Cultural Management, Master Degree French University in Egypt, Programme Course Contents Semester 1 216 30 Introduction to Cultural heritage Hours Credits Course [Module] Contents 18 2,5 Ses1& 2, Definitions of the concept of heritage, historical approach, chronological and typology evolution Ses 3, Theories and meta-theories Ses 5, International institutions Ses 7, Legislative framework, international and local Ses 6, System of values and ethics Ses 7, 8 & 9, Field visits, institutions : Cultnat, IFAO, SCA and Society 18 2,5 Ses1, Introduction to community society Ses2, Social construction of heritage, context and mechanisms Ses3, Dynamics of heritage Ses 4, Role of heritage in social life (collections, objects, souvenirs ) Ses5, interpretation and perception Ses 6, education [ Ses 7, Role of the media Ses 8 & 9, Field visits : a quarter, Gamalya, a street (El Moez), a monument (hamam, temple, moque, church, public building Egyptian 36 5 Ses. 1. Sites and Monuments Ses 2: Origins of Egypt Ses. 3. Egypt of the Nile Ses 4. The Egyptian State Ses 5, Egypt in Greek and Roman times Ses 6: Ancient Egyptian Religion Ses 7, The transition to Christianity Ses 8, Mathematics and geometry Ses 9. Astronomy Ses. 10. Language and Literature Ses.11. Wisdom of Egypt Ses 12. Knowledge Ses 13, Egyptian art Ses 14, Islamic Monuments and Society Ses. 15 & 16. Intangible heritage (foklore, music, stories, legends.. Ses. 17 & 18 Site visits Information Technologies 36 5 Ses 1&2, databases Ses 3&4, GIS in Management Ses 5&6, Website and internet Ses, 7, Archaeological Survey Ses 8&9, Computer applications in conservation Ses 10, Simulation Ses 11 & 12 Virtual reconstruction of sites, buildings, landscapes. Ses 13 & 14, multimedia applications Ses 15, Documentation of museum collections Ses 16, Visualization Ses 17, Computer graphics (e.g., photoshop.) Ses 18, mapping and monitoring world heritage sites, Cultural and Creative Industries 18 2,5 Ses 1, performance : representations (dances, theatre,tanoura.) Ses 2, Photograhy,posters, post cards, paintings and sculpture Ses 3, journalism Ses 4, writing Ses 5, DVDs, documentary films Ses 6, Festivals and culture events Ses 7: Crafts Ses. 8. Costumes Ses. 9, Activity
Exibiting and Interpreting cultural heritage Education and The Public 18 2,5 Ses 1, Concepts and theory of interpretation : who?, for whom? and why? Ss 2, Museums, plans, sign postings, visitings centres.. Ses 3, NGOs, associations Ses 4, Story telling, interpretation, tours, guided walks Ses 5, Interpretation in novels, drama, guides Ses 6 & 7, Language and communication Ses 8, Public attitude towards interpretation Ses 9, interpretation for children. 18 2,5 Ses 1, Public issues Ses 2, in the curriculum Ses 3, The role of the media in education Ses 4, Popular culture Ses 5, Computer games Ses 6, Website and internet Ses 7, Movies Ses 8, Societies and NGOs, conferences, school days Ses 9, Perception, values, public understanding Research Seminar 18 2,5 and the Law 18 2,5 Ses 1,2 & 3, International conventions, origin of cultural property law, legal issues Ses 4, Laws concerning sell and marketing Ses 5&6, Laws and decrees in Egypt Ses 7, Intellectual property Ses 8, Disputes and conflicts Project Planning and Management Ses 9, Comparative studies. 18 2,5 Ses 1, Definition of the problem, objectives & design Ses 2, Budgeting, fund raising Ses 3, Human resources, scheduling, Ses 4 &5, Implementation, negotiation with the stack-holders, problem solving Ses 6, Monitoring and follow-up ; Ses 7, Public relations Ses 8, Report writing Ses 9, Examples (best practices,..) assessment. Semester 2 30 Archeological Site Management and Operation 36 5 Ses1, Aims of site management, orientations to the course Ses 2 & 3, Types of sites Ses 4 & 5, Establishing the values of sites, selection criteria Ses 6 & 7, Elements for master planning Ses 8, Documentaion of the sites and its conditions Ses 9, Compilation of data, maps, etc.. Ses 10, Formation of the management team, tasks.. Ses 11, Settings goals, short and long terms Ses 12, Visitor management and quality Ses 13, Quality control Ses 14, Facilities Ses 15, Community participation Ses 16, Display, interpretation Ses 17, On site conservation Ses 18, Budget finances and development, fund raising Cultural and Natural Management of Cultural 18 2,5 Ses1, Aims of site management, orientations to the course Ses 2, Establishing the values of sites, selection criteria Ses 3, Documentation of the site and its conditions Ses 4, Visitor management and quality
Landscape Economics and Sustainable Development Egyptian Sites: Case study and Cultural Tourism marketing Stakeholders and Professions Ses 5, Community participation Ses 6, Display, interpretation Ses 7, On site conservataion Ses 8, Budget, finances, and development, fund raising Ses 9, Site visit, example : Wadi El Rayan 18 2,5 Ses 1, General economic approach Ses 2, Economic approach to heritage : costs, production, services, added values. Ses 3, Investment opportunities, benefits Ses 4, Crafts, skills, quality, etc Ses 5, Guides, tourist agencies Ses 6, Marketing, advertising Ses 7, Partnerships, private/public Ses 8, Project financing Ss 9, Capacity building, training 18 2,5 Ses 1, Definitions of sustainability definitions and development theories Ses 2, International financial and development Organizations Ses 3, Community Development Ses,4 Environmentalism Ses 5, Ecological integrity Ses 6, Women and youth in development Ses 7, Integrated development methodology Ses 8, Taxes, regulations, permits Ses 9, Obstacles to development 18 2,5 Ses 1,Site visits, Characterization of heritage, Ses 2, Assessment of social context and impact Ses 3, Assessment of use of information technologies, Ses 4, Potential of creative industries, Ses 5, Comments of exhibiting and interpretation, Ses 6, Discussion of legal issues, Ses 7, Assessment of existing management, Ses 8, Potential improvement, Ses 9, Community participation. Option 1.-- and Cultural Tourism 108 15 36 5 Ses 1 & 2 Overview Ses 3, 4, 5 & 6 Geography : touristic World heritage sites ; Egypt and Mediterranean Basin Ses 7, 8, 9 & 10, Government plans and strategy Ses 11, 12, 13, & 14 Policies of heritage tourism, cultural impact Ses 14, to 18, System of actors : international, regional, local 36 5 Ses 1 to 6, Tourism Markets Ses 7 to 12, The creation of touristic sites Ses 13 to 18, Marketing studies 36 5 Ses 1, 2, & 3 Systems of Education and formation Ses 4, 5 & 6, Capacity building Ses 7, 8 & 10, Issues of security and conservation tools Ses 11, 12 & 13 Private sctor role Ses 13, 14 & 15 Public sector role Ss 16, 17 & 18 Community behavior analysis
Option 2.-- Museum Management Museum Management and Operation Collection Conservation and Care Museum Exhibitions 108 15 36 5 Ses1, History of museums including heritage and museology Ses 2, Types of museums Ses 3, Museums around the world Ses 3, International museums institutions Ses 4, Professional organizations, networks, treaties and conventions Ses 5, Policies and legislation Ses 6 & 7 Strategic planning Ses 8, & 9, Project management Ses 10& 11, Governance (government systems, organization structure, boards, trustees, leadership, reporting and accountability) Ses 12 & 13, Finances ; sources, grants, sponsorships, shops, products, risk management, insurance Ses 14 & 15, Museum work and management of human resources including performance appraisal Ses 16, Managing consultancy and volunteers Ses 17, Ethics, communication and social issues Ses. 18. Site visits to museums 36 5 Ses 1,Iintroduction to the course and types of collection Ses 2, Collecting policies and museum acquisitions Ses 3, Legal and ethical issues of acquiring, moving, loaning or disposing of objects of collections Ses 4, Security and protection Ses 5 & 6 Registration and cataloguing Ses 7 & 8, Management of records and selection of appropriate systems Ses 9, Strategies and plans for care of collection Ses 10, Storage facilities and conditions Ses 11 & 12, Preservation and conservation Ses 13, Monitoring and preventive care including environment. Ses 14&15 Digitization 1, application of database and computerized collection management Ses 16, Digitization 2 museums as digital Knowledge system and electronic global guides Ses 17 & 18 Digitization 3, digital photography and 3D imagery, website and network. 36 5 Ses 1, Objectives of museum exhibition Ses 2, Types of exhibits Ses 3, target audience and interests Ses 4, Display and communication in Exhibit Ses 5, Exhibit planning 1, developing conception design Ses 6, E P 2, developing communications objectives ideas and themes Ses 7, Exhibit planning 3, consultation in concept development Ses 8, Timelines and budget (including insurance). Ses 9, Human resources and team Ses 10, Appropriation of exhibit objects Ses 11, exhibit elements and display techniques Ses 12, Preparation of design brief and selection of designers Ses 13, Reporting exhibition plan and support material Ses 14, Exhibition project management 1, managing human and financial resources and schedule Ses 15, EPM 2, managing fabrication and installation procedures and security Ses 16, Opening event Ses 17, Publications Ses 18, Touring itineraries
Urban and Architectural Documentation of Architectural Conservation, preservation, Rehabilitation and Restoration of Properties Historical Urban Planning and Harmonization Option 3.-- Urban and Architectural 90 15 18 2,5 Ses 1 & 2, and planning theories Ses 3, Architectural styles Ses 4 & 5, Shared Mediterranean heritage Ses 6 & 7 listed historical cities Ses 7, Criteria of listing, the values, an issue of debate Ses 8&9, Uurban and architectural heritage in Egypt, from monument to historical city (social construction, typology, morphology) 18 2,5 Ses 1. Systems of documentation, institutional framework, historical evolution, from Wakf to NOUH. Ses 2. Legal framework, selection criteria Ses 3, Survey methodology, national and urban levels Ses 4, Survey methodology, area and street levels including community Ses 5 & 6, Building level Ses 7 & 8, Listing and documentation Ses 9, Creation of the tool 36 5 Ses 1, Concepts definitions Ses 2 & 3 Theories and applications Ses 4& 5 Settings of the conservation perimeter, regulations, implementation Ses 6&7, Integrated planning conservation, public space, urban furniture.. Ses 8, Feasibility study and economic developments Ses 9, Community participation and awareness raising Ses 10, 11 & 12, Building restoration techniques, construction materials, energy saving Ses 14& 15, Risk assessment, adaptive reuse. Ses 16, 17, Maintenance and monitoring Field visits, medieval city, modern city Centre, restored monuments.. 36 5 Ses 1& 2 Urban planning theories, historical approach Ses 2 & 3, Urban planning policies and tools, master plan, structural plan, land use etc.. Ses 4 & 5, Urban planning institutions and regulations in Egypt Ses 6 & 7, The approach of the heritage in urban planning documents and the discourse. Ses 8 & 9, The infrastructure Ses 10, Urban decay, safety Ses 11, The environmental issues, general aproach of urban regeneration theories Ses 12& 13, City center regeneration, rehabilitaion, recycling and reuse of urban friches. Ses 14 & 15,International and regional examples of recycling industrial, military, port areas (Boston, London Docklands, Bercy Paris, el Abadali, Amman, Solidere Beyrouth. Ses 16, Valorisation through land use Ses 17 & 18, Urban aesthetics
Masters Study Program Course Title Hours Credits SEMESTRE PREPARATOIRE 1 216 30 Introduction to Cultural heritage 18 2.5 and Society 18 2.5 Egyptian heritage 36 5 Information Technologies 36 5 and Creative Industries 18 2.5 Exhibiting and interpreting Cultural 18 2.5 Education and the Public 18 2.5 Research seminar. 18 2.5 and the law 18 2.5 Project Planning and Management 18 2.5 SEMESTRE 1 30 Archaeological Site Management and Operation 36 5 Management of natural heritage sites and cultural landscapes 18 2.5 Economics 18 2.5 and Sustainable Development 18 2.5 Egyptian heritage sites. Case study. 18 2.5 Options 108 15 Option 1. and Cultural Tourism 108 15 and Cultural Tourism 36 5 marketing 36 5 stakeholders and professions. 36 5 Option 2 Museum Management 108 15 Museum management and Operation 36 5 Collection Management and Care 36 5 Museum exhibitions 36 5 Option 3 Urban and architectural heritage 90 15 Urban and Architectural 18 2.5 Documentation of Architectural 18 2.5 Conservation, Preservation and rehabilitation of heritage properties 36 5 Historical Urban Planning and Harmonization 36 5 SEMESTRE 2 Internship Internship Report 30 10 20 Credits