and re-use content for different channels and devices JJLayout Flexibility: Flexible page grids, adaptive site templates, and simple, drag-&-drop control of all page elements JJDigital Assets: Manage rich media assets in any binary format. Integrated image editing tools and dynamic image scaling. Select page layout with multiple styles Access content properties and attributes Real-time preview of desktop, mobile and tablet experiences Real-time preview on external devices Real-time preview of persona and time-based experiences Group content into logical sets and share Change status, quickly publish and withdraw documents Access all library content, external content and bookmarks Place multiple content items Immediate notifications of the status of workflows Control Room Pane for collaboration and workflow Form View Pane for management of content elements Preview Pane for preview of content in context CoreMedia Studio is a dynamic, Web-based interface for the design, creation and delivery of content-driven digital experiences. 5
COREMEDIA 8 BROCHURE CREATE with CoreMedia 8 Collaboration INCREASE EFFICIENCY AND VISIBILITY ACROSS TEAM WITH CONTENT SETS AND WORKFLOWS JJControl Room: New UI element that lets users view recently edited content and access collaboration and workflow tools JJContent Sets: Group content into logical sets and share them with co-workers to facilitate improved productivity and collaboration JJPublication Workflows: Built-in support for both direct and reviewed publication workflows JJReal-Time Updates: Immediate notifications of changes to the status of content and workflows processes. Multi-Site CENTRALIZED MANAGEMENT THAT SUPPORTS REGIONAL SITES OR MULTIPLE BRANDS JJView and Manage Multiple Sites: Multi-site navigator lets users view site hierarchy, select a preferred site for editing, and create new sites JJFlexible Localization: Regional sites can be derived from the main brand site but retain their own unique local content and character JJCompare Site Content: View local and master content side-by-side in a single window and see what content has changed JJTranslation Workflows: Pre-built translations workflows with native support for popular XLIFF interchange standard. Pre-built translation workflows support centralized management of regional sites and multiple brands. BENEFITS JJSingle intuitive interface JJCreative freedom and control JJReduced dependence on IT JJCollaboration increases efficiency JJAccelerates time-to-market JJConfigurable interface JJEfficient team collaboration JJManage multiple regions and brand sites 6
CONTROL with CoreMedia 8 COREMEDIA 8 HELPS PROTECT YOUR INVESTMENTS AND REDUCE RISK Technical teams are struggling to meet the real-time expectations and constantly evolving requirements of the omni-channel consumer. Many are hampered by their outdated, inflexible and poorly integrated technologies. CoreMedia 8 provides IT teams and Web developers with a secure, extensible, and flexible technical foundation that combines the core strengths of a platform with that of a solution. It comes with a powerful development accelerator called the CoreMedia Blueprint that will reduce implementation time, cost and risk. Companies can select the components they want to deploy, integrate with legacy and best-of-breed solutions, and grow at their own pace. Key technical capabilities of CoreMedia 8 include: Grow-as-You-Go START QUICKLY AND BUILD YOUR DIGITAL FUTURE WITH CONFIDENCE AND WITHOUT LIMITS JJIncremental Innovation: Evolutionary approach that provides support to get up and running quickly and build a solid enterprise digital experience platform JJRapid Development: CoreMedia Blueprints contain preconfigured tools, templates, features, and sample content that can be deployed immediately or used as the foundation for a custom online presence. Open Standards RAPIDLY INTEGRATE AND DEPLOY EXISTING AND NEW SERVICES WITH FULL PLATFORM EXTENSIBILITY JJOpen Architecture: Comprehensive and well-documented APIs JJDynamic Integration: External third-party content can be incorporated without importing the content into the repository JJAdvanced Import Capabilities: Import files, generated XML or streams delivered over a network. Proven and Scalable TRUST THE RELIABLE, SECURE, FLEXIBLE AND TOP-PERFORMING PLATFORM FOR LEADING BRANDS FOR MORE THAN 18 YEARS JJOrganic: 100% Java platform based on supported industry standards JJSecure: Separation of editorial and delivery environments with fully implemented Content Security Policy JJReliable: High performance platform capable of supporting billions of page impressions per month with zero unplanned downtime. Flexible Deployment REDUCE COMPLEXITY AND TIME-TO-MARKET AND LEVERAGE NEW FEATURES AND CAPABILITIES JJEnterprise Cloud Support: Flexible deployment options with advanced tools for automated cloud deployment JJContinuous Delivery: Automated testing, efficient migration, continuous integration and deployment. BENEFITS JJReduced technical complexity JJCustomizable platform AND out-of-the-box solution components JJLower total cost of ownership JJLeverage existing technology investments JJInnovate and launch new features faster JJMaximize IT budgets and staff utilization JJUnify all content creation platforms 7
Germany, Switzerland, Austria CoreMedia AG Ludwig-Erhard-Straße 18 20459 Hamburg Germany Tel + 49.40.325587.0 The Americas CoreMedia Corporation 114 Sansome Street, Suite 1300 San Francisco, CA 94104 USA Tel + 1.415.371.0400 CoreMedia Corporation 1001 N. 19th Street, Suite 1200 Arlington, VA 22209 USA Tel + 1.703.945.1079 Europe, Middle East and Africa CoreMedia Ltd. 90 Long Acre Covent Garden London WC2E 9RZ United Kingdom Tel + 44.207.849.3317 Asia Pacific CoreMedia Asia Pacific Pte. Ltd. 25 International Business Park #0 106 German Centre Singapore 609916 Tel + 65.6562.8866 About CoreMedia CoreMedia is a leading digital experience (DX) company that has been powering the online strategy of organizations across varied industries for more than 19 years. We partner with our customers to connect them with their audiences wherever they are by seamlessly integrating digital, e-commerce and social media assets, accelerating time to market, and increasing the productivity of business users. Our solutions also help transform e-commerce stores by infusing visually compelling and immersive content into the online customer experience, resulting in increased engagement, sales, and loyalty. Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, Washington, London and Singapore. CoreMedia s clients include global brands, such as Australian Broadcasting Corporation (ABC), BILD, CLAAS, Continental, Deutsche Telekom, Henkel, Internet Broadcasting, Office Depot and Telefónica Germany. For more information, please our website: www.coremedia.com Email: info@coremedia.com Copyright 2015. CoreMedia Corporation. All rights reserved. CoreMedia is a registered trademark of CoreMedia AG. All trademarks are the property of their respective owner. 0415-PB-US-002