From Customer Service to User Experience Using Design Thinking to Exceed User Expectations



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From Customer Service to User Experience Using Design Thinking to Exceed User Expectations Pioneer Library System November 21, 2008 Presented by Steven J. Bell Resource Page Contact Information Steven Bell, Associate University Librarian for Research and Instructional Services Temple University bells@temple.edu http://stevenbell.info Articles of Interest Brown, Tim. 2005. Strategy by design.. Fast Company 95 (June): 52-54 http://www.fastcompany.com/magazine/95/design-strategy.html Heskett, John. 2002. Toothpicks & logos: design in everyday life. Oxford: Oxford University Press. p.4. Kelley, Tom and Jonathan Littman. 2001. The art of innovation: Lessons in creativity from IDEO, America s leading design firm. New York: Currency Books. Kotler, Philip and G. Alexander Rath. 1984. Design: a powerful but neglected strategic tool. Journal of Business Strategy 5 (fall): 16-21. Martin, Roger. Tough love: business wants to love design but it s often an awkward romance. Fast Company 109 (October): 54-58. 2006 Merritt, Jennifer and Louis Lavelle. 2005. Tomorrow s b-school? It might be a d-school. BusinessWeek 3945 (August): 80-81. Pfeiffer, Andreas. Why Features Don t Matter Anymore. E-Week.com. January 23, 2006. http://www.eweek.com/article2/0%2c1895%2c1914493%2c00.asp Potter, Norman. 2002. What is a designer: things, places, messages. London: HyphenPress. Pethokoukis, James M. The Deans of design: from the computer mouse to the newest Swiffer, IDEO is the firm behind the scenes. U.S. News & World Report October 2006

General Thinking About Technology Adoption John Stuckey. Critical Thinking for the Google Generation. Ubiquity 7(21) May 2006. http://www.acm.org/ubiquity/views/v7i21_stuckey.html Steven Bell. The Ratcheting Up of Technology. ACRLog February 20, 2006. http://acrlblog.org/2006/02/20/the-ratcheting-up-of-technology/ Walt Crawford. A Dozen Solutions to Every Library Problem. American Libraries April 2004. http://www.ala.org/al_onlinetemplate.cfm?section=crawford2004&template=/content Management/ContentDisplay.cfm&ContentID=62758 Michael Casey. Emerging Technology and the Emerging Divide. LibraryCrunch February 19, 2006. http://www.librarycrunch.com/2006/02/evolutionary_technology_and_th.html Michael Stephens. Technoplans vs. Technolust. Library Journal November 1, 2004. http://www.libraryjournal.com/article/ca474999.html Design Thinking Bell, Steven J. and John Shank. Academic Librarianship by Design: A Blended Librarian s Guide to the Tools and Techniques. Chicago : ALA Editions, 2007. Bell, Steven J. Design Thinking. American Libraries 39(1): January-February 2008 Brown, Tim. Design Thinking. Harvard Business Review 86(6): June 2008. Brown, Tim. 2005. Strategy by design.. Fast Company 95 (June): 52-54 http://www.fastcompany.com/magazine/95/design-strategy.html Dunne, David and Martin, Roger. Design thinking and how it will change management education. Academic of Management Learning and Education V.5 N.4 2006 p.512 Mendonca, Lenny T. and Hayagreeva Rao. Lessons from innovation s front lines: an interview with IDEO s CEO. The McKinsey Quarterly. November 2008. http://www.mckinseyquarterly.com/strategy/innovation/lessons_from_innovations_front _lines_an_interview_with_ideos_ceo_2185 Nussbaum, Bruce. Nussbaum on Design. A blog from BusinessWeek s in-house expert on design and innovation. http://www.businessweek.com/innovate/nussbaumondesign/

Pethokoukis, James M. The Deans of design: from the computer mouse to the newest Swiffer, IDEO is the firm behind the scenes. U.S. News & World Report October 2006 Pink, Daniel. A Whole New Mind: Why Right-Brainers Will Rule the Future. Riverhead Trade, 2006. (a great read, but if you are short on time just read the chapter on design) Rae-Dupree, Janet. Design is more than packaging. New York Times. Oct. 4, 2008. http://www.nytimes.com/2008/10/05/business/05unbox.html?_r=1&ei=5070&emc=eta1 &oref=slogin Scanlon, Jessie. Wanted: VPs of Design. BusinessWeek. August 29, 2007. http://www.businessweek.com/innovate/content/aug2007/id20070829_407662.htm (add BusinessWeek s Innovation supplement to your regular reading; see more at: http://www.businessweek.com/innovate/ - yes there is an rss feed for it) Shedroff, Nathan. Design: A better path to innovation. Interactions 5(6), November/December 2008, pp. 35-41. User Experience (UX) Diller, Steve, et. al. Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences. New Riders Press, 2008. Garrett, Jesse James. Customer Loyalty and the Elements of User Experience. Design Management Review, Winter 2006. Merholz, Peter, et.al. Subject to Change: Creating Great Products & Services for an Uncertain World. O Reilly Media, 2008. Knemeyer, Dirk. Defining Experience: Clarity Amidst the Jargon. UX Matters. April 12, 2008 http://www.uxmatters.com/mt/archives/000277.php Other Sites of Interest Seth Godin s This is Broken presentation http://video.google.com/videoplay?docid=- 4101280286098310645&q=seth+godin&hl=en Tim Brown s Innovation through Design Thing presentation http://mitworld.mit.edu/video/357/ To Improve What You Do Study People ACRLog post on May 15, 2006 http://acrlblog.org/2006/05/15/to-improve-what-you-do-study-people/

Library Success: A Best Practices Wiki See: Staff Training http://www.libsuccess.org/index.php?title=staff_training Bell, Steven J. 2006. ipods and Pencils: It s the User Experience Age and We re Not Ready. http://acrlblog.org/2006/02/27/ipods-and-pencils-it%e2%80%99s-the-user-experienceage-and-we%e2%80%99re-not-ready ACRLog http://www.acrlblog.org The Blended Librarians Web Site http://blendedlibrarian.org Designing Better Libraries (Design Thinking, Innovation, User Experiences) http://dbl.lishost.org Good Experience http://www.goodexperience.com McMaster University Libraries: Transforming our Future http://ultransform.wordpress.com TechLearning Weekly updates with tips, advice, and ideas for educational uses of technology http://www.techlearning.com/forms/newsletter.jhtml (subscribe here) Kept-Up Academic Library http://keptup.typepad.com Steven Bell s Keeping Up Web Site http://stevenbell.info/keepup The Squirrel Experiment http://www.jimcarroll.com/flash/stopsign.htm Technology Reading List http://stevenbell.info/keepup/readinglists.htm The reading list is a set of RSS feeds that can be imported into Bloglines, a popular news aggregator. When imported, all of feeds will automatically be subscribed in the news aggregator. This simplifies the process of adding all the new feeds to the aggregator. Instructions on how to use the reading list, with Bloglines, is found on the page. Additional Sites Mentioned in Presentation

Google Video of Socket Wrench (Ratchet) http://video.google.com/videoplay?docid=7023584523277855660&q=socket+wrench WebJunction Training Site http://www.webjunction.org/do/navigation?category=372 Sirsi-Dynix Institute http://www.sirsidynixinstitute.com/future.php OPAL (Online Programming for All Libraries) http://www.opal-online.org/ ACRL e-learning programs http://www.ala.org/ala/acrl/acrlproftools/elearning.htm Blended Librarians Web Site http://blendedlibrarian.org College of DuPage Soaring to Excellence http://www.dupagepress.com/cod/index.php?id=1168 PLCMC Learning 2.0 http://plcmcl2-things.blogspot.com/ Beyond the Job http://librarycareers.blogspot.com/ A Library Writer s Blog http://librarywriting.blogspot.com/